Press Releases: 2011

EURO RSCG WORLDWIDE PR TRIUMPHS AT THE INDUSTRY-LEADING
PR NEWS
PR PEOPLE AWARDS

The Agency Also Recently Won Several Stevie Awards for Women in Business, Capping Off a Year in Which the Group Has Become One of the Most Awarded of Its Size

NEW YORK—Nov. 30, 2011—Earlier today, Euro RSCG Worldwide PR (@erwwpr) was awarded one win, three honorable mentions and a spot on the Agency 15-to-Watch list at the prestigious PR News PR People Awards.

Agency CEO Marian Salzman was named PR Professional of the Year, while team members Ana Nennig (PR Team Leader), Pattie Sullivan (Account Director/Supervisor of the Year) and Jody Sunna (Agency Account Manager of the Year) were given honorable mentions. Additionally, staffer Kelly Kalmar was awarded a spot on PR News’ Agency 15-to-Watch list.

Salzman’s win marks a particularly strong year for the noted trendspotter, who has won the title of PR Professional of the Year in the PRWeek Awards, the Silver Bulldog Awards and now PR News PR People Awards. The agency, @erwwpr, remains one of the most-awarded groups of its size in the industry, and has continued to set the awards standard on several fronts, with client work that’s social and socially relevant.

Other recent victories for @erwwpr include Karina Meckel, chief strategic officer, being named to PRWeek’s 40 Under 40, as well as a slew of wins at the Stevie Awards for Women in Business. The Stevie honors include:

Wins:

  • Best Executive (Service Businesses, More Than 2,500 Employees)—Naomi Troni
  • Mentor or Coach of the Year—Katie McSorley
  • Employee of the Year—Sarah Yansura

Honorable mentions:

  • Communications or PR Campaign of the Year, Low Budget, Under $10,000/€7000—The Foundation for the Advancement of Women Now
  • Most Innovative Company of the Year, Up to 100 employees—Euro RSCG Worldwide PR
  • Lifetime Achievement Award—Marian Salzman

“The PR News PR People and Stevie wins are meaningful portents of closing out this year on a powerfully positive note, reaping the benefits of revitalizing and rebuilding the agency in 2010,” said Lisa Rosenberg, president, @erwwpr, North America. “Our continued recognition in the industry is opening up new doors for us on many fronts—and we intend to keep the momentum going as we head into 2012. We are still constantly improving; it’s in our DNA.”

In the last 12 months, Euro RSCG Worldwide PR has bolstered its client list across various sectors, including health and wellness, consumer and CSR. The agency has won AOR status and/or competitive pitches for these brands and organizations, among others: ADVAIR (a GlaxoSmithKline brand), Chiquita, FFAWN (Mary J. Blige’s foundation), Ford Motor Company’s Warriors in Pink (a national CSR initiative to support the Susan G. Komen Breast Cancer Foundation) and Warner-Chilcott (for Atelvia and Loloestrin).

The winners of the PR News PR People annual awards set the benchmark for PR and underscore the outstanding PR achievements made in the past year. The Stevie Awards for Women in Business, which have been hailed as the world’s premier business awards, honor women executives, entrepreneurs and the companies they run.

About Euro RSCG Worldwide PR
We call ourselves @erwwpr; we’re the North American earned-media and buzz boutique (#bethenews) within French holding company Havas. Headquartered in New York City, with Pittsburgh and Chicago offices, we’ve seen 30 percent growth in the last two years and become one of the most-awarded PR agencies of our size for work including #wyclefforpresident (global scope), @theywinulose (Campaign Money Watch; against big money in elections), the first-ever teenage girl SoMe lab (The Sisterhood; industry innovation) and Ford’s Warriors in Pink (#welovecause). We’re grounded in media, strategy, client service and community to ensure we message in straight talk and real time. For more information: www.havaspr.com/us.

EURO RSCG WORLDWIDE PREDICTS TOP TRENDS FOR 2012

Industry Trendspotter Marian Salzman, CEO of Euro RSCG Worldwide PR, Throws Light on Our Future
Next Year Will Be the Year of the Always-Ticking Millennial, Hyperlocal vs. Universal, Semi-Scientific Voodoo, and More

NEW YORK—Nov. 25, 2011—Euro RSCG Worldwide launches its largest-ever trend tome, discussing what to expect in 2012. “The Big Little Book of Nexts: Trendspotting for 2012” features trend sightings for the new year in areas ranging from advertising and parenting to home furnishings, men, lifestage marketing, and politics.

Marian Salzman, CEO of Euro RSCG Worldwide PR, North America, and one of the world’s leading trendspotters, curates this annual exercise that’s intended to flag shifts in attitudes, beliefs, values, and media preferences, as well as the broader geopolitical shifts that together are rewriting the landscape for brands, business, and newsmaking.

“We’re in the business of generating awareness for our clients—to promote good will, consumption, and, ultimately, loyalty—and the best way to serve them most effectively is by anticipating the density and velocity of the changes on the near horizon,” Salzman explains. “When a multinational brand gets ahead of a trend and can own it, and ride its wave, the benefits are long-lasting—recognizing, of course, that one of the trends in recent years is the speed of change, as well as the fickleness of leading-edge consumers who embrace what’s new one day and move on to another new the next.”

Here’s a sneak peek at 12 trends for 2012 from Euro RSCG Worldwide’s new report on what’s next, now:

  1. The U.S. State of Mind. We will see big business leaders speak out against the way things are going and pave the way for the future, as our confidence in politicians and their ilk falters amid the constant partisan fight-club atmosphere. Politics will reach a boiling point with more protests, most likely organized and cross-promoted on social media.
  2. The Prime Crisis/Education Correlation. Studies have tied home equity gains to dramatic increases in college attendance, meaning today’s reduced housing prices and sinking home equity will finally affect the college roster. As a result, panicked universities will go to greater lengths to attract students, offering outside-the-classroom options in the form of online classes. Out-of-work boomers will join the new student body, as they supplement their skill sets by going back to school, albeit digitally.
  3. Re-feathering the Empty Nest. More empty nests are full once again as recent college grads, the biggest casualty of the dire job market, look for Mom and Dad to come to the rescue. Likewise, senior citizens reluctant to retreat to a rocking chair at the senior center will choose instead to move in with their grown children.
  4. The Always-Ticking Millennial. Generation Y (which we call millennials) will upend the traditional workday, as the digital generation works anywhere, anytime. Look for 2012 to be the beginning of an era in which notions of time are divided differently, especially when we all know work nowadays is a 24/7/365 proposition. All hands on deck, but at different times.
  5. Transportation in Tip-Top Shape. During the Great Depression, Americans broke their backs building roads and train tracks. With all this talk about our collapsing infrastructure, look for champions of improvement to step forward and propose a way to get America working again, among fears of the rapid deterioration of our highways, bridges and tunnels.
  6. Hyperlocal vs. Universal. Although there’s certainly something to the hyperlocal movement, clever brands will transcend geography and home in on universal truths when looking to market to the (global) masses; especially as we try to swallow the collective lump in our throats, it makes sense to speak to all of us, as one world.
  7. Be Private, Be Present. Experiencing full-blown information overload, many will rediscover their need for privacy. We will still expect our leaders and businesses to be transparent, but in our personal lives look for a retreat en masse from TMI. Also speaking to our overtaxed lives is the “in the moment” movement, which for many people will be the only way to stomach the harsh realities of life in 2012.
  8. iWars. With Steve Jobs gone, Apple will be looking over its iShoulder. From new music-sharing superstar Spotify, which has partnered with Facebook, to Amazon, whose new tablet, the Kindle Fire, has set the tablet wars raging, competitors are gunning for one of the most valuable brands on the planet.
  9. Double-Dip Frugality. Look for 2012 to be the year of essentials only. As numerous institutions heralded the end of the recession, wallets opened, but some people now regret buying unnecessary items. Pop-up stores will continue to soothe by offering one-off items without the sticker shock, and with the success of Missoni at Target and a new zigzag zeitgeist, other brands will look to partner up and co-produce products and lines that give a one-two punch in what is shaping up to be a tepid holiday season.
  10. The Focused Foodie. Organic and artisanal foods will dominate the dinner plate as GMO madness seizes conversations at tables from Tallahassee to Topeka. This relates to the economy, too, as we continue to shop local to support our communities. Likewise, our obsession with farmers markets and farm-to-table will endure.
  11. Semi-Scientific Voodoo Medicine. Instead of the communicable diseases of yesteryear, people will grapple with excess weight and its related ailments, as well as cancers and cardiovascular, autoimmune and degenerative diseases. As the Internet provides access to medical information, the effect across markets is a fragmented mix of semi-scientific voodoo, full of contradictory and complementary elements—folk remedies (e.g., gargling with salt water) and alternative beliefs (e.g., homeopathy) alongside pharmaceuticals and supplements. Look for wellness to be the buzzword du jour.
  12. Retreat from Reality. With reality TV falling out of favor and viewers looking for new ways to escape, you’ll find TV fans embracing the next generation of scripted shows. Standouts include “Modern Family,” “The Middle,” “Up All Night,” and Zooey Deschanel’s “New Girl.” Next year welcomes a full-on push for TV on the Internet. YouTube will launch scheduled programming in 2012, with shows on everything from fashion to sports, while Google TV will debut as well, surely redefining the realm of the couch potato.

To review and download the full report, please go to www.eurorscg.com.

For more information and some of Salzman’s past annual forecasts, please go to the Brainfood tab at www.havaspr.com/us.

About Euro RSCG Worldwide
Euro RSCG Worldwide is a leading integrated marketing communications agency and was the first agency to be named Global Agency of the Year by both Advertising Age and Campaign in the same year. Euro RSCG is made up of 233 offices in 75 countries and provides advertising, marketing, corporate communications, and digital and social media solutions to clients including Air France, Charles Schwab, Citigroup, Danone Group, IBM, Kraft Foods, Lacoste, L’Oréal, Merck, PSA Peugeot Citroën, Reckitt Benckiser, Sanofi and Volvo. Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications (Euronext: HAV.PA) (Paris: HAV.PA).

