Big Lots Tasks Havas to Change Consumer Views with Holiday Effort
By Lindsay Stein, Nov. 20, 2014
The retail chain Big Lots has been in transition over the past year, according to this story, and has hired Havas PR to work on a holiday project that will focus on changing how consumers perceive the brand. Big Lots specifically wants Havas PR to tell stories “around quality brands and fashion at a great value,” according to a quote from Big Lots SVP and Chief Customer and Marketing Officer Andrew Stein. It’s part of a larger focus of the retailer’s new management to increase consumer awareness.
Retail in 2015: The Paradox of ‘Self-’
By Marian Salzman, Nov. 13, 2014
“Selfie” was the word of the year for 2013. What will the next word of the year—and possibly word of the age—be? In this opinion column for the National Retail Federation, Havas PR North America CEO Marian Salzman, a world-renowned trendspotter, chooses “self-.” As in self-confidence, self-portrait, self-referential and much more. Says Salzman: “Fashioning a positive self-image is now recognized as a vital task for everyone, boosted by good measures of selfconfidence, self-esteem, self-discipline, self-respect and self-regard. In other words, self-promotion is becoming an important tool for self-preservation.” She notes, though, that selflessness is also an increasing trend. What does that mean for the retail industry next year? Among other conclusions, Salzman says that “[t]he biggest driver in the consumer marketplace will be the yin and yang around the dueling emotions of self indulgence and unselfishness.”
#GivingTuesday: A Dedicated Day of Giving
By Marian Salzman, Nov. 9, 2014
In this piece about #GivingTuesday, the global day of giving, Havas PR North America CEO Marian Salzman gives a few reasons for its massive success. “#GivingTuesday is even more relevant with today’s sharing economy and collective mindset,” she says. “[And] we have become a more generous society, in part because recent financial events spurred us to act together and in part because generosity just feels good.” #GivingTuesday, which this year will be on Dec. 2, is a client of Havas PR, as is the United Nations Foundation, co-founder of the movement along with 92Y. The agency is also working with many of its other clients—from the Bob Woodruff Foundation and Cabot Creamery to Fox Restaurant Concepts, Ruby Rocket’s, Samahope, Tucson Values Teachers, and the University of Arizona’s Huerta Scholars Program—to support their initiatives for the big day.
By Jennifer Dale, November 2014
“I found myself one day not knowing what the Internet was and the next day being in the Internet business,” says Havas PR North America CEO Marian Salzman in a profile of her groundbreaking work launching online qualitative research. In a quick span of time, AOL invested money for Salzman and her colleagues to design a private chat room for running the online focus groups they had pioneered; Ad Age announced that Chiat/Day was hiring her to run its new Emerging Media unit, which launched CyberDialogue; and she and her staff were running 15 to 20 focus groups a week, including for agencies competing on the same pitch. In 1994, she helped conduct the first benchmark study (private and proprietary) of Internet users. All the work she was doing helped put her on the forefront of social media, too. How does Salzman compare her experience with those AOL communities and what’s happening in the digital and social world today? ““On AOL, people felt anonymous. Today everyone is online. Facebook is your offline life brought online.”