In the News — August 2013

Havas PR Launches Social Media Startup

By Lindsay Stein, Aug. 22, 2013

This article announces the launch of SocialProvidence, Havas PR North America’s social media strategy startup based in Providence, R.I. “The business, a separate entity from Havas, is led by recent college graduates Mike Cunningham of the University of Pittsburgh and Giuseppe Crosti of Duke University,” the author says. “Both were fellows at Venture for America, which trains young people in business to boost job growth.” Havas PR EVP Renee Harper will oversee the co-managers, and CEO Marian Salzman is among the advisory board members.

Havas Partners with Venture for America to Launch Providence Startup

By Aarti Shah, Aug. 21, 2013

SocialProvidence is the new startup from Havas PR North America designed to bring new innovations to the agency, led by two Venture for America fellows. “Their goal isn’t just profitability, it’s bringing to market a product that’s in high demand and has a high utilization rate,” says Renee Harper, EVP of Havas PR, to whom the fellows will report, in this article. “There’s a high expectation that whatever we invest will be recovered within 18 months of launch.” She adds that the fellows, Mike Cunningham and Giuseppe Crosti, have “developed the bones of a social analytics model” and are finalizing the product and marketing plan. Adds Havas PR CEO Marian Salzman: “This is the first office startup we’ve done where the startup is in the hands of millennials who we have selected because of their institutional association—VFA—as well as their talents.… This is about putting our money where our mouth is, in future first.”


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