The Yin of Local PR
By Havas PR, July 6, 2015
If “national and international PR agencies that want to work with big budgets on ambitious projects” is the yang of the PR industry, Havas PR writes for The Holmes Report, then “small-scale PR shops with a portfolio of local clients built up” through networking is the yin. The agency argues that although economies of scale are tempting, there are several good reasons to make local—even hyperlocal—a foundation of an agency business model. Chief among them: “It’s not enough to just reel off a few facts and opinions about the local trend…. PR professionals need to develop a hands-on, in-the-muscle understanding of it. They need to work local to really get what local differences are and how they matter for effective communication.”
Six Degrees of PR Generations
By Marian Salzman, July 2, 2015
“Different generations of PR professionals approach the art and science of newscrafting in their own ways,” Havas PR CEO Marian Salzman writes, and the decade in which a person was born makes a big difference in how he or she will perceive the audience. Professionals born in the 1940s, for example, expect respect for authority, while those born in the ’90s will try to get people’s attention by engaging them in conversation. In this post, Salzman expands more on these two groups and on the people born in the decades between them.
Infographic: A Day in the Life of a PR Pro
By Havas PR, July 1, 2015
This infographic published by The Holmes Report details a minute-by-minute breakdown of how a PR professional working in the Havas PR Phoenix office spends a typical day—from staying up to date on the news and trends and meeting with colleagues, to working on client business plans and mentoring interns. Also coffee.