Press Releases: 2012

13 SIGHTINGS FOR 2013

Next Year Will Be Marked by Reconciliations, Reactions, Collaborations and Native Rising

NEW YORK—Dec. 12, 2012—Marian Salzman, CEO of Havas PR North America and an award-winning trendspotter, is providing a preview of her forecast for the new year, titled “13 for 2013.” Looking at the two irresistible forces that have been shaping the lives of billions of global citizens over the past half-decade—technology and the economy—Salzman has identified a shift in direction and momentum that has placed us in the center of oppositional alternatives.

“As we head into 2013, technology continues to develop at a rapid clip, but major economies are limping along,” Salzman says. “Technological ideas that were flights of fancy in 2007 are now available to, and being used by, the masses. On the other hand, the feeble global economy has forced consumers, corporations and governments to change their expectations of many things we used to take for granted as everyday. The result overall is a radical reshaping of ‘normal.’”

“The only way to survive and thrive today is to arm yourself with the right tools,” says John Winsor, CEO and co-founder of Victors & Spoils and chief innovation officer of Havas. “In this quest, trendspotting is more important than ever. It’s essential for creating relevant content and shaping products, services and markets.”

Here’s a sneak peek at the 13 trends from Salzman’s upcoming report:

  1. Sound of the Year for 2013: Co. Life is a co-production, and collaboration is the hottest concept at work and home (especially there, as multiple generations gather in the communal nest). All the “co-” words (co-creation, co-parenting, commingle, coincide, copreneurials, even coincidence) take on bigger meaning because “you + me” is somehow armor and protection against the wild world, and also brain food to ensure that all the “i” stuff (isolation is the worst, though infection sounds fairly vile …) doesn’t happen.
  2. Make Solutions, Not Problems. Politicians always say they have the solution, otherwise they get taken down. Negativity has never won friends except when it’s dissing the other side. Take the subprime crisis: Nobody took notice of Nouriel Roubini and others who were causing “problems” with their contrarian views of impending trouble.
  3. 2013 Living: Austerity with Double-Dip Frugality. Consumerism will be replaced by collaborative consumption and an eye on less being more through micro-ownership (1/12 of a car, 1/4 of a dog, 1/365 of a vacation home, etc.). It felt awkward when we started buying only essentials, then the economy bit us a second time. Now, expect the global consumer class to reduce and reuse far ahead of shopping till they drop.
  4. Economies Go Alternative. New is now old. Old is next. Cashless economy fits in. But we find new marketplaces for trading recyclables, experiments with local currencies—everything from the storage biz to Dumpster diving to old houses and more.
  5. What’s Next for an Imperfect World? Photoshop can clean up all kinds of imperfections, cosmetic dentistry can repair someone’s smile and the SAT tutor can prep the average student for test success. So how do we embrace and celebrate the less-than-perfect people, places and things we revere as authentic? The yin (quest for perfection) and yang (search for authenticity) lead to quite a juggle.
  6. Dads: The New Moms. In a post-mancession economy, dads are hunkering down, minding the kids and carving out new traditions and mores for raising the family. They are also becoming a new stereotype; if ladies of the house were the target consumers in the 1970s, daddy bloggers will be the men to watch by 2015, setting the international shopping lists.
  7. The Future of Education: Constant Schooling. Tomorrow, school will be continuous and only a clickstream away, and most industrious people will look at education as a lifelong commitment to personal relevance: their own. College might cost megabucks, but top-drawer instruction is now available for free online—and so it’s log in or lose out.
  8. Rethinking Quality of Life. Slowing down the pace is a dream scenario for most, especially anyone who has benefited from (and/or been injured by) the fast lane and the pace of change. More emphasis will be placed on slow cooking and eating, on slowing down aging and courtships. We’ll chase homey vibes (slow colors, scents, sensorial experiences) to offset the pace of mobile everything.
  9. What’s Next for Places? SXSW made Austin the Texas capital of cool. Lost in Translation showed a new generation Tokyo’s cutting-edge subculture. Savannah benefited from Midnight in the Garden of Good and Evil to become a home to young artists and young-at-heart retirees. Pittsburgh reinjected itself with digitivity and is now thriving with modernity and energy (not of the steel kind). Solutions and local placemakers believed that these places could.
  10. The Rise of Africa. For decades, we wrote off Africa as the slow cousin of the modern world, but today we’re beginning to see signs that this land of 1 billion people might become the new Asia. If African commodities continue to boom, watch the continent take center stage in the next global economy.
  11. The Big Burg Theory. New supercities are materializing, and the biggest cities will grow even bigger, with more than 15 million in residence and new big problems arising (from pollution to terrorism) but also the potential for new solutions. Most of these hot capitals will be in the emerging markets.
  12. Reconnecting to Reality with Native Cultures. This is becoming a trigger word in fashion and style, and the source of “ground zero reality” in everyday life. After a spell of rooting for what feels real and authentic, native is becoming the ultimate proof point. The native essence—knowing where something or someone is really from—will become an obsession in this increasingly virtual world.
  13. 2013: The Year Fatigue Set In. Fatigue is übertrendy in almost every format. All kinds of trendy diagnoses are raging, but none as talked-about as chronic fatigue syndrome. Medical journals have reported on fad diagnoses including adrenal fatigue. When we write history for 2013, it might be the year fatigue took root and we all migrated back to a binary approach to living, with no outlets for overload because everything is survival or reboot.

As one of the world’s leading trendspotters, Salzman has presented an annual trends report for 17 consecutive years. Each report curates her insights regarding changing attitudes, beliefs, values and media preferences, as well as the broader geopolitical shifts that together are transforming the landscape for brands, business, newscrafting and newsmaking.

The full report in iBook and PDF format will be available for download at havasworldwide.com. And for more information and some of Salzman’s past annual forecasts, please go to the Brainfood tab at us.havaspr.com.

About Havas Worldwide
Havas Worldwide, formerly known as Euro RSCG Worldwide, is a leading integrated marketing communications agency and was the first agency to be named Global Agency of the Year by both Advertising Age and Campaign in the same year. The Havas Worldwide network is made up of 11,000 employees in 120 cities and 75 countries, with 316 offices and provides advertising, marketing, corporate communications, and digital and social media solutions to clients, including Air France, BNP Paribas, Citigroup, Danone Group, IBM, Kraft Foods, Lacoste, Merck, Pernod Ricard, PSA Peugeot Citroën, Reckitt Benckiser, Sanofi, and Volvo. Headquartered in New York, Havas Worldwide is the largest unit of the Havas group, a world leader in communications (Euronext Paris SA: HAV.PA).

HAVAS PR STAFF SCORES MAJOR VICTORY AT PR NEWS PR PEOPLE AWARDS

Multi-Award-Winning Team Earns Further Honors in Social Media, Media Relations and Account Management, as Well as a Hall of Fame Induction

NEW YORK—Dec. 7, 2012—Havas PR North America (@havaspr), the most awarded agency of its size in the U.S., added to its list of superlatives with wins in three categories, a newly elected spot in the Hall of Fame and an additional three honorable mentions at this year’s industry-leading PR News PR People Awards.

  • Marian Salzman, agency CEO and noted trendspotter, was inducted into the PR News Hall of Fame. Salzman’s widely read and highly regarded annual trends forecast will be the Dec. 12, 2012 (12-12-12) debut publication of Havas PR’s e-publishing imprint 120M Books. Also in 2012, Salzman was one of a handful of PR jurors for the Clio Awards, on the international PR jury at the Cannes Lions International Festival of Creativity and a judge for the PRWeek Awards in the U.S. (the only person to do all three this year).
  • Dalton Dorné, Havas PR’s chief marketing officer and social media maven was named Tweeter of the Year for her excellence in boosting the overall tweeting and social media presence of the agency (which, in large part thanks to Dalton, was recently named the third-most-social agency in the world by Sociagility).
  • Colleen Cleary, vice president and media relations specialist, was honored as the Media Relations Leader of the year for her impressive work with clients including Ford Warriors in Pink and Donna Karan’s Urban Zen Foundation.
  • Sara Schwartz, an account executive who is embedded at Coty Inc.’s headquarters three-quarters of each week in service of Havas PR’s work for the beauty leader’s corporate communications, received Account Manager of the Year honors.

Havas PR staff also received honorable mentions in the following categories:

  • Janene Ferrara, Executive Vice President—PR Professional of the Year: Agency
  • Jody Sunna, Vice President—Account Director of the Year
  • Kate Urbach, Summer 2012 intern, currently a senior at James Madison University—Intern of the Year

“I am supremely proud of the staffers who were recognized by the industry for the great work and amazing results they achieve on a daily basis for our clients,” said Salzman. “The Havas PR staff is consistently solid and terrifically innovative—which is one of the reasons we continue to win awards. And this is a particularly exciting time for us, as we build on the momentum we’ve gained and are fully engaged in our 12 Days of Havas giving initiative, which will culminate with the Dec. 12 launch of 120M Books, a digital imprint that will showcase the agency’s innovative thinking and thought leadership.”

