Cause Branding Digest, January 26, 2016
Posted on January 26, 2016 by Havas PR
The Y Embarks on Its First National Advertising Campaign
(The New York Times, 26.01.16)
On Sunday night during “60 Minutes” on CBS, the Y unveiled two commercials as part of a rebranding effort that aims both to change the way the public perceives the organization and to raise money.
The Y Stresses Its Community Work
The Y (known to most as the YMCA) has an enviable position of near-total brand recognition. But dig a little deeper and many who have heard of the organization are unclear on what it actually does.
The Three Keys to Purposefully Profitable, Socially Impactful Partnerships
It’s a slow but steady rising tide: the sea of companies focused on building a better world and the bottom line. More and more companies are leveraging their financial and human resources to make a dent in important social issues.
Why Your Organization Needs a Chief Sustainability Officer
(Environmental Leader, 13.01.16)
Organization charts normally have boxes for lots of chiefs—whether it’s chief executive officer (CEO), chief financial officer (CFO), chief operating officer (COO) or even chief technology officer (CTO)—to indicate positions of senior responsibility for large areas the organizations’ day-to-day and strategic operations. However, organizations that are making an explicit commitment to more sustainable business practices have not yet granted the same seniority to the person in charge of those sustainability initiatives.
“Ethics is the new competitive environment.” —Peter Robinson