Press Releases: 2013

CATHOLIC REBRANDING, THE MEANING OF LIFE FOR BOOMERS,
AND MILLENNIALS RESHAPING THE OFFICE TAKE CENTER STAGE
IN A FORECAST FOR 2014

Marian Salzman, World-Renowned Trendspotter and CEO of Havas PR, Offers a Look at What’s Next with 14 Provocative Predictions

NEW YORK—Dec. 11, 2013—As the short-order trend observer becomes ubiquitous, trend master chef Marian Salzman, an award-winning trendspotter of two decades and CEO of Havas PR, provides her unique insights with a penetrating focus in 14 forecasts for 2014. Pope Francis’ master branding, boomers rethinking the meaning of life to an unparalleled degree, the age of millennials being truly upon us—it’s all in Salzman’s annual trends report. Her methodology, pattern recognition, has been responsible for the launch or popularization of trends ranging from singletons and metrosexuality to hyperlocalization.

“We are calling 2013 the Year of the Everyday Trendspotter—and 2014 looks to be even richer with trend talk,” says Salzman, who notes this could be her final annual report. “After years of growing dysfunction in the world, renewal and reinvention will be everywhere—boomers reinventing their lives, millennials remaking the workplace to look and feel like them, the pope rebranding the world’s oldest organization. In the next, necessity will be the mother of reinvention.”

Here are previews of four more predictions from the report:

  1. #Artisanaleverything There’s infinite scope for crafted products—more than ever, people are valuing authenticity over mass-produced blandness.
  2. #Innerspace #TheNewFrontier Scientists are exploring the effects of the body’s microbiome—and it’s becoming a solid approach to tackling myriad health problems.
  3. #MINT #TheNewBRIC Growth in the BRIC countries is stalling; look to a new power group—Mexico, Indonesia, Nigeria and Turkey—to freshen a stale global economy.
  4. #mPOS #ItsWhatsGlobal It has been almost two decades since online banking and e-commerce ascended in popularity—now it’s mobile payment systems’ turn.

For more on Salzman’s trends for 2014, visit us.havaspr.com.

About Havas PR
Our call to action is “Connected,” and our commitment is to the Future First. As the North American earned-media and buzz boutique within French holding company Havas, we’re part of the Havas PR global collective. Headquartered in New York City with offices in Pittsburgh, Chicago and New England, Havas PR North America is one of the most awarded agencies of its size in the U.S. Clients include Au Bon Pain, Bayer MaterialScience, the Bob Woodruff Foundation, Coty, the Emilie Parker Art Connection, #GivingTuesday, Sanofi, Transitions Optical and the United Nations Foundation. For more information, go to us.havaspr.com.

HAVAS PR: ‘SKIP THE FOREPLAY’ AND ‘JUMP IN BED’

Award-Winning Agency Launches Disruptive, Edgy Media Relations Offer with #NoStrings Attached

NEW YORK—Oct. 18, 2013—In an effort to turn the new-business pitching model on its head, and in a salute to the promiscuous consumer marketplace in which so many of its fast-moving consumer companies compete, Havas PR North America this week introduced a provocative new-business drive that offers one month free for a four-month media relations pilot (up to $35,000). The plan is meant to end the drawn-out string of presentations, meetings and sessions to prove and reprove chemistry, the endless string of blind dates and bad second and third encounters that lead to missteps, false hopes and ultimately awkward rejections with a “keep in touch” kiss-off.

Instead, with its bold (what else would you expect from Havas?), cheeky invitation to “jump in bed” with “#nostrings” plastered on full-page and banner ads, as well as in a direct-mail e-letter, Havas PR hopes new clients will hop under the company duvet and discover the value that its lusty strategic media relations work can bring to their bottom line. (And if we have fun together along the way, all the better.)

This unusual in-your-face method of adding new clients is only the latest of several innovations that Havas PR has deployed in recent months. There’s also Havas Peaks, a first-of-its-kind global executive branding service, and SocialProvidence, a game-changing social media consulting pop-up agency run by two millennial Venture for America fellows, based at the Founders League in Providence, R.I.