120M Books, the publishing arm of Havas PR, is committed to independent and futuristic publication of brainfood for the thinking public. “120M” is code for “120 minutes’ worth,” our recipe for the smart reading meal. The first in a digital series, What’s Next? will be released on Dec. 12, 2012 (12-12-12). It will be available digitally at all e-book retailers, including Amazon, Apple and Barnes & Noble. Readers can join the conversation on Twitter with #120MBooks and #whatsnext.

The winners of the PR News PR People annual awards set the benchmark for PR and underscore the outstanding PR achievements made in the past year.

About Havas PR North America
Our call to action is “Connected,” and our commitment is to the Future First. As the North American earned-media and buzz boutique within French holding company Havas, we’re part of the Havas PR global collective. Headquartered in New York City with offices in Pittsburgh and Chicago, Havas PR North America (formerly known as Euro RSCG Worldwide PR, or @erwwpr) is one of the most awarded agencies of our size in the U.S. For more information, go to us.havaspr.com.

WHAT’S NEXT? EDUCATION BECOMES LIFE APPRENTICESHIPS, LOVE A FUTURISTIC BLEND OF ALGORITHMS, THE GLOBE A WATER-STRESSED HABITAT

New Imprint, 120M Books, Announces the Publication of Its Debut Title, What’s Next?, Predictions by World-Renowned Trendspotter Marian Salzman

NEW YORK—Dec. 6, 2012—120M Books is releasing its debut publication, What’s Next? What to Expect in 2013. An aggregation of world-renowned trendspotter Marian Salzman and her team’s public and private forecasts, the e-book contains more than 150 predictions in 30 categories for 2013, including a look at why fatigue is so trendy, how we move forward with an economy that doesn’t inspire confidence and how “co” is co-opting the conversation. The methodology Salzman employs—pattern recognition—has launched or popularized trends ranging from singletons and metrosexuality to food fear and globesity.

120M Books, the publishing arm of Havas PR, committed to independent and futuristic publication of brainfood for the thinking public. “120M” is code for “120 minutes’ worth,” our recipe for the smart reading meal. The first in a digital series, What’s Next? will be released on Dec. 12, 2012 (12-12-12). It will be available digitally at all e-book retailers, including Amazon, Apple and Barnes & Noble. Readers can join the conversation on Twitter with #120MBooks and #whatsnext.

Sign up for an exclusive announcement about the release of What’s Next? at 120MBooks.com.

Salzman, the book’s lead author, reveals what we can expect in 2013: “It will begin with a movement toward solutions instead of problems. Alternative ways of thinking—what we consider imperfect when we have lighter pockets, for instance, and innovation in a vast array of technologies—will be encouraged. We will also see people finding alternative ways to make the best use of time, our most limited of nonrenewable resources. The reality of our new environment will also be about cutting back and changing focus. Place making and supercities will emerge on our trend maps. Ultimately, 2013 is going to be about the shift in our mentality, behavior and geographic orientation. We will need to wake up to the changes in every aspect of our current lives and open our eyes to what’s coming.”

Here are previews of five predictions from the book:

  1. For Education: Watch for a rethink on ages and education: an end of higher education at 18—and the beginning of life apprenticeships that take people from 19 to 29 and prepare them for lifelong reinvention. People will delay entering the workforce by staying in school, taking nonpaying internships or seasonal work, and using life as a classroom. Also watch for more homeschooling and school by social media. (Have you thought about hiring an e-tutor? Now online, and live from India.)
  2. For Home Life: The recent couch-surfing fad has given birth to a bona fide trend as a business model: airbnb. Although no hotel chains are probably feeling the pinch from the success of local hosting in every city and town planetwide, this exchange program for adults is sizzling, and it marries two mini trends: Earn cash at home and collect experiences. Inviting strangers into your home is the new normal; so is charging them a fair price for their overnight stay.
  3. For Love and Relationships: Love used to be equated with magic, but today it seems to be a much more exotic futuristic cocktail of technology platforms and algorithms, enhanced with a dab of Hallmark greeting card sentiments. Although love used to be the domain of the youthful, an emerging minority of tomorrow’s Romeos and Juliets will be those who picked the silver divorce, or who woke up at 50-plus and realized they forgot to head to the altar and now decide to partner for the next 35 years.
  4. For Tomorrow’s Money: Gift cards and PreCash cards seem to be overtaking stores as we become more comfortable giving people prepaid shopping as a thank you or to celebrate a milestone. So it’s no wonder that the resale of gift cards on swap sites seems to be the next way to raise cash in the not-so-glory days of cash being king and gift cards more like a 10 of spades. Also watch pushback against companies that make it hard to liquidate those cards, like iTunes in Europe (try taking a U.S. card into England). We want our money now.
  5. For Weather: In the wake of Hurricane Sandy, the real conversation should be about what it all means for clean, accessible water and fighting wildfires. By 2030, according to a U.N. report, almost half the global population will be living in water-stressed areas. Plus, scientists foresee an increasing number of wildfires as the result of climate change, as we’ve already seen in Australia, California, Eastern Europe, Nepal and many other places worldwide. So what will burn next?

About 120M Books
We’re the e-publishing adventure of Havas PR, a top 10 public relations agency globally (and one of the most award-winning of its size in the U.S.), where smart people work for smart clients to craft thoughtful news. “120M” represents our slice of the smart reading meal: 120 minutes’ worth.

HAVAS PR NORTH AMERICA LAUNCHES “12 DAYS OF HAVAS” GIVING INITIATIVE

Donations of Time and Marketing Will Culminate in Debut of E-Book, What’s Next? What to Expect in 2013, from Agency’s E-Publishing Imprint, 120M Books

NEW YORK—Nov. 27, 2012—In the spirit of giving back as the holidays approach, Havas PR North America (@havaspr) announced today that it will embark for the first time on 12 Days of Havas, a charitable movement for which the team at @havaspr has pledged pro bono marketing services, as well as hands-on volunteering efforts, for a dozen worthwhile organizations. The initiative will launch today, with support for #GivingTuesday, and then the 12 Days of Havas will run on a daily basis from Dec. 1 to Dec. 11, 2012.

“The importance of CSR really resonates throughout Havas starting with our Global CEO David Jones, and I’m extremely proud of the PR team for truly living those values and demonstrating yet again how we earned our spot on PR News’ CSR A-List,” said Marian Salzman, CEO, Havas PR North America.

“12 Days of Havas is a fun take on the ‘12 Days of Christmas’ song. For our holiday initiative we were looking for something that ties into our corporate culture of future first and speaks to our ability to be at the forefront of trends. Forget Black Friday, Super Saturday and Cyber Monday; #GivingTuesday is on trend, and 12 Days of Havas lets us contribute to charities that are near and dear to our corporate values—as well as to the hearts and minds of our staff,” added Dalton Dorné, CMO, Havas PR North America.

The organizations that will benefit from the 12 Days of Havas will receive a range of services, from volunteering, strategy development, events management, media relations services, social media strategy and beyond, based upon the individual needs of each group. Some of the organizations include #GivingTuesday, Bob Woodruff Foundation, Project Home Base, One Young World and the Indigenous Peoples Law & Policy Program—University of Arizona James E. Rogers College of Law.

Upon the culmination of 12 Days of Havas, on Dec. 12, 2012 (12-12-12), Havas PR’s e-publishing imprint, 120M Books, will release its debut publication, What’s Next? What to Expect in 2013. What’s Next? will be available digitally at all e-book retailers, and readers can join the conversation on Twitter with #120MBooks and #whatsnext.

The 12 Days of Havas is the latest CSR initiative from @havaspr, which is known for its work on behalf of injured soldiers with its Wounded Warriors platform, as well as its more recent Baker’s Dozen initiative, for which it strives to donate around $1.3 million in pro bono marketing support and services for each $12 million in agency revenue.

To find out more about Havas PR and the 12 Days of Havas initiative, visit us.havaspr.com for daily blogs, or join the conversation on Twitter with #12DaysofHavas.

Sign up for an exclusive announcement about the release of What’s Next? at 120MBooks.com.

About Havas PR North America
Our call to action is “Connected,” and our commitment is to the Future First. As the North American earned-media and buzz boutique within French holding company Havas, we’re part of the Havas PR global collective. Headquartered in New York City with offices in Pittsburgh and Chicago, Havas PR North America (formerly known as Euro RSCG Worldwide PR, or @erwwpr) is one of the most awarded agencies of our size in the U.S. For more information, go to us.havaspr.com.

About 120M Books
We’re the e-publishing adventure of Havas PR, a top 10 public relations agency globally (and one of the most award-winning of its size in the U.S.), where smart people work for smart clients to craft thoughtful news. “120M” represents our slice of the smart reading meal: 120 minutes’ worth—so we’re committed to publishing about 30,000 words on topics that fit our mission: independent, free-spirited and committed to the futuristic publication of brainfood, mind meals and candy for the thinking public. What started off as the brief—“keep it under 120 minutes”—became our quirky code, “120M,” and is now the basis for our publishing moniker, 120M Books, as well as our mandate.

