Health and Wellness Branding Digest, February 4, 2016

Posted on February 4, 2016 by Havas PR


A Roadmap to Relationship Marketing in Healthcare
(Diagnostic Imaging, 29.01.16)

Successful enterprises and businesses don’t just communicate with prospects and their existing customers on special days. They do it every day. Relationship building is indispensable in today’s competitive world and a vital key to marketing success. The concept aptly applies to healthcare as well, where relationship marketing is a proven way to add value to a practice, build brand equity, and position against competition.


Walmart Has Quietly Become One of America’s Leading Health Destinations
(Business Insider, 27.01.16)

Wellness isn’t just for the elite anymore. In fact, Walmart has a thriving health scene.


3 Healthcare Marketing Goals for 2016
(Health Leaders Media, 27.01.16)

When finalizing your annual marketing strategy, consider how important the digital experience has become to patients, remember that content is still king, and understand that you can make your organization speak powerfully to larger social issues.


Kim Stands Corrected: The Limits of Corrective Promotion
(Medical Marketing & Media, 15.09.15)

“OMG. Have you heard about this?” You’d be hard-pressed to find anybody in healthcare marketing who hasn’t heard about Kim Kardashian West’s July 19 Instagram post advocating morning-sickness pill Diclegis to her 46 million followers. The only thing that could have matched Kardashian’s foray into pharma marketing was a second, “corrective” post on August 30 for the same drug—to repair the damage after a warning letter from the FDA telling Duchesnay, Diclegis’s manufacturer, that the promotion was “false and misleading” by omitting the drug’s risks.


“The first wealth is health.” —Ralph Waldo Emerson


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