In the News — April 2013

Welcome to the Year of Facial Hair, Reclaimed Food and ‘Celery Stalkers’

From Marketing, April 18, 2013

“[W]hat … does this year have in store?” asks this Australian marketing pub of trendspotter Marian Salzman, who is CEO of Havas PR North America. Trumpeting the release of her new book, What’s Next? What to Expect in 2013, the piece reports on Salzman’s predictions that vacations will be swapped for wellness holidays, that “copreneurship”—whereby couples go into business together—will surge, and that more of us will stay in school longer and accept nonpaying internships. Salzman also says, “Now that normal life packs every moment with calls on attention, distraction and fast-paced entertainment, the quest in 2013 and beyond is for unstressed, unpressured, uncluttered space and time to relax and breathe.”

UN Foundation Calls In PR Firms and Ex-Gore Aide for Global Climate Change Project

By Arun Sudhaman, April 10, 2013

The United Nations Foundation, designed to support UN causes, has called on the help of three public relations firms to map out its new climate change campaign. Havas PR will lead global PR, while Grayling will handle efforts in Asia and Glover Park Group will offer specialist research; the agencies were hired following what UN Foundation PR VP Aaron Sherinian calls a “limited RFP.” The campaign, says The Holmes Report, aspires to dispel climate science skepticism and improve digital communications on environmental and climate change issues.

Dads on the Line

By Amy Molloy, April 7, 2013

The Age reports on the abundance of daddy bloggers, citing the existence of well-attended conferences such as Dad 2.0 (held in Houston in February) and a prediction from trendspotter (and @havaspr CEO) Marian Salzman that even more fathers can be expected to launch personal blogs about parenting. Helping to bring fatherhood to the forefront, says Salzman, are branding efforts that depict “child-oriented masculinity.” Dad 2.0 addressed the increasingly inaccurate portrayal in advertising of dads as clueless or uninterested, and an Australian ad expert pronounced that the new generation of “dad-vertising” will be mindful of stay-at-home dads who have budgets to watch, diapers to change and floors to mop.


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