HAVAS PR NORTH AMERICA CAMPAIGN NAMED BY GLOBAL SABRES AMONG 50 BEST CAMPAIGNS IN THE WORLD

The Agency, Formerly Known as Euro RSCG Worldwide PR, North America, Wins Highest Recognition for Its Sears Holdings’ “Heroes at Home: A Hero’s Song” Program

NEW YORK—Oct. 3, 2012—Havas PR North America (@havaspr) has been awarded a Global SABRE, which recognizes the 50 best campaigns in the world. Well known for its CSR marketing initiatives, Havas PR showcases its creative thinking through its alignment of cause, social and celebrity considerations with the Sears Holdings campaign “Heroes at Home: A Hero’s Song.”

Serving as an exemplary illustration of Havas PR’s dedication and success within CSR, “Heroes at Home: A Hero’s Song” continues to be among the agency’s most winning campaigns. Additional notable distinctions and awards the campaign has received this year include a Gold SABRE and a Silver Clio, as well as a PRWeek finalist spot for Cause-Related Campaign of the Year and one for the PR News CSR Awards, in its Video Initiative category.

Havas PR utilized the power of storytelling to develop a breakthrough initiative for Sears Holdings’ Heroes at Home program, which helps rebuild veteran’s homes and provides holiday gift cards to active servicemen and -women. Through creation of the “Portrait of Heroes” song contest, the agency solicited stories that humanized real service members and introduced consumers to the people Sears’ Heroes at Home program serves daily. These stories resulted in the creation of the hit song “Can’t Say Goodbye” by former Marine and country music star Josh Gracin.

“The ‘Portrait of Heroes’ campaign is such a wonderful example of the way in which we marry CSR and social—for all of the brands we shepherd,” said Marian Salzman, CEO, Havas PR North America. “We all take great pride, rightfully, in the emphasis we place on helping our brands do well by doing good, and we’re also quite proud of our innovations in the social space. ‘Portrait of Heroes’ is being honored at the highest level of the industry—it’s a recognition that validates our innovative approach on a campaign that was pitch-perfect from conception to execution.”

Throughout the campaign, the agency helped people remember veterans when donating their money by publicizing the contest and a newly created music video featuring Gracin via traditional and social media, along with events and concerts year-round. As a result, the campaign successfully increased consumer awareness surrounding Sears’ veteran-support and Heroes at Home initiative, while also helping raise more than $4 million for heroes.

To view Josh Gracin’s “Can’t Say Goodbye” music video, visit http://us.havaspr.com/?page_id=9931.

The Global SABRE winners were selected from among the winners of the SABRE Awards competitions in the Americas, EMEA and the Asia-Pacific region. A truly global selection includes campaigns from North America, Latin America, the U.K., Western Europe, Eastern Europe, Africa, Asia and Australia. For more information about @havaspr’s winning “A Hero’s Song” entry, go to http://www.holmesreport.com/news-info/12442/Global-SABREs-Recognize-50-Best-Campaigns-In-The-World.aspx.

Havas PR North America will be recognized, along with the other distinguished Global SABRE award recipients, at the Global Public Relations Summit hosted by the Holmes Group, Oct. 29-31, 2012, in Miami.

Already one of the most awarded agencies for its size in the country, @havaspr was also recently named to PR News’ CSR A-List and continues to build on momentum, setting the awards standard on several fronts, from client work to agency innovations to staff recognition. Its social media– and cause-related campaigns are especially prevalent on its list of awards (go to the agency’s website at us.havaspr.com to view the list).

About Havas PR North America
We’re the North American earned-media and buzz boutique within French holding company Havas and are part of the Havas PR global collective. Headquartered in New York City (also our center for health and wellness and cause) with offices in Pittsburgh (center of excellence for B2B) and Chicago (center of excellence for retail), we’ve seen rapid growth in the last two years and have stacked up a huge trophy chest. Among our most recent award winners: Ford’s Warriors in Pink and The French Will Never Forget (#welovecause), Urban Zen (#celebritiesmakenews), Transitions Optical (#multiculticonnects), and our thought leadership (#socialmktgtheory) and CSR strategy (#prnewsa-list). Havas PR North America (formerly known as Euro RSCG Worldwide PR, or @erwwpr) is grounded in media and newscrafting, strategy, client service, trendspotting and community to ensure we message in straight talk and real time. For more information, go to us.havaspr.com.

HAVAS REBRANDS EURO RSCG WORLDWIDE PR TO HAVAS PR

The Change Will Strengthen the Global Brand, Establish a Connected PR Collective

NEW YORK—Sept. 24, 2012—As part of a global rebranding operation aiming to underline a simpler and more transparent corporate structure and a unified culture, Havas has renamed the Euro RSCG Worldwide network and its agencies as Havas Worldwide. For Euro RSCG Worldwide PR, North America, that means a name change to Havas PR North America (@havaspr).

As of today, all Euro RSCG agencies are renamed Havas Worldwide (316 offices in 75 countries, including the Euro RSCG, Euro RSCG Worldwide PR, Euro RSCG Life and Euro RSCG 4D brands). The entire Havas group now consists of two primary brands: Havas Media, which includes all global media agencies, and Havas Creative, which includes the Havas Worldwide network, the Arnold Worldwide micronetwork and all other communications agencies in the Havas family.

“A decade ago, we set ourselves apart by being the first major communications holding company placing digital at the core of all our creative agencies,” said David Jones, global CEO of Havas. “I think we’re once again pioneering through the integration of creative, media and digital. Today with the rebranding we’re making a small change, but it’s one we want to use as a catalyst for driving big change through Havas and the broader industry.”

The rebrand also includes a repositioning of the global collective of the company’s two dozen best-in-class PR agencies, encompassing 1,200 employees. With 10 key practice groups and a unified commitment to getting clients to the future first, Havas PR gives clients access to the best local, globally connected communications teams. For more information about the Havas PR collective, go to havaspr.com.

“The digital age means people are constantly connected to a multitude of channels and ideas at almost all times,” said Marian Salzman, CEO, Havas PR North America. “Our rebranding simplifies our network for clients and consumers and strengthens the core of our brand. We’re more connected than ever before, and our branding now reflects that in a powerful way.”

In addition to Havas PR, some of the other new names in the company include:

  • Havas Worldwide Digital (formerly known as Euro RSCG 4D)
  • Havas Life (formerly known as Euro RSCG Life)
  • Havas Discovery (formerly known as Euro RSCG Discovery)

The rebrand does not create any changes in leadership.

About Havas PR North America
We’re the North American earned-media and buzz boutique within French holding company Havas and are part of the Havas PR global collective. Headquartered in New York City (also our center for health and wellness and cause) with offices in Pittsburgh (center of excellence for B2B) and Chicago (center of excellence for retail), we’ve seen rapid growth in the last two years and have stacked up a huge trophy chest. Among our most recent award winners: Ford’s Warriors in Pink and The French Will Never Forget (#welovecause), Urban Zen (#celebritiesmakenews), Transitions Optical (#multiculticonnects), and our thought leadership (#socialmktgtheory) and CSR strategy (#prnewsa-list). Havas PR North America (formerly known as Euro RSCG Worldwide PR, or @erwwpr) is grounded in media and newscrafting, strategy, client service, trendspotting and community to ensure we message in straight talk and real time. For more information, go to us.havaspr.com.

@ERWWPR CEO MARIAN SALZMAN PROVIDED LIVE Q&A KEYNOTE AT THE INTERNATIONAL RETAIL DESIGN CONFERENCE

Salzman, Noted Trendspotter and Retail Marketer, Spoke to the Future of ‘Lifestage Marketing’ in the Retail Landscape

NEW YORK—Sept. 6, 2012—Marian Salzman, one of the top five trendspotters in the world and CEO of @erwwpr, presented her insights on lifestage marketing in a live Q&A that served as a keynote address on Thursday, Sept. 6, 2012, at the International Retail Design Conference in Chicago. Salzman believes that a primary challenge facing the retail industry is navigating the widely ranging ages and stages of today’s consumer.

Under Salzman’s lead, @erwwpr has grown into a retail-marketing powerhouse, with more than 100 industry awards under its belt and a consumer practice characterized by a boutique-agency feel with global network resources. From 2010 to 2012, the communications industry recognized the creativity and effectiveness of @erwwpr’s work with Sears Holdings to the tune of nine national awards for six programs or campaigns. The winning programs, honored by Bulldog, CLIO, PR News, PRSA, PRWeek and SABRE, resulted from a combination of innovative campaigns, cutting-edge social media tactics, and good, old-fashioned storytelling.

“The winning awards submissions speak for themselves—our retail-marketing team is tops in its field, and we make it a practice to stay ahead of the curve on what is happening in the retail sector,” said Salzman. “My immersion in looking for trends in retail has taught me that in this tough economy, retailers and marketers can’t afford to ignore the differences between boomers and Gen Xers—and of course it’s imperative to engage and connect with the up-and-coming uber-generation, the millennials. It was exciting to speak to such an informed audience about how retailers and marketers can navigate ages and stages—we enjoyed a fun and lively discussion on this important topic.”

