Press Releases 2015

HAVAS PR PROVIDENCE INTRODUCES ‘TEAM RHODY’

Meet the Dynamic PR Team Behind the Rhode Island Commerce Corporation’s New Tourism Campaign

NEW YORK CITY—December 16, 2015—Award-winning New York-based agency Havas PR North America has won the Rhode Island Commerce Corporation account and appointed ‘Team Rhody’ to fulfill its role as one of three firms developing and deploying the state’s $4.5 million tourism campaign.

Havas PR’s Providence office brings together creative and strategic thinkers who represent what makes Rhode Island great: a mix of seasoned and young talent and of Rhode Island natives and recent transplants. From here, Havas PR is working alongside and within the communities of Rhode Island to rebrand the state.

‘Team Rhody’ operates under the direction of CEO Marian Salzman, whose love for the state began with her education at Brown University and continues as a Brown Women in Business mentor.

Located on Broadway in the heart of the city’s West End, the Providence office brings to life Havas PR’s enthusiasm for growth in cities where creative firepower thrives and drives success. This strategy has won top accolades in previously established ‘P’ locations, Pittsburgh and Phoenix. Providence is also now the hub for Havas PR’s practice throughout New England.

Executive Vice President Linda Descano, CFA, is helming the Providence ship. The former Citibank executive has 20-plus years experience in executive leadership, communications strategy and experience branding.

“True to Havas PR’s mission, we will be much more than an agency,” says Descano. “We’ll be an integral part of Rhode Island life, conversations and happenings. We won’t be sitting behind computers looking for how to tell the state’s story. We’ll be out creating experiences alongside our fellow Rhodies.”

Press-relations guru Angela Carrasco is Team Rhody’s media director and multicultural lead. Carrasco is a dynamic storyteller who joins Team Rhody from Phoenix, where her work with Havas PR won her a spot on the 2015 list of PR News’s Rising PR Stars 30 & Under.

Seasoned Rhode Islander Rebecca Keister joins Havas PR as copywriter, after getting her PR feet wet as a writer at Rhode Island College. An adopted Rhode Islander, Keister has authored an upcoming Providence hotspot travel guide.

Hadley Duncan leads the account team as senior account executive, joining the Providence team from Havas PR’s New York base. Duncan’s Rhode Island roots—which include summers spent sailing in Newport—inspired her to bring her go-getter client services skills and design background to Providence.

Rhode Island native Nicole Tutalo joins Havas PR as an account executive. A University of Rhode Island grad, Tutalo contributes a great passion for and knowledge of her home state to the team.

Taylor Jeffrey joins as an account executive and executive assistant. Jeffrey, also a R.I. native and URI grad, looks forward to helping others experience the state’s many attractions.

Alicia Jannitto joins ‘Team Rhody’ as an account executive. Jannitto, a born-and-raised Rhode Islander and a URI alumna, looks forward to using her love of all things Rhode Island to help others discover the state’s stories.

Continuing Havas PR’s tradition of empowering tomorrow’s public relations professionals, its Providence office includes interns from several area schools: Brown University, Johnson & Wales University, the Rhode Island School of Design and the University of Rhode Island.

About Havas PR
Our call to action is “Connected,” and our commitment is to the Future First. As the North American earned-media and buzz agency within French holding company Havas, we’re part of the Havas PR Global Collective. Headquartered in New York City with offices in the three P’s—Pittsburgh, Phoenix and Providence—Havas PR North America is one of the most awarded agencies of our size in the U.S. For more information, go to us.havaspr.com.

HAVAS PR LAUNCHES ANNUAL TRENDS REPORT; UNEASE TOPS THE LIST AS THE UBERTREND

Plus the Golden Age of B.S., Tech Addiction Control and Eight Other Provocative Predictions for Next Year

NEW YORK CITY—December 8, 2015—Havas PR today releases its yearly forecast of trends for the new year. Most notably: Three years ago, the agency predicted an übertrend of the rise in “co-” words (co-create, co-parent, copreneur), and last year it noted that things were starting to move inward as society was becoming more turbulent, with “self-” as the overriding idea. For 2016, a sense of unease (and fear) is the übertrend: It pervades much of life, giving everyone a lingering feeling that things aren’t as they should be.