Havas PR is No. 17 on The New York Observer’s Power 50 List for Public Relations, is one of two agencies in the U.S. named two years in a row to the PR News CSR A-List and was recently named Bulldog Reporter’s Global Agency of the Year (plus a bronze for its skill in managing multinational accounts). Globally, its network (called a collective) was second in PR Lions at the Cannes Lions International Festival of Creativity, and the agency’s CEO, Marian Salzman, has been named one of the 25 Most Powerful People in PR by Business Insider and to The Holmes Report’s In2 Innovator 25.

“I thought long and hard about how much time we waste tap-dancing in faux romances with non-clients and decided it’s time to be more aggressive and just climb into bed with the brands, businesses and people who seem right for us right now,” said Salzman. “No point in pretending we are so snotty and picky…. Laughing. In fact, we are incredibly good at media relations and love what many agencies consider old-fashioned: generating strategic coverage in tight time frames. When I envisioned this offer, I thought of the pitching process as an old-fashioned way to court clients—and I want us to walk the walk of being cutting-edge. No need to flirt about what we can provide; let’s just lay it on the line here. This angle is a perfect fit for the attitude we want to convey.”

For more about Havas PR, visit its website. To speak directly to Salzman about how to “skip the foreplay” and “jump in bed,” call her at 646-361-1837 or send an email to marian.salzman@havasww.com.

About Havas PR
Our call to action is “Connected,” and our commitment is to the Future First. As the North American earned-media and buzz boutique within French holding company Havas, we’re part of the Havas PR global collective. Headquartered in New York City with offices in Pittsburgh, Chicago and New England, Havas PR North America is one of the most awarded agencies of its size in the U.S. Clients include Coty, Ford Warriors in Pink, Pernod Ricard, Sanofi, Transitions Optical and the United Nations Foundation. For more information, go to us.havaspr.com.

MARIAN SALZMAN NAMED TO FIRST-EVER HOLMES REPORT
TOP INNOVATORS LIST

The Havas PR CEO Has Made a Career of Game-Changing and Award-Winning Initiatives, Including the Recently Launched SocialProvidence and Havas Peaks

NEW YORK—Sept. 6, 2013—Award-winning agency Havas PR North America is proud to announce that its CEO, marketing industry innovation leader Marian Salzman, has been named to In2’s Innovator 25, the Holmes Report’s first listing of the top marketing innovators in the country. The list honors individuals who set the bar for innovation in PR by outdoing and challenging notions of innovation, disruption and game-changing, with a body of work to back it up.

Recent innovations Marian has grown at Havas PR include the conception, development and launch of Havas Peaks, a first-of-its-kind global C-suite executive branding service, and SocialProvidence, a game-changing social media consulting pop-up agency run by two millennial Venture for America fellows. She sits on the Board of Directors of the Council of Public Relations Firms, and she will soon be celebrating another milestone—a decade since she launched “metrosexual” into the popular zeitgeist to create a marketplace for SAB Miller’s Peroni.

“Innovation is just who I am, in every aspect of my life,” Salzman said. “I feel like a teenager in the body of a baby boomer; when it comes to learning, I am a lifelong student. I don’t drink, do drugs or crave sugar, but I do have two addictions: engaging my brain and building businesses. And hopefully, I’m helping make the world a better place while I’m at it; at the very least I like to keep things interesting.”

One of the world’s top five trendspotters, Salzman was named PRWeek’s 2011 PR Professional of the Year after just 19 months at the helm of Havas PR North America and is currently one of Business Insider’s 25 Most Powerful People in PR. Marian’s brainchild The Sisterhood, a social media venture by, for and about teenage girls based on groundbreaking research, won some of the industry’s top honors in innovation, including the Bulldog Reporter and PRWeek awards for PR Innovation of the Year.