Highlights of Salzman’s findings on generations and retail include:

  1. “Lifestage” marketing is where it’s at. These days—when 45-year-old women are having children and 80-year-old-men are jumping out of planes—people are no longer limited to what they can or can’t do, shop or not shop for, based on age.
  2. Social shopping will really come of age with the millennials. Social shopping is a wide-open field; no one has conquered it yet. So retailers would be wise to appeal to millennials in this area, since they, and future generations that are tech savvy from the moment they’re out of the womb, are going to pioneer this movement given their high propensity to anything social.
  3. Teens have gone mobile. Teens live and breathe on their smartphones—and they’re smarter about making their dollars go further by using mobile apps to research prices. The more retailers enhance the shopping experience on products, clothing, technology, apps—anything that matters to teens, they will buy it. They will come.
  4. Baby boomers want to be courted. Boomers don’t want to be forgotten (as they often are); they want persuasive marketing that makes them feel good, hip, smart, sexy and hungry. They now have disposable income—and just need a place to spend and enjoy it.
  5. The “conscious consumer” should be top of mind for retailers. A recent study from Euro RSCG Worldwide revealed that 64 percent of Americans say it’s more important now to feel good about the companies with which they do business. The conscious consumer is looking for alignment with social causes to make them confident that they’re making the right spending choices. The challenge for retailers is to make consumers feel that what they’re buying is ultimately helping them to help others.

Salzman, who has made a career of identifying consumer segments that are rising in relevance—such as the “metrosexual,” a group she popularized when doing research for an import beer, of all things—first addressed the concept of “lifestage marketing” in the latest installment of her highly regarded annual trends report. That report, called “The Big Little Book of Nexts: Trendspotting for 2012,” is Salzman’s most extensive look at trends to date.

The International Retail Design Conference is the premier educational and networking event for the store design and visual merchandising community.

About Euro RSCG Worldwide PR
We call ourselves @erwwpr; we’re the North American earned-media and buzz boutique (#bethenews) within French holding company Havas. Headquartered in New York City, with Pittsburgh and Chicago offices, we’ve seen rapid growth in the last two years and stacked up a huge trophy chest (our CEO is PRWeek’s PR Professional of the Year 2011 and our head of strategic planning is on PRWeek’s “40 Under 40”), including awards for #wyclefforpresident (global scope), @theywinulose (Campaign Money Watch; against big money in elections), the first-ever teenage girl SoMe lab (The Sisterhood; industry innovation), Ford’s Warriors in Pink (#welovecause) and Urban Zen and Mary J. Blige (#celebritiesmakenews). We’re grounded in media, strategy, client service, trendspotting and community to ensure we message in straight talk and real time.

EURO RSCG WORLDWIDE PR NAMED BY BULLDOG AWARDS AS HEALTHCARE AGENCY OF THE YEAR

The Agency, Known as @erwwpr, Wins Silver in the Prestigious Industry Competition

NEW YORK—Aug. 17, 2012—Noted for its CSR-, social- and multicultural-marketing innovations, public relations group @erwwpr is now recognized as Healthcare Agency of the Year with a Silver level win in the 2012 Bulldog Stars of PR awards. The Bulldog Healthcare Agency of the Year is a fitting title for this team, which operates out of New York and Pittsburgh and has links to offices in London, Paris, Melbourne, Milan and other global hot spots.

In 2012, @erwwpr’s healthcare practice will see an increase of 88 percent, while in 2011 it had 100 percent client retention and grew existing healthcare client business billings by 75 percent. Additionally, the team has claimed dozens of healthcare-related industry awards in the past two years—from a Bronze SABRE for Editorial Product/External Publication and a Big Apple for PSAs to a Bronze Bulldog for Best Health, Medicine and Fitness Campaign.

“To have our work recognized in the industry like this is very gratifying to all of us at @erwwpr,” said Janene Ferrara, executive vice president, global head of healthcare, Euro RSCG Worldwide PR, North America. “I have been thrilled to lead the healthcare team and so impressed by the way it has jelled. We are a group of stellar performers who work as one, and our clients have been the beneficiaries—and helping our clients meet their business goals is the bottom line for all of us. But we make it fun, too; happy hour Thursdays are a given.”

In 2012, @erwwpr was also named to the CSR A-List in the PR News CSR Awards, as well as winning scores of other awards, including four prizes in the 2011 Bulldog Digital/Social PR Awards for Excellence in Online Communications. And @erwwpr walked away with 14 wins at the PRSA Renaissance Awards, the most of any participating agency—one of the achievements that has established @erwwpr as an industry leader in multicultural marketing, with its Pittsburgh team’s brilliant execution of multiple campaigns for Transitions® Optical.

“Our team is one of the most cohesive and productive units I have witnessed in my career,” said Marian Salzman, CEO, Euro RSCG Worldwide PR, North America. “We all have a common goal—to please our clients with the successful execution of every campaign we are given—and each and every team member contributes to meeting that goal. This award is richly deserved.”

The latest superlative continues to build on momentum achieved in the last two years, during which time @erwwpr has become one of the most awarded agencies of its size in the country. It continues to set the awards standard on several fronts, with client work that’s social and socially relevant. Recently, @erwwpr has developed a strategic partnership with the innovative Miami Ad School, mounted a successful campaign to bring the groundbreaking global leadership summit One Young World to the U.S. for the first time (in October, OYW will convene in Pittsburgh), and been tasked with heading up emerging beauty leader Coty Inc.’s corporate communications business, focusing on strategic messaging—specifically media outreach and global message development.

The Bulldog Stars of PR Awards honor the best and brightest in the public relations industry. The Bulldog Awards competition is the only one judged by working journalists—some of the most critical and objective communications practitioners and some of the people we work hardest to please.

About Euro RSCG Worldwide PR
We call ourselves @erwwpr; we’re the North American earned-media and buzz boutique (#bethenews) within French holding company Havas. Headquartered in New York City, with Pittsburgh and Chicago offices, we’ve seen rapid growth in the last two years and stacked up a huge trophy chest (our CEO is PRWeek’s PR Professional of the Year 2011 and our head of strategic planning is on PRWeek’s “40 Under 40”), including awards for #wyclefforpresident (global scope), @theywinulose (Campaign Money Watch; against big money in elections), the first-ever teenage girl SoMe lab (The Sisterhood; industry innovation), Ford’s Warriors in Pink (#welovecause) and Urban Zen and Mary J. Blige (#celebritiesmakenews). We’re grounded in media, strategy, client service, trendspotting and community to ensure we message in straight talk and real time.

‘NEWSCRAFTING AND TRENDSPOTTING,’ WHITE PAPER PUBLISHED BY @ERWWPR, NOTES EMERGENCE OF NEW DISCIPLINE

The Paper from Marian Salzman, CEO of @erwwpr, Coincides with High-Profile Trends Presentation at Cannes Lions International Festival of Creativity

NEW YORK—June 19, 2012—A white paper that unveils newscrafting as a new discipline that is shaping the business of public relations has been published by Euro RSCG Worldwide PR, North America (@erwwpr), and authored by the agency’s CEO, Marian Salzman, one of the world’s leading trendspotters. “Newscrafting” is a term coined by Salzman to describe the way PR professionals need to be thinking now, in the evolving marketing landscape, about getting brands’ stories out.

In its look at newscrafting, the paper addresses a crucial aspect of the new reality of PR: how it increasingly shares traits with journalism, whether we like it or not. For example, PR looks for information and angles that will generate attention-grabbing headlines, as does journalism; PR, too, is being forced to adapt to a media environment in which consumers can quickly flit among outlets that satisfy their needs for information, entertainment and interactions.

“Newscrafting is one of—if not the most—important developments in the practice of public relations in the last several years,” Salzman said. “As much as we all know the landscape of traditional news and media has changed, nobody is talking about the ways in which those shifts have affected the business of how PR professionals must work for the brands they steward.”

The white paper looks at the way the public relations field is evolving. Some examples include:

  • Thinking headlines. Beyond the fundamental “who is paying” difference between journalism and PR, there are many similarities, including the raw material of both (new information, or new perspectives on familiar information); the way both look for information or angles that will generate attention-grabbing headlines and both aim to craft relevant info into interesting articles to hold people’s attention and/or shape their opinions.
  • Entertainment, interaction and information rule. The traditional Madison Avenue approach to marcomms—in which consumers were treated as captive and paid-for audiences that could be brainwashed into buying stuff by sheer weight of media and repetition—will be history sooner rather than later.
  • News redefined. News is no longer what used to be delivered by the paperboy every morning or by the TV anchor at a set hour ever evening. Not only do growing numbers of Americans not get their news in those traditional ways anymore, but growing numbers of Americans have never in their entire lives gotten their news in those ways.
  • Trends for newscrafting. Trendspotting for PR professionals is not about predicting the future; partly, it’s about creating strategies to help our clients prepare for what’s likely so that they can get ahead of the crowd and shape events. Equally important is the capacity via artful trendspotting for PR professionals to open doors and feed newscasting.
  • Be the news. The tools have changed, but the essential job of marcomms professionals is the same: generate awareness and an engaged following for clients and causes. In PR, it demands a lot from its practitioners: creativity, originality, daring, mastery of social media, constant awareness of news and trends, and 24/7 responsiveness.