About Euro RSCG Worldwide PR
We call ourselves @erwwpr; we’re the North American earned-media and buzz boutique (#bethenews) within French holding company Havas. Headquartered in New York City, with Pittsburgh and Chicago offices, we’ve seen 25 percent growth in the last two years and become one of the most-awarded PR agencies of our size for work including #wyclefforpresident (global scope), @theywinulose (Campaign Money Watch; against big money in elections), the first-ever teenage girl SoMe lab (The Sisterhood; industry innovation) and Ford’s Warriors in Pink (#welovecause). We’re grounded in media, strategy, client service and community to ensure we message in straight talk and real time. For more information: www.havaspr.com/us.

EURO RSCG WORLDWIDE LAUNCHES ITS ANNUAL GLOBAL TRENDS REPORT

Industry Trendspotter Marian Salzman Throws Light on Our Future and Flags Shifts That Are Rewriting Brands, Business, and Newsmaking

NEW YORK—Nov. 10, 2011—The year 2011 was a history-making one: from the Arab Spring to the Occupy movement, from the exponential growth in location-based digital to cyberaddiction, from the world’s continuing economic uncertainty to the ever-increasing demand by consumers for sustainable business. But what does all this mean for 2012?

To help us understand what to expect globally in 2012, Euro RSCG Worldwide has undertaken its largest trendspotting effort ever. A team led by Marian Salzman, CEO of Euro RSCG Worldwide PR, North America, has produced an in-depth report taking us through Euro RSCG’s predictions for 2012—featuring trend sightings for the new year in areas ranging from advertising to home furnishings, men, lifestage marketing, and politics.

“We’re in the business of generating awareness for our clients—to promote good will, consumption, and, ultimately, loyalty—and the best way to serve them most effectively is by anticipating the density and velocity of the changes on the near horizon,” Salzman explains. “When a multinational brand gets ahead of a trend and can own it, and ride its wave, the benefits are long-lasting—recognizing, of course, that one of the trends in recent years is the speed of change, as well as the fickleness of leading-edge consumers who embrace what’s new one day and move on to another new the next.”

Some of Euro RSCG’s predictions for 2012 include:

  • Entitlements Ending, Traditions Changing. With the country (and the world) preoccupied with everything from Wall Street to debit card fees, change is in the air (and in the cloud). Because many people are redefining the very notion of “value,” a return to traditional thinking is the cause of the year. Look for many to refocus on family, food, and simple pleasures.
  • Me v. We in the Age of Collaboration. With so many of us used to looking out for No. 1, next year might have you rethinking your math. The era of “me” is giving way to the era of “we” in this age of collaboration and common interest. Collaborative software will be huge in 2012 as the ability to work anywhere, 24/7/365, will require online connections.
  • A Grayer Shade of Gray. Extreme fatigue is setting in, so gray best defines the year to come. We’ve all come to terms with work and life being blurred more than ever, so gray, the color of blur, is in our sights. Tracking on the new graydar is going to help decode where we are headed this year. But it’s not just a metaphoric construct: The world really is going gray, with some countries seeing citizens getting older in record numbers.
  • Power to the People. Socializing the Mighty and the Tiny. With the era of entitlement on its last legs and with social media continuing to connect us, more movements will be hatched worldwide. Common citizens will be more mobilized to speak out against everything from bullying to GMOs. Regardless of what you believe or where you live, people are talking—loudly, clearly, and with great aplomb.
  • A Keyboard Between Screenage Feelings. Remember the days when “We need to talk” meant talking face to face? Though nothing will replace some good old face time, the almighty keyboard is now the ultimate mediator and communicator, and next year that will be more true than ever. Screenage is a nod to our new instaculture; the role of Skype, Internet TV sites such as Hulu.com, and music-sharing sites such as Spotify all contribute to living a life onscreen and will continue to change the way we interpret “place” in 2012.
  • Life in a Cloud. Mobility, Portability, and Transience. Cloud computing will be the most talked-about trend in tech for 2012. People will share more than ever, playing music and accessing their information from anywhere, providing a seamless digital experience from start to finish. The biggest player in this cloudy business? Mobile, the perfect device because of its extreme portability and ability to access our emails, notes, social networks, and favorite music and shopping sites from one place.
  • Good Consumption in a Dire Economy. It’s no longer enough for brands to just provide; we want to know how they provide, why they provide, and what they stand for when doing so. Welcome to the new “value,” where fears of a double (even triple?) dip and a shallow consumer confidence pressure big business to do good.

To review and download the full report, please go to www.eurorscg.com.

For more information and some of Salzman’s past annual forecasts, please go to the Brainfood tab at www.havaspr.com/us.

About Euro RSCG Worldwide
Euro RSCG Worldwide is a leading integrated marketing communications agency and was the first agency to be named Global Agency of the Year by both Advertising Age and Campaign in the same year. Euro RSCG is made up of 233 offices in 75 countries and provides advertising, marketing, corporate communications, and digital and social media solutions to clients including Air France, Charles Schwab, Citigroup, Danone Group, IBM, Kraft Foods, Lacoste, L’Oréal, Merck, PSA Peugeot Citroën, Reckitt Benckiser, Sanofi and Volvo. Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications (Euronext: HAV.PA) (Paris: HAV.PA).

EURO RSCG WORLDWIDE PR TRIUMPHS AT THE PR NEWS DIGITAL PR AWARDS

Along with Two Wins from the Prestigious Program, the Agency Earned Two Honorable Mentions

NEW YORK—Oct. 5, 2011—Yesterday, Euro RSCG Worldwide PR (@erwwpr) was awarded two wins and two honorable mentions at the industry-leading PR News Digital PR Awards.

Wins:

  • Blog (People)—Marian Salzman
  • Public Affairs Campaign—Campaign Money Watch “TheyWinULose”

Honorable mentions:

  • Blog (Organization)—The Sisterhood
  • Influencer Communications—Sears Blue Blogger Crew, Consumer Electronics

These honors are the latest for @erwwpr and continue its winning momentum, as it has established itself as one of the most celebrated agencies of its size in the U.S. Some areas that have earned @erwwpr honors include client stewardship, most notably for its work for pharmaceutical giant Sanofi, among many others; socially conscious work, especially its efforts for Wyclef Jean’s Haitian presidential candidacy; social media innovations, such as youth SoMe marketing laboratory The Sisterhood (www.forsistersbysisters.com); and bringing to life the philosophy “local is the new global,” most visibly by the strategic harnessing of the power of local for Campaign Money Watch, a fast-moving voter-awareness campaign.

“The PR News Digital PR wins demonstrate that we are drawing upon the positive energy and impressive talent of a freshly empowered team,” said Lisa Rosenberg, president, @erwwpr, North America. “We have achieved high-visibility success on a number of key assignments, and we appreciate the industry recognition that we continue to earn.”

In the last 12 months, Euro RSCG Worldwide PR has bolstered its client list across various sectors, including health and wellness, consumer and CSR. The agency has won AOR status and/or competitive pitches for these brands and organizations, among others: ADVAIR (a GlaxoSmithKline brand), Chiquita, Durex, FFAWN (Mary J. Blige’s foundation), Ford Motor Company’s Warriors in Pink (a national CSR initiative to support the Susan G. Komen Breast Cancer Foundation) and Warner-Chilcott (for Atelvia and Loloestrin).

The PR News Digital PR Awards recognize outstanding digital initiatives among corporations, agencies and nonprofits. The Digital PR Awards look for individuals, campaigns and agencies that take chances, make tremendous strides and understand the power of digital communications in public relations.

About Euro RSCG Worldwide PR
We call ourselves @erwwpr; we’re the North American earned-media and buzz boutique (#bethenews) within French holding company Havas. Headquartered in New York City, with Pittsburgh and Chicago offices, we’ve seen 30 percent growth in the last two years and become one of the most-awarded PR agencies of our size for work including #wyclefforpresident (global scope), @theywinulose (Campaign Money Watch; against big money in elections), the first-ever teenage girl SoMe lab (The Sisterhood; industry innovation) and Ford’s Warriors in Pink (#welovecause). We’re grounded in media, strategy, client service and community to ensure we message in straight talk and real time. For more information: www.havaspr.com/us.

EURO RSCG WORLDWIDE PR CREATES GLOBAL HEALTH BUZZ GROUP

Similar to Its New, Fast-Growing Consumer Buzz Group, the Agency Now Offers a Nimble Division for Quick, Momentum-Building Projects

NEW YORK—Sept. 19, 2011—Euro RSCG Worldwide PR (ERWW PR) announces the formation of its Health Buzz Group, a global division created in response to growing client interest in big, splashy “wows” from small budgets in quick time frames using traditional and social media to generate momentum. Its creation comes quickly on the heels of the success of the agency’s consumer Buzz Group, which has already secured hundreds of millions of media impressions for local and national assignments for such diverse clients as Ford Motor Co., Durex, GE Lighting, Campaign Money Watch, the Clio Awards, the annual Toyota Pro/Celebrity Race and Mary J. Blige’s charitable foundation, FFAWN.

The Health Buzz Group will offer services worldwide, with headquarters in New York and a practice operating out of London. The new group will create and execute programs for clients in such sectors as pharmaceuticals, over-the-counter, third parties and wellness products, and will generate significant traditional, social and word-of-mouth buzz for clients. The core competencies for the Health Buzz Group will include:

  • Event promotion: Health awareness days (external and internal media outreach), stock exchange announcements, local event sponsorship promotion (e.g., walks, speaking engagements) and screening event promotion
  • Media relationship building: Reporter roundtables, media desk sides (trade & business media) and R&D tours and interviews
  • Third-party relationship building: Third-party audits, one-on-ones and WebEx meetings, roundtables, partnership announcements and grant/scholarship programs
  • Local media tours

The new practice will build off successes in those areas and specifically off previous projects that were similar in scope, including:

  • Sanofi “Diabetes: A Deeper Look.” ERWW PR partnered with the Detroit Science Center to create an interactive traveling exhibit to educate people about diabetes and helped plan a three-year national tour. Traditional media was key for the launch, but the agency’s advance pitching to select bloggers led to news of the exhibit reaching more than 100,000 people who tweet, write or read about diabetes news.
  • Bayer Optical VEGF Trap-Eye global journalist workshop. Healthcare specialists at the agency developed an event (and all related materials) for influential media from key EU countries, Japan and Australia to help journalists gain a true understanding of age-related macular degeneration and the evolution of treatment ahead of Bayer’s Phase III data announcement.
  • Savient “Time Out for Gout.” Euro RSCG Worldwide PR developed this awareness campaign, which leveraged Gout Awareness Day, securing a spokesperson who rang the NASDAQ opening bell and participated in a satellite media tour that day. Savient Pharmaceuticals’ stock jumped seven percent after the campaign’s launch.
  • Atelvia launch. To launch a newly approved osteoporosis drug, the agency leveraged local doctors (in 13 of the top 20 markets) to become local influencers. We counted 30 placements, including national TV and trade publications, and an audience reach of 16.2 million.

