Consumer/Lifestyle Branding Digest, January 6, 2016
Posted on January 6, 2016 by Havas PR
The Definitive Guide to Digital Brand Lift
(Marketing Land, 06.01.15)
“And we’ll do a brand lift study,” added the seller to sweeten the digital media deal she was proposing. I was in a midtown restaurant in New York eavesdropping on the adjoining table’s conversation about a cool new type of digital media.
Time to Market Luxury in a Brand New Style
The ground has shifted in the luxury market and it’s never going back to the way it was before. China, the once reliable growth engine for luxury brands, is all but tapped out. As a result, personal luxury goods spending, the segment of the market including fashion, jewelry and watches, posted a mere 2% growth worldwide in 2014, according to Bain and Company, and it isn’t predicted to do any better in 2015.
Consumers Are Rebelling Against Star Wars Branded Fruits and Vegetables
If it’s out there, it probably comes with Star Wars branding on it … the movie’s name is everywhere, from toys to toothbrushes. And now, even your produce comes with a Yoda, Han Solo or a little BB-8 droid on the packaging.
4 Steps to a Successful Rebrand in the New Year
2016 is just around the corner and it can serve as the perfect time to re-evaluate what is and isn’t working for your business — including your branding. New Year New Branding! As we close the chapter on one year and move to the next, there’s no better time to make necessary adjustments especially when it comes to the look and feel of your brand. Here are some tips on how to make sure you have a successful rebrand.
“Things can and do go wrong, but that’s not reputational risk; what is reputational risk is saying one thing and doing another.” —Ed Stearns