Havas PR in the News — January 2016

Top Women in PR: Marian Salzman

By Mark Renfree, Jan. 26, 2016

One of many reasons Havas PR North America’s CEO was named one of the best women in the business: “Marian led the Havas PR team that partnered with the United Nations Foundation to help change the narrative around science and climate change. … Her team put climate change in the news around the world by developing media curricula and implementing them with 150-plus scientists worldwide, then connecting the scientists as local resources to comment about the report’s phases.”
 

Next in Nutrition: Healthy Hedonism

By Marian Salzman, Jan. 25, 2016

“The biggest food trends for 2016 appear to be completely at odds,” starts Marian Salzman in this bylined piece. We’re obsessed with healthy eating but also indulgent eating, the Havas PR CEO says. She offers a narrative timeline of the past two decades of American diets and says that today there are “hardly any food rules to follow” and “no absolutes.” We’ve landed now on healthy hedonism, where what we eat is both pleasurable and good for us.
 

Retailers Need to Pay Attention to These Trends in 2016

By Lyndsay McGregor, Jan. 22, 2016

This rundown of Marian Salzman’s keynote at the National Retail Federation’s Big Show summarizes seven of the 11 trends predicted for 2016 by Salzman’s agency, Havas PR. She looked at each of the trends through a retail lens, such as this for the trend Uneasy Street: “[W]ith a consumer base largely consisting of anxious, overwhelmed, overloaded people, retailers and brands have a great opportunity to make them feel more at ease by being more transparent and forthcoming with production information.”
 

What We Can Learn from Amazon Prime’s Success

By Marian Salzman, Jan. 21, 2016

“With Amazon Prime, which gives you a year of unlimited free shipping in exchange for a $99 premium, shipping costs for so many purchases made online have become one less thing consumers have to worry about,” says Havas PR CEO Marian Salzman in this bylined article. Prime sold 3 million memberships during the week of Christmas, and memberships have more than doubled in the past two years, she adds. “I’m most intrigued that the membership model has been the sole reason for its popularity. … Bundles are the new black?” Click below to read more, including the takeaways for retailers.
 

Cooking, R.I.P.?

By Marian Salzman, Jan. 21, 2016

As part of Havas PR’s annual trends report coverage, the agency’s CEO focused on one of the 11 predictions for the coming year: the death of cooking. Here is her bottom line: “For rather than an army of would-be Julia Childs over their stoves—and although people are eating at home more and eating out less—Americans in particular are watching other people cook for entertainment instead of doing it themselves. Traditional cooking, in the sense of making things from scratch (and cleaning it up), is on its way out.”
 

2016 Wellness Forecast: Smart Stuff, Angry Debates and More

By Marian Salzman, Jan. 20, 2016

In this bylined article, Havas PR CEO Marian Salzman talks about the wellness implications of the agency’s top trends for 2016. For its “Tech Addict, Control Thyself” trend, for example, she says, “Expect to see programs for cyber self-control becoming as common as diets and exercise plans … and expect them to have about as much effect.”
 

5 Things the 2015 Retail Holiday Season Taught Us

By Marian Salzman, Jan. 20, 2016

Analyzing purchase patterns is one step of Marian Salzman’s trendspotting habits, especially when looking at trends with a retail lens. Click on the button below to read details about these five things the retail industry can learn from the 2015 season, according to Salzman: Black Friday is no longer a day—it’s an entire season; deploy big promotions strategically throughout the year; consumers would currently rather have a well-dressed home than a well-dressed body; the rules of the shipping game are changing; and not all the retail news is good news.
 

Retail Is a Journey, Not a Destination—and Analytics Offer a Road Map to Profit

By Marian Salzman, Jan. 20, 2016

A data-first approach is key for today’s retailers, says Havas PR CEO Marian Salzman in this bylined post. “Smart retailers of all stripes are now applying analytics to help them do any and all of the following: monitor competitors to optimize prices and inventory; forecast trends and predict demand; and master customer service and identify potential customers,” she says, ending with “yet trust your gut.”
 