Salzman is set to present “Trends for the Near Future,” her insights into the past, present and future of trendspotting (including newscrafting), at the 2012 Cannes Lions International Festival of Creativity on Tuesday, June 19, 9-10 a.m., at the Havas Café.

@erwwpr has already added newscrafting to its arsenal of cutting-edge and highly effective methods for telling its brands’ stories, a move that has translated to the agency becoming one of the most award-winning of its size in the U.S. Recently named to PR News’ CSR A-List, @erwwpr continues to build on momentum, setting the awards standard on several fronts, from client work to agency innovations to staff recognition. Its social media– and cause-related campaigns are especially prevalent on its list of awards (go to the agency’s website at erwwpr.com to view the list).

The long list of Salzman’s thought leadership, reputation management and social media programs includes heading up the creation of the pop-up agency Jack + Bill during her tenure at Porter Novelli; the initiative won the top awards in one year from PRWeek, SABRE and Bulldog Reporter. Her four-part series on the brain for the Huffington Post won a 2011 Bronze SABRE award for Speech or Bylined Article and an honorable mention from the PR News Platinum PR Awards; it was also one of many blog posts that led to top blogging honors from Bulldog Stars of PR, PR News Digital PR and the Golden Bridge Awards. In addition to Huffington, she has blogged regularly at CNBC.com, the Holmes Report, Adweek/Aol’s Fuel the Future, Stamford magazine, erwwpr.com and eurorscgsocial.com.

About Euro RSCG Worldwide PR
We call ourselves @erwwpr; we’re the North American earned-media and buzz boutique (#bethenews) within French holding company Havas. Headquartered in New York City, with Pittsburgh and Chicago offices, we’ve seen rapid growth in the last two years and stacked up a huge trophy chest (our CEO was PRWeek’s PR Professional of the Year 2011 and our head of strategic planning is on PRWeek’s “40 Under 40”), including awards for #wyclefforpresident (global scope), @theywinulose (Campaign Money Watch; against big money in elections), the first-ever teenage girl SoMe lab (The Sisterhood; industry innovation), Ford’s Warriors in Pink (#welovecause) and Urban Zen and Mary J. Blige (#celebritiesmakenews). We’re grounded in media, strategy, client service, trendspotting and community to ensure we message in straight talk and real time.

NOTED TRENDSPOTTER MARIAN SALZMAN TO PRESENT
‘TRENDS FOR THE NEAR FUTURE’ AT CANNES

The CEO of @erwwpr Will Encapsulate 20 Years of Future Sighting at the Cannes Lions
International Festival of Creativity, Turning to What’s Next for Brands and Causes—
Including the Importance of Newscrafting

NEW YORK—June 13, 2012—Marian Salzman, CEO of Euro RSCG Worldwide PR, North America (@erwwpr), and one of the world’s leading trendspotters, will provide insight on 20 years of gauging what’s next for brands, businesses and entire sectors. Salzman will look at the most buzzed-about sightings from her colorful career as a futurist, from flagging “metrosexual” in order to create a marketplace for SAB Miller’s Peroni
(the sighting then took off across the media stratosphere) to announcing well before the curve that “It’s America Online!”

Salzman will also look at newscrafting, addressing a crucial aspect of the new reality of PR: For brands and causes, the essential value of public relations is increasingly coming from its ability to master the changing forms of news as traditional and social media intertwine. In this hyperconnected world of TMI, consumers increasingly have the means to cherry-pick what they want—information, interaction and entertainment—and ignore the rest. News in its broadest sense can satisfy all three. The new home turf of PR is social media, and the future of the industry is newscrafting: making routine news more compelling, creating news opportunities and coattailing onto breaking news.

“Trendspotting has evolved through the years from a ‘nice to have’ to a ‘must.’ As an agency, we make and leverage trends to create news for our clients and ourselves,” Salzman said. “And we embody the very hottest trend in PR: linking awards to measurement. @erwwpr is among the winningest agencies of our size in the U.S. for a broad range of work, from cause to social to healthcare, but we’re winning for client results—and those are our greatest accomplishments.”

Salzman will offer a look at a series of comparisons of the past, present and future (her signature trendspotting technique is “Then/Now/Next”) for such provocative themes as these:

  • The state of the home. Remember when it was a big deal that women could bring home the bacon and fry it up in a pan? After decades of making their mark in the workplace while still fulfilling the full-time roles of wife/mother/caretaker/ housekeeper, women have finally come full circle. With the recent “mancession,” more husbands than ever are keeping the home fires burning while the wives travel off to the office—and if the men don’t seem to mind, the women are even happier. They’ve evolved from June Cleaver to “The Real Housewives.” The next generation will ask, “What’s a housewife?”
  • Marriage. It makes sense that husband and wife roles are in flux, considering that the notion of marriage itself is undergoing renovation. From the quaint idea of marriage equals a gal plus her fella, we’ve seen a sea change as same-sex matrimony gains support across the globe. The recession has made its mark here, too, as marriage gets delayed due to lack of funds. And money will continue to color romance; tax benefits will be a deciding factor before saying “I do.”
  • The economy. Long gone are the days when we needed cash in hand for maximum convenience. Now, even online banking isn’t streamlined enough for many of us—we’ll be managing our accounts by smartphone, so not even a wallet will weigh us down (i.e., we can’t live without our financial institutions, though for years our distrust in them and our disgust with what we’ve seen as corporate greed have grown). The Occupy movement expressed our ballooning disdain for corporations in general—next, look for a demand for radical transparency from these organizations and a backlash against the wealthy corporate executives themselves.
  • Fear of everything. Our current culture of fear traces all the way back to baby boomers hiding under their desks for “useful instruction” on what to do in case of a bomb. That set up a generation of worriers with finely developed fears of anything and everything. And there has been no shortage of fear fodder: The occasional earthquake has morphed into extreme weather, and soon our overheated planet will ignite more concerns; a fear of Internet piracy segued into a hope for online privacy. Next, we’ll develop and deploy cyberpadlocks, while the fearless will take over to innovate and survive.
  • Consumerism. There was a time when consumers were loyal and brands operated on their own to attract them; now, with so much competition for mind share—and with freewheeling consumers having discovered the joys of sex, er, multiple brand partners—smart brands are taking up with like-minded corporate companions to appeal to a broader swath of potential shoppers. Next, brands will take their collaborations to the next level, creating megabrands for maximum effect and making a more impassioned play for a little monogamy from that most desired of demos: millennials.

Salzman’s presentation of findings and insights is scheduled for the 2012 Cannes Lions International Festival of Creativity on Tuesday, June 19, 9-10 a.m., at the Havas Café (go to http://bit.ly/LJ51nZ to register and request a copy of the presentation).

Some of the recent high-profile awards @erwwpr has claimed include a Gold SABRE, a Silver Clio and a Bronze Anvil Award of Commendation for its work conceiving and executing the Portraits of Heroes song contest for Sears’ Heroes at Home program, which led to the hit song “Can’t Say Goodbye,” recorded by Josh Gracin. The agency also scored a Bronze Anvil Award of Commendation for creating a winning bid book to sell the 2012 global leadership summit One Young World on coming to Pittsburgh, plus two Big Apple Awards: one for @erwwpr’s work on the 9/11 10th anniversary commemoration event from nonprofit organization The French Will Never Forget, and one for its work to spread the good word for Ford Motor Co.’s Warriors in Pink breast cancer marketing effort.

Recently named to PR News’ CSR A-List, @erwwpr continues to build on momentum, setting the awards standard on several fronts, from client work to agency innovations to staff recognition. Its social media– and cause-related campaigns are especially prevalent on its list of awards (go to the agency’s website at erwwpr.com to view the list).

Salzman has executed thought leadership, reputation management and social media programs, including heading up the creation of the pop-up agency Jack + Bill during her tenure at Porter Novelli; the initiative won the top awards in one year from PRWeek, SABRE and Bulldog Reporter.

Her four-part series on the brain for the Huffington Post won a 2011 Bronze SABRE award for Speech or Bylined Article and an honorable mention from the PR News Platinum PR Awards; it was also one of many blog posts that led to top blogging honors from Bulldog Stars of PR, PR News Digital PR and the Golden Bridge Awards. In addition to Huffington, she has blogged regularly at CNBC.com, the Holmes Report, Adweek/Aol’s Fuel the Future, Stamford magazine, erwwpr.com and eurorscgsocial.com.

About Euro RSCG Worldwide PR
We call ourselves @erwwpr; we’re the North American earned-media and buzz boutique (#bethenews) within French holding company Havas. Headquartered in New York City, with Pittsburgh and Chicago offices, we’ve seen rapid growth in the last two years and stacked up a huge trophy chest (our CEO was PRWeek’s PR Professional of the Year 2011 and our head of strategic planning is on PRWeek’s “40 Under 40”), including awards for #wyclefforpresident (global scope), @theywinulose (Campaign Money Watch; against big money in elections), the first-ever teenage girl SoMe lab (The Sisterhood; industry innovation), Ford’s Warriors in Pink (#welovecause) and Urban Zen and Mary J. Blige (#celebritiesmakenews). We’re grounded in media, strategy, client service, trendspotting and community to ensure we message in straight talk and real time.

