Here’s a brief on our bold, collaborative, innovative, entrepreneurial, constructively disruptive, risk-taking, adjective-happy success story of an agency.
For starters, in the past two years we have become one of the most celebrated agencies of our size, honored for client work, agency initiatives and superlative staff.
We are all about what’s important in our culture now, we’re best at shaking up with what comes next, and we own the hashtag in our campaigns and agency initiatives—so we often refer to ourselves by our Twitter handle, @havaspr.
We are the North American earned-media and buzz boutique of French holding company Havas. Meaning: We’re an agency of news creators—of finding the right story, getting it to the right audience and getting it buzzing. Our mantra for our clients (and ourselves) is this: “Don’t be in the news; BE the news.” And we generate opportunities for them to do just that.
Wyclef Jean could have reacted to news reports when he ran for president of Haiti, but we, as his media counsel, made sure he was the news—10.8 billion media impressions worth, in fact, in little more than a month. (Award winner.) Mary J. Blige could have let the media tell the story of her FFAWN annual concert for college scholarships, but the coverage would have leaned toward celebrity as it did last year; instead, she hired @havaspr and we got out the compelling storylines of young women achieving their goals and the value of education, to the tune of 163 million media impressions, all from one night. (Award winner.) We got Ford’s Warriors in Pink breast cancer initiative to cut through the pink noise with the stories women want to read. We target and invite (and even sometimes brand) key bloggers to cover all kinds of events they wouldn’t otherwise have gotten to—such as the Sears Blue Blogger Crew at the Consumer Electronics Show and half a dozen others to work on Sears’ “Fifty for Five” Katrina rebuild—then they report on our clients’ programs to their mass of followers. (Both award winners.) See this page and this page for more.
Being news creators is part of @havaspr’s innovative positioning as future creators, working to originate the next headline. We’ve been so successful at it that we’ve sometimes changed everyone’s future. We popularized the term “metrosexual” to launch Peroni in the U.S. and took the concept to the stratosphere. (In the nine years since, we’ve been at the forefront of the movement of marketing to men.) Only slightly less pervasive, we hooked up Polaroid with Outkast before they topped the charts, and before you knew it, everyone was shakin’ it like a Polaroid picture. We spotted the “local is the new global” trend before most and used it to great advantage for everyone from a major pharmaceutical company to one of the country’s largest retailers to the top banana in the food industry.
No matter what we’re doing, we do it with a passion, and that includes our CSR work. With our new Baker’s Dozen innovation, we’ve discovered the recipe for doing good and being profitable. We’re thought leaders in cause marketing. Our global network even started a nonprofit global platform for young leaders to help them do something they’re already yearning to do: Change the world. (And @havaspr’s Pittsburgh office created an innovative—and successful!—bid for the summit to travel to the Steel City in 2012.) We leverage partnerships, research, PR and marketing expertise, and the aforementioned passion, and clients have met us in this common ground of doing well by doing good.
For all these reasons and more, @havaspr has seen significant growth in the past two years. And did we mention our 130 honors in the 2011-12 awards cycles? (And counting.)
We like to work with bottom lines, so here is one about us: We’re grounded in media, strategy, client service and community. Keep reading to learn more.