Corporate Branding Digest, January 11, 2016
Posted on January 11, 2016 by Havas PR
4 Tips to Fully Integrate Your Company’s Branding, Marketing and Strategic Vision
How’s your digital strategy looking these days? If not so good, there’s hope. Fortunately, creating a comprehensive digital strategic vision isn’t only possible, it’s eminently achievable. All you need to do is integrate the core aspects of your company’s client-facing machinery: your online and offline branding, your marketing efforts and your overarching strategy.
The Big Brand Theory
(Business Observer, 08.01.16)
Humanity will forever be a story-based culture. Brands are stories within themselves: a story of the company, the product or service, and how the consumer fits into the brand story. Branding will evolve along with technology, society and communication trends; it won’t fade away into obscurity any time soon. Seeing as there are brand consultancies and a plethora of design consultancies adding brand work to their services list, it would take extensive cultural-wide shifts in media and product consumption to make branding irrelevant.
For Business Leaders, Twitter Proving a Powerful Communications Tool
CEOs are increasingly seeing the value of communicating directly about business announcements, crisis comms and personal thoughts, says senior Twitter exec.
5 Tips on Using Snapchat for Employer Branding
(The Huffington Post, 28.07.15)
The truth is, there’s no big secret when it comes to using Snapchat to build out your employer brand but I do have 5 tips to share that anyone with an account can quickly start implementing to rev things up.
“We will stop at nothing and nobody. For us, the only thing that counts is the truth.” —Matthias Muller