EURO RSCG WORLDWIDE PR WINS A GOLD SABRE AND SILVER CLIO FOR INNOVATIVE, INTEGRATED CAMPAIGN

The Agency, Known as @erwwpr, Adds to Its Impressive List of Trophies with Three Finalist Spots for the Gold SABRE, Four Finalist Spots for the Silver SABRE

NEW YORK—May 17, 2012—Euro RSCG Worldwide PR (@erwwpr) has recently been awarded a Gold SABRE and a Silver Clio for its work for Sears Holdings’ “Sears Heroes at Home: A Hero’s Song.” The entry presents the “Portraits of Heroes” song contest, which the agency created for Sears to honor our country’s warriors and which led to country music star Josh Gracin’s hit song “Can’t Say Goodbye.” These latest prestigious industry honors for the campaign make it one of the agency’s most winning; some of the other awards it has claimed include a PRWeek finalist spot for Cause-Related Campaign of the Year and one for the PR News CSR Awards, in its Video Initiative category.

“This program is a perfect example of the way we thread CSR and social into all of our client work—and also of our deep insights into consumer-facing retail marketing,” said Marian Salzman, CEO, North America. “We are incredibly proud of all the good that has come of this work, for the client, especially, but also for us as it continues to earn us wonderful industry recognition. We consider it a template of what we do best.”

The agency conceived and executed the contest when Sears Holdings challenged it to develop a breakthrough PR initiative for its veteran-support program, Heroes at Home. Not only did the campaign succeed at elevating consumers’ awareness of the good work of Heroes at Home, but it helped raise more than $4 million for heroes.

The global Euro RSCG network of PR agencies was the most recognized at the Clio Awards, with two Silvers and two finalists, while at the SABREs, the North American group, @erwwpr, also earned three finalist spots for the Gold SABRE and four finalist spots for the Silver SABRE. The agency, recently named to PR News’ CSR A-List, continues to build on momentum achieved in the last two years. During that time, @erwwpr has become one of the most awarded agencies of its size in the country, and it continues to set the awards standard on several fronts, from client work to agency innovations to staff recognition. Its social media– and cause-related campaigns are especially prevalent on its list of awards (go to the agency’s website at havaspr.com/us to view the list).

The Clio Awards is the world’s most recognized global awards competition for advertising, design, interactive and public relations. In this highly competitive contest, fewer than 10 percent of submissions survive the first round to make the Clio Shortlist, from which juries re-evaluate the work to determine Gold, Silver and Bronze statue winners. Less than 3 percent of all entries receive a statue, and less than 1 percent receive the coveted Gold Clio. For more information about @erwwpr’s winning “A Hero’s Song” entry, click here or go to www.clioawards.com/catalog/2012/pr/.

The world’s largest awards competition for the public relations industry, the SABRE Awards celebrate PR campaigns that demonstrate the highest levels of creativity, integrity and effectiveness. For more information about @erwwpr’s winning “A Hero’s Song” entry, click here or go to www.holmesreport.com/news-info/11854/Diamond-and-Gold-SABRE-Award-Winners.aspx.

About Euro RSCG Worldwide PR
We call ourselves @erwwpr; we’re the North American earned-media and buzz boutique (#bethenews) within French holding company Havas. Headquartered in New York City, with Pittsburgh and Chicago offices, we’ve seen rapid growth in the last two years and stacked up a huge trophy chest (our CEO was PRWeek’s PR Professional of the Year 2011 and our head of strategic planning is on PRWeek’s “40 Under 40”), including awards for #wyclefforpresident (global scope), @theywinulose (Campaign Money Watch; against big money in elections), the first-ever teenage girl SoMe lab (The Sisterhood; industry innovation), Ford’s Warriors in Pink (#welovecause) and Urban Zen and Mary J. Blige (#celebritiesmakenews). We’re grounded in media, strategy, client service, trendspotting and community to ensure we message in straight talk and real time.

EURO RSCG WORLDWIDE PR, NORTH AMERICA, EXTENDS ITS WINNING STREAK WITH NINE NEW CLIENTS

The Agency Has Begun Collaborating with Miami Ad School and Paperless Post, Among Others

NEW YORK—April 5, 2012—Euro RSCG Worldwide PR, the public relations arm of global communications giant Euro RSCG Worldwide, today announced three clients it has added to its roster over the past several weeks. Most recently tapped as the first global public relations agency of record for Coty Inc., @erwwpr, as the agency is known, has also begun account work for Miami Ad School, Paperless Post and author Julie Zeilinger.

Miami Ad School offers two-year education programs that prepare students for the “real world” of advertising, plus 12-week boot camps for account and communication planning. @erwwpr is helping the school launch its PRO program today. PRO caters to marketing professionals; its daylong seminars will begin at one of Miami Ad School’s newest campuses, in Brooklyn’s creative mecca, Dumbo, and will later roll out to the school’s 11 other locations worldwide.

For Paperless Post, @erwwpr is currently focused on assisting in the launch of a new designer collaboration. Paperless Post lets users send fine stationery over the Internet—offering, as the three-year-old company says, “the ease of email communication without sacrificing the beauty of well-designed stationery.” The new designer will be announced at a later date.

Barnard College student Julie Zeilinger is founder and editor of the FBomb, a feminist blog and community for teens and young adults. She has been recognized by national publications for her blogging and her insights, especially on the new generation of feminism, and the Daily Beast recently named her one of the “150 Women Who Shake the World,” alongside Hillary Clinton, Angelina Jolie and Oprah. Zeilinger’s book A Little F’d Up: Why Feminism Is Not a Dirty Word will debut next month, and @erwwpr is undertaking all media relations efforts surrounding the launch.

“Each of these clients is so exciting to us because we share their love of pushing the envelope (no pun intended for Paperless Post) and the ways they set a new standard in creativity and embrace new technologies,” said Lisa Rosenberg, president of @erwwpr. “We’re honored to have been chosen by them, and we are eager to put our expertise in media placement, social media, strategy and trend forecasting, among many other strengths, to great effect.”

Additional recent wins for @erwwpr include DieHard and a project for StamfordLights (Conn.), as well as four confidential assignments to its global healthcare team.

For more information about @erwwpr, please visit havaspr.com/us.

About Euro RSCG Worldwide PR
We call ourselves @erwwpr; we’re the North American earned-media and buzz boutique (#bethenews) within French holding company Havas. Headquartered in New York City, with Pittsburgh and Chicago offices, we’ve seen rapid growth in the last two years and stacked up a huge trophy chest (our CEO was PRWeek’s PR Professional of the Year 2011 and our head of strategic planning is on PRWeek’s “40 Under 40”), including awards for #wyclefforpresident (global scope), @theywinulose (Campaign Money Watch; against big money in elections), the first-ever teenage girl SoMe lab (The Sisterhood; industry innovation), Ford’s Warriors in Pink (#welovecause) and Urban Zen and Mary J. Blige (#celebritiesmakenews). We’re grounded in media, strategy, client service, trendspotting and community to ensure we message in straight talk and real time.

HOW EURO RSCG WORLDWIDE PR OFFERED TAP-DANCING PENN STATE STUDENT PAID INTERNSHIP, WITH A LITTLE HELP FROM SOCIAL MEDIA AND ELLEN DEGENERES

One of the Agency’s Talent Directors Saw Joshua Johnson on ‘Ellen’ and Used LinkedIn to Reach the Show’s Producers with the Opportunity

NEW YORK—March 20, 2012—Earlier today, Euro RSCG Worldwide PR (@erwwpr) bypassed traditional routes to offer Joshua Johnson, a 20-year-old New Yorker who’s currently attending Pennsylvania State University, a paid internship—including board. The bearer of this good news for Mr. Johnson? Ellen DeGeneres.

Mr. Johnson has been profiled in The New York Times, among other outlets, for his unconventional and inspiring story. The Harlem native is working his way through college with a part-time retail job off campus—and also by returning on weekends to his native New York to tap dance for cash on subways, something he’s been doing for years to help support his family. His mother currently lives in a shelter in Yonkers, and Mr. Johnson has expressed that being a role model for his younger brother is one of the reasons he has continued to work so hard to succeed.

Allison Pinter, a talent director at @erwwpr, saw Mr. Johnson’s appearance on “The Ellen DeGeneres Show” and was so impressed with his determination that she immediately began exploring ways in which she could hire him for the agency—resulting in the offer of a paid internship plus living accommodations for the summer.

“When Ali came to me with her idea and told me Mr. Johnson’s background story, I was on board right away,” said Marian Salzman, CEO, @erwwpr. “We were so happy that this hard-working young man had secured some financial support due to the well-deserved attention he was receiving, but we both agreed that, particularly in this market, on-the-job experience was something that could go a long way in helping him meet his future goals.”

