Havas PR in the News — May 2015

‘Big’ Is Broken in All Walks of Life, Not Just Politics

By Marian Salzman, May 29, 2015

What has changed from the days when larger-than-life political leaders secured their place in history with big ideas that made a big impact? Pretty much everything, Havas PR CEO Marian Salzman writes in The Guardian, but particularly the size and complexity of the problems we’re asking politicians to deal with. “Ordinary citizens no longer buy into big political ideas, and they’ve come to mistrust big in general,” she explains. “From the perspective of citizens and consumers, big is increasingly a negative term.”

Can the Right Brand Save a Celebrity Talk Show?

By Marian Salzman, May 11, 2015

Several expensive-to-produce celebrity talk shows have been launched and quickly snuffed out in recent years, but does that mean the format is doomed? Havas PR CEO and noted trendspotter Marian Salzman says that although the American public’s appetite for such entertainment might be lessening, there are some celebrities who can still pull it off: those with unique, enduring personal brands. “When celebrities can bring their personal brands of expertise and competence in those worlds to their TV shows,” Salzman writes, “they will prove that the single-host format isn’t done yet.”

2015 North America Individual Achievement SABRE Awards

From The Holmes Report, May 4, 2015

This post announces that Marian Salzman, chair of the Havas PR Global Collective and CEO of Havas PR North America, is one of three winners of the SABRE individual achievement award. The announcement begins: “When Marian Salzman took charge of Euro RSCG’s North American PR operation in 2009, few observers expected much in the way of transformation. Euro RSCG’s PR operation had experienced considerable leadership turbulence in the years prior, and rarely looked a compelling proposition. Yet within three years, Salzman had steered the firm back on course and helped usher in a global rebranding (under Havas PR) that finally attempted to bring some cohesion to the French holding group’s disparate PR resources.” Recipients were honored at the SABRE Awards 2015 in New York on May 5.

Yellow Is the New Pink: A Princess in the Age of the New Feminism

By Marian Salzman, May 3, 2015

The baby daughter of Britain’s Prince William and Catherine, Duchess of Cambridge, could well become a symbol for gender equality, Havas PR North America CEO Marian Salzman writes on Forbes.com. Older brother George is the one destined to inherit the throne, but that was determined by birth order, not gender, thanks to modernized succession laws. More important, Salzman writes, the evolving attitudes of her parents’ millennial generation should help the princess grow up without “the legacy of royal women who have been trivialized, marginalized and discarded.”

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