“We’re entrepreneurial and risk-taking, thinking bigger and moving faster than the competition. We’re focused on building brands by putting them in the center of cultural storms and creating big news for clients with the right conversations. We might be smaller than other agencies—although we do have the big-agency resources of our parent company, Havas—but our size lets us innovate more easily,” said Lisa Rosenberg, president of ERWW PR, North America. “By combining the strengths of our well-established healthcare practice and our team’s quick but broad strategizing, we are preparing to achieve even greater success in the area of healthcare buzz.”

Currently one of the most-awarded PR agencies of its size in the U.S., ERWW PR has a long history of buzz building, including the launch of metrosexual mania and the creation of the flash mob–like sensation of “shake it like a Polaroid picture.”

Kristin VanderMass, a vice president at ERWW PR, will serve as account lead for the Health Buzz Group in New York, while Cori Blair, also an ERWW PR vice president, will head up the London office of the new venture. Both women will report to Janene Ferrara, executive vice president and champion of the ERWW PR Healthcare Center of Excellence.

VanderMass manages public relations activity for Sanofi’s diabetes franchise and has eight years’ experience in healthcare PR across a variety of therapeutic areas, including epilepsy, rheumatology, digestive disease, metabolic syndrome and cardiology. Before coming on board at ERWW PR, she worked with clients such as Amgen/Wyeth, Eisai, Otsuka America Pharmaceuticals, Salix Pharmaceuticals and VisionCare.

In nearly a decade of experience in healthcare communications, Blair has shaped and guided integrated health communication programs for numerous brands, from pharmaceuticals and over-the-counter products to consumer packaged goods and food service. Prior to joining ERWW PR, Blair led Porter Novelli’s Vyvanse business for Shire Pharmaceuticals as well as health-influencer engagement for McDonald’s USA..

Ferrara, who leads the agency’s Healthcare Practice, has deep expertise in providing strategic counsel on securing brand coverage and messaging in targeted media outlets that reach her clients’ desired audience. Her experience includes the areas of neurology, nutrition, allergies, oncology, cardiology, ophthalmology, cough/cold, pediatrics, endocrinology, urology, gastroenterology, women’s health and mental health.

Euro RSCG Worldwide PR is part of Euro RSCG Life, an unrivaled award-winning healthcare network.

About Euro RSCG Worldwide PR
We call ourselves @erwwpr; we’re the North American earned-media and buzz boutique (#bethenews) within French holding company Havas. Headquartered in New York City, with Pittsburgh and Chicago offices, we’ve seen 30 percent growth in the last two years and become one of the most-awarded PR agencies of our size for work including #wyclefforpresident (global scope), @theywinulose (Campaign Money Watch; against big money in elections), the first-ever teenage girl SoMe lab (The Sisterhood; industry innovation) and Ford’s Warriors in Pink (#welovecause). We’re grounded in media, strategy, client service and community to ensure we message in straight talk and real time. For more information: havaspr.com/us.

EURO RSCG WORLDWIDE PR IS THE WINNINGEST COMPANY OVERALL AT THE 2011 GOLDEN BRIDGE AWARDS, CAPPED OFF WITH PR AGENCY OF THE YEAR

Along with Its Nine Golden Bridge Award Wins, the Agency Is in the Running for Six PR News Platinum PR Awards, Including Midsize Firm of the Year

NEW YORK—Aug. 11, 2011—Last night, Euro RSCG Worldwide PR won nine awards, the most of any company, at the third-annual Golden Bridge Awards:

  • PR Agency of the Year
  • Campaigns: Community Awareness/Outreach (Sanofi S.T.A.N.D.—Start Taking Action Now for Diabetes)
  • Campaigns: Pharmaceuticals (Sanofi “Diabetes Co-Stars”)
  • Campaigns: Public Affairs (Wyclef Jean for President)
  • Campaigns: Social Media (Campaign Money Watch “TheyWinULose”)
  • Mentor of the Year (Ana Cano Nennig, executive vice president and global brand director)
  • Management Team of the Year (Donna Murphy, worldwide co-managing partner, Euro RSCG Life and Havas Health; Marian Salzman, CEO, ERWW PR; and Lisa Rosenberg, president, ERWW PR)
  • Blogger of the Year (Marian Salzman)
  • Lifetime Achievement (Marian Salzman)

ERWW PR was also named a finalist in four categories: Creative Excellence (for the marketing postcards it created for Wyclef Jean’s campaign for the presidency of Haiti and the agency’s Sisterhood initiative that’s by, for and about teen girls), Campaigns: Small-Budget Marketing Campaigns (for Wyclef for President), Campaigns: Community Awareness Outreach (for Euro RSCG’s global One Young World initiative) and Women Helping Women (Beth Kitzinger, senior vice president and director of the agency’s new Buzz Group).

“In addition to feeling very proud of our nine winning submissions and four finalists, what’s really exciting is that our awards cover such a wide spectrum,” said Lisa Rosenberg, president of Euro RSCG Worldwide PR. “I am thrilled to have joined an agency committed to award-winning work. And of course we all recognize that what’s most important is the outstanding work we’ve done for clients—which we couldn’t have done without our amazing staff and the innovative initiatives they’ve created to inform all of our campaigns.”

The Golden Bridges encompass the world’s best in organizational performance, products and services, executives and management teams, women in business and the professions, innovations, case studies, product management, public relations and marketing campaigns, and customer satisfaction programs from every major industry in the world. Organizations from around the world are eligible to submit nominations, including public and private, for-profit and nonprofit, largest (Mark Zuckerberg and Steve Jobs received the top executive honors) to smallest and new startups.

More than 40 judges from a broad range of industry voices from around the world participated, and their average scores determined the 2011 winners, who were announced at a dinner attended by finalists, industry leaders and judges.

Euro RSCG Worldwide PR has also been honored with six finalist spots in the PR News Platinum PR Awards, which acknowledges the year’s most outstanding communications initiatives and programs:

  • Midsize Firm of the Year
  • Anniversary Campaign (Sears “Fifty for Five”)
  • Global PR (Wyclef for President)
  • Multicultural Campaign (Transitions Optical Meeting the Eye Health Needs of Culturally Diverse Groups)
  • Research & Measurement (Transitions Optical Championing Eye Health Education with the 2010 Employee Perceptions of Vision Benefits Survey)
  • Blog (Marian Salzman’s Four-Part Brain Series in the Huffington Post)

PR News Platinum PR winners will be announced at a luncheon on Sept. 14 in
New York City.

With 54 wins and finalist certificates in the 2010–2011 awards cycle, Euro RSCG Worldwide PR is cementing its status as one of the most-awarded public relations agencies of its size in the United States.

About Euro RSCG Worldwide PR
We call ourselves @erwwpr; we’re the North American earned-media and buzz boutique (#bethenews) within French holding company Havas. Headquartered in New York City, with Pittsburgh and Chicago offices, we’ve seen 30 percent growth in the last two years and become one of the most-awarded PR agencies of our size for work including #wyclefforpresident (global scope), @theywinulose (Campaign Money Watch; against big money in elections), the first-ever teenage girl SoMe lab (The Sisterhood; industry innovation) and Ford’s Warriors in Pink (#welovecause). We’re grounded in media, strategy, client service and community to ensure that we message in straight talk and real time. For more information: havaspr.com/us.

About the Golden Bridge Awards
Golden Bridge Awards are an annual industry and peers recognition program honoring best companies in every major industry from large to small and new start-ups in North America, Europe, Middle East, Africa, Asia Pacific and Latin America, plus Best New Products and Services, Best Innovations, Management and Teams, Women in Business and the Professions, Case Studies, Customer Satisfaction, and PR and Marketing Campaigns from all over the world. Learn more about the Golden Bridge Awards at www.goldenbridgeawards.com.

EURO RSCG LIFE AND EURO RSCG WORLDWIDE PR SELECT TOP YOUNG LEADERS TO ATTEND ONE YOUNG WORLD

Leading PR Agency and Health-Focused Communications Network Will Sponsor 10 Delegates to Second-Annual Global Youth Forum

NEW YORK—July 21, 2011—Euro RSCG Life and Euro RSCG Worldwide PR will support the 2011 One Young World summit, an international conference of future global leaders, by sponsoring a group of 10 delegates.

Hailed as the “Young Davos,” One Young World gives delegates age 16 to 25 a platform and forum ordinarily afforded only to political and business leaders, and it channels their views, vision and ideas to create resolutions for real change. The event, now in its second year, will be held in Zurich on Sept. 1-4 and will feature Sir Bob Geldof and Unilever CEO Paul Polman in advisory roles, among many others from the worlds of politics, business, media, sports, entertainment, philanthropy, environmental stewardship and more.

Some of the world’s biggest companies have pledged their support to One Young World this year, with such prominent corporations as American Express, Google, McDonald’s, Nestlé and Pepsi sponsoring delegates to the conference.

“One Young World gathers some of the most talented and forward-thinking leaders of the millennial generation,” said Marian Salzman, CEO of Euro RSCG Worldwide PR, North America. “The delegates we have chosen have already accomplished a lot in their lives, and they’re bringing those experiences and perspectives to the table with others from around the world who are as motivated and determined as they are. They all plan to go on to change the world—and we’re confident in their ability to do that.”