But knowing no one at “Ellen,” Ms. Pinter was momentarily at a loss as to how to reach producers to make this offer. She turned to what so many of us do in this age of social media, and what @erwwpr and its business is steeped in—her social-network know-how. Not too surprisingly, with just a little digging she was able to reach a producer of the show via the professional networking site LinkedIn.
“Every day I hear a LinkedIn success story—and here is the perfect example of how taking a bit of initiative can make a deep impact,” said Nicole Williams, LinkedIn’s connection director. “Ms. Pinter did her research and was able to create a very meaningful connection, all thanks to the power of LinkedIn.”

About Euro RSCG Worldwide PR
We call ourselves @erwwpr; we’re the North American earned-media and buzz boutique (#bethenews) within French holding company Havas. Headquartered in New York City, with Pittsburgh and Chicago offices, we’ve seen rapid growth in the last two years and stacked up a huge trophy chest (our CEO was PRWeek’s PR Professional of the Year 2011 and our head of strategic planning is on PRWeek’s “40 Under 40”), including awards for #wyclefforpresident (global scope), @theywinulose (Campaign Money Watch; against big money in elections), the first-ever teenage girl SoMe lab (The Sisterhood; industry innovation), Ford’s Warriors in Pink (#welovecause) and Urban Zen and Mary J. Blige (#celebritiesmakenews). We’re grounded in media, strategy, client service, trendspotting and community to ensure we message in straight talk and real time.

EURO RSCG WORLDWIDE PR WINS THE TOP HONOR FOR MULTICULTURAL MARKETING AT THE PRWEEK AWARDS

The Agency, Known as @erwwpr, Was also a Finalist in the Cause-Related Campaign Category

NEW YORK—March 2, 2012—Last night, Euro RSCG Worldwide PR won the PRWeek Awards’ Multicultural Marketing Campaign of the Year for its “Meeting the Eye Health Needs of Culturally Diverse Groups” program for Transitions Optical Inc.

@erwwpr has worked with Transitions Optical on multicultural outreach since the program’s launch in 2006. The initiative first focused on the Hispanic demographic, after which Transitions Optical asked the agency to target other growing ethnic populations, including African Americans and Asian Americans. Branded Transitions Cultural Connections™, the initiative educates groups about their unique eye-health risks—and helps eyecare professionals do the same (and reinforces Transitions Optical’s leadership in this cause). Said one PRWeek Awards judge about the campaign: “Euro RSCG’s efforts to make diverse communities ‘see’ their eye-health needs are brilliant.”

“Through our decades of work with Transitions Optical, we really know this industry and how to continue raising the bar on our creative thinking to keep the company—plus eyecare professionals, the trade media, and Transitions’ current and potential customers—successfully focused on the future,” said Katie McSorley, president, Mid-Atlantic, who leads the staff that makes up @erwwpr’s Transitions Optical team. Last month, the Pittsburgh Chapter of the Public Relations Society of America named her to its Renaissance Hall of Fame. “We’re looking forward to what’s next,” McSorley added. The multicultural initiative for Transitions Optical and various components of it have won a dozen other awards in just the past three years.

For the 2012 PRWeek Awards, @erwwpr was also named one of only five finalists in the Cause-Related Campaign category. The “Portraits of Heroes” song contest the agency created for Sears to honor our country’s warriors led to country music star Josh Gracin’s hit song “Can’t Say Goodbye”—and to not only the PRWeek finalist spot but also one for the PR News CSR Awards, in its Video Initiative category.

The latest awards triumphs build on momentum achieved in the last 18 months: During that time, @erwwpr has become one of the most awarded agencies of its size in the country, and it continues to set the awards standard on several fronts, from client work to agency innovations to staff recognition. Its social media– and cause-related campaigns are especially prevalent on its list of awards (go to the agency’s website at havaspr.com/us to view the list).

“We all feel so gratified that our work is continuing to be recognized by our peers in 2012,” said Marian Salzman, CEO, North America, who judged another section of the PRWeek Awards. “It’s opening up new doors for us on many fronts, not the least of which is an expansion of work from the clients for whom we’re creating the award-winning campaigns. That may, perhaps, be the most rewarding—to be able to continue deepening those long-standing relationships.”

PRWeek Awards are the highest accolade in the public relations industry, given each year to the best corporate, nonprofit, agency and education teams and the work they produce. There are only 33 trophies awarded every year. For more information about @erwwpr’s winning Transitions Optical entry, click here or go to awards.prweekus.com.

About Euro RSCG Worldwide PR
We call ourselves @erwwpr; we’re the North American earned-media and buzz boutique (#bethenews) within French holding company Havas. Headquartered in New York City, with Pittsburgh and Chicago offices, we’ve seen rapid growth in the last two years and stacked up a huge trophy chest (our CEO was PRWeek’s PR Professional of the Year 2011 and our head of strategic planning is on PRWeek’s “40 Under 40”), including awards for #wyclefforpresident (global scope), @theywinulose (Campaign Money Watch; against big money in elections), the first-ever teenage girl SoMe lab (The Sisterhood; industry innovation), Ford’s Warriors in Pink (#welovecause) and Urban Zen and Mary J. Blige (#celebritiesmakenews). We’re grounded in media, strategy, client service, trendspotting and community to ensure we message in straight talk and real time.

EURO RSCG WORLDWIDE PR BEGINS THE YEAR WITH IMPRESSIVE SHOWING IN BULLDOG, PR NEWS AND PRSA AWARDS

The Agency, Known as @erwwpr, Won Numerous Prizes for Achievements in the
Digital/Social and CSR Arenas

NEW YORK—Feb. 1, 2012—The team at @erwwpr recently learned that it won four prizes in the prestigious 2011 Bulldog Digital/Social PR Awards for Excellence in Online Communications. These wins come shortly after @erwwpr was named to the CSR A-List in the PR News CSR Awards, as well as achieving finalist status in several categories (winners will be announced in April). And then, most recently, @erwwpr walked away with 14 wins at the PRSA Renaissance Awards, the most of any participating agency.

These latest honors recognize client and cause work that touches on many of the group’s strengths, including its strategic deployment of social for all its clients, its melding of cause marketing with other sectors, and its abiding command of all aspects of consumer and business-to-business marketing.

“This welcome news attests, first and foremost, that we are what we say: social at the core,” said Lisa Rosenberg, president, Euro RSCG Worldwide, North America. “And these wins also speak to the deep expertise we bring to consumer, cause and business-to-business marketing—the first two are areas for which we have a strong and abiding commitment and passion; the latter is an arena we are currently focused on building to even greater strength.”

These are the agency’s winning entries in the latest Bulldog Digital/Social PR Awards:

  • Gold, Best Use of Digital/Social in a Public Affairs/Awareness Campaign, for Campaign Money Watch
  • Gold, Best Use of Digital/Social for a Consumer Technology Campaign, for Sears Blue Blogger Crew—Consumer Electronics
  • Silver, Best Use of Digital/Social in an Arts/Culture/Entertainment Campaign, for KmartGamer
  • Bronze, Best Use of Digital/Social in a Public Affairs/Awareness Campaign, for The French Will Never Forget 9/11

These are the agency’s results thus far in this year’s PR News CSR Awards:

  • CSR A-List, Euro RSCG Worldwide PR
  • Finalist, CSR on a Shoestring, for The French Will Never Forget
  • Finalist, Social Good, for Urban Zen Foundation
  • Finalist, Video Initiative, for Sears Heroes at Home

Highlights of the agency’s wins in the 2012 PRSA Renaissance Awards include Katie McSorley, @erwwpr president, Middle Atlantic, being named to the Renaissance Hall of Fame, plus multiple awards for “Pittsburgh Wants One Young World,” the agency’s triumphant bid for the city to host the global youth-leadership summit One Young World. To see the entire list of its 14 PRSA Renaissance Awards, visit the agency’s website.

The latest awards triumphs build on momentum achieved in the last 18 months: During that time, @erwwpr has become one of the most awarded agencies of its size in the country, and it continues to set the awards standard on several fronts, with client work that’s social and socially relevant. Additionally, the agency has grown its client portfolio across several sectors, including most recently being named AOR for global beauty company Coty Inc. @erwwpr has been tasked with heading up Coty Inc.’s corporate communications business, focusing on strategic messaging—specifically media outreach and global message development.

“We at @erwwpr live in the social, and we’ve long known that our clients’ stories must be told in 140 characters or less,” said Marian Salzman, CEO, Euro RSCG Worldwide PR, North America. “Our approach to this new reality has been a lot of big thinking about the big picture—and that approach has helped our brands grow to new heights. These honors, particularly the Bulldog Digital/Social Awards, are another point of proof that we’re getting it right.”

The Bulldog Digital/Social PR Awards are the most esteemed honors in online and social media PR—and have the distinction of being judged exclusively by working journalists. The PR News CSR Awards shine the spotlight on the people, organizations and initiatives driving CSR success. The PRSA Renaissance Awards recognize the Pittsburgh region’s top public relations professionals.