Technology is central to that übertrend and serves as a running theme through the rest of Havas PR’s trends, from renewables chic and the rise in apps and everything smart, to bigger audiences for virtual events than real ones.

“This year, we have seen an incredible rise in what our agency calls localism, a focus on all things local but with a backdrop of 24/7 global awareness thanks to worldwide connectivity,” said Marian Salzman, CEO of Havas PR North America and an award-winning trendspotter, who leads the report. “But that is just one way we’re all trying to manage and control a totally chaotic world. We’ll continue to see localism at the heart of everyday life, but at the same time we’ll also become more fearful and uneasy about looming threats, whether that’s keeping children out of harm’s way, tech addiction, climate change or any of hundreds of other worries.”

Here is a preview of Havas PR’s report:

  1. The Ubertrend: Uneasy Street. The pervading sense of fear and unease means we’re all engaged in a constant struggle between staying in or bailing out. Here’s the constant question raised by this anxiety übertrend: How can I make my present and my future more secure?
  2. Tech Addict, Control Thyself. The Amish might be right: Tech can draw people apart. Expect to see programs of cyber self-control becoming as common as diets and exercise programs.
  3. The Golden Age of B.S. The Internet and social media are democratizing free speech, but facts and truth matter increasingly less in what is being said. It turns out that most people are satisfied with some form of truthiness.
  4. What’s Renewable Will Be New Again. Many Americans aren’t sure how worried to be about climate change, but they’ll be inspired to act with consumer-oriented renewable technologies. Look for new areas of tech lust to open up.
  5. Out: Overprotective Parenting. The world keeps getting much more treacherous, but kids who are too protected from the dangers are more vulnerable adults. New activities will toughen them up but with a reassuring margin of safety.
  6. Mind the App. The millions of apps already created are just the beginning of a self-reinforcing loop of appification. Expect non-techie DIYers to invent apps in a massive wave of crowdsourced problem solving.
  7. Getting Smart. “Smart” as a product descriptor will become as overused and meaningless as “premium” and “advanced.” Expect any item with a chip built into it—from watches and fabrics to diapers and cups—to get described as smart.
  8. The Roar of the Cloud. As more activities move into the cloud and more needs are served there, people will increasingly find no functional, operational value for many activities requiring a physical presence, so they won’t bother.
  9. Livin’ Large No More? Cost and space pressures in the world’s great cities are creating incentives for the smartest people to move on—or to bypass them altogether. Second- and even third-tier regional cities are becoming new magnets.
  10. Experience Is the New Classroom. Organizations will understand that robust experiential education has to be key to their business model, and older workers will increasingly use it (and internships) as an option for retooling.
  11. Cooking, R.I.P. Preparing meals from fresh raw ingredients will seem as old-fashioned and unnecessary as killing a chicken for dinner seems today. At every level, the market for easy-cook and no-cook ingredients will keep rising.

As one of the world’s leading trendspotters, Salzman has presented an annual trends report for two decades. Each report curates insights regarding changing attitudes, beliefs, values and media preferences, as well as the broader geopolitical shifts that together are transforming the landscape for brands, business, newscrafting and newsmaking.

The full “11 Trends for 2016” report is available for download at us.havaspr.com, under the Brainfood tab. Go there also to download previous trends reports, other agency white papers and a trends FAQ with Salzman.

About Havas PR North America
Our call to action is “Connected,” and our commitment is to the Future First. As the North American earned-media and buzz agency within French holding company Havas, we’re part of the Havas PR Global Collective. Headquartered in New York City with offices in the three P’s—Pittsburgh, Phoenix and Providence—Havas PR North America is one of the most awarded agencies of our size in the U.S. For more information, go to us.havaspr.com.

HAVAS PR WINS RHODE ISLAND COMMERCE CORPORATION ACCOUNT; APPOINTS LINDA DESCANO AS ‘TEAM RHODY’ LEAD

Former Citibank Executive Will Serve as Executive Vice President from Havas PR’s New England Hub in Providence, R.I.

NEW YORK CITY—December 3, 2015—Award-winning New York–based agency Havas PR North America has won the Rhode Island Commerce Corporation account and hired longtime Citibank executive Linda Descano, CFA®, to lead as executive vice president from the Havas office in Providence, R.I.

