In the News — December 2013

In 2013, Austin Was on Top of the World

By Chad Swiatecki, Dec. 27, 2013

“[T]his was the year when Austin seemed to become a permanent fixture in the nation’s economic and cultural conversation,” says the writer of this piece. To wit, Forbes said it was the fastest-growing metro area, several publications called it one of the U.S. cities with the best economy, it was No. 2 on a list of emerging cities for entrepreneurs, and Havas PR North America CEO Marian Salzman wrote about “Austin envy” in her Forbes.com column, saying she was “still trying to decode the Austin secret sauce—barbecue sauce, if you will—that has made it desirable, trendy and magical but ensured that demand outpaces supply.”

We’ll All Be Having a Hacking New Year

By Marian Salzman, Dec. 20, 2013

The übertrend for 2014 according to Marian Salzman? Tinkering and experimentation. “It will be people’s response to the experience of being sidelined and powerless,” says the Havas PR CEO. Out of that, we’ll see the work “hacking”—once “geeky and malicious” but now “the height of cool”—used more often to describe people innovating and making positive change in ways big and small. Among the other trends she mentions from her annual trends report are millennials changing the face of the workplace, alternatives to capitalism and the rise of mobile wallets.

2013 Review: Top 10 Quotes

By Arun Sudhaman, Dec. 18, 2013

“There [were] too many to choose from this year thanks to our hectic event calendar and several good interviews,” said the Holmes Report on its blog. “As always when we select our favourite quotes, bear in mind that no editing was required.” One of the top quotes chosen was this from Marian Salzman, CEO of Havas PR North America: “The American PR industry has become so feminized and so politically correct that I worry about where the edge has gone.”


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