Twenty-five years ago making predictions about online was controversial—the domain of geeks and scientists and wizards. Now it’s commonplace because our online lives ARE our lives. But what’s uncommon is how uncannily and searingly accurate Havas PR’s trends predictions have been over the decades. In this year’s just-released trends report (“Blowback to the Future: The Trends That Will Shape 2017”), world-renowned trendspotter and Havas PR CEO Marian Salzman covers everything from how we will eat, dress and decorate our homes to how we will feel about gender (as confused as ever), politics (enough already) and our life and times (in two words: fighting mad) in 2017. One constant over the past 25 years: the wish for a happier new year. Some years it seems more possible than others. Explore our agency’s outlook on 2017 within our 17 trends here.
Originally posted on PRWeek.com.
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