“We selected Marian for the stunning breadth of her innovative achievements, as well as for believing in the power of borderless collaboration in an industry that clings to traditional structures,” said Paul Holmes, editor-in-chief and CEO, the Holmes Report. “One early example of her innovative spirit: She pioneered online focus groups with the co-founding of Cyberdialogue, the world’s first online market research company. And it’s been one fascinating development after another throughout her career.”

“Marian is an unstoppable force of future-forward strategy and innovation,” added Donna Murphy, Global CEO of Havas Worldwide Health, a parent network of Havas PR. “She is fueled by inspiration and constantly raises the bar and sets new standards for the industry.”

The author or co-author of 15 books and an award-winning blogger, Marian currently blogs for the Huffington Post, Forbes.com, CNBC and various company blogs. More of her best-known consumer campaigns include Pepsi’s “It’s Like This,” “It’s America Online” and even Wyclef Jean’s campaign for president of Haiti—which garnered billions of media impressions in just a few months.

About Havas PR
Our call to action is “Connected,” and our commitment is to the Future First. As the North American earned-media and buzz boutique within French holding company Havas, we’re part of the Havas PR global collective. Headquartered in New York City with offices in Pittsburgh, Chicago and New England, Havas PR North America is one of the most awarded agencies of our size in the U.S. For more information, go to us.havaspr.com.

INNOVATIVE SOCIAL MEDIA STARTUP WITH TWO VENTURE FOR AMERICA FELLOWS AT THE HELM NOW LAUNCHED IN PROVIDENCE’S SOCIAL MEDIA CORRIDOR

Introducing SocialProvidence, “Kissed” by Havas

NEW YORK—Aug. 22, 2013—The award-winning agency Havas PR, winner of some of the marketing industry’s top innovations honors for its Sisterhood product—a SoMe venture by, for and about teenage girls—has launched its first bona fide social media startup. Based in Providence, R.I., it is called SocialProvidence.

Providence is a hotbed for startups, having already hatched dozens and serving as home base for the esteemed Betaspring startup accelerator program.

SocialProvidence will run as a standalone operation, reporting to Havas PR EVP Renee Harper, and will have an advisory board consisting of Harper, North American CEO Marian Salzman, and two other top agency executives: Chicago-based Ana Nennig and Boston-based Julie Hall.

The new social startup will build future-forward SoMe concepts for clients and continually monitor the social properties it creates to make meaningful gains in paid, earned and owned media. Two high-achieving recent college graduates are leading SocialProvidence as its local general managers: Mike Cunningham (University of Pittsburgh ’13) and Giuseppe Crosti (Duke University ’13).

Havas Worldwide, the parent company of Havas PR and one of the world’s largest integrated marketing and communications agencies, partnered with the two managers through Venture for America (VFA), where they are both fellows. The nonprofit grooms top graduates into entrepreneurs to revitalize U.S. cities and generate job growth.

“Entrepreneurial spirit is at the very heart of Havas,” said Harper. “So we knew that Giuseppe’s and Mike’s keen intellects coupled with the forward-thinking startup culture in Providence would be the ideal match for a Venture for America success story.”

Crosti and Cunningham are eager to take on their entrepreneurial roles and bring VFA’s mission to life. Both have a passion for entrepreneurship and hold strong to their goal of making positive change for their community. And both have caught the startup bug.

“I look forward to carrying out the Venture for America mission of creating value and contributing to the common good in our community through smart collaboration and responsible business practices,” said Cunningham, who studied bioengineering and was at the forefront of starting Pitt’s Music Engineering Laboratory.

“Providence drew me in because of its fast-paced and fast-growing startup ecosystem,” said Crosti, who studied biology and political science and has worked in a developmental biology laboratory and at an Internet startup in New York. “I’m moving to Providence aspiring to be a game changer in my new community.”

Havas PR’s chief strategic officer, Karina Meckel, a 2011 PRWeek “40 Under 40,” joined the company after her sophomore year at Providence’s Brown University, also the alma mater of Salzman, who has been an adviser for Venture for America for more than two years.