This new account puts Rhode Island at the center of Havas’ New England offer and reestablishes Providence as a cornerstone of the agency’s trifecta of “P” offices, which includes its longstanding Pittsburgh office, its Phoenix office (opened in 2014) and its Providence office (home to its social media startup, SocialProvidence, since 2013).

Descano will report to CEO Marian Salzman. “Linda is world-class at building and buoying a team, and we are psyched to have her captain our ship in Providence,” says Salzman. “Just as she runs half marathons, she has sprinted right in to tackle Team Rhody.”

Havas PR is one of three firms authorized to develop and deploy the state of Rhode Island’s $4.5 million tourism campaign, and it was one of 51 entities to apply for the Rhode Island contract, which Gov. Gina Raimondo has called a key piece of her economic development strategy.

Descano most recently served as managing director and global head of content marketing and social media at Citi. An executive leader and communications strategist, she holds 20-plus years of experience creating and orchestrating marketing programs and branded experiences. A CFA® charterholder, she also brings to the strategy table a financial savvy that helps her deliver results, both for Fortune 500 companies and for the many distinguished boards on which she serves.

“I’m thrilled to join Havas PR, which hits all the things culturally that I was looking for,” says Descano. “And in Rhode Island I’ve found my gritty, glamorous new home and an incredible opportunity to put my years of experience to work solving problems that really matter for the state and its people. I look forward to getting immersed in the community, to contributing and discovering, and to building strong relationships.”

About Havas PR
Our call to action is “Connected,” and our commitment is to the Future First. As the North American earned-media and buzz agency within French holding company Havas, we’re part of the Havas PR Global Collective. Headquartered in New York City with offices in the three P’s—Pittsburgh, Phoenix and Providence—Havas PR North America is one of the most awarded agencies of our size in the U.S. For more information, go to us.havaspr.com.

HAVAS PR STUDY SHOWS AMERICANS ARE SEEKING SATISFACTION AND SECURITY CLOSER TO HOME

Attention and Behavior Is Shifting from Global Reach to Local Connections
Facilitated by Always-On Technology

NEW YORK CITY—November 6, 2015—Havas PR North America today launched its “Localism: The New American Mindset” report that sheds light on why and how many Americans are seeking new and stronger connections with what’s local to them. Faced with an overwhelming deluge of global information pouring in through powerful portable devices, Americans are cultivating a greater sense of connection and control by focusing on their local area.

Havas PR is calling this emerging phenomenon of global awareness with local focus “localism.”

The report is based on more than five years of the agency tracking the localism trend, leading to a major survey of 1,000-plus Americans online in spring 2015. The survey found that 12 percent of respondents self-identified as “globally minded, locally active,” more than half (54 percent) said they were more interested than previously in what’s happening locally, and 62 percent said their ideal is to live more fully in their local area, wherever that may be.

One of the factors identified as fostering localism is the way so much of life is moving online and becoming more virtual. This is driving a growing desire for hands-on sensory experiences rooted in the physical world. For marketers, this desire has given rise not only to locavores buying from farmers markets and seeking out locally sourced products. It has also fueled interest in products from identified locations that might be farther away than a few miles but are nevertheless marketed in ways that give consumers a satisfying sense of connection to real people and places.

Among other striking findings of the Havas PR survey of Americans online is good news for America’s small independent businesses: Almost two-thirds of respondents (65 percent) prefer to shop locally if possible and 50 percent prefer to eat out at locally owned restaurants rather than in branded chains.

Attesting to the localist-fostering effects of technology, 61 percent of those surveyed said the Internet helps them connect more easily with local people and events; almost half (48 percent) said they feel more connected to their local area than they used to.

“There’s a fascinating and paradoxical dynamic at play as technology literally puts the whole world in people’s hands. Localists are ahead of the curve in finding ways to use always-on, world-spanning, distance-shrinking devices to explore their local area and to build stronger local connections,” said Havas PR North America CEO Marian Salzman. “They appreciate the benefits of digital, but they want to live a life that extends beyond the glowing rectangle of screens. They’re living in the sweet spot where virtual and physical reinforce each other. Marketers need to get smart in the many ways consumers are creating their own versions of that sweet spot.”

