Corporate Branding Digest, December 14, 2015
Posted on December 14, 2015 by Havas PR
5 of the Best Ways to Brand Your Big Business
Carving out a brand nowadays is tough. Competition is fierce. Consumers are inundated with numerous options via print, digital, and social media platforms. The companies that do succeed tend to share quite a few things in common.
5 (Quietly Effective) Examples of Crisis Management
Cases of crisis management tend to fit into two categories: the relatively manageable operations-led crisis and the far more complex values-led crisis. In both cases, your best response is not to get yourself embroiled in the first place but, if you do, here are some road-tested crisis management techniques.
How You Can Turn Social Intelligence into Smart Crisis Prevention
(National Mirror Online, 30.11.15)
In the span of a decade, crisis management has completely changed. A crisis used to happen only when the press got wind of something, and you had hours to prepare before the story broke. Today, however, a crisis moves at the speed of light on social media like Facebook, Twitter, YouTube, and so on.
Brand Reputation: Good and Bad Ways to Manage Product Recall
Hardly a month seems to go by without a brand being exposed for unsafe or fraudulent practices instigating a product recall. Volkswagen’s admission in September that it sold diesel-powered cars that intentionally faked emission tests has left consumers, investors and the media alike wanting answers.
“Perfection is attained by slow degrees; it requires the hand of time.” —Voltaire