Consumer/Lifestyle Branding Digest, February 3, 2016
Posted on February 3, 2016 by Havas PR
CEO Wants ‘More Experiences’ for Macy’s Inc. M-Shoppers
(WCPO Insider, 24.01.16)
When it comes to making the cash register ring, experience matters.
Four Ways to Make Your Marketing More Shoppable
(Marketing Week, 11.01.16)
Net-a-Porter, House of Fraser and The Guardian are linking the online and offline worlds to engage with their customers more effectively. We look at the key ways brands can make the most out of shopper marketing in 2016.
7 Brands Who Are Keeping It Real on Facebook & Twitter (and What You Can Learn from Them)
(Search Engine Journal, 07.12.15)
The Internet is a big place, and your content can easily get lost in the noise. Which is why more brands are using social media as a place to create real connections with their customer base. Here are a few brands who are succeeding at keeping it real on social media and creating solid, human connections in the process.
Digital Shopping Preferences Vary Among Age Groups
Major distinctions exist among age groups when it comes to digital purchasing habits, according to a report released this week by ad organization the Interactive Advertising Bureau, and understanding these digital differences could prove crucial for marketers attempting to target consumers of a particular generation.
“You can’t sell anything if you can’t tell anything.” —Beth Comstock