About Havas PR’s Localism Study
In Spring 2015, Havas PR North America commissioned its long-term research partner Market Probe International (MPI) to conduct an online survey into American attitudes and behavior relating to localism. The survey netted a random and representative sample of 1,008 respondents from across the United States. MPI processed the resulting data and Havas PR analyzed it. Four smaller-scale but identical localism studies were fielded to separate samples in four states where Havas PR now has offices: Arizona, New York, Pennsylvania and Rhode Island. For more information, go to us.havaspr.com.

About Havas PR North America
Our call to action is “Connected,” and our commitment is to the Future First. As the North American earned-media and buzz agency within French holding company Havas, we’re part of the Havas PR Global Collective. Headquartered in New York City with offices in the three P’s—Pittsburgh, Phoenix and Providence—Havas PR North America is one of the most awarded agencies of our size in the U.S. For more information, go to us.havaspr.com.

HAVAS PR SURVEY REVEALS HOTTEST U.S. CITIES IN 11 CATEGORIES
AS RANKED BY AMERICANS

Localism Report Indicates New York City Tops in Most, including for Foodies, Innovation and Makers; San Francisco, Boston and Jacksonville Also Nab Top Ratings

NEW YORK CITY—November 6, 2015—Award-winning New York–based agency Havas PR North America today released its newest report, “Localism: The New American Mindset,” based on a survey that in part explores which cities U.S. citizens think are most hospitable to certain industries and people. Hands down, the Big Apple reigns supreme—taking home first place in eight categories—while San Francisco, Boston and Jacksonville, Fla., also each merited a No. 1 rating.

Also playing prominently in the top three among all the categories were Los Angeles, Chicago and Charlotte, N.C. (Havas PR provided a list of the following two dozen American cities for respondents to choose from: Austin, Texas; Boston; Charlotte, N.C.; Chicago; Columbus, Ohio; Dallas; Denver; Detroit; El Paso, Texas; Fort Worth, Texas; Houston; Indianapolis; Jacksonville, Fla.; Los Angeles; Memphis, Tenn.; Nashville, Tenn.; New York; Philadelphia; Phoenix; San Antonio; San Diego; San Francisco; San Jose, Calif.; Seattle; Washington, D.C.

The localism survey was fielded based on Havas PR’s long-standing observation that “Local is the new global” and that compared with previous generations, we are all more globally connected, globally aware and affected by global events, and yet more people are tuning in to what’s local to them. This is an emerging mindset that the agency has dubbed localism. Through this lens, certain cities across the country have earned reputations for nurturing specific strengths, talents and groups.

“This survey allowed us to question Americans on a number of topics—from the maker movement to how digital is affecting local connections and how so much screen time affects the number of people seeking live, local entertainment,” said Marian Salzman, CEO of Havas PR North America and one of the world’s leading trendspotters. “Our biggest takeaways: Most people love the sweet spot where there’s just enough online and just enough offline, where online helps make offline interactions possible and offline connections are maintained and deepened online. Now that everybody uses location-sensitive digital devices, local places and local brands can leverage their placeness over all sorts of media to many audiences.”

Localism Survey Results: Top Three Cities in Each Category

Best U.S. City for Artists
1. New York City (25.7 percent)
2. Los Angeles (15.7 percent)
3. San Francisco (9.5 percent)

Best U.S. City for Business
1. New York City (27.7 percent)
2. Dallas (7.5 percent)
3. Chicago (7.1 percent)

Best U.S. City for Entrepreneurs
1. New York City (21.3 percent)
2. Los Angeles (10.2 percent)
3. Chicago (6.2 percent)

Best U.S. City for Everyday Men and Women
1. New York City (7.7 percent)
2. Charlotte, N.C. (5.9 percent)
3. Chicago (5.7 percent)

Best U.S. City for Foodies
1. New York City (24.2 percent)
2. Chicago (9.5 percent)
3. Los Angeles (8.4 percent)

Best U.S. City for Innovation
1. New York City (15.4 percent)
2. Los Angeles (9.7 percent)
3. San Jose, Calif. (7.5 percent)

Best U.S. City for LGBT
1. San Francisco (27.1 percent)
2. Los Angeles (12.5 percent)
3. New York (8.9 percent)

Best U.S. City for Makers
1. New York City (15.4 percent)
2. Los Angeles (10.9 percent)
3. Chicago (6.2 percent)

Best U.S. City for Medicine
1. Boston (18.2 percent)
2. New York (12.5 percent)
3. Chicago (6.6 percent)

Best U.S. City for Millennials
1. New York City (13 percent)
2. Los Angeles (9.1 percent)
3. Austin, Texas (7.7 percent)

Best U.S. Cities for Retirement
1. Jacksonville, Fla. (35.1 percent)
2. Phoenix (15.9 percent)
3. Charlotte, N.C. (5.2 percent)

To read the full “Localism: The New American Mindset” report, visit us.havaspr.com.