Havas PR has a long history of empowering youth, including developing The Sisterhood, which put teens at the core of the agency’s first social media laboratory. It was a finalist for PRWeek’s PR Innovation of the Year and won silver in the same category in the Bulldog Reporter Media Relations competition; The Sisterhood also won honors for branding and its blog from PR News and the Holmes Report, among others.

In addition, two Havas executives started the multiple-award-winning One Young World (OYW) three years ago, an annual leadership summit for global leaders in their 20s. OYW is Havas’ corporate program for global citizenship and social change, yet another example of youth power.

Said Salzman: “We know that our best ideas and solutions come from those who don’t know ‘Why not?”

The agency has earned much recognition in the social space as well, including dozens of marketing industry awards in the past three years. Among its most notable are two Bees (for social media marketing theory and online crisis management), six Bulldog Reporter Digital/Social PR awards (for use of digital/social in public affairs, consumer tech campaigns, entertainment campaigns and pitching media, among others), four PR News Digital PR awards (for public affairs campaigns, influencer communications and blogging), and various agency and individual awards for tweeting and blogging.

About SocialProvidence
Built on the belief that social is the manifestation of all things possible in marketing today, SocialProvidence grows future-forward social concepts for clients that are rooted in strategy, built with measurement in mind and aimed at a global-local mix to make some noise and be the news. We offer our clients guardianship and care for the social programs we create, knowing that they must span paid, earned and owned media and, in the end, show results that matter.

HAVAS PR LAUNCHES THE REAL NEWSCAPE MAGAZINE

Today’s News Is Constantly Being Redefined; This Publication Chronicles the Changes

NEW YORK—July 10, 2013—“This isn’t your grandfather’s 5 o’clock news” would aptly describe the news landscape today, but it would be as stale an idea as comparing that landscape today with what might have happened last week. After using that notion to develop award-winning campaigns through which clients can be the news rather than be in the news, Havas PR North America is taking its thought leadership a step further with the launch of The Real Newscape, a magazine for the agency and the entire Havas PR global collective of agencies.

Divided into sections for news, trends and the marketing communications and public relations industry, the magazine will chronicle how creativity, real time and trends are shaping the news today. Its pages will include everything from the latest global polling about on-trend subjects and Havas Worldwide prosumer research to Q&As with top Havas PR executives around the planet to a feature well that goes long-form on a diversity of topics. (Note: We’re right in line with the trend spotted in The Real Newscape that says long-form journalism is alive and well, thanks to digital media innovators.)

Here are excerpts from the features in the first issue:

  • “News World Order.” “Maybe some of us are nostalgic for the old days, when news was a static, factual, inarguable thing that a reassuring anchorman read to us, or that we read to ourselves while getting newsprint on our fingers—proof that we had consumed our serving of news for the day and could turn our attention elsewhere. If so, it’s time to get over that nostalgia. Real time has rebooted everything. News, like all else we consume, is now a dynamic, constantly shape-shifting work in progress. We need to embrace the idea that news is fascinating and informative to watch as it’s created and spread. We need to realize that we are active participants in the news and not just passive consumers getting a steady fix of facts and opinions.”
  • “10 Trends Shaping the Way News Is Made, Consumed and Distributed.” “Global consumption of news on mobile devices is rising. But rather than eroding the market share of TV and desktop news consumption, the various platforms are complementing one another by letting people consume news throughout the day. In fact, rather than consuming less news, people are consuming more.”
  • “Metrosexual Moment.” “With the hindsight of 10 years, it’s now clear that the feeding frenzy that broke out in 2003 was not just about the new take on metrosexuals, although straight men who were ‘just gay enough’ struck a chord with millions. It wasn’t even that the meme was a great reason for media outlets to run quizzes for men to find out how metrosexual they were. Beyond the obvious issues of grooming, Havas had managed to put its finger on the hot-button issues of men and maleness in general. In retrospect, it’s now clear that this metrosexual meme resonated so widely because it gave people a simple but controversial way of talking about what was changing with men and women.”