About Euro RSCG Worldwide PR
We call ourselves @erwwpr; we’re the North American earned-media and buzz boutique (#bethenews) within French holding company Havas. Headquartered in New York City, with Pittsburgh and Chicago offices, we’ve seen rapid growth in the last two years and stacked up a huge trophy chest (our CEO is PRWeek’s PR Professional of the Year 2011 and our head of strategic planning is on PRWeek’s “40 Under 40”), including awards for #wyclefforpresident (global scope), @theywinulose (Campaign Money Watch; against big money in elections), the first-ever teenage girl SoMe lab (The Sisterhood; industry innovation), Ford’s Warriors in Pink (#welovecause) and Urban Zen and Mary J. Blige (#celebritiesmakenews). We’re grounded in media, strategy, client service, trendspotting and community to ensure we message in straight talk and real time.

EURO RSCG WORLDWIDE PR PROMOTES
CHIEF MARKETING OFFICER DALTON DORNE

Previously with Euro RSCG Asia Pacific, Dorné Will Help Drive Expansion

NEW YORK—Jan. 5, 2012—Euro RSCG Worldwide PR, North America (@erwwpr), announces the appointment of Dalton Dorné as chief marketing officer, effective today. Dorné will report to the agency’s president, Lisa Rosenberg, for North America marketing and new business and will become a member of the U.S. Executive Committee that Rosenberg leads; she will also serve as chief of staff to @erwwpr CEO Marian Salzman and report to her as director of network relations and for global business (including work with the global Euro RSCG Life network), in addition to helping to lead PR initiatives.

The move, which comes during a period of significant momentum for @erwwpr, is part of the agency’s strategic global growth plans. In December, @erwwpr was tapped as the first global public relations agency of record for Coty Inc., one of the world’s leading beauty companies.

Dorné has been part of the Euro RSCG Worldwide network for more than four years in Asia, most recently serving as the regional marketing director for Euro RSCG Asia Pacific, based in Singapore. American-born and a graduate of Elon University in North Carolina, Dorné spent more than a decade in China in roles at Ogilvy and China Central Television (CCTV), and she is a fluent Mandarin speaker.

“Dalton is a social-media-savvy marketer who is passionate and ambitious,” said Salzman. “I’ve seen what she can do in Asia and on a global level, and I’ve had the luxury of partnering with her on our fabulous award-winning internal communications program #royaltwedding. I know she is going to add a lot of value to our business. Dalton’s depth of expertise in key growth markets such as China is enviable, and I know she will help us deliver on our plans in the Americas and beyond.”

Among Dorné’s initial assignments will be launching the ERWW PR Marketing Council, which will bring at least one award-winning innovation to the marketplace each year; in 2011, @erwwpr’s The Sisterhood, a youth-focused SoMe marketing laboratory, won a Silver Bulldog for PR Innovation of the Year and was a PRWeek finalist in the same category.

In fact, the agency has been receiving widespread industry recognition through diverse awards competitions, becoming one of the most highly honored of its size in the U.S. It has received dozens of recent honors for client stewardship for pharmaceutical, community awareness and cause-related campaigns, for multicultural and B2B programs, and for bringing to life the philosophy “local is the new global” through many of them. In addition, many @erwwpr staff have been recognized, from PR News PR People’s PR Professional of the Year to PRWeek‘s “40 Under 40” to PR News’ “15-to-Watch” list, among others. The agency has also won AOR status and competitive pitches in the past 12 months for numerous clients in various sectors.

“I’m incredibly excited to be joining Marian and Lisa and their award-winning team,” said Dorné. “As a marketer, you look for opportunities to work with a group that’s open to innovation and not afraid of change, but rather they’re creating it. That’s exactly the caliber of talent that I’m joining, and I can’t wait to get started.”

About Euro RSCG Worldwide PR
We call ourselves @erwwpr; we’re the North American earned-media and buzz boutique (#bethenews) within French holding company Havas. Headquartered in New York City, with Pittsburgh and Chicago offices, we’ve seen 25 percent growth in the last two years and become one of the most-awarded PR agencies of our size for work including #wyclefforpresident (global scope), @theywinulose (Campaign Money Watch; against big money in elections), the first-ever teenage girl SoMe lab (The Sisterhood; industry innovation) and Ford’s Warriors in Pink (#welovecause). We’re grounded in media, strategy, client service and community to ensure that we message in straight talk and real time. For more information: havaspr.com/us.

EURO RSCG WORLDWIDE PR NAMED AGENCY OF RECORD
FOR GLOBAL BEAUTY GIANT COTY INC.

NEW YORK—Dec. 2, 2011—Coty Inc., one of the world’s leading global beauty companies, has named New York City–based agency Euro RSCG Worldwide PR (@erwwpr) the public relations agency of record for the company’s corporate communications business.

@erwwpr’s assignment will focus on strategic messaging for Coty, specifically media outreach and global message development. The selection of @erwwpr for Coty’s corporate communications business will not affect Coty’s existing relationships with other agencies working on brand-specific PR and marketing projects. @erwwpr’s lead strategist, Karina Meckel, will serve as global account director for Coty.

With over 105 years of experience in beauty, Coty has built a unique portfolio of worldwide brands that have produced some of the strongest consumer franchises in history, especially in fragrance, color cosmetics, nail care and skin care. Just this month, Coty signed an agreement to launch Madonna’s first fragrance. Winner of an Outstanding Achievement Award for Most Innovative Company of 2011 by Consumer Goods Technology (CGT) Group, Coty keeps meeting the increasingly sophisticated demands of consumers in a fast paced and ever changing global market.

“We are confident that Euro RSCG, an award-winning entrepreneurial PR firm, is the right fit for Coty,” said Bernd Beetz, CEO, Coty Inc. “Coty has experienced tremendous growth over the past decade, and we believe that Euro RSCG is the ideal partner to bring Coty to a new level of brand recognition.”

“Coty is one of the world’s most respected beauty and fragrance companies. We are honored to have been chosen as their global communications partner,” said Marian Salzman, CEO of @erwwpr. “We will leverage our global network and media connections, creativity and strategic thinking to develop smart messaging and broader awareness for Coty. We are especially excited that the assignment includes the integration of the company’s charitable platform, DKMS, because we believe Coty’s good works and innovations are symbiotic.”

“As a company at the forefront of innovation in beauty, we are thrilled to find an agency that will help elevate Coty’s corporate brand positioning,” said Cysette Burset, Coty’s Vice President of Corporate Public Relations.

About Euro RSCG Worldwide PR
We call ourselves @erwwpr; we’re the North American earned-media and buzz boutique (#bethenews) within French holding company Havas. Headquartered in New York City, with Pittsburgh and Chicago offices, we’ve seen 25 percent growth in the last two years and become one of the most-awarded PR agencies of our size for work including #wyclefforpresident (global scope), @theywinulose (Campaign Money Watch; against big money in elections), the first-ever teenage girl SoMe lab (The Sisterhood; industry innovation) and Ford’s Warriors in Pink (#welovecause). We’re grounded in media, strategy, client service and community to ensure that we message in straight talk and real time. For more information: havaspr.com/us.

About Coty Inc.
Coty was created in Paris in 1904 by François Coty, who is credited with founding the modern fragrance industry.

Today Coty Inc. is a recognized leader in global beauty with annual net sales of over $4 billion. Driven by an entrepreneurial spirit, passion, innovation and creativity, Coty Inc. has developed an unrivaled portfolio of notable brands and delivers its innovative products to consumers in 90 markets worldwide.

The Coty Prestige brand portfolio is distributed in prestige and ultra-prestige stores and includes Balenciaga, Bottega Veneta, Calvin Klein, Cerruti, Chloé, Chopard, Davidoff, Jennifer Lopez, Jil Sander, JOOP!, Karl Lagerfeld, Kenneth Cole, Gwen Stefani, Lancaster, Marc Jacobs, Nikos, philosophy, Roberto Cavalli, Sarah Jessica Parker, Truth or Dare by Madonna Vera Wang, Vivienne Westwood and Wolfgang Joop.

The Coty Beauty brand portfolio is more widely distributed and includes adidas, ASTOR, Baby Phat, Beyoncé Knowles, Celine Dion, Chupa Chups, David and Victoria Beckham, Elite Models, Esprit, Exclamation, Faith Hill, GUESS?, Halle Berry, Heidi Klum, Jovan, Kate Moss, Kylie Minogue, Lady Gaga, Manhattan, Manhattan Clearface, Miss Sporty, Nautica, N.Y.C. New York Color, Nicole by OPI, OPI, Pierre Cardin¹, Playboy, Rimmel, Sally Hansen, Stetson, Tim McGraw, TJoy and Tonino Lamborghini.

Coty and Puig S.L. have a strategic partnership for the distribution of the perfume lines of Antonio Banderas, Carolina Herrera, Nina Ricci, Paco Rabanne, Prada, Shakira and Valentino in the United States and Canada.

For additional information about Coty Inc., please visit www.coty.com.

1 Not available in North America.


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