Havas PR in the News

Christina Misch Promoted to Associate Vice President at Havas PR

The Holmes Report, Oct. 8, 2017
Havas PR has promoted Christina Misch to associate vice president, The Holmes Report announces. In her new role, Misch is now managing client initiatives for Costa Del Mar, National Vision, PPG Optical, and Transitions Optical. She joined Havas PR in 2010.

Boys Need Us to Help Free Them from the Tyranny of Gender Norms, Too

Quartz, Oct. 6, 2017
Girls can act “like boys” with relative impunity, but a boy who pursues a nontraditional path typically pays a steep price. Marian Salzman, CEO of Havas PR North America, writes in this opinion piece that, just as girls need to be given access to educational and career opportunities, boys need to be granted the freedom to explore their interests—even those that don’t conform to the traditional masculine norm.

More Parents Are Raising Children Without Traditional Gender Roles

By Kari Paul, Sept. 24, 2017
A growing number of parents are raising children without the pink-and-blue binaries of the past, a new survey from Havas PR North America shows. The survey found that 61 percent of women and 46 percent of men believe that children should be raised in as gender neutral a way as possible. And this shift in attitudes is being mirrored by companies, Havas CEO Marian Salzman says.

61% of Women and 46% of Men Think Kids Should Be Raised Without Gender Stereotypes

By Meg Garter, Sept. 19, 2017
Brand owners should make an effort to combat stereotyping by degendering their products, packaging, in-store experience and other marketing communications, new research conducted by Havas PR North America suggests. “The traditional binary notion of gender simply doesn’t work anymore–for advertisers, for manufacturers, for educators, for anyone,” Havas CEO Marian Salzman explains. She adds that businesses should focus instead on individuals’ human potential.

We Care Way Too Much About Successful People’s Morning Routines — and Here’s Why

By Gina Vaynshteyn, July 26, 2017
It seems that everyone from celebrities to CEOs has endorsed the power of a perfect morning routine, but in many ways the ability to cultivate one is a privilege, Vaynshteyn writes. She notes that, if sleep used to be “the new sex,” as declared by Havas PR North America CEO Marian Salzman, today it is more like a skill to be cultivated and a measure of personal success.

The Latest Overpriced Wellness Trend: A Good Night’s Sleep

By The Associated Press, July 10, 2017
People these days are more likely to brag about how much they spent on a mattress than how much they spent on their clothes, says Marian Salzman, CEO of Havas PR North America. That’s because interest in getting quality rest has intensified dramatically, leading more and more companies to add expensive monitoring technology to their products.

Zzzzzz: Sleep Gadgets Adjust if You’re Restless — or Snoring

By Anne D’Innocenzio, July 10, 2017
Sleep—and the tracking of it—is a big business, with companies adding more and more Zzzz-promoting technology into various kinds of products. These gadgets are getting more expensive, and their effectiveness is mixed, but sleep solutions are still a lucrative enterprise in the United States. “Sleep is the new status symbol,” explains Marian Salzman, CEO of Havas PR North America.

PR’s Power Players Share Their Vision

By Steve Barrett, July 7, 2017
Marian Salzman, CEO of Havas PR North America, talks about the future of PR in this article summarizing “the collected wit and wisdom of the 270 individuals in PRWeek’s Global Power Book.” While several other power players see PR merging into the marketing field, Salzman sees it going another direction: “I see us merged with the media companies, not with UX (too specialized) or marketing (too general).” She adds, “Earned media will have a savvy, sassy role in media agencies.”

Havas Group Acquires ‘SO What Global,’ a UK-Based Life Communications Agency

By General News, July 5, 2017
Havas Group is boosting its ever-growing global capabilities in healthcare and wellness with the acquisition of SO What Global, which will join the Havas Health & You business unit as Havas SO. The brand’s two complementary agencies, SO Healthy and SO Active, will bring synergies of philosophy and service offerings to the Havas Group agency roster, via its full spectrum of science- and consumer-focused communication skill sets for global clients.

Havas Group Acquires ‘SO What Global,’ a UK-Based Life Communications Agency

By PR Newswire, July 5, 2017
Havas Group is boosting its ever-growing global capabilities in healthcare and wellness with the acquisition of SO What Global, which will join the Havas Health & You business unit as Havas SO. The brand’s two complementary agencies, SO Healthy and SO Active, will bring synergies of philosophy and service offerings to the Havas Group agency roster, via its full spectrum of science- and consumer-focused communication skill sets for global clients.

Sleep Is the New Status Symbol

By Penelope Green, July 4, 2017
If sleep used to be the new sex, as Marian Salzman, a trendspotter and chief executive of Havas PR North America, proclaimed 10 years ago, today it is a measure of success—a skill to be cultivated and nourished as a “human potential enhancer,” as one West Coast entrepreneur told me, and life extender.

Revealed Tomorrow: The Prolific North Top 50 PR Agencies 2017

By David Prior, July 3, 2017
Last year, Citypress retained the top spot, with Tangerine, Havas PR, Weber Shandwick and Finn Communications making up the top five.

