Havas PR: Agency Business Report 2015
From PRWeek, April 27, 2015
Havas PR North America CEO Marian Salzman discusses the firm’s past 12 months, including the unexpected loss of the Sanofi diabetes business. Salzman tells PRWeek that the setback, and the dramatic revenue loss that resulted, led to a strategy change: “I’m focused on diversifying with clients that are less than six or seven figures. It may be harder work, but the revenue is much more stable.” She says the agency also is focusing on its hyperlocal growth strategy, including its expansion to Phoenix.
Bright Future: Eight Holding Company Chiefs on the Future of PR
By Steve Barrett, April 27, 2015
Yannick Bolloré, chairman and CEO of Havas, is featured in this interview with CEOs of the world’s largest holding companies. Bolloré discusses the successes of Havas PR in the previous year, what’s next for the industry and how the increasing focus on content is affecting the role of PR within the holding company. “A hallmark of the new Havas PR is that we are part of a global team that responds and reacts and shapes its proposition to fast-changing external environments and dynamics,” Bolloré tells PRWeek. “We aren’t bound by the rigid structures of a traditional network.”
Where Newscrafting Meets Trendspotting
By Marian Salzman, April 27, 2015
“With an ever-more-fragmented audience, news lives everywhere,” Marian Salzman, CEO of Havas PR North America and a world-renowned trendspotter, writes for the PR Council. “And trendspotters, by nature, identify what’s emerging. So where else would newscrafting meet trendspotting but on social media?” Salzman’s blog post offers do’s and don’ts for PR professionals hoping to get better at these two critical skills and gives examples of how currently emerging trends can be used to insert clients into the news and keep their brands on the cutting edge.
Crafting the News, with an Eye on the Future
By Marian Salzman, April 16, 2015
Marian Salzman, CEO of Havas PR North America and chair of the Havas PR Global Collective, details her company’s forward-thinking newscrafting strategy in this post for PRWeek. “We aren’t just pushing out the message or amplifying advertising,” she writes. “That’s the old PR.” Instead, the team works collaboratively to identify what’s driving the future, enabling it to develop socially contagious ideas that can react to the fast-changing world. Havas PR weaves those future-centric, on-trend ideas into the stories it tells for its clients, Salzman says, making sure “they own the trends that others are just following.”
Revelator Coffee Brings On Havas PR for Southeast Expansion
By Lindsay Stein, April 16, 2015
PRWeek reports that specialty startup Revelator Coffee has hired Havas PR to help with its launch of six new retail shops across five states this year. Josh Owen, Revelator Coffee president, said Havas PR CEO Marian Salzman gave him his first job out of college, so Havas PR was the only agency he even considered as a partner. “They’re getting to work very quickly for us,” he told PRWeek, leveraging the retail activation team in the agency’s new Phoenix office, doing some local-market outreach and lending a hand with social media.
Havas PR Launches First U.S. Practice in Gluten-Free Food/Beverage
From Havas PR, April 1, 2015
Havas PR announces that it is creating the first dedicated PR practice in the United States for gluten-free foods. Gluten-free is exploding in popularity, and Havas PR is responding by amplifying the gluten-free message for multiple clients. “As an agency, we are dedicated trendspotters, always keeping our gaze to what’s next and playing to the strength of passionate populations,” says Jody Sunna, executive vice president for lifestyle, in the press release. “As we provide the very highest level of service on each of our accounts, we are often delighted to see the thread of current and future making its way through the stories we tell for our clients—and right now, a strong and compelling thread we are seeing is an emphasis on gluten-free.”
PR Rundown, 4.1.2015: Olympus, Havas PR, GMMB
By Frank Washkuch, April 1, 2015
This roundup of news from PRWeek reports on Havas PR’s launch of its U.S. practice focusing on gluten-free food products. It notes that gluten-free brands Pirate’s Booty, Au Bon Pain and B&G Foods are already Havas clients.