Havas PR in the News — November 2015

Why Sharing Is a Female Thing

By Marian Salzman, Nov. 23, 2015

“What’s interesting is that in a time when so much of the tech world is still dominated by men,” says Havas PR CEO Marian Salzman in this bylined piece, “it’s really women who are driving the new digitally empowered sharing economy—both as consumers and as creators (if anyone can still tell where one ends and the other begins anymore). This is our time.” Some examples she shares: the founders of Rent the Runway and Zipcar, women outperforming men on crowdfunding sites, and other insights.
 

Attracting More Than Tourists

By Stefan Pryor, Nov. 17, 2015

Rhode Island’s secretary of commerce writes in this op-ed that “our tourism industry has not achieved its full potential because our first rate tourism assets have escaped the attention of vast numbers of potential visitors.” He also makes the case in various ways for the need to rebrand the state and names the three agencies that will help pull this off. Of Havas PR, he says: “International powerhouse Havas PR will use its world-class advertising and public relations expertise to effectively deploy this brand.”
 

Radical Transparency: The New Normal

By Marian Salzman, Nov. 12, 2015

“There are no secrets,” says Havas PR North American CEO Marian Salzman. The evolution of ad and public relations campaigns has gone from cool to authentic to candid, and “radical transparency” is now what everyone works toward—whether that’s a crisis campaign like Lululemon’s response to too-thin yoga pant fabric or Panera’s sharing of clean menu items. “It’s not about getting in front of the story in order to change it or control it,” Salzman continues. “[I]t’s about owning (and admitting to) the story in order to retain trustworthiness and credibility.”
 

Havas PR Trendspotting: Americans’ Attention Shifting from Global Reach to Local Connections, Aided by Always-On Technology

From PR Newswire, Nov. 11, 2015

Havas PR recently launched its “Localism: The New American Mindset” report that sheds light on why and how many Americans are seeking new and stronger connections with what’s local to them. The report is based on more than five years of the agency tracking the localism trend, leading to a major survey of 1,000-plus Americans online in spring 2015. Says Havas PR North America CEO Marian Salzman: “Localists are ahead of the curve in finding ways to use always-on, world-spanning, distance-shrinking devices to explore their local area and to build stronger local connections.”
 

Study: Arizonans Do Not Feel Connected to Local Communities

By Sharon Mittelman, Nov. 10, 2015

A study that Havas PR North America conducted has shown that Arizona residents don’t feel as connected to their local communities as people in other places across the United States do.
 

Forget Going Global: Localism Is Where It’s At

By Marian Salzman, Nov. 5, 2015

As a reaction to the thrill of limitless connectivity wearing off, to being more aware than ever of the big, messy world, and to the previous directive to “go global,” people now want to hunker down and feel connected to their own local life. And that led Havas PR to want to dig deeper, fielding a survey of Americans about their feelings of connectedness. “In a chaotic world that feels out of our control,” says the agency’s CEO, Marian Salzman, “[l]ocal is more manageable and controllable, and more of us are deciding that our best hope for making a difference is to act locally.”
 

List of the World’s Top Female Futurists

By Ross Dawson, Nov. 3, 2015

Marian Salzman, CEO of Havas PR North America, is cited on this list for numerous reasons. Among them: her annual trends forecast, her campaigns and speaking engagement that incorporate trendspotting, and her many professional kudos and media appearances (both as a talking head and as an author).
 

Eyes on the Future

By Dayton Fandray, November 2015

People “known variously as consultants, futurists and ‘trendspotters’ … make it their business to study innovation, and give their clients and social media followers a sense of the shape of things to come,” says this article that aims to demystify the “art and science of trendspotting.” Havas PR North America CEO Marian Salzman discusses her methods for spotting trends, which “consists of three primary elements: scanning the media systematically to identify and extrapolate patterns, developing possible scenarios and consulting with experts and influencers.” One of her current observations focuses on the idea of decentralization, with smaller cities becoming hot spots for people and businesses to relocate.
 

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