Here are the delegates who will represent ER Life and ERWW PR at the second-annual One Young World summit this fall:

1. Nicole Benedetto. An account executive at Euro RSCG Life Catapult, Benedetto has grown up giving to good causes, from helping mentally impaired youth to participating in home-rebuilding projects to spending a Semester at Sea, where she had the opportunity to visit and work with charities and poverty-stricken communities in Brazil, South Africa, India and Malaysia.

2. Kayla Burcin. Though still a high school student, Burcin is already a veteran volunteer. She currently contributes time to a hospital and has participated in several good will projects helping young people in need. She will be in Macedonia this summer, working with the Peace Corps in local orphanages.

3. Sergio Fermin. An associate art director at Euro RSCG Life 4D, Fermin takes great pride in introducing young minds to the fields of creative advertising, marketing and branding. He is a dedicated mentor to students in the Bronx and will soon guide budding artists in Newark, N.J., as well.

4. Jeremy Gallays. Currently an intern at Euro RSCG Worldwide in London, Gallays will begin work on his master’s degree in the fall. He regularly donates his time to a soup kitchen in London and, while working part-time as a grocery-store cashier, put his salesmanship to good use by soliciting donations to help fight muscular dystrophy.

5. Mallory McLoughlin. McLoughlin is an intern for Euro RSCG Worldwide PR and a recent graduate of Duke University with a bachelor’s degree in Asian and Middle Eastern studies. She has been an avid fundraiser for the national organization Court Appointed Special Advocates, as well as a dedicated supporter of the Bob Woodruff Foundation.

6. Andra Mocanu. An account planning coordinator at Euro RSCG, Mocanu came to the U.S. at the age of 1, when her mother declared political asylum from communist Romania. Empowering disenfranchised women is a cause close to her heart, as is healthcare access. She has used her marketing talents to make a difference.

7. Aya Okubo. A high school student in Japan, Okubo has seen up close the need for the global community to offer its hand to those in her country who lost family, friends, homes and more in the devastating earthquake and tsunami earlier this year. She fully believes in the power of art and design as a universal language that can transcend cultural differences.

8. Ali Pinter. As Euro RSCG Worldwide PR’s director of talent and development, Pinter identifies promising young prospects. She recently served as director of human resources for Wyclef Jean’s charitable organization Yéle Haiti.

Euro RSCG Life is working with Global Health Corps, the organization co-founded by former first daughter Barbara Bush, to choose the remaining two delegates.

About One Young World
One Young World is the world’s premier global youth leadership summit, aiming to bring together delegates age 25 and under from every one of the world’s 192 countries. One Young World combines the social power of the Internet with the energy and ideas of global youth to address the most challenging issues of today. Founded by David Jones, global CEO of Havas and Euro RSCG Worldwide, and Kate Robertson, U.K. Group Chairman, Euro RSCG, One Young World focuses on plenary sessions at which delegates are guided by a group of international luminaries including Archbishop Desmond Tutu and Bob Geldof. The inaugural London summit took place in February 2010. The second-annual One Young World summit will be held in Zurich on Sept. 1-4, 2011, and will gather more than 1,600 under-25s from every country worldwide. For more information, please visit www.oneyoungworld.com.

About Euro RSCG Life
Euro RSCG Life is a global health communications network. With more than 60 offices in 50 countries, the Euro RSCG Life network has a uniquely unified model, offering strategy, promotion, medical education, market access, PR and digital solutions inside each agency asset. For more information: www.eurorscglife.com.

About Euro RSCG Worldwide PR
We call ourselves @erwwpr; we’re the North American earned-media and buzz boutique (#bethenews) within French holding company Havas. Headquartered in New York City, with Pittsburgh and Chicago offices, we’ve seen 30 percent growth in the last two years and become one of the most-awarded PR agencies of our size for work including #wyclefforpresident (global scope), @theywinulose (Campaign Money Watch; against big money in elections), the first-ever teenage girl SoMe lab (The Sisterhood; industry innovation) and Ford’s Warriors in Pink (#welovecause). We’re grounded in media, strategy, client service and community to ensure we message in straight talk and real time. For more information: www.havaspr.com/us.

EURO RSCG WORLDWIDE PR DRAWS ON LEGACY OF BUZZ@ERWW
WITH LAUNCH OF BUZZ GROUP

New Agency Practice Area Is Nimble and Powerful in Creating Splash and Momentum for Leading Brands; Has Added Half a Dozen New Clients in the Past Three Months

NEW YORK—July 12, 2011—Euro RSCG Worldwide PR recently introduced the Buzz Group, an umbrella division created in response to growing client interest in big, splashy “wows” from small budgets in quick time frames using traditional and social media to create momentum. The group has already worked with clients such as Mary J. Blige and Steve Stoute’s FFAWN foundation, Ford’s Warriors in Pink and Durex to drum up significant traditional, social and word-of-mouth buzz locally and nationally—and has just added assignments for Chiquita and others.

Some recent hits include more than 230 million media impressions (11.9 million of those on Twitter) for Campaign Money Watch, a 527 against big money in elections; 120 placements in print, online and broadcast for the 2011 Mary J. Blige Honors Concert; a 357 percent increase in Facebook post views and 208 percent hike in feedback for the CLIO Awards; a New York Times placement for Durex in the agency’s first month as strategists; 8.5 million media impressions from a Mother’s Day broadcast effort for Ford’s Warriors in Pink; and 18,000-plus people engaged in a live webchat with Cambio.com for the 2011 Toyota Pro/Celebrity Race.

Currently one of the most-awarded PR agencies of its size in the U.S., ERWW PR has a long history of buzz building, including the launch of metrosexual mania and the creation of the flash mob–like sensation of “shake it like a Polaroid picture.”

“We’re constantly seeking out new and unconventional opportunities that get—and keep—people talking about brands, causes and corporations,” said Lisa Rosenberg, president of ERWW PR, North America. “The Buzz Group has already proven a perfect petri dish for exciting projects and quick hits in every kind of media channel out there today.”

Senior Vice President Beth Kitzinger leads the Buzz Group. A communications and marketing expert, Kitzinger has more than 18 years of experience leading internal and external communications efforts. She has developed and managed strategic PR programs for many of America’s top marketers in the consumer product, luxury, travel and home-goods categories, from Mercedes-Benz and the Container Store to Wyndham Hotels & Resorts, Sandals and Beaches Resorts, Krups, All-Clad, eBay, Tiffany & Co., and M&M/Mars.

Under Kitzinger’s direction, the Buzz Group’s areas of expertise include community management, media relations, event production, mobile marketing, sampling and celebrity seeding. The Buzz team has deep experience in producing top-quality consumer and media events, interactive product sampling programs, Prosumer and other key influencer marketing initiatives, multifaceted social media activities and top media placements.

Buzz Group clients include Campaign Money Watch, Chiquita, the CLIO Awards and Prometheus Media, Durex, Mary J. Blige’s FFAWN, Ford Motor Co.’s Warriors in Pink, GE Lighting and the annual Toyota Pro/Celebrity Race.

About Euro RSCG Worldwide PR
We call ourselves @erwwpr; we’re the North American earned-media and buzz boutique (#bethenews) within French holding company Havas. Headquartered in New York City, with Pittsburgh and Chicago offices, we’ve seen 30 percent growth in the last two years and become one of the most-awarded PR agencies of our size for work including #wyclefforpresident (global scope), @theywinulose (Campaign Money Watch; against big money in elections), the first-ever teenage girl SoMe lab (The Sisterhood; industry innovation) and Ford’s Warriors in Pink (#welovecause). We’re grounded in media, strategy, client service and community to ensure we message in straight talk and real time. For more information: havaspr.com/us.

UNILEVER’S PAUL POLMAN AND OTHER TOP GLOBAL EXECUTIVES WILL ADVISE THE LEADERS OF TOMORROW AT ONE YOUNG WORLD, THE PLANET’S PREMIER YOUTH LEADERSHIP FORUM

Pittsburgh Remains in the Running for 2012 Host City as Its Business Community Rallies Behind Local Youth

NEW YORK—June 30, 2011—The heads of some of the world’s largest corporations have pledged their support to the next generation of global changemakers by agreeing to serve as counselors for the second-annual One Young World (OYW) international youth summit, in Zurich on Sept. 1-4, 2011.

That list includes Paul Polman of Unilever, Antony Jenkins of Barclays Global Retail Banking, Tony Fernandes of AirAsia, Graeme Sweeney of Zero Emissions Platform, Patrick Chalhoub of the Chalhoub Group, and Güler Sabanci of Sabanci Holding, the largest financial conglomerate in Turkey, who was recently ranked by Financial Times as one of the world’s most powerful women in business.

“The world is facing a number of enormous challenges over the next 50 years as it tries to evolve from a consumption-driven economy to a new, sustainable economy,” said Polman. “The leaders of today are just starting to grapple with the challenges; it will be the leaders of tomorrow who have to deliver the solutions to overcome them. Our job is to inspire these new leaders to seize the opportunities the challenges present.”

Along with OYW veterans such as Sir Bob Geldof and Muhammad Yunus, the new counselors will help this year’s young ambassadors better understand and address some of the most challenging issues facing the world today. The counselors will facilitate debate and dialogue throughout the summit.

“One Young World is the only summit where global business leaders can meet the remarkable young leaders of tomorrow,” said David Jones, global CEO of Havas and Euro RSCG Worldwide. “I am delighted that such a renowned group of international chief executives has signed up to take part, and I would like to extend an invitation to other global business leaders to join us as well.”

In addition, the following companies and organizations have pledged their support by sponsoring delegates: AMD, Google, HP, Lenovo, McDonald’s, Nike, Pepsi, SAP and the U.S. Chamber of Commerce. In Pittsburgh, which is the sole U.S. city under consideration to host the 2012 One Young World, high-profile companies and organizations such as the Bayer USA Foundation, Euro RSCG Life and Carnegie Mellon University are sponsoring 25 delegates. The One Young World Pittsburgh Partnership, a group of local businesses inspired by OYW co-founder Kate Robertson’s scouting trip to the city, put its name in the hat and pledged to secure the logistical, public and private support needed to bring this forum there.

