Havas PR in the News — March 2014

Havas PR Picks Up 10 New Accounts

From the Holmes Report, March 16, 2014

Havas PR has welcomed 10 new accounts into its fold so far in 2014, including Au Bon Pain; EPIC; Impossible.com; Just Go Girl; Lehigh University’s Baker Center for Entrepreneurship, Creativity and Innovation; MaleCare; National Brain Tumor Society; NOVA Chemicals; the Nugget Spot; and Penn Wharton Public Policy Initiative. For Au Bon Pain, Havas PR will tackle the building of national/regional brand awareness and grow awareness of its seasonal menu items. Meanwhile, the agency will work to position Penn Wharton PPI as a leading source for information about important economic issues facing the United States.

Four US Teams Set to Compete in the Rallye Aicha des Gazelles

By Emme Hall, March 16, 2014

Havas PR Creative Director JoMarie Fecci is featured in this piece about the 24th edition of Rallye Aicha des Gazelles, the rigorous motorsport event held in Morocco. Fecci is a competitor in the race, which requires drivers and navigators to make their way across the Moroccan desert with no GPS, using only a map and compass to find their way. Fecci, who will drive, is teamed up with navigator Isabelle Nikolic, whom Fecci previously worked with in 2006 on the documentary “Justice for Darfur,” then again in 2010, when the two took what they called “The Great American Road Trip” over a six-week period.

PR Accounts on the Move

By Greg Hazley, March 14, 2014

This O’Dwyer’s roundup outlines the new business of 14 PR agencies throughout the New York metro area, the South, Southeast and West. Included in the list is Havas PR North America, which will begin working with the following companies: Au Bon Pain (as agency of record, AOR); EPIC; Impossible.com; Just Go Girl; Lehigh University’s Baker Center for Entrepreneurship, Creativity and Innovation (AOR); MaleCare; National Brain Tumor Society; NOVA Chemicals; the Nugget Spot; and Penn Wharton Public Policy Initiative.

Salzman: How Metrosexuality Has Made Over the Men of Connecticut

By Marian Salzman, March 13, 2014

The metrosexual has evolved in the 11 years since trendspotter Marian Salzman introduced the word to the pop culture vernacular. In this bylined piece for Stamford’s Advocate, Connecticut resident Salzman writes that the men of her state are a different breed than they were a decade ago—no longer so worried about being perceived as gay, even in the political realm. A current flip side in the state, however, is that the confidence of Connecticut men is down, as evidenced by unemployment rates and an uptick in prescriptions for antidepressants and erectile dysfunction drugs.

Au Bon Pain Names Havas as AOR

By Lindsay Stein, March 10, 2014

PRWeek announces Havas PR’s newest client: fast-casual restaurant chain Au Bon Pain, for which Havas PR will serve as agency of record. The agency, which has worked with Au Bon Pain before, officially kicked off its one-year contract with Au Bon Pain in November 2013. Five staffers are assigned to the account and tasked with bringing seasonal menu items to the attention of trade and consumer media outlets.

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