“The pivotal moment for the new news was probably 2008-09—from the Mumbai terrorist attacks to Captain Sully’s extraordinary landing of his plane on the Hudson to Michael Jackson’s death, all first reported on social media,” said Marian Salzman, CEO of Havas PR North America, a world-renowned trendspotter who serves as editorial director for the magazine. “With a virtually infinite choice of media content available 24/7/365 through interactive channels, consumers who are even slightly savvy are now in charge of their own media experience. They use technology to get less of what they don’t want and more of what they do—the media trifecta of entertainment, interaction and information.”

Click here (havaspr.com/?page_id=1364) to download the premiere issue of The Real Newscape. For more information about Havas PR, visit us.havaspr.com.

About Havas PR North America
Our call to action is “Connected,” and our commitment is to the Future First. As the North American earned-media and buzz boutique within French holding company Havas, we’re part of the Havas PR global collective. Headquartered in New York City with offices in Pittsburgh, Chicago and New England, Havas PR North America is one of the most awarded agencies of our size in the U.S. For more information, go to us.havaspr.com.

HAVAS PR WINS NINE LIONS AT CANNES LIONS INTERNATIONAL
FESTIVAL OF CREATIVITY

The Havas PR Global Collective Is Raising Its Profile With Wins Across Multiple Markets

NEW YORK—June 17, 2013—The global PR collective Havas PR is distinguishing itself at this year’s Cannes Lions International Festival of Creativity, becoming one of the most awarded PR groups at the prestigious gathering, as well as counting two members of its global steering committee—James Wright, managing director of Havas PR operations for APAC, and Katarzyna Przewuska, managing director, Havas PR Warsaw—as judges on the PR awards jury.

Marian Salzman, chair, global steering committee, and CEO, Havas PR North America, said: “Our increased presence at Cannes is indicative of the relevance of the campaigns we deliver—they’re social at the core, make news and oftentimes represent the fusion of breaking news and breaking tech, and our clients are the right brands to break through. We’re excited to have gained so much momentum already and look forward to even greater global successes in the near future and beyond by tapping the rich talent and resources of our group.”

“The visibility Havas PR has achieved at this year’s Cannes Lions festival is brilliant,” said Wright. “The multiple fronts on which we’re seeing recognition is a great validation of the strength of our global collective—built in a short amount of time, given that we just relaunched our brand as a worldwide PR group less than one year ago.”

Havas PR’s winning entries in the 2013 PR Lions include:

  • Media, Arts and Entertainment: Metropole Tweetphony—Havas Worldwide Amsterdam (Gold)
  • Healthcare and Services: Durexperiment Fundawear—Havas Worldwide Sydney (Silver)
  • Celebrity Endorsement: Fair Go Bro—Havas Worldwide Sydney/One Green Bean (Silver)
  • Best Use of Digital PR: Most Powerful Arm Ever Invented—Red Agency Australia (Silver)
  • Charity and Not for Profit: Most Powerful Arm Ever Invented—Red Agency Australia (Bronze)
  • Charity and Not for Profit: Giving Tuesday—Havas PR North America (Bronze)
  • Best Integrated Campaign Led by PR: Fair Go Bro—Havas Worldwide/One Green Bean (Bronze)
  • Charity and Not for Profit: The Airfood Project—Havas Worldwide Paris (Bronze)
  • Best Use of Media Relations: Loveville—Havas Worldwide Milan (Bronze)

And two more Havas campaigns were runners-up: Skinny Skinny from Arnold Worldwide (Retail and E-commerce, Including Restaurants); Fair Go Bro from Havas Worldwide Sydney/One Green Bean (Technology and Manufacturing).