One Young World aims to give people age 16 to 25 of leadership caliber a high-profile platform for their views. The counselors are united in their belief that young people should have the right to influence world leaders on the legacy for future generations regarding many of the problems of global importance the world faces today. OYW also stands out as the only international forum that uses the views, visions and ideas of youth to create real solutions for change. The global issues take on hyperlocal relevance after the summit as delegates use their discussions and resolutions to activate initiatives in their communities—from the Community Pre-School Feeding Program in the Philippines and Bakongo Camp in Colombia to Eggs for Hope in Haiti and Earthfest Africa.

Last year’s inaugural forum, in London, attracted 823 delegates from 114 countries. This year, OYW intends to double that number, aiming to create a delegation that accurately reflects the diverse distribution of populations across the globe, not only those from wealthy countries. From the U.S., delegates will be underwritten not only by large multinational corporations but also by hyperlocal organizations, such as the Democratic City Committee of Stamford, Conn.

Tapping into its social media know-how, Euro RSCG Worldwide PR has been attracting, recruiting and selecting top young leaders from around the globe; a Twitter outreach effort drew nearly 50 delegates to sign on for the 2011 event.

One Young World has garnered many accolades in its first year. The Clinton Global Initiative, for one, recognized the event as an achievement in corporate social responsibility. Former U.S. President Bill Clinton personally recognized David Jones with a Commitment to Action designation for his work as co-founder of OYW.

Other awards include a Big Apple Award from the Public Relations Society of America’s New York Chapter for Events & Observances (one to seven days), plus Best Conference from the Event Awards, Outstanding Achievement for Youth from the Interactive Media Awards and a standard of excellence in Community for the Website Awards of the New Media Institute Awards. It is currently a finalist for Community Relations in the Golden World Awards of the International Public Relations Association, and it received honorable mention in three categories of the PR News CSR Awards (Human Rights Communications, Philanthropy Communications and Workplace Innovation), plus a certificate of excellence in the Iron SABRE competition for Agency Citizenship.

About One Young World
One Young World is the world’s premier global youth leadership summit, aiming to bring together delegates age 25 and under from every one of the world’s 192 countries. One Young World combines the social power of the Internet with the energy and ideas of global youth to address the most challenging issues of today. Founded by David Jones, global CEO of Havas and Euro RSCG Worldwide, and Kate Robertson, UK Group Chairman, Euro RSCG, One Young World focuses on plenary sessions at which delegates are guided by a group of international luminaries including Kofi Annan, Archbishop Desmond Tutu, and Bob Geldof. The inaugural London summit took place in February 2010. The second-annual One Young World summit will be held in Zurich on Sept. 1-4, 2011, and will gather more than 1,600 under-25s from every country worldwide. For more information, please visit www.oneyoungworld.com.

About Euro RSCG Worldwide PR
Euro RSCG Worldwide PR, North America, is headquartered in New York City, with offices in Chicago and Pittsburgh and strategic partners in Boston and Washington, D.C. It is currently one of the most-awarded PR agencies of its size in the U.S., including recent awards from PRWeek, PR News, SABRE and Bulldog Reporter, and it is part of Adweek’s first-ever Healthcare Agency of the Year (2010) and Medical Marketing & Media’s 2010 All-Star Network of the Year. Euro RSCG Worldwide PR provides communications services, social brand momentum and thought leadership, among other services, in core areas ranging from CSR and healthcare to B2B, content creation, social media and consumer marketing. Clients include Bayer Corp., sanofi-aventis, Ford’s Warriors in Pink and Transitions Optical. The agency also developed award-winning work for Wyclef Jean’s campaign for the presidency of Haiti. Its social media lab The Sisterhood is a decorated industry innovation to help marketers understand the teen girl demographic. Euro RSCG Worldwide PR is the public relations arm of Euro RSCG Worldwide, a leading integrated marketing communications agency with 233 offices in 75 countries and the largest unit of Havas, a world leader in communications (Euronext Paris SA: HAV.PA). For more information: www.havaspr.com/us.

EURO RSCG WORLDWIDE PR TAKES HOME THREE PRSA ANVILS IN LATEST AWARDS-SHOW TRIUMPH

The Silver and Two Bronze Anvils Earned by the Agency Are Newest Additions to a Growing Tally of Industry Honors and Awards

NEW YORK—June 13, 2011—Euro RSCG Worldwide PR announces its latest award wins: At last week’s Public Relations Society of America Anvils Awards ceremony, its work for Transitions Optical earned a Silver for Marketing Business-to-Business (Products), Bronzes for Brochures (Less than 17 Pages) and Feature Stories, and an Award of Excellence for Multicultural Public Relations (Business).

With the latest honors, ERWW PR is releasing its updated awards-show tally for 2011 (see list below). In its recent spate of triumphs, the agency has drawn upon the energy and talent of new or freshly empowered teams and the high-visibility successes they achieved on a number of key assignments.

These include client stewardship, most notably for Transitions Optical and Sears, among others; socially conscious work, especially its efforts for NGO Yéle Haiti at the six-month anniversary of the Haitian earthquake and the subsequent presidential candidacy of the group’s co-founder Wyclef Jean; social media innovations, such as youth SoMe marketing laboratory The Sisterhood (www.forsistersbysisters.com) and the Euro RSCG Social Life and Social Media blog; and putting the hyperlocal trend to work for many initiatives, including the agency’s award-winning promotion of One Young World, a Davos-like global youth summit co-conceived by David Jones, Euro RSCG Worldwide global CEO, and Kate Robertson, group chairman of Euro RSCG United Kingdom.

Marian Salzman, CEO of Euro RSCG Worldwide PR, North America, who was recently named PRWeek’s PR Professional of the Year, said: “We are deeply humbled by the awards and honors we’ve received in the past year, and we are incredibly proud of the colleagues who’ve been recognized—one of our summer interns was named PR News’s Intern of the Year, and we can count the Stevies’ pick for Employee of the Year as one of our own, too. There is no better proof that it’s all about team than the number of teams involved in the 30-plus finalists and winners we currently celebrate. ‘To win!’ was a battle cry we launched in the fall, and today all of us expect nothing less in service for our clients as we celebrate our individual successes and champion our entrepreneurial esprit de corps.”

Lisa Rosenberg, president of ERWW PR, North America, added: “We are thrilled with our PRSA Anvils wins. The Anvils are some of the industry’s most prestigious awards, and the recognition we received last week is the best sign we could get that the approach we’re taking is the right one. Our Pittsburgh team—where the Transitions Optical account is serviced and co-led by senior vice presidents Susan English and Courtney Myers—has one of the strongest B2B practices in the mid-Atlantic region, and we’re all extremely proud of their achievements. And on top of that, Pittsburgh is now a leading contender for host city of the 2012 One Young World summit.”

In the last 12 months, Euro RSCG Worldwide PR has bolstered its client list across various sectors, including health and wellness, consumer and CSR. The agency has won AOR status and/or competitive pitches for these brands and organizations, among others: ADVAIR (a GlaxoSmithKline brand), Campaign Money Watch (#theywinulose), Chiquita Crushies, Durex, FFAWN (Mary J. Blige’s foundation), Ford Motor Co. Warriors in Pink (a CSR initiative to support Susan G. Komen for the Cure) and Warner Chilcott (for Atelvia and Lo Loestrin).

ERWW PR’s current 2011 awards tally is as follows:

  • Big Apple Awards, Public Relations Society of America, New York Chapter
    Winner, Events & Observances (One to Seven Days):
    One Young World
  • Bulldog Reporter
    Silver, PR Innovation of the Year:
    The Sisterhood
    Bronze, Best Campaign Under $50,000:
    Wyclef Jean/Yéle Haiti
    Bronze, Best Response to Breaking News:
    Wyclef Jean/Yéle Haiti
  • Golden World Awards (International Public Relations Association)
    Finalist, Community Relations:
    One Young World
    Finalist, Crisis Management:
    Wyclef for President
    Finalist, International PR Campaign:
    Wyclef for President
    Finalist, Publications:
    “Millennials and Social Media”
  • PR News CSR Awards
    Honorable Mention, Human Rights Communications, Philanthropy Communications and Workplace Innovation:
    One Young World
    Honorable Mention, Media Relations and Philanthropy Communications:
    Yéle Haiti
  • PRSA Anvil Awards
    Winner, Silver, Marketing Business-to-Business (Products):
    “Redefining the Vision Health Benefit at Transitions Academy,” Transitions Optical
    Winner, Bronze, Brochures (Less than 17 Pages):
    “What to Expect” Multicultural Brochure Series, Transitions Optical
    Winner, Bronze, Feature Stories:
    “Employees Don’t See What They Could Be Missing Without Vision Benefits,” in June/July issue of CDHC Solutions magazine, Transitions Optical
    Award of Excellence, Multicultural Public Relations (Business):
    “Meeting the Eye Health Needs of Culturally Diverse Groups,” Transitions Optical
  • PRWeek Awards
    Winner, PR Professional of the Year:
    Marian Salzman
    Finalist, PR Innovation of the Year:
    The Sisterhood
  • SABRE (Superior Achievement in Branding and Reputation)
    Winner, Silver, Retailers:
    Katrina: Fifty for Five
    Winner, Bronze, Speech or Bylined Article:
    Four-Part Brain Series
    Finalist, Gold, Special Event (Single Event):
    Wyclef for President
    Certificate of Excellence, Bronze, Blog:
    Social Life and Social Media
    Certificate of Excellence, Bronze, Internal Publication (Digital):
    ERWW Global Network Communications
    Certificate of Excellence, Bronze, Media Placement (Magazine):
    Wyclef for President
    Certificate of Excellence, Iron, Employee Program:
    ERWW Global Network Communications
    Certificate of Excellence, Iron, PR Marketing:
    The Sisterhood
    Certificate of Excellence, Iron, Agency Citizenship:
    One Young World

About Euro RSCG Worldwide PR
Euro RSCG Worldwide PR, North America, is headquartered in New York City, with offices in Chicago and Pittsburgh and strategic partners in Boston and Washington, D.C. It is currently one of the most-awarded PR agencies of its size in the U.S., including recent awards from PRWeek, PR News, SABRE and Bulldog Reporter, and it is part of Adweek’s first-ever Healthcare Agency of the Year (2010) and Medical Marketing & Media’s 2010 All-Star Network of the Year. Euro RSCG Worldwide PR provides communications services, social brand momentum and thought leadership, among other services, in core areas ranging from CSR and healthcare to B2B, content creation, social media and consumer marketing. Clients include Bayer Corp., sanofi-aventis, Ford’s Warriors in Pink and Transitions Optical. The agency also developed award-winning work for Wyclef Jean’s campaign for the presidency of Haiti. Its social media lab The Sisterhood is a decorated industry innovation to help marketers understand the teen girl demographic. Euro RSCG Worldwide PR is the public relations arm of Euro RSCG Worldwide, a leading integrated marketing communications agency with 233 offices in 75 countries and the largest unit of Havas, a world leader in communications (Euronext Paris SA: HAV.PA).