Agency People News in Brief

By The Holmes Report, July 3, 2017
Havas PR has added three new team members to its Pittsburgh office. Deanna Tomaselli has joined as account supervisor, while Catherine Clements and Megha Pai join as fellows. Tomaselli will contribute to several key accounts, including Transitions Optical, International Play Equipment Manufacturers Association and LivaNova. Meanwhile, Clements will support public relations and media relations efforts for clients including MilliporeSigma and Sodexo, and Pai will support clients including Bayer AG and Covestro.

People on the Move: 7/3/2017

By Pittsburgh Post-Gazette, July 3, 2017
Havas PR promoted Melissa Rieger to vice president; Julianne Muszynski to associate vice president; and Breanna Stephens to assistant account executive.

Sleeping Is the New Measure of Success

By Penelope Green, June 28, 2017
[Translated from Spanish] If sleeping was the new sex—as Marian Salzman, an executive at Havas PR North America proclaimed 10 years ago—today is a measure of success, a skill that must be nurtured and fed.

Keeping Systems Running During a Global Health Crisis—How Do We Prevent Panic?

By Project HOPE, June 27, 2017
A symposium, sponsored by Project HOPE and Health Affairs, assembled a group of noted experts on global health on June 14, 2017, in New York to discuss how to prepare for future pandemics by taking steps now to keep vulnerable health systems secure. The focus of this panel was “Keeping Systems Running During a Global Health Crisis—How Do We Prevent Panic?” Marian Salzman, CEO, Havas PR (16:00).

Cannes: Media Companies Get to Grips with Fake News ‘Emergency’

By Arun Sudhaman, June 22, 2017
The Havas PR session, which featured FT media correspondent David Bond, BBC Global News CEO Jim Egan, and Sunday Times editorial director Eleanor Mills, noted that all players in the crisis—journalists, advertisers and technology platforms—need to take a measure of responsibility for what the New Yorker editor David Remnick described as “an emergency” similar to climate change at a different Cannes discussion a day earlier.

People on the Move: 6/18/2017

By Natalie Hill, June 19, 2017
Havas PR promoted Melissa Rieger to vice president; Julianne Muszynski, associate vice president; and Breanna Stephens, assistant account executive.

Global Power Book: Is the Uncertain Geopolitical Climate Good for the PR Sector?

By John Harrington, June 13, 2017
Havas PR US chief executive Marian Salzman takes a philosophical view: “Uncertainty is bad for the soul and we are a soulful business, so I would say all this tension and negativity isn’t good for PRs, humans, the planet, and on and on.” MSLGroup chief influence strategist Erin Lanuti is downbeat for a different reason: “The current geopolitical climate is giving everyone news fatigue, which is further exasperated by the continued bantering about media bias and ‘fake news.’ I believe all of this is bad for the PR industry, as media bias, whether real or implied, diminishes the trust people have in news as a whole.”

Enough Already: Unintended Consequences Shaping Marketing Trends in 2017

By ScreenMedia Daily, June 7, 2017
Havas PR’s annual trends report, Blowback to the Future: The Trends That Will Shape 2017, complied by trendspotter Marian Salzman, is a much sought-after guide and an end-of-year reading tradition for brands and marketers looking to better understand the mind and mood of consumers around the world.

Southern Arizona Authors

By Tucson.com, June 2, 2017
“Agile,” writes Marian Salzman in this manual on the public relations business, is “1. quick and well-coordinated…; 2. active; lively…; 3. marked by an ability to think quickly….” Salzman, the CEO of Havas PR North America, applies the term and walks the “agile” walk in this how-to on navigating the fast-paced, always-connected PR world. With a lively voice, clarifying with bullet points, boxes and examples, she dispenses such advice as how to craft the news, pitch to the media, brand clients, spot trends, manage social media, and control crises (one piece of advice: when your client does a naughty, get him to respond like Hugh Grant—with an immediate, convincing public mea culpa—not like Lance Armstrong).

Gender Equality: Time for Action

By Steve Barrett, June 2, 2017
This year’s honorees are Kathy Bloomgarden, Kimberley Goode, Catherine Hernandez-Blades, Margery Kraus, Marian Salzman, Barby Siegel, Pam Wickham, Renee Wilson, and Melissa Waggener Zorkin, and seven of these inspirational PR pros were able to join us on the day.

Succesful Women in PR: Leaning In & Climbing Up

By PR Newswire, June 1, 2017
Thank you to the following women for their participation: Kristin Daher, president and chief storyteller of Powerhouse Communications; Carmen Marsans, SVP of client services for Comunicad; Crosby Noricks, founder and director of PR Couture; MJ Pedone, president of Indra Public Relations; Marian Salzman, CEO of Havas PR; Gini Dietrich, CEO of Arment Dietrich, Inc.; and Krysten Copeland, founder and chief strategy officer of KC& Co Communications.

Leaning In and Climbing Up: Cheers to Successful Women in PR

By Cision, June 1, 2017
There have been countless studies and think pieces published recently about the number of women in PR and their role in the field. Across the board, public relations is a field dominated by women and they’re found at every level in the office—but the numbers dwindle as soon as you hit the top.

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