Health and Wellness Branding Digest, October 1, 2015
Posted on October 1, 2015 by Havas PR
NPR’s Robert Siegel talks to Bloomberg Business reporter Cynthia Koons about how the cost of EpiPen, which fights severe allergic reactions, has increased in the past year alone.
Consumers Care About Health and Wellness. Is Your Marketing Keeping Pace?
Health and wellness are a key priority for consumers. In fact, 47 percent of consumers described themselves as “health conscious” in 2015. That’s up from 46 percent in 2010, according to Deloitte.
The 5 Best Practices for Content Marketing in Health & Pharma
(LinkedIn Pulse, 16.09.15)
The pharmaceutical industry is known for being traditional, conservative, and burdened by regulations and protocols. These regulations make pharma marketers wary of embracing new approaches, including the growing trend toward content marketing. Despite being the term on everyone’s lips, content marketing has been sidelined by the industry either because they don’t fully know how to implement it or because they give up on it after not seeing immediate results.
Getting to the Brain of the Matter: Exploring an Untapped Marketing Opportunity
If the heart, the icon of health, were a brand, it would be Coke. Or Google. Or Wal-Mart. So what about the brain? Right now, it’s the off-brand cola getting flat in the vending machine. And that’s not just a modern issue—the brain has a long history of being dissed.
“Branding gives you an exceptionally effective way to broadcast who you are to your target market quickly and efficiently.” —Rick Haskins