TRENDSPOTTER MARIAN SALZMAN, CEO OF EURO RSCG WORLDWIDE PR, SHARES NEW FINDINGS FOR 2020 AT MEDIA FUTURE WEEK

The Agency’s Positioning as Future Creators Is Embodied by Salzman’s Forward-Looking Insights on What Will Affect Our World in the Next Decade

NEW YORK—May 23, 2011—During Amsterdam’s Media Future Week, Euro RSCG Worldwide PR CEO Marian Salzman presented new insights in a far-reaching presentation of trends that will affect our world in the next decade and thoughts on how those trends will impact businesses and brands. Named one of the top five trendspotters in the world, she embodies ERWW PR’s positioning of “future creation.”

Salzman—named PRWeek’s 2010 PR Professional of the Year—presented to an audience that included more than 150 top communications and media students from all over the world. Known across industries for her annual analytical take on business, consumer and social trends, Salzman touched on new media in December 2010 with her report on themes for 2011, which included mycasting (the new broadcasting, in which individuals curate their own interactive content).

Some of the provocative findings Salzman presented at Media Futures Week that will be affecting us in 2020 include the following:

1. The New Social: Antisocial
These days, people don’t smoke when they’re feeling nervous in a social setting—they check their FB page or Twitter feed on their mobile device (as antisocial to people nearby as having cigarette smoke blown on them).
Implications for brands: As consumers’ social interactions are mediated more by tech, companies have a huge scope for making money with hardware, software and services that enhance them.

2. The Brain and Homo Sapiens 2.0
We now know that our brains are shaped—literally—by what we experience. And what we are increasingly experiencing is interactive technology mediated through the screens that represent the world to us.
Implications for brands: Watch as n (for “neuro”) gets applied to brain products and services: nBoosters, nHancers, nNutrients, nGames, nGagement.

3. More Real than Real
With CGI and 3-D, gamemakers and moviemakers are creating experiences more vivid, more stimulating and more immersive than virtually anything in the mundane physical world of everyday reality.
Implications for brands: In the struggle for consumers’ attention, there are two options: Pay out a lot of money for Avatar levels of vividness or get much smarter at lower-cost “nGagement.”

4. English Out. Globish In.
A French businessman noticed how non-native speakers struggled with “proper English” and set about creating a standardized, simplified form of English with a vocabulary of 1,500 words and a simple structure—a world language called Globish.
Implications for brands: In data communication, TCP/IP and HTML enabled people in any country with any computer to communicate. In verbal communication, Globish has the potential to do the same. Brands need to learn Globish.

“In the next decade, we’ll be seeing more things morph into miniature, flexible and portable versions of themselves,” noted Salzman. “We’ll all be witness to the evolution of the cloud—the idea of absolute portability; there will be classrooms in backpacks versus backpacks in classrooms. For adults, it’ll be: ‘have office, will travel’…or not, as our options for where we conduct business expand exponentially.”

To download Salzman’s “11 Trends for 2011” report, which also includes two dozen short takes called “Future Bytes”—and her report for 2010, which features a look back at her forecasts from five, 10 and 15 years ago—go to www.havaspr.com/us.

About Euro RSCG Worldwide PR
Euro RSCG Worldwide PR, North America, is headquartered in New York City, with offices in Chicago and Pittsburgh and strategic partners in Boston and Washington, D.C. It is currently one of the most-awarded PR agencies of its size in the U.S., including recent awards from PRWeek, PR News, SABRE and Bulldog Reporter, and is part of Adweek‘s first-ever Healthcare Agency of the Year (2010) and Medical Marketing & Media‘s 2010 All-Star Network of the Year. Euro RSCG Worldwide PR provides communications services, social brand momentum and thought leadership, among other services, in core areas ranging from CSR, health care and wellness to B2B, content creation, social media and consumer marketing. Clients include Bayer Corp., sanofi-aventis, Ford’s Warriors in Pink and Transitions Optical. The agency also developed award-winning work for Wyclef Jean’s campaign for the presidency of Haiti. Its social media lab The Sisterhood is a decorated industry innovation to help marketers understand the teen girl demographic. Euro RSCG Worldwide PR is the public relations arm of Euro RSCG Worldwide, a leading integrated marketing communications agency with 233 offices in 75 countries and the largest unit of Havas, a world leader in communications (Euronext Paris SA: HAV.PA).

EURO RSCG WORLDWIDE TURNS ITS SOCIAL MEDIA LEADERSHIP TO LONDON FOR A THREE-DAY ROYAL WEDDING GLOBAL TWEETUP

Royal Wedding Enthusiasts Gather on the #EuroTwedding Site to Discuss the Social, Commercial, Charitable and Future Implications of the Event

NEW YORK—April 28, 2011—This Thursday, Euro RSCG Worldwide will launch a global Royal Wedding Tweetup. Its team members around the globe, known for their leadership in social media, consumer insights, corporate social responsibility and trendspotting, will offer three days of reports on the social, commercial, charitable and future implications of the massive event—and anyone on ERWW staff, in the media, or from the general public who has a Twitter account and is interested in participating may do so using the #EuroTwedding hashtag to join in on the conversation.

In addition, Euro RSCG Worldwide will debut a Royal Wedding microsite (http://bit.ly/f2xud4) where media can join the conversation and see a curated “best of the world’s coverage.” The network plans to publish topline findings based on what’s discussed on the many hundreds of bit.ly’s that will be tweeted with the #EuroTwedding hashtag.

“This will be the world’s first global social media wedding, 1,500 people will attend in person but millions will follow and engage through social media—as a pioneer in digital and social we wanted to engage in what is a great example of social media’s ability to make exclusive events totally inclusive,” said David Jones, global CEO of Havas and Euro RSCG Worldwide.

Euro RSCG put digital at the core of its agencies globally before the crowd, back in 2005, and was a pioneer in the digital space, creating three of the first five pieces of commercial content on the Internet in the U.S. Last fall, it officially launched Euro RSCG Social, a cross-discipline, cross-leadership social media arm of the network, whose clients include Dos Equis, Evian, IBM and Volvo.

“We also place high importance on consumer—and especially Prosumer—insights on issues that permeate our life, from gender and generations to travel, shopping and luxury. This Tweetup and microsite are the latest incarnation of our getting to the heart of the consumer and media trends of today,” added Jones.

One of the leaders of the trends charge at the network is Marian Salzman, CEO of PR Operations in North America, named one of the world’s top five trendspotters. “While the Royal Wedding shouldn’t be this kind of grand event, it is overtaking the media and the moment,” said Salzman. “It is causing people all over the world to reflect on life over the 15 years since Princess Diana died, to ask themselves how they feel about the end of class structures, and to embrace wholeheartedly the total media invasion that is today’s social media world.”

For more analysis and thought leadership from Euro RSCG Worldwide about social media, please go to the network’s Social Life and Social Media blog/website at www.eurorscgsocial.com.

About Euro RSCG Worldwide
Euro RSCG Worldwide is a leading integrated marketing communications agency and was the first agency to be named Global Agency of the Year by both Advertising Age and Campaign in the same year. Euro RSCG is made up of 233 offices in 75 countries and provides advertising, marketing, corporate communications and digital and social media solutions to clients including Air France, BNP Paribas, Charles Schwab, Citigroup, Danone Group, Heineken USA, IBM, Kraft Foods, Lacoste, L’Oreal, Merck, PSA Peugeot, Reckitt Benckiser, sanofi-aventis and Volvo. Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications (Euronext: HAV.PA) (Paris: HAV.PA).

EURO RSCG WORLDWIDE PR PRESIDENT MARIAN SALZMAN NAMED CEO,
TAPS LISA ROSENBERG AS SUCCESSOR

The Restructuring Follows a Period of Expansion and a Run of High-Profile Industry Award Wins for the Agency

NEW YORK—April 11, 2011—Euro RSCG Worldwide PR, the public relations arm of global communications giant Euro RSCG Worldwide, today announces several staff changes and initiatives that aim to grow the business to an even greater degree than the expansion it has recently experienced. Marian Salzman, president of Euro RSCG Worldwide PR, North America, since August 2009, will become CEO of PR operations in North America, a new position. She will also build the Euro RSCG Life PR brand in the U.K. and oversee ERWW PR’s CSR work and initiatives.

Lisa Rosenberg will succeed Salzman as ERWW PR president, North America. Rosenberg comes from Porter Novelli, where she served as senior partner, director of the agency’s global brand marketing practice and managing director of its New York office. She started at Porter Novelli in 1990 and rose from account executive to one of the top five jobs worldwide, where she was responsible for the Porter brand, agency marketing efforts and new business. Rosenberg headed up PN Entertainment and served as strategic counselor to a variety of clients including Procter & Gamble, Reckitt Benckiser and Harman. She has particular expertise in building marketing strategy, global branding, product launches, youth marketing, special events, sponsorships, and entertainment and lifestyle marketing.

For more than 10 years, she managed brand campaigns and global communications initiatives for Gillette, launching such well-known products as ProGlide, Fusion, Mach3, Venus and Sensor for Women. Rosenberg also spearheaded PepsiCo’s first global Tweetup in 2008 and subsequent digital initiatives including Internet Week and BlogHer sponsorships.

