Havas PR in the News — October 2015

D&AD’s 54th Annual Professional Awards Open for Entries

From D&AD, Oct. 27, 2015

Two new categories have been added to the prestigious D&AD awards: PR and Media. Marian Salzman, CEO of Havas PR North America, is named here as the jury foreman for the public relations category. Says D&AD CEO Tim Lindsay about his organization’s commitment to these categories: “Where once the function of a PR or Media department was to support and elevate a creative campaign designed by a separate agency, today the lines of creativity are blurred.”

PRSummit: ‘You Have to Gather Intelligence to Know Where You Stand’

By Aarti Shah, Oct. 26, 2015

At the Independent Public Relations Forum of the Holmes Report’s Global PR Summit Havas PR CEO Marian Salzman said this: “If you want to have great strategists and insights engineers, you have to pay for them.” She goes on to say that currently, the industry falls down in the area of poorly visualizing data. When prompted about the consumer data available for use, Salzman added that her career “has been made by finding the obscure stat that I can create a story around.”

Addicted to Not-So-Real Life

By Marian Salzman, Oct. 14, 2015

Contrasting British TV and American TV, Marian Salzman, CEO of Havas PR North America, points to Americans’ partiality toward aspirational shows, while the Brits prefer their TV to be a gritty slice of life. She writes that in America, “the most popular shows have run the gamut, from watching the lives of rural duck hunters to eavesdropping on Kardashians to viewing celebrities master ballroom dancing.” One thing that Americans and British folks do share is their love for shows about homes, which Brits call property and Americans call real estate. But whether reality TV or realistic TV, she concludes, neither is “real life.”

Three Firms Team Up to Rebrand Rhode Island

By Kyle Borowski, Oct. 14, 2015

Havas PR is one of three agencies named to rebranding Rhode Island and increasing the state’s tourism. “You’ll start to feel the impact of our work in December,” says Marian Salzman, CEO of Havas PR North America, noted by this Brown University publication as a 1981 graduate. To Salzman, says this writer, the project will be successful if it sees “‘people having more pride that they live here’ and creating ‘a renewed interest in being part of a Rhode Island community for people who have been here previously.’”

HPRA Announces 2015 ¡Bravo! Award Winners

From Hispanic PR Blog, Oct. 13, 2015

The national awards of the Hispanic Public Relations Association (previously called the PRemio Awards) recognize “the industry’s finest campaigns across several categories,” according to this post. Of the 15 awards given, Havas PR won two: Fashion & Beauty Campaign of the Year and Sports Campaign of the Year (both for client JCPenney).

Havas CEO: Self-Professed ‘Carrie Bradshaw of PR’ Talks Trends, Targets and Future of PR

By Alex Benady, Oct. 12, 2015

This PRWeek piece dubs Havas PR’s North American CEO, Marian Salzman, “the all-seeing, all-doing wonderwoman of PR” and quizzes her about how she buoyed the agency out of a “particularly bruising” 2014. She says the key was to practice what she preaches—by going hyperlocal—opening a new Havas PR outpost in Phoenix and refocusing on its practices in Pittsburgh and Providence. “We stopped focusing on the generic big, global, multinational accounts and practiced the idea that you act global and think local,” says Salzman. “I decided to go to look for accounts in those markets where I don’t have massive competition.”

5 Up-and-Coming Food Trends

From Nourish Blog, Oct. 8, 2015

Five of the sightings from Havas PR’s new report on food trends—“The Gastronomical We: What Our Food Says About Our Culture”—are detailed in this blog post written by the company behind Nourish Snacks. The post points to the move toward “Instagram-engineered eating,” which has us creating beautiful-looking foods (and settings in which to photograph them) and which inspired Chili’s reported $750,000 investment in making its restaurants’ food more photogenic. The “happy food” movement is also explored, as parents work to cheer up their children’s brown-bag lunches. Per the report, parents are also more interested in providing wholesome snacks for their children.

Linking Music to Consumer Behaviour Strikes a Chord with Marketers

By Marian Salzman, Oct. 8, 2015

“[T]he marketer in me is convinced that connections between the musical choices people make and the brands they choose must exist,” says Havas PR North America CEO Marian Salzman in her latest Guardian column. But it would take more than simple observation to determine the connections, she explains. Data collection is where all manner of music companies are gathering a variety of insights, from the songs grabbing consumers’ attention to links between music, moods and health, among many others. Salzman’s prediction for the future: “[W]ithin the next decade, playlists will become the most powerful predictor of consumer behavior yet created.”

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