How Brick-and-Mortar Retailers Can Get Back in the Game

By Marian Salzman, Jan. 18, 2016

Many retail stores will be closing this year, including hundreds from the biggest names, but it doesn’t mean the industry is in peril. According to Marian Salzman, CEO of Havas PR North America, it is a sign for retailers to adapt their business models as more consumers shop a combination of brick-and-mortar stores and online. Millennials are the leaders in this area (marrying the two experiences) and also in using technology during their shopping experiences to check the competition and share reviews.
 

Thought Leaders on What to Expect in PR in 2016: Scope and Breadth

By Ross Dawson, Jan. 18, 2016

“Scope and breadth” was one of three themes to emerge in the answers of the PR thought leaders asked about the industry in the coming year. As part of Marian Salzman’s answer, the Havas PR CEO said this: “For PR pros, a faux intimacy among themselves, influencers and media personalities comes about through tech addiction and its ugly cousin, contact collection (the antithesis of experience collection, because you’re collecting folks whom you oftentimes know by name without ever getting to know them).”
 

What to Expect in Business in 2016: Gigs, Apps, BS and More

By Marian Salzman, Jan. 18, 2016

In this forecast of business trends for the upcoming year, Marian Salzman (CEO of Havas PR North America and a well-known trendspotter) first covers the agency’s übertrend: unease and fear. “The questions this raises for businesses are clear: How do consumers respond to this state of high alert? (Some marketers are trying to figure the best way to channel that into sales.) And how do we mitigate our own risk to make our present and future more secure?” Among the other trends she touches on: tech addiction, BS, DIYers making apps, the gig economy and more.
 

When Storytellers Become the Story: Sean Penn and Rolling Stone

By Marian Salzman, Jan. 15, 2016

In this opinion piece for Campaign US, Marian Salzman, CEO of Havas PR North America, gives Sean Penn credit for his acting and directing chops and his work as a humanitarian in Haiti, but she says he bent—or maybe owns—the rules of journalism, as evidenced by his covert interview with kingpin-in-hiding Joaquín “El Chapo” Guzmán. One bottom line: The media, in this case Rolling Stone, needs to be more careful to not, as Salzman says, “devolv[e] into a storytelling venue that lacks all law and order.”
 

The Trends You Must Know for 2016

By Marian Salzman, Jan. 14, 2016

“Blame it on the various terrorist attacks over the past 15 years, the financial crisis and unemployment, the euro crisis, the refugee crisis, the obesity crisis, the media or the frantic pace of life, or maybe blame the blame culture itself. A sense of unease pervades our days right now.” That is the übertrend of all Havas PR’s trends for 2016, according to agency CEO Marian Salzman. Here, she analyzes that trend and what it means to business, plus she names the other 10 trends from the agency’s annual trends report.
 

Facts Are Sacred—Even for Brands—So the Rise in BS Online Should Concern Marketers

By Marian Salzman, Jan. 14, 2016

Free speech has ultimately led to today’s state of truth under threat. Marketers especially need to be concerned, says Havas PR CEO Salzman: “Those brands that have established their reputations based on trust and an intimate relationship with the consumer, built up over years and with considerable amounts of money, could … find themselves at the mercy of bullshitters, telling consumers what they want to hear rather than what’s good for them—or the truth. This threat is as real and as dangerous as that of the mass hysteria and the conspiracy theories that now abound on the Internet and on social media perpetuated by groups that want it to be true, regardless of the facts—if those facts can still be found, that is.”
 

Marian Salzman on Spotting Trends and How Retailers Can Address Market Changes

By Arthur Zaczkiewicz, Jan. 14, 2016

“In fashion and retail,” says the introduction to this Q&A with Marian Salzman, “there are trendsetters and influencers that can shift the direction of the market by popularizing a particular look or product.” The writer talks with the Havas PR CEO about trends from her agency’s 2016 report and how they will affect retailers. One key way of dealing with customers’ growing tech addictions and general unease, for example: “Peaceful human interactions from salespeople need to successfully interrupt people’s parallel digital lives in order to distract them from their anxieties and help them focus on what the retailer has to offer.”
 

