In the News — September 2013

Will Social Media Force the NFL’s Third-Most Valuable Franchise to Change Its Name?

By David Gianatasio, Sept. 30, 2013

The nature of the digital landscape perpetuates conversations in real time around the world. So what has been a long conversation about people wanting the Washington Redskins to change its name because it’s offensive to American Indians has only increased in intensity in the age of SoMe. But Redskins Owner Dan Snyder has again brusquely said the name will never change. Havas PR North America Managing Director of New England Julie Hall weighs in: “The comment that they will never change the name is offensive in and of itself. What may happen organically and seems to be happening already through mainstream, traditional media … is that the name may evolve socially.”

Generations in the Workplace: Winning the Generation Game

From The Economist, Sept. 28, 2013

Young people are entering the workforce in one of the least welcoming labor markets in modern history, according to this Economist article, but digital skills of millennials far superior to their elders’ give them a serious leg up. This makes managing different age groups a far bigger concern for companies now than in the recent past. “Baby-boomers really resent these kids,” Havas PR CEO Marian Salzman says in this story. And the members of Generation X are fed up with being “stuck in the middle between older workers who refuse to retire and younger ones who are treated far better than they ever were,” she adds.

Born to Win

By Tabitha Lasley, September 2013

A topic featured in Havas PR’s most recent annual trends report (“The Graying of Kindergarten”) is also manifesting itself in the U.K., as described in this article. “[T]hough American parents have been redshirting preschoolers since the 1970s, figures have trebled in recent years. Futurist Marian Salzman identified it as a key trend in her 2013 report.” This story also notes that Salzman and William Stadlen, director of Holland Park Tuition & Education Consultants, in London, agree that holding back kids with summer birthdays was propelled by an unlikely source: Malcolm Gladwell, who in his book Outliers noted that winter birthdays are predominant in sports. He theorized that kids who begin kindergarten later become bigger, stronger and more competitive throughout their lives, athletically or otherwise.

PR News Announces Winners of PR Agency Elite Awards

By Steve Goldstein, Sept. 11, 2013

Havas PR CEO Marian Salzman, who won the top individual award at the inaugural PR News PR Agency Elite Awards, is featured in this article (and chosen by judges) because of her involvement in spearheading the global Havas PR collective, developing the agency’s TrendsU e-learning initiative, creating the SocialProvidence social media consulting startup and launching her Life Is a Brand blog on Forbes.com. The award she won, Agency Awe Professional, honors, according to this article, “an agency professional who has significantly raised the bar on excellence for both clients and for their agency itself.”

In2’s Innovator 25

By Aarti Shah, Sept. 5, 2013

Marian Salzman, CEO of Havas PR North America, is one of 25 people in North America chosen as top innovators affecting public relations because they have “contributed the great ideas that set the bar for innovation in our industry.” Says The Holmes Report about its inaugural “Innovator 25” list: “Innovation. Disruption. Game changers. These are among the most overused words bantered about to describe the new, the interesting, the cool.… We looked for those who outdo—and in some cases, challenged—these clichés, with the body of work to show for it.”


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