About Havas PR’s Localism Study
In Spring 2015, Havas PR North America commissioned its long-term research partner Market Probe International (MPI) to conduct an online survey into American attitudes and behavior relating to localism. The survey netted a random and representative sample of 1,008 respondents from across the United States. MPI processed the resulting data and Havas PR analyzed it. Four smaller-scale but identical localism studies were fielded to separate samples in four states where Havas PR now has offices: Arizona, New York, Pennsylvania and Rhode Island. For more information, go to us.havaspr.com.

About Havas PR North America
Our call to action is “Connected,” and our commitment is to the Future First. As the North American earned-media and buzz agency within French holding company Havas, we’re part of the Havas PR Global Collective. Headquartered in New York City with offices in the three P’s—Pittsburgh, Phoenix and Providence—Havas PR North America is one of the most awarded agencies of our size in the U.S. For more information, go to us.havaspr.com.

HAVAS PR RELEASES TOP FOOD TRENDS, EXAMINES THE INTERSECTION OF CUISINE AND CULTURE TODAY

The Agency—Known for Its Trendspotting—Gives Sneak Peek of Top Culinary Trends for 2016 at Media Event

NEW YORK CITY—October 1, 2015—Havas PR North America, among the most awarded agencies of its size in the nation, has tapped one of its resident trendspotters to take aim at the hot topic of food trends. The full report, a sneak peek into food trends for 2016, is available on the agency’s website, us.havaspr.com, and takes a deep dive into the intersection of food and culture. It identifies 10 trends related to the ways we eat and considers the manner in which they reflect and interact with other elements of our lives today, from social media to sustainability and even skincare.

Trendspotter Meredith Barnett is a former Condé Nast editor who has appeared on “Today” and “Fox & Friends” and has written about trends for the Huffington Post and Parade, among others. A regular consultant to Havas PR and its clients, she collaborated with Havas PR on the development of the trends and presented them at an in-house event for food journalists, foodies and tastemakers earlier this week.

“I’ve cast my editor’s eye toward food trends to come up with fresh, new ideas that get you to think about an industry—or perhaps something even greater, our culture—in a new light,” said Barnett. “In just a few short years our interactions with food, not to mention with one another, have changed based on how connected we are. When I moved to New York years ago I picked up a copy of Zagat and read it cover to cover, circling the restaurants I wanted to visit and memorizing what was popular and hip. Now, there is so much information available, anyone can be a foodie. What we have explored here is what comes next—going beyond the ingredients and restaurants and looking at what it means for how we live.”

Among the top findings: the simultaneous appearance of “powerhouse” ingredients in both food and beauty (we’ve termed it “Beauty and the Feast”); the global issue of managing water consumption in our food supply, from growth to preparation; Instagram-engineered eating, the idea that the desire to be social-media-friendly is guiding everything from restaurant lighting to food product development; and daredevil dining, or the search for extreme tastes and experiences through food.

“Together with Meredith we set out to look at today’s food trends, but found a much more interesting space where food and culture collide,” said Jody Sunna, executive vice president, consumer and lifestyle, Havas PR North America. “Looking at how social media is transforming everything from menus to kitchen design, the rise of all things Peruvian and how words like ‘flourish’ are rising in the culinary vernacular, we’ve identified consumer insights that inform our creative approach and propel our clients into new territory.”

Havas PR’s strong and varied portfolio of consumer and lifestyle brands, many of whom were represented at the gathering, includes B&G Foods’ snack portfolio (including brands Pirate’s Booty, New York Style, Rickland Orchards), Revelator Coffee, Ruby Rocket’s, Frederique’s Choice and Fox Restaurant Concepts, among others. Additionally, Havas PR supported Banza Pasta as a participant (revealing the agency’s philanthropic and entrepreneurial tendencies, as Banza is the brainchild of a former Venture for America fellow that Havas included in the event).

