Havas PR in the News — June 2014

Wise Up to the Millennial Way for a Next-Gen Business

By Ruth Mortimer, June 25, 2014

Millennials don’t want to work like employees now do—that is, always on—and organizations, media and marketing channels need to change, says the writer of this piece, using the words of Havas PR North America CEO Marian Salzman from a Hearst Magazines panel at the Cannes Lions Festival of Creativity. “We are still working long hours, but we are not farmers,” said Salzman at the event. “It’s a generational problem—it’s not the millennials’ clock. We have a lot to learn from millennials, and we need to learn how to get their culture to evolve through the organization.” Click below to see the writer’s three tips for adapting to the new generation.

Making Cannes My Own Festival of 4 B’s

By Marian Salzman, June 18, 2014

Excerpted from CEO Marian Salzman’s second dispatch from the Cannes Lions International Festival of Creativity: “I gave up on Cannes for ideas and formal inspiration and decided to make it about bonding, bingeing, bragging, and being of the moment. I began reading menus and street signs for inspiration. I started talking to the people next to me in any café or bar (remember bingeing), telling them about the Havas approach and some storytelling tools we have in the works. I did learn one new thing: My Havas colleagues convinced me to change my language, so consumers are now ‘people.’”

What Clinton Says, Clinton Memes

By Brandon Griggs, June 17, 2014

Everyone has been talking about Hillary Clinton since she embarked on her recent book tour—especially the virtual community, and especially through memes. “How did Hillary Clinton suddenly go viral?” asks the author of this piece. It all started with the photo of the possible presidential candidate on her Blackberry that was turned into a fictional Texts from Hillary blog. And now Clinton herself is taking to the Twittersphere, “undergoing a swift digital makeover,” says Havas PR CEO Marian Salzman in the article, who adds that Clinton must be “of the people” and authentic when online. “The sudden burst of intellectual energy, even in 140 characters, reinforces she is of these times and living the now.”

Too Much of a Once Good Thing

By Marian Salzman, June 17, 2014

Excerpted from CEO Marian Salzman’s first dispatch from the Cannes Lions International Festival of Creativity: “Cannes Lions is like the new social: too much data input and not enough intimacy. We already live in a world of global connections, real-time interactions, likes and follows, but few deep conversations; surely there are better ways to network, nurture creativity and get inspiration. Time to go elsewhere for brainfood.… I am so overloaded by branding and more branding that there’s no time (mindspace) for inspiration because of the extremeness of it all.”

Eyes Wide Open on the Next America

By Marian Salzman, June 16, 2014

To understand the future of the U.S., forget New York City, D.C., Detroit and all the up-and-coming cities like Omaha, Portland (Ore.) and Richmond. “[I]f you want to see the real Next America action unfold, look to the four border states: Arizona, California, New Mexico and Texas,” says Marian Salzman, CEO of Havas PR North America in this bylined article. Her agency surveyed millennials in those states and, she says, “uncovered a lot of interesting things about this microcosm of the U.S. Hispanic community versus how their non-Hispanic peers feel.… [M]ore Hispanics than non-Hispanics are optimistic about the future, dream of owning their own business, say it’s essential to stay close to family, rate holidays more important, and are more interested in fashion and local fashion stores, among many other results.”

Step Aside, Metrosexuals, and Make Way for … the Spornosexual Man?

By Abby Phillip, June 10, 2014

Say goodbye to the metrosexual male, says the man who coined the term, Mark Simpson, and hello to the spornosexual. He’s a cross between a porn star and sports star, says this article; Simpson first used the term in Out after he spotted sex symbols becoming sports stars and vice versa. The writer adds that Marian Salzman, CEO of Havas PR North America and the trendspotter who brought Simpson’s “metrosexual” to the pop culture, recently “suggested that metrosexuality had evolved, but probably not in the way Simpson hopes.” Salzman wrote: “The word metrosexual has outgrown Simpson’s narcissistic depiction and now transcends narrow stereotypes to describe a whole range of traits.”

Brand Mary Barra: ‘Tough Guy’

By Bruce Horovitz, June 5, 2014

The brand of GM CEO Mary Barra has changed ever since a report linked the automaker’s faulty ignition switches to more than a dozen deaths and Barra fired 15 employees, among other actions. “She’s been switched to the role of tough guy,” says Marian Salzman, CEO of Havas PR North America, in this piece. “This is a much tougher role than what society might expect from a female CEO.” Among other comments, Salzman adds this: “She’s proving her CEO-ness by implementing hard decisions. She comes off as someone you could be a little bit afraid of even as you respect them—and that’s what we need in our leaders.”

Made Marian

By Jennifer Dale, June 2014

“In 1992, Marian Salzman found herself blazing a path through cyberspace that became the genesis of online marketing research,” says this profile. “As she tells it, though, it was just one page in the diary of a year when ‘everything was going completely haywire.’” By the next year, the story continues, American Dialogue, the online focus group company that Salzman (now CEO of Havas PR North America) had launched, was running up to 20 focus groups a week. Through the next intense half-decade, she conducted the first benchmark study of Internet users, found herself on the forefront of social media, pioneered Internet use in The Netherlands and much more.

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