Havas PR in the News — February 2014

Why Facebook Is Here to Stay

By Giuseppe Crosti, Feb. 26, 2014

Facebook is not, in fact, dead, in spite of what was written by an Inc. magazine contributor (“LinkedIn Will Outlive Facebook. Here’s Why”). That’s the opinion of Giuseppe Crosti, co-leader of Havas PR’s social media marketing consultancy, SocialProvidence, the writer of this Huffington Post editorial. Crosti points out that Facebook’s user base is growing and that it is “constantly experimenting by doing,” which bodes well for its longevity. “It is a great platform for anyone 18 and older to stay in contact with peers, near and far, and build and manage friend groups,” Crosti writes, adding that founder Mark Zuckerberg is both a visionary and a maker—an “unbeatable” combo.

A (Mostly) Optimistic Outlook for PR

By Marian Salzman, Feb. 24, 2014

Marian Salzman, a leading trendspotter and the CEO of Havas PR North America, writes this editorial forecasting what 2014 holds for the industry. Salzman calls her outlook “both bleak and upbeat,” explaining that “public relations is in the midst of massive disruptions, upheavals, transitions and identity crises.” According to Salzman, PR can survive the changes if it tries some of advertising’s swagger on for size. She goes on to highlight three positive trends in PR that prove that straight talk is what works with today’s consumer.

Havas Fetes Guru to Entrepreneurs

By Kevin McCauley, Feb. 11, 2014

Havas PR North America hosted Venture for America (VFA) founder and CEO Andrew Yang, who has just published a new book, Smart People Should Build Things, at its New York headquarters. The agency’s connections to Yang’s organization run deep. Not only does agency CEO Marian Salzman sit on its advisory board, but also Havas PR recently launched a social media consultancy, SocialProvidence, that is run by two VFA fellows. Salzman says in the article that her goal is to provide “talented young entrepreneurs a field where they can run faster and freer.”

2014 Women’s Hall of Fame Inductees Announced

By MaryEllen Fillo, Feb. 10, 2014

In October, three women will be inducted into the Connecticut Women’s Hall of Fame, and one is Marian Salzman, CEO of Havas PR North America. “This year, we honor and share the stories of three women whose contributions have revolutionized the ways we think about, relate to and communicate with the world around us,” says Katherine Wiltshire, executive director of the Hall of Fame. “Their work crosses spatial, technological and social boundaries, inspiring us to work harder, think bigger and imagine a more connected future.”

Crash the Gate: What the Class of 2014 Needs to Know About the New Route to Success

By Marian Salzman, Feb. 6, 2014

Says Havas PR CEO Marian Salzman in her latest Huffington Post column: “I finally see an end to that antiquated career path (find a big company, get your foot in the door, play by the rules, work long and hard, climb patiently up the ladders, and be sure and make nice with all the gatekeepers).… It might seem safer to kowtow to the gatekeepers, but long term it’s going to be better to crash the gates, to break the rules.” Among the advice she gives to upcoming high school and college graduates: Look for new jobs to be in the southern and western parts of the U.S.; nurture your Brand Me; and think creatively about nontraditional degrees, your career, and the way you connect and collaborate with your personal network.

Young Talent We’re Proud Of—a Profile of Havas PR’s Laura Pacas

By Matt Shaw, Feb. 5, 2014

As an account executive with Saatchi & Saatchi, Laura Pacas didn’t feel she was “bettering the world in any meaningful way,” says this article. She wanted to make a difference. So she applied to Havas PR for a position on the agency’s United Nations Foundation climate change project team. Now, as its global coordinator, she “keeps all the trains running on schedule,” says SVP John Casey, and as co-leader of the project’s digital campaign, she develops creative angles for social media posts. In addition, Pacas has helped win other new business for the agency, successfully pitch stories to top outlets and more. Adds Casey: “I tell everyone who comes in contact with her to hitch their wagon to her, because she’s going places!”

Super Bore: Haven’t We Watched These Ads Before?

By Bill Briggs, Feb. 3, 2014

“For more than three grueling hours Sunday,” says the writer of this piece the morning after the Super Bowl, “a global audience squirmed through a tedious spree of early fumbles and muffed pitches—although many teared up during one thrilling return. Then there was the football game.” Havas PR North America CEO Marian Salzman agreed: “Death by boredom. Hasn’t made me want to buy a darn thing.” Not to mention that now the ads are released early on the Internet, meaning the viewing experience on Super Bowl Sunday—and the creativity, some argue—has changed, and not for the better. “The ads,” says Salzman, “have been overexposed in anticipation of the big moment.”

Grooms Men

By Tabitha Lasley, February 2014

In London today, “[e]ven unreconstructed blokes look after their skin,” says writer Tabitha Lasley. From skin treatments to waxing, manicures to facials, the men’s grooming industry is big business. The next logical step: men’s makeup? Tom Ford and Marc Jacobs produce it. Harry Styles, Russell Brand and Johnny Depp wear it. But how about regular guys? Says Marian Salzman, CEO of Havas PR and the trendspotter who popularized “metrosexual” a decade ago: “I don’t see makeup for men taking off now or in the near future. Grooming products and light cover-ups, yes. But not color products. Male mascara and lipstick aren’t easy translations.”

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