Havas PR in the News — December 2015

Trends: More Apps, Less Smart Phone Use Predicted for 2016

By Meg McConahey, Dec. 31, 2015

One of two trendspotters highlighted in this story, Marian Salzman, CEO of Havas PR North America, offers forecasts for these topics: digital detox, urban downsizing, a tidal wave of new apps, the prevalence of B.S. and experience as the new classroom. Regarding the latter, The Press Democrat writes: “Salzman says organizations will increasingly see that robust experiential education has to be the new business model. Older workers will take advantage in order to retool, leading to a graying of internships.”

Marian Salzman: Providence Should Thrive in ’16

By Marian Salzman, Dec. 31, 2015

Wearing her Providence glasses, Marian Salzman writes here how some of the trends in Havas PR’s “11 Trends for 2016” report will play out in Rhode Island. She also adds a few others, including this one: “The first woman to be elected governor of Rhode Island, Gina Raimondo, may well emerge on the national scene as the face of the next wave of powerful women. Fortune recently ran an article—‘This Governor Is Worth Keeping Tabs On’—about how the Democratic chief executive has turned the state into ‘a case study in good government.’ She’s one of a few women on my radar who I believe will become more prominent as the spotlight moves onto women.”

What’s Cooking: A Roundup of Food Trends for 2016, from Eclairs to Moringa

From Star Tribune, Dec. 30, 2015

In this collection of what’s next in food from a variety of sources, trendspotter Marian Salzman, CEO of Havas PR North America, adds her thoughts on the impending death of cooking (which is one of the trends in the agency’s annual trends report for 2016). The paper quotes her as saying this: “Cooking 21st-century style is increasingly about selecting and assembling ingredients into meals, rather than preparing everything from scratch.”

Marian Salzman, Global Trendspotter—Four Lessons to Be a Great Communicator

By Marian Salzman, Dec. 30, 2015

Even though most people today are satisfied with some form of truthiness, says Marian Salzman, CEO of Havas PR North America, “that doesn’t mean that we as marketing professionals should, too. In addition to living at the height of B.S., we are also living in the age of radical transparency, and truthiness is just a waste of spin. Direct and honest is the antidote to the B.S. of B.S.ing.” She goes on to give four related lessons that readers can remember in order to be great communications leaders.
 

5 ‘Kitchen Table Economics’ Predictions for 2016

By Brian O’Connell, Dec. 29, 2015

Calling Marian Salzman and his other sources “some of the sharpest financial minds in the country,” this writer gathers his picks for the top 2016 forecasts. He discusses the Livin’ Large No More? trend from Havas PR’s annual trends report and says this as a lead-in to analysis from Salzman: “Reduced incomes, combined with a more expensive real estate market, will drive more middle- and lower-class Americans out of major cities.” Click the button below to read the entire article.

Are We Still Discussing the Future of Football?

By Marian Salzman, Dec. 29, 2015

Havas PR CEO Marian Salzman continues her Huffington Post series on pondering the outlook for football in light of everything we’ve learned about the results of brain damage caused by concussions suffered during the game. She cites Dartmouth policy fellow Charles Wheelan’s argument that the sport won’t last another decade because, among other things, fewer young kids (aka future college and pro players) are playing. Other anecdotes and statistics, plus the new movie Concussion, help her conclude this: “I … wonder how much longer we’ll be discussing football as having a future rather than a past.”
 

PR and B.S.

By Marian Salzman, Dec. 28, 2015

“One thing that has been flashing up on my radar a lot recently,” says Marian Salzman, CEO of Havas PR, is “bullshit.” Salzman, also a trendspotter, has noticed the usage and frequency of the word changing in recent times. It comes down to a perceived lack of authenticity, something she acknowledges can be a part—real and mistakenly perceived—of the PR industry. One way she counteracts that: “Knowing the inherent B.S. quotient in our business, I always aim to make sure our agency works with people we can respect and to do work we can be proud of for clients and causes we believe in.”
 

A Changing World: Top 10 Global Trends for 2016

By Meena Ramakrishnan, Dec. 21, 2015

This magazine for meeting planners offers up 10 of Havas PR’s trends for 2016, with a focus on technology and the implications for “business, meetings and everything in between.” Among its takes on the agency’s trends: “Smaller Cities Rise: As cost and space become a premium in larger cities, second- and third-tier destinations are on the rise. Just this year, Cvent reported that smaller cities are already climbing within the ranks of its Top 50 Meeting Destinations in the United States.”
 

PRWeek’s Seven Most Revealing Interviews of the Year

By Alex Benady, Dec. 21, 2015

PRWeek‘s October interview with Marian Salzman, CEO of Havas PR, was chosen for this list. In the extensive “An Audience with the Oracle,” one main point is summed up this way: “Many people can gaze into the future, but what makes Salzman exceptional is the combination of insight and ability to package and brand her forecasts so that they seem to elbow their way almost effortlessly on to the news agenda.” She talks about everything from trendspotting to her strategy to moving business into smaller markets to the future of news media and its effect on the PR industry.
 

Here Are My Picks for the People and Places to Watch in 2016

By Marian Salzman, Dec. 15, 2015

On the radar of the CEO of Havas PR North America, also a renowned trendspotter: strong female politicians (governors Nikki Haley and Gina Raimondo, plus Senator Kirsten Gillibrand), Cuban tourism, the debate over rage killings, and Malia Obama’s college choice. Salzman also names seven people and three places to watch
 

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