About Havas PR
Our call to action is “Connected,” and our commitment is to the Future First. As the North American earned-media and buzz agency within French holding company Havas, we’re part of the Havas PR Global Collective. Headquartered in New York City with offices in the three P’s—Pittsburgh, Phoenix and Providence—Havas PR North America is one of the most awarded agencies of our size in the U.S. For more information, go to us.havaspr.com.

HAVAS PR LAUNCHES FIRST U.S. PRACTICE IN GLUTEN-FREE FOOD/BEVERAGE

The Portfolio of Gluten-Free Products Includes Pirate’s Booty, Au Bon Pain Seasonal Menus and Fruit-and-Veggie Frozen Snack Ruby Rocket’s

PHOENIX—April 1, 2015—Award-winning New York–based agency Havas PR has carved out a portfolio with a cutting-edge niche: the gluten-free movement, which it is now packaging into the first dedicated PR practice in the U.S. for gluten-free products. Gluten-free is currently exploding in popularity among consumers who are looking for “better-for-you” alternatives in a sea of food and beverage choices, and Havas PR has recently taken on the call to amplify the gluten-free message for multiple clients.

Havas PR has supported Pirate Brands through the continued growth of its popular Pirate’s Booty brand, with new flavors and packaging, highlighting the fact that it is—and always has been—a gluten-free choice. The company had its first branded float in the 2014 Macy’s Thanksgiving Day Parade, with a media push by Havas that resulted in broadcast-network morning-show coverage, among others. All of Pirate Brands’ snacks (except for the recently launched macaroni and cheese) are gluten-free, including Pirate’s Booty, Crunchy Treasures, Pirate’s Booty Fruity Booty, Original Tings, Smart Puffs and the brand-new Pirate’s Booty Carrot Snacks.

Havas also helped B&G Foods launch new gluten-free CLVR bars from Rickland Orchards.

In the Northeast, for two years Havas PR has represented Au Bon Pain, the fast-casual chain that prides itself on offering balanced choices for all its customers. Havas publicizes seasonal menus, which offer a variety of options—fresh choices for the most health-conscious of eaters as well as indulgent pastry items for the occasional splurge.

Additionally, Havas PR has been the driving force behind the meteoric rise of Ruby Rocket’s, a line of fruit-and-veggie frozen snacks made with all-natural ingredients and boasting one of the lowest sugar counts of any frozen ice pop in the market. Havas has driven a hyperlocal approach with the brand, facilitating its introduction to schools via healthy-eating assemblies, as well as orchestrating its inclusion in healthy-foods expos.

“As an agency, we are dedicated trendspotters, always keeping our gaze to what’s next and playing to the strength of passionate populations,” said Jody Sunna, executive vice president, lifestyle, Havas PR North America. “As we provide the very highest level of service on each of our accounts, we are often delighted to see the thread of current and future making its way through the stories we tell for our clients—and right now, a strong and compelling thread we are seeing is an emphasis on gluten-free. We will continue to weave this element into the work for clients when and where it’s appropriate.”

Other specialties that Havas PR is carving out with its great work include issues around climate—which got a great boost when the agency won the business of the United Nations Foundation to spearhead the communication of climate science by supporting the launch of the IPCC’s Assessment Report 5 and helping to create the scientific context for a new global agreement on climate change at the UN’s Paris 2015 COP.

Headquartered in New York City with an outpost in Pittsburgh and a presence in Los Angeles and Phoenix, Havas PR has become one of the most-awarded PR agencies of its size, with more than 300 honors since 2009. For more information, visit us.havaspr.com.

About Havas PR
Our call to action is “Connected,” and our commitment is to the Future First. As the North American earned-media and buzz agency within French holding company Havas, we’re part of the Havas PR Global Collective. Headquartered in New York City, Havas PR North America is one of the most-awarded agencies of our size in the U.S. We are a full-service PR shop, providing a full range of public relations services for such top-tier businesses as Au Bon Pain, B&G Snacks, Bayer MaterialScience, Cabot Creamery, Colliers International, Coty Inc., the Economist Group, Epic Hearing Healthcare, Frederique’s Choice, #GivingTuesday, Lymphoma & Leukemia Society, National Lipid Association, Ruby Rocket’s, Transitions Optical, United Nations Foundation and UN Women, among many others. For more information, go to us.havaspr.com.