Among the many brand campaigns and global communications initiatives she has managed, Rosenberg directed activities for the award-winning M&M’s “Global Color Vote,” the largest promotion in the brand’s history, as well as programs for food and beverage clients including Mountain Dew, Snickers, Duncan Hines, Uncle Ben’s, Kellogg’s, Pizza Hut and Heineken. She also worked on a variety of consumer health campaigns, including the launch of Oral-B Pulsar and Oral-B Stages, Dr. Scholl’s “Treat Your Feet Right,” Lysol’s “Fight the Flu” initiative, and the introduction of Ortho Pharmaceutical’s Renova and Merck’s Propecia.

An avid writer, Rosenberg has a mommy marketer blog (mommylens.com) where she offers observations on being a manager, marketer and mom. Before joining Porter Novelli, Rosenberg worked at Hill & Knowlton in New York, and Ogilvy & Mather in London. She holds a Bachelor of Arts in history from Johns Hopkins University.

Since Salzman stepped into what was then the top spot at the agency 19 months ago, the group has seen tremendous growth, especially significant new business wins and expansions of existing accounts. Recently, the agency has also had a streak of industry award wins. Among them, PRWeek named Salzman its PR Practitioner of the Year (and the agency’s Sisterhood social media lab was a finalist for Innovation of the Year), five of seven entries in PR News‘s CSR Awards were short-listed (the most of any agency) and three campaigns won awards in the Bulldog Reporter competition. ERWW PR won a bronze SABRE for Speech or Bylined Article (a four-part series of Salzman’s on the Huffington Post), was a finalist in two other categories and received a certificate of excellence in five additional SABRE categories. In the Silver Anvils, ERWW PR was a finalist in two categories for client work on Transitions Optical: Marketing Business to Business (Products) and Multicultural Public Relations. Plus, it was a finalist in the Big Apple Awards’ Events and Observances, One to Seven Days, category for One Young World. The agency is currently the most awarded public relations agency of its size in the U.S.

“Lisa is the exact right person to help Euro RSCG PR continue on its winning path,” said Salzman. “She’s a legendary consumer marketer, a focused manager and a hard-driving new business leader—something I know from working closely with her at Porter. One of our many unbeatable partnerships brought PepsiCo PR revenue to the agency. I know she’ll continue her winning ways with us and our clients.”

Added Salzman: “We are an agency on the move, growing fast, adding business and people, and now reorganizing to be even more effective providers of client solutions.” As part of the restructuring, Katie McSorley, formerly executive vice president and head of the award-winning Pittsburgh office of ERWW PR, has been promoted to president, ERWW PR Middle Atlantic, based in Pittsburgh.

In addition, the agency will add five Centers of Excellence to its initiative established with last year’s creation of CentEx, a proprietary five-pronged program to continually improve account and client management through training, tools and knowledge. The new centers will address B2B, consumer marketing, health care, wellness and CSR.

For more information about Euro RSCG Worldwide PR, North America, please visit havaspr.com/us.

About Euro RSCG Worldwide PR
Euro RSCG Worldwide PR, North America, is headquartered in New York City, with offices in Chicago and Pittsburgh, staff in San Francisco, and strategic partners in Boston and Washington, D.C. It is currently the most awarded PR agency of its size in the U.S., including recent awards from PRWeek, PR News and Bulldog Reporter, and is part of Adweek‘s first-ever Healthcare Agency of the Year (2010) and Medical Marketing & Media‘s 2010 All-Star Network of the Year. Euro RSCG Worldwide PR provides communications services, social brand momentum and thought leadership, among other services, in core areas ranging from CSR, health care and wellness to B2B, content creation, social media and consumer marketing. Clients include Bayer Corp., sanofi-aventis, Ford’s Warriors in Pink and Transitions Optical. The agency also developed award-winning work for Wyclef Jean’s campaign for the presidency of Haiti. Its social media lab The Sisterhood is a decorated industry innovation to help marketers understand the teen girl demographic. Euro RSCG Worldwide PR is the public relations arm of Euro RSCG Worldwide, a leading integrated marketing communications agency with 233 offices in 75 countries and the largest unit of Havas, a world leader in communications (Euronext Paris SA: HAV.PA).

MARIAN SALZMAN NAMED PRWEEK’S PR PROFESSIONAL OF THE YEAR

The President of Euro RSCG Worldwide PR Took the Agency’s Helm 19 Months Ago

NEW YORK—March 11, 2011—Euro RSCG Worldwide PR President Marian Salzman was named PR Professional of the Year in the annual PRWeek Awards competition last night in New York City.

Among Salzman’s many accomplishments during the year and a half since she has headed the three-office agency, she created The Sisterhood, an agency-within-an-agency and social media lab that was launched after groundbreaking research about the communications and consuming habits of teenage girls. The Sisterhood was a 2011 finalist for PRWeek’s Innovation of the Year. Salzman has also:

  • Served as Wyclef Jean’s lead media consultant during his run for the presidency of Haiti and helped re-create the public image of Yéle Haiti, the NGO that Jean founded and for which ERWW PR served as agency of record for most of 2010.
  • Led teams that have expanded existing accounts and won a number of major new business accounts—including Warner Chilcott, the respiratory portfolio of a major pharmaceutical company and software to enhance reading comprehension for the visually impaired—and projects such as Campaign Money Watch and Chiquita.
  • Led teams that have won key industry awards—Bulldog Reporter and SABRE among them—for clients.
  • Spearheaded other research and white papers, on social life and social media, the future of home, the mind and mood of Americans, millennials and social media, the state of American males, and love and sex in the age of social media.
  • Launched four blogs: one for the Sisterhood (forsistersbysisters.com), two for ERWW PR (havaspr.com/us and havaspr.com/us/eurorscgfashion) and a Euro RSCG companywide blog whose focus is social media (eurorscgsocial.com). (Salzman manages global social media programs for the company.)
  • Managed or launched initiatives such as the Center for Account Management Excellence, SoMe Central, Newsengine (media relations) and Newsengine U. (a paid internship program), and Editorial and Strategic Planning departments.
  • Helped the agency expand its CSR innovation and offerings to clients and embrace its own social responsibility.
  • Expanded her annual trends forecast and created offshoots such as social media trends, teen trends and two “Hot/Not” lists.
  • Regularly wrote columns for the Huffington Post, CNBC.com, PRWeek and PR News on subjects ranging from social media to the power of young people to politics.

In the same time period, Salzman was also named a finalist for PR Agency Team Leader in the PR News PR People Awards and a finalist for both Lifetime Achievement Award and Service Executive of the Year in the Stevie Awards for Women in Business. The Sisterhood and various agency staff have also received a variety of industry awards and finalist honors during Salzman’s time as ERWW PR head.

“Fantastic news, because there is no harder worker than Marian, whose creative energy rarely sleeps,” said David Jones, CEO of Havas and global CEO of Euro RSCG Worldwide. “Marian’s understanding of the ever-changing media landscape, especially a command of where social media is taking us, her ability to spot trends and apply them across industries, and her laser focus on creating unique, successful campaigns for her clients, among so many other attributes, all help underscore the fact that I think PRWeek made a great call in naming Marian its PR Professional of the Year.”

Said Salzman: “Although I am singled out, this is a team sport. It’s been fun, and we’re just rounding the first threshold in a marathon. I also want to acknowledge all the victims of tragedies—Haiti’s earthquake, Hurricane Katrina, the wars in Iraq and Afghanistan—that have led to incredible CSR projects we’ve had the opportunity to take on and been able to differentiate ourselves with. And for me, it’s the strangest thing to realize that four years ago I was struggling with a brain tumor diagnosis, three years ago reinventing myself in a PR agency and today carrying home the trophy of a lifetime.”

Salzman sits on the Agency Management Committee of the Council of Public Relations Firms and the board of directors of the World Future Society, and she recently joined the board of directors of the Fairfield County Public Relations Association. She is an adviser to the Berlin School of Creative Leadership’s M.B.A. program and serves as a member of the mentoring board of Brown University’s Women in Business. Salzman graduated from Brown University with top honors and studied sociology at Harvard’s Graduate School of Arts and Sciences. She is the author or co-author of 15 books on topics ranging from current affairs to the commercial workplace, including the bestseller Next Now: Trends for the Future (Palgrave Macmillan, 2006), and is currently working on a book based on her four-part Huffington Post blog series about brain injuries, recovery and creativity.

Among her many recent public appearances, Salzman has given speeches to a German media group, the National Association of Realtors and TheStoneClub in London, on subjects ranging from trends for the near future to the gender reboot to how social media is redefining business.

For more information, please go to havaspr.com/us.

About Euro RSCG Worldwide PR
Euro RSCG Worldwide PR is the public relations arm of Euro RSCG Worldwide, a leading integrated marketing communications agency with 233 offices in 75 countries. Euro RSCG Worldwide PR, North America, is headquartered in New York City, with offices in Chicago and Pittsburgh. It is part of Adweek’s first-ever Healthcare Agency of the Year (2010) and Medical Marketing & Media’s 2010 All-Star Network of the Year. The agency provides communications services, social brand momentum and thought leadership, among other services, in core areas ranging from CSR and health care to content creation and social media. Clients include Bayer Corp., Purina, sanofi-aventis, Toyota Motorsports and Transitions Optical. Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications (Euronext: HAV.PA) (Paris: HAV.PA).

FIRST SISTERHOOD SUPPORT GRANT IS AWARDED TO ERIN SCHRODE FOR HER ONGOING WORK IN HAITI

Grant Honors The Sisterhood, a Teen Initiative Within Euro RSCG Worldwide PR That Is a Finalist for PRWeek’s PR Innovation of the Year

NEW YORK—March 8, 2011—Euro RSCG Worldwide PR has awarded its first $1,000 Sisterhood Support Grant to Erin Schrode, a 19-year-old student at New York University. The grant was established in honor of the agency’s nomination for PRWeek’s PR Innovation of the Year for its teen initiative and social media lab called The Sisterhood. Last summer, Schrode launched a nonprofit, the Schoolbag, to help young people in need in Haiti pursue an education by providing them with one year’s worth of basic school supplies.

“I’m proud to support Erin, a mentor for The Sisterhood, as she takes her passion and puts it into action at such a young age,” said Marian Salzman, president of Euro RSCG Worldwide PR, North America. “Erin truly goes above and beyond what it means to be a sister, connecting with and helping people in the global community.”