Additionally, Havas PR will kick off its much-buzzed-about events at Havas Cafe on Wednesday, June 19, with a luncheon, cocktail toast and moderated conversation around the concept of “Good.” Fittingly, these events feature Aaron Sherinian, vice president of communications and public relations of the UN Foundation, and Kate Robertson, U.K. group chair of Havas Worldwide and co-founder of One Young World. Steve Barrett, editor-in-chief of PRWeek, will moderate.

Around the world, Havas PR agencies are creating the news—for clients and for themselves. For more on Havas PR, please visit the agency’s website at havaspr.com.

About Havas PR
The PR arm of communications holding company Havas Worldwide, we have a presence in more than 75 countries across six continents. Our collective is ninth in size and third in social media effectiveness; in 2012, we were the second most awarded PR agency in the world at the Clios, among the most shortlisted PR networks at Cannes and the only PR network with a jury member at both Cannes and the Clios. We count among our members the Financial Agency of the Year and the number two Healthcare PR Agency of the Year. We are a collective, connected, pitching together, borderless, and focused on new tools, new technologies and a new way of working. We are one collective, connected for one commitment: getting to the future first. Faster. For more on Havas PR, visit havaspr.com.

HAVAS PR NORTH AMERICA HIRES RENEE HARPER AS EXECUTIVE VICE PRESIDENT

In the Newly Created Role, Harper Will Deliver Strategic Counsel in New Business, Particularly in Education, Philanthropy and NGO Sectors

NEW YORK—June 4, 2013—Renee Harper, CCO of the Newark public school system, has been named executive vice president at Havas PR North America. Harper will be based in New York, reporting directly to Marian Salzman, CEO, North America, and chair, Havas PR Global Collective.

Harper joins Havas PR N.A. at a time of meaningful growth at the agency; her appointment will further that expansion as she focuses on new business opportunities in the education, philanthropy and NGO sectors. She will serve as a strategic adviser to Salzman and will also serve as strategic counsel to the agency’s newly won business for the UN Foundation. Harper’s presence at Havas PR N.A. is one more example of the high priority it places on cause work, which includes its Baker’s Dozen initiative—by which the agency donates about $1 million in services for every $12 million in billings. Some worthy organizations that have benefited from the group’s commitment to giving include the Bob Woodruff Foundation and its Stand Up for Heroes benefit; #GivingTuesday, with which the agency is partnering at this year’s Cannes Lions; and SafeandSound.org, an initiative for which Havas PR is providing media counsel.

“When Renee walked into my office, I knew I wanted her on the team within five minutes. She exudes integrity, passion and intellectual vitality—everything that matters to an agency on a growth trajectory, as well as to a global collective poised to win not on a command and control methodology but because we back extraordinary entrepreneurs bonded by shared values and commitment to like-minded clients,” said Salzman.

Added Harper: “I am very excited to join such an entrepreneurial group as Havas PR N.A. And with its global scope, Havas is a natural fit for my experience and expertise in multiple regions around the globe, including the U.S., U.K., Latin America, Europe, the Middle East and Africa.”

In August 2011, Harper was hired as a consultant for the Foundation for Newark’s Future and the Newark Public Schools to lead the communications, media and messaging strategies surrounding the fundraising and stewardship of a $200 million philanthropic donation spearheaded by Mark Zuckerberg and Mayor Cory Booker to set a national model for transformative urban education reform in America. Renee was appointed Chief Communications Officer for NPS in April of 2012, a role in which she will continue for the immediate future.

Harper is a member of the 2012-2013 cohort of America’s Leaders of Change, part of the National Urban Fellows. Her professional background includes the Morgan Stanley Office of Development (HR and Communications); Nike, Inc. sports marketing for the NBA; Pearson Media (U.K.); and the Columbia Journalism Review magazine at the Graduate School of Journalism at Columbia University.

For more on Havas PR, visit us.havaspr.com.

