Personal Branding Digest, May 13, 2016
Posted on May 13, 2016 by Havas PR
7 Steps to Building a Recognized Personal Brand
(Huffington Post, 11.05.16)
The concept of building a brand is not new. While we normally think of brands as companies or products, people are brands, too. In fact, you’ve been cultivating your personal brand since childhood in the form of word-of-mouth reputation and your digital footprint. Today, the stakes are higher than ever: when people make incorrect assumptions about who you are, it impacts the sales of your products, services and opportunities for career advancement.
Is Personal Branding Still a Thing?
(U.S. News & World Report, 09.05.16)
Your personal brand is already out there, like it or not. It includes what people think about you and say behind your back or to your face. The Internet has also become a source of information about you and what you are saying. Rather than dismissing the concept of personal branding, attempt to understand it.
The Value of Personal Branding
When it comes to the concept of “personal branding”, the idea of marketing yourself can be pretty intimidating. It’s one thing for celebrities to develop their own larger-than-life persona (take Jay-Z’s “I’m not a businessman, i’m a business, man” philosophy for example), but what about the rest of us? Do we really need a personal brand? After all, aren’t we just… people?
How to Build a Personal Brand Without Being Obnoxious
If you want to find out more about someone—a first date, a potential employer or employee, an influencer on social media—what’s the first thing you do? You Google them. And what you’ll discover is their personal brand.
“Your personal brand is never more about you than it is when it’s about other people. You gain more for yourself when you’re selfless, rather than selfish.” —Jarod Kintz