This coming summer, Schrode and a team of volunteers and students will distribute 11,210 schoolbags to Haitian students. She and her partners chose that number because 1/12/10 is the day the massive earthquake struck Haiti and because, as the Schoolbag’s website (theschoolbag.org) says, it’s “a significant number, a possible quantity and a mass that will make a difference.”

“I am so honored to be the first recipient of the Sisterhood Support Grant for the work I’m doing in Haiti,” said Schrode. “This grant will allow even more school supplies to be delivered to Haitian schoolchildren, and I know from the first time that I went to Haiti and delivered schoolbags that they will be eternally grateful.”

Schrode participated in the first One Young World summit (oneyoungworld.com), the premier global forum for young people of leadership caliber worldwide, founded by top executives at Euro RSCG Worldwide. OYW’s aim is to connect and activate the youngest, brightest and best from around the globe and to ensure that their concerns, opinions and solutions are heard. With guidance from counselors such as Kofi Annan and Bob Geldof, delegates address major global challenges through resolutions on topics such as ethical behavior in business, interfaith dialogue and the environment.

Through the Schoolbag, Schrode—who has been called a “sustainability prodigy” by San Francisco magazine and is a spokesperson for leading organic brand Nature’s Path—will also initiate environmental stewardship projects. Every Schoolbag will contain a booklet to teach young people about the importance of their environment and how to protect it. Printed on sustainable fibers, the book will approach topics such as conservation, efficiency, ecosystems, recycling, composting and agriculture.

To read more about The Sisterhood, please go to forsistersbysisters.com. For information about Euro RSCG Worldwide PR, including a download of the white paper based on research that launched The Sisterhood, go to havaspr.com/us.

PRWeek award winners will be announced on March 10.

About Euro RSCG Worldwide PR
Euro RSCG Worldwide PR is the public relations arm of Euro RSCG Worldwide, a leading integrated marketing communications agency with 233 offices in 75 countries. Euro RSCG Worldwide PR, North America, is headquartered in New York City, with offices in Chicago and Pittsburgh. It is part of Adweek’s first-ever Healthcare Agency of the Year (2010) and Medical Marketing & Media’s 2010 All-Star Network of the Year. The agency provides communications services, social brand momentum and thought leadership, among other services, in core areas ranging from CSR and health care to content creation and social media. Clients include Bayer Corp., Purina, sanofi-aventis, Toyota Motorsports and Transitions Optical. Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications (Euronext: HAV.PA) (Paris: HAV.PA).

EURO RSCG WORLDWIDE PR PRESIDENT MARIAN SALZMAN TO SPEAK AT LONDON’S RENOWNED THESTONECLUB

Salzman Will Discuss the Great Gender Reboot of 2011

NEW YORK—Feb. 22, 2011—Marian Salzman, president of Euro RSCG Worldwide PR, North America, has been invited to speak at London’s prestigious TheStoneClub on Feb. 23 to share her perspective on the “new male mystique.”

Salzman, named one of the world’s top five trendspotters, has over the past 15 years forecast concepts from companies making money on the Internet to the ideas we now know as corporate social responsibility and the Kindle, among many others.

In a profile in this month’s Australian Financial Review BOSS, she said this about her interest in what’s next: “It’s easy to see the world and possible shifts in attitudes, beliefs, values, brand preferences and media choices through my own experiential lens. The trick is to live uncomfortably, whether it’s [putting oneself in a radically different social setting] or immersing myself in ethnographic research that begins to mirror psychotherapy.”

One of her most recent areas of research and observation is changing gender roles—both actual and perceived. “The shifts in gender roles today are happening because of a convergence of factors: We’re living in an age that is acutely digital, we’re more open about sex and pleasure, and we have lived through baby boomers’ adulthood and various revolutions, including the raising of the glass ceiling and the leveling of many playing fields—plus we’ve just been through a recession in which men in particular suffered in many ways,” said Salzman. “So the idea of wife in the kitchen, man in the office is foreign and archaic.”

Below are a few of the trends Salzman will be discussing at TheStoneClub:

  • Women Are Workplace Warriors. Forty years ago, women owned 5 percent of small businesses, now they own 30 percent; they’re also primary or co-breadwinner for two-thirds of families. But does this “take no prisoners” gender switch at work come with a price?
  • Mentrepreneurs. Men-centric sectors such as manufacturing are recovering, but more men will strike out on their own—to escape being chained to a desk and to take control of their future.
  • Men vs. Women. If chivalry is dead, then women killed it. Thanks to a Beyoncé generation of strong, independent women and digital detachment, women can no longer look forward to an open car door.
  • Grey Divorce. Couples who are part of the pandemic of divorces for people over 50 might acknowledge a failure, but they’re also looking for life, part two, and a fresh start.

About Euro RSCG Worldwide PR
Euro RSCG Worldwide PR is the public relations arm of Euro RSCG Worldwide, a leading integrated marketing communications agency with 233 offices in 75 countries. Euro RSCG Worldwide PR, North America, is headquartered in New York City, with offices in Chicago and Pittsburgh. It is part of Adweek’s first-ever Healthcare Agency of the Year (2010) and Medical Marketing & Media’s 2010 All-Star Network of the Year. The agency provides communications services, social brand momentum and thought leadership, among other services, in core areas ranging from CSR and health care to content creation and social media. Clients include Bayer Corp., Purina, sanofi-aventis, Toyota Motorsports and Transitions Optical. Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications (Euronext: HAV.PA) (Paris: HAV.PA).

WHAT IS THE PORTRAIT OF THE AMERICAN MAN IN 2011?

The Agency That Popularized “Metrosexual” Analyzes Men’s Realities, Values, Behaviors and Aspirations at the Beginning of the New Decade

NEW YORK—Jan. 25, 2011—There’s no easy way to create an accurate description of the average man in the United States today. A vast diversity exists in almost every category of characteristics. There are commonalities, though, one of which is that men are more anxious than ever about money, debt and changing gender roles. According to a new white paper from Euro RSCG Worldwide PR, “Across the bulk of the U.S. population, the economic position of men has weakened while that of women has improved.”

This thought paper, “Male in U.S.A.,” is the next chapter in Euro RSCG Worldwide PR’s commitment to the study of the future of men. Since 2003, when Euro RSCG popularized the “metrosexual” concept, the agency has been at the forefront of the movement of marketing to men. “Male in U.S.A.” attempts to try to understand the American man at the beginning of the new decade by looking not only at statistics but also at the icons that express men’s values and aspirations—and at the memes, or “thought viruses,” that are animating American life.

In the face of the prolonged recession, there are worrying conclusions to hard questions. More than two-thirds of American men (70 percent) think society is moving in the wrong direction, and many (64 percent) think Americans aren’t willing to consider other people’s points of view. On the other hand, almost two-thirds of American men (63 percent) think the recession has reminded people of what’s important in life. And a large minority of American men (44 percent) are actively trying to figure out what makes them happy.

This data is among the results of a survey by Euro RSCG Worldwide of 752 American male adults. (The larger survey, which polled 5,700 men and women in seven markets around the globe, reveals how changes in consumer consciousness are driving people toward a more mindful approach to living and consuming. For a white paper and related commentary, go to www.TheNewConsumer.com.)

“We’ve all become aware of how our nation as a whole has recently been evolving, but this data sheds light on how the American man is thinking about those changes and how they’re affecting him,” says Marian Salzman, president of Euro RSCG Worldwide PR and a renowned trendspotter who was among the team that popularized the use of metrosexual. “There are also notable cultural signs that point to how men see themselves and others, their present and their future.”

The influential business icons, especially for men, for instance, are no longer in finance but in tech. Entertainment icons have gone from the strong, romantic Clark Gable in the 1930s to the versatile, ironic Johnny Depp in the 2000s. The hot car has moved from Hummer to Tesla and its electric Roadster. In terms of money, the sweet spot for American men is identifying how they can make a good living in ways they can feel proud of and be respected for in the post-bust, newly mindful era. ERWW PR even devotes a chapter of “Male in U.S.A.” to “Mad Men” character Don Draper because of his many similarities with men today—“a modern man in a period of transition, a complex figure for complex times when men are pulled in many directions by inherited values, new values, urgent desires and vague longing.”

The white paper touches on a variety of other topics important to the American male today. Here are a few of the paper’s conclusions:

  • On the surface, American male icons lag the demographics, but mentally they’re more multicultural.
  • Success is important, and money is still a key indicator of success in a rainbow nation.
  • Technology is one of the crucial common denominators of American men.
  • Keeping it real is an attractive principle but a challenge in a media-mirror world.
  • American men want to change and do better, but on their own terms, at their own pace.

For more analysis, please download “Male in U.S.A.” at www.havaspr.com/us.

About Euro RSCG Worldwide PR
Euro RSCG Worldwide PR is the public relations arm of Euro RSCG Worldwide, a leading integrated marketing communications agency with 233 offices in 75 countries. Euro RSCG Worldwide PR, North America, is headquartered in New York City, with offices in Chicago and Pittsburgh. It is part of Adweek’s first-ever Healthcare Agency of the Year (2010) and Medical Marketing & Media’s 2010 All-Star Network of the Year. The agency provides communications services, social brand momentum and thought leadership, among other services, in core areas ranging from CSR and health care to content creation and social media. Clients include Bayer Corp., Purina, sanofi-aventis, Toyota Motorsports and Transitions Optical. Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications (Euronext: HAV.PA) (Paris: HAV.PA).

About Euro RSCG Worldwide
Euro RSCG Worldwide, the parent company of Euro RSCG Worldwide PR, is a leading integrated marketing communications agency and was the first agency to be named Global Agency of the Year by both Advertising Age and Campaign in the same year. Euro RSCG is made up of 233 offices in 75 countries and provides advertising, marketing, corporate communications and interactive solutions to clients including Air France, BNP Paribas, Charles Schwab, Citigroup, Danone Group, Heineken USA, IBM, Jaguar, Kraft Foods, Lacoste, L’Oréal, Merck, PSA Peugeot and sanofi-aventis. Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications (Euronext: HAV.PA) (Paris: HAV.PA).


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