HAVAS PR OPENS SHOP IN PHOENIX, NAMED AOR BY FOX RESTAURANT CONCEPTS

Practice Leads Will Host Complimentary Strategy Session for Arizona Nonprofits

PHOENIX—Feb. 17, 2015—Award-winning New York–based agency Havas PR has opened a full-service office in Phoenix. Primarily focusing on public relations, corporate communications, Hispanic media relations, social media and digital marketing, Havas PR has hit the ground running with several new clients.

In lieu of a grand opening celebration, Havas PR has decided to give back to its new community by hosting a strategy session on March 10 for local Arizona-based nonprofits. At this event, Community & Cause, Havas PR will offer each registered nonprofit a complimentary hourlong session with a practice lead.

The agency’s Hispanic practice, Conexiones, will now be housed in Phoenix and New York City. The Phoenix office will share the agency’s largest Hispanic account (a national retailer) and a global campaign on gender equality. Havas PR will also tap into its global research, creative and digital departments to support the Phoenix office.

“Our goal is to integrate ourselves into the Phoenix and Arizona culture and the minds of those who serve the area’s most vulnerable,” said Marian Salzman, CEO, Havas PR North America. “It will give us an opportunity to do well for others by doing good work.”

Havas PR was recently named AOR for Fox Restaurant Concepts, headquartered in Phoenix. Fox has 15 restaurant concepts and 39 locations throughout Arizona. “As we grow, it is important to have an agency partner that understands the growing complexities of hospitality,” said Anita Walker, vice president of marketing, Fox Restaurant Concepts. “Havas PR brings a global perspective and an understanding of what is important at the customer level—two insights that are critical to our business.”

Additionally, Havas PR will be representing the following clients out of the Phoenix office:

  • SocialWhirled, an award-winning cloud-based platform that allows for easy creation of marketing and advertising campaigns across the social-mobile-digital landscape. Clients include many national brands, such as Pepsi, Walgreens, Intel and their agencies.
  • Big Lots, a unique, nontraditional discount retailer operating 1,495 stores in 48 states with product assortments in the merchandise categories of food, consumables, furniture and home décor, seasonal, soft home, hard home, and electronics and accessories.
  • Indigenous Peoples Law and Policy Program at the University of Arizona’s James E. Rogers College of Law, long renowned for its work in helping to protect the rights of often-underserved communities.

Havas PR has made several new hires for the Phoenix office, including Angela Carrasco, who will be managing Hispanic media relations and social efforts, and Stephanie Clarke and Katie Snyder, who will manage accounts. The Arizona offer will be infused with Havas PR’s award-winning strategic tools, including its Red Thread newscrafting technique; the agency prides itself on creating stories that allow clients to be the news.

“Organizational footprints are expanding beyond just square footage,” stated Salzman. “We are discovering and engaging new consumer segments through social platforms, brand innovations and digital touch points. We will continue to go where the consumer leads us.”

To learn more about Havas PR Phoenix or to register for the nonprofit strategy session, contact Katie Snyder at 480-286-2411.

Headquartered in New York City, Havas PR has become one of the most-awarded PR agencies of its size, with more than 300 honors since 2009. With a presence in Boston, Los Angeles, Pittsburgh and Providence, R.I., Havas PR now expands its reach to Phoenix. For more information, visit us.havaspr.com.

About Havas PR
Our call to action is “Connected,” and our commitment is to the Future First. As the North American earned-media and buzz agency within French holding company Havas, we’re part of the Havas PR Global Collective. Headquartered in New York City, Havas PR North America is one of the most-awarded agencies of our size in the U.S. We are a full-service PR shop, providing a full range of public relations services for such top-tier businesses as Au Bon Pain, B&G Snacks, Bayer MaterialScience, Cabot Creamery, Colliers International, Coty Inc., the Economist Group, Epic Hearing Healthcare, Frederique’s Choice, #GivingTuesday, Lymphoma & Leukemia Society, National Lipid Association, Ruby Rocket’s, Transitions Optical, United Nations Foundation and UN Women, among many others. For more information, go to us.havaspr.com.

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