About Havas PR North America
Our call to action is “Connected,” and our commitment is to the Future First. As the North American earned-media and buzz boutique within French holding company Havas, we’re part of the Havas PR global collective. Headquartered in New York City with offices in Pittsburgh and Chicago, Havas PR North America (formerly known as Euro RSCG Worldwide PR, or @erwwpr) is one of the most awarded agencies of our size in the U.S. For more information, go to us.havaspr.com.

HAVAS PR NORTH AMERICA APPOINTS NEW HEAD OF CORPORATE AND CAUSE, EXECUTIVE VICE PRESIDENT RAVI SUNNAK

In the Newly Created Role, Sunnak Will Develop and Drive the Agency’s Corporate Communications Offer and Cause Proposition

NEW YORK—May 28, 2013—Ravi Sunnak has been appointed executive vice president, Corporate and Cause, at Havas PR North America. Sunnak will be based in New York, reporting directly to Marian Salzman, CEO, North America, and chair, Havas PR Global Collective.

Sunnak’s responsibilities will include heading up Havas PR’s growing corporate communications division, as well as building on the firm’s cause and CSR offering. Havas PR N.A. has established a robust cause practice with its Baker’s Dozen initiative, by which the agency donates about $1 million in services for every $12 million in billings. Some of the worthy organizations that have benefited from the group’s commitment to giving include the Bob Woodruff Foundation and its Stand Up for Heroes benefit; #GivingTuesday, which the agency is partnering with at this year’s Cannes Lions; and SafeandSound.org, an initiative for which Havas PR is providing media counsel.

Sunnak will lead the global account for Coty Inc., an emerging global leader in beauty, a role he immediately stepped into upon his arrival at Havas PR. The Coty work is an ideal match for Sunnak’s corporate communications expertise. He will also lead and expand Havas Peaks, the executive branding offer recently launched by Havas PR, and which currently enjoys a close partnership with the CEO Connection.

“We are thrilled that Ravi has joined our team,” said Salzman. “Our corporate practice will be strengthened immensely by his leadership in this area, and our cause offer will be greatly enriched, as well, with his wealth of knowledge and skills.”

Added Sunnak: “Havas PR is at an exciting juncture with a number of new business and award wins this year. I look forward to contributing to the continued success of the agency by leveraging my experience of working with global brands and organizations.”

Sunnak’s appointment follows his successful move to New York more than a year ago, during which time he set up Grayling’s new corporate communications practice, after almost five years in its London office. Throughout this period, he played an instrumental role in developing Grayling’s corporate offer in the U.S. market. He was also the global lead for The Economist Intelligence Unit, driving high impact media relations for the Americas, Europe and Asia Pacific.

For more on Havas PR, visit us.havaspr.com.

About Havas PR North America
Our call to action is “Connected,” and our commitment is to the Future First. As the North American earned-media and buzz boutique within French holding company Havas, we’re part of the Havas PR global collective. Headquartered in New York City with offices in Pittsburgh, Chicago and New England, Havas PR North America (formerly known as Euro RSCG Worldwide PR, or @erwwpr) is one of the most awarded agencies of our size in the U.S. For more information, go to us.havaspr.com.

HAVAS PR NORTH AMERICA NAMED TO CSR A-LIST FOR SECOND YEAR RUNNING

The Agency, @havaspr, also Scores Big Wins in Media Relations and Video Initiative Categories, for Its Work with Ford Warriors in Pink

NEW YORK—Feb. 14, 2013—Havas PR North America (@havaspr)—already the most awarded agency of its size in the U.S.—just picked up three new honors from the PR News CSR Awards, including being named to the CSR A-List for the two years that the list has existed. Contributing to that achievement no doubt is the agency’s exceptional work with Ford Motor Co.’s Warriors in Pink breast-cancer awareness program, for which the agency won two additional PR News CSR Awards—Best Media Relations (for Ford WIP) and Best Video Initiative (for the Ford WIP documentary “Bang the Drum”).