The Most Important Trend to Understand for 2016

By Marian Salzman, Jan. 8, 2016

Havas PR North America’s CEO, Marian Salzman, here discusses her agency’s übertrend for 2016: Uneasy Street. “Blame it on 9/11, the financial crisis, ISIS, the media, or the frantic pace of life, or maybe blame the blame culture itself,” she writes. “A sense of unease pervades most of our days right now.… We’re engaged in a constant struggle between staying in or bailing out.… This is why marketers need to understand the Uneasy Street trend, so that they can effectively recognize and fulfill opportunities as clients and their audiences strive to find peace of mind.”
 

Morris Chefs, Culinary Experts Predict 2016 Top Food Trends

By Sarah Griesemer and Eva Abreu, Jan. 7, 2016

In this roundup of food predictions from local chefs, this New Jersey newspaper reports on Havas PR’s forecast from 2012 that “packaged snack sales would hit $77 billion by 2015. By late 2014, that number had hit $124 billion.” Also making trend news for 2016: peppers, beans, lentils and algae, more vegetables in general, cleaner ingredients, gluten-free foods, less sugar and more transparency.
 

7 Food Trends to Watch For in 2016

By Sarah Griesemer, Jan. 6, 2016

Asbury Park Press gathered food trend predictions from various sources, including Havas PR CEO Marian Salzman, then asked five New Jersey chefs for their opinions on each. Among Salzman’s forecasts was one from 2012 predicting an astronomical packaged snack market by 2015; her number was already doubled by 2014. Two chefs gave their thoughts on how snacking has evolved and will continue to in the future.
 

These 6 Trends Will Drive Your Business in 2016

By Marian Salzman, Jan. 5, 2016

Read this article for more detail on the following half-dozen trends forecast by Havas PR North America CEO Marian Salzman: more control over tech addiction; the rise of B.S.; app fever; smaller cities making a comeback; hands-on education trumping college; and the death of cooking.
 

Where Are We Headed in 2016? 11 Predictions

By Marian Salzman, Jan. 4, 2016

In the latest post from Havas PR CEO (and well-known trendspotter) Marian Salzman, she talks about looking back at previous predictions when developing this year’s annual trends report from the agency. Especially apparent was the manifestation of a forecast from five years ago, Mad as Hell—and Only Getting Madder. Just a look at the political campaigns today prove that out. Click on the link below to read summaries of all 11 trends from Havas PR’s report for 2016.
 

The World of Tomorrow

By Jasmine Gardner, Jan. 3, 2016

Across a wide variety of categories—from fashion and food to cosmetics and travel—The Sunday Times of London looks at what’s next. One of Havas PR’s forecasts from its “11 Trends for 2016” report made the list, under the heading “Cyber Diets”: “Cyber exhaustion ‘will become a worryingly dangerous and growing health concern,’ says Kathryn Parsons of the coding school Decoded, and the New York brand-communication company Havas Worldwide says we should ‘expect to see programmes of cyber self-control becoming as common as diets and exercise programmes.’ The new weigh-in will involve assessing your total tech hours, and hours reduced will be the new pounds lost.”

Marian Salzman: What to Expect for Connecticut in 2016

By Marian Salzman, Jan. 1, 2016

Havas PR CEO Marian Salzman pays close attention to trends in Connecticut, one of the states where she lives. In addition to looking through a Constitution State lens at some of the forecasts from her agency’s annual trends report (including unease, tech addiction, B.S. and overprotective parenting), she says that “Sandy Hook remains a sad backdrop—and a battleground.” Her prediction for 2016: “Watch safety continue to be an issue. More states will follow Connecticut’s lead in taking away guns from those who are dangerous.”

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