The agency has also been recently recognized with Bulldog Digital/Social PR awards for its agency website initiative (the Voice of Innovation Nation) and for a noteworthy social recruitment tactic. (In summer 2012, Havas PR’s recruiter made a virtual cold call to an “Ellen Show” producer via LinkedIn to offer an internship to a young man who was helping finance his education by tap-dancing in the New York City subways.)

“We are deeply committed to CSR throughout the entire Havas network,” said Marian Salzman, CEO, Havas PR North America. “It is exciting to be named to the CSR A-List again and really gratifying to be recognized for the work we do for worthy causes—which ranges from pro bono services for nonprofit organizations to connecting our corporate and consumer clients with causes that make sense to their business.”

Putting its beliefs into action, Havas PR celebrated the 2012 holiday season with its CSR initiative 12 Days of Havas (#12DaysofHavas), for which the agency donated communications services and on-site volunteering to a dozen worthy organizations, e.g., the Bob Woodruff Foundation, #GivingTuesday, DKMS and GMHC. The agency already strives to donate year round with its Baker’s Dozen initiative—approximately $1.3 million in pro bono marketing support and services for each $12 million in agency revenue.

For more on Havas PR, visit us.havaspr.com.

PR News’ annual CSR Awards are all about honoring the most effective CSR communications initiatives.

About Havas PR North America
Our call to action is “Connected,” and our commitment is to the Future First. As the North American earned-media and buzz boutique within French holding company Havas, we’re part of the Havas PR global collective. Headquartered in New York City with offices in Pittsburgh and Chicago, Havas PR North America (formerly known as Euro RSCG Worldwide PR, or @erwwpr) is one of the most awarded agencies of our size in the U.S. For more information, go to us.havaspr.com.

HAVAS PR NORTH AMERICA CLAIMS LATEST SOCIAL/DIGITAL AWARDS

The Agency, @havaspr, Wins for Its Website and for Innovative Recruiting in the Bulldog Digital/Social PR Awards

NEW YORK—Jan. 9, 2013—Havas PR North America (@havaspr)—the most awarded agency of its size in the U.S.—has now been recognized with Bulldog Digital/Social PR awards for its agency website initiative (the Voice of Innovation Nation) and for a noteworthy social recruitment tactic. (In summer 2012, Havas PR’s recruiter made a virtual cold call to an “Ellen Show” producer via LinkedIn to offer an internship to a young man who was helping finance his education by tap-dancing in the New York City subways.) Additional recent awards for Havas PR include being named Healthcare Agency of the Year in 2012’s Bulldog Stars of PR awards and earning a spot on PR News’ CSR A-List.

“At Havas PR every member of our team is social at the core, and we are always future-first—which these latest prizes exemplify beautifully,” said Marian Salzman, CEO, Havas PR North America. “Many of our awards are for client work, as they should be, but we’re also thrilled when we’re recognized by the industry for efforts we make internally to create a fun and innovative environment for our staff.”

Other recent innovations from Havas PR include the Dec. 12, 2012 (12-12-12), launch of its e-publishing imprint, 120M Books, with the debut publication What’s Next? What to Expect in 2013. An aggregation of world-renowned trendspotter Salzman and her team’s public and private forecasts, the e-book contains more than 150 predictions in 30 categories for 2013, What’s Next? is available digitally at all e-book retailers, including Amazon, Apple and Barnes & Noble. Readers can join the conversation on Twitter with #120MBooks and #whatsnext.

Havas PR celebrated the 2012 holiday season with its CSR initiative 12 Days of Havas, for which the agency donated communications services and on-site volunteering to a dozen worthy organizations, e.g., the Bob Woodruff Foundation, #GivingTuesday, DKMS and GMHC. The agency already strives to donate year round with its Baker’s Dozen initiative—approximately $1.3 million in pro bono marketing support and services for each $12 million in agency revenue.

For more on Havas PR, visit us.havaspr.com, and to learn more about What’s Next? visit 120MBooks.com.

The Bulldog Digital/Social PR Awards are the most esteemed honors in online and social media PR—and have the distinction of being judged exclusively by working journalists.


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