Havas PR in the News — February 2016

What Are the Big Trends in Society and How Might They Impact Retail

By Anne Van Hulle, Feb. 22, 2016

During Marian Salzman’s keynote at the National Retail Federation’s Big Show, the Havas PR CEO talked about her 11 top trends for 2016 and how they will affect the retail industry. This writer summarizes five of them: Uneasy Street; Tech Addict, Control Thyself; Getting Smart; the Roar of the Cloud; and Livin’ Large No More? One tip for the first trend in the writer’s words: “[C]ustomers are now overloaded, anxious and overwhelmed, so anything you can do to gain their trust and make them feel at ease will help you build stronger connection with them.”
 

Meet: Marian Salzman, CEO of Havas PR North America

From the 186, Feb. 16, 2016

Marian Salzman leads Havas PR North America “in deciphering what the future holds and helping craft the next headline for clients,” says this article. Here, she talks about her background as a trendspotter, the übertrend from the agency’s annual trends report for 2016, the industry’s gender imbalance, Havas PR’s collaborative working style and her expectations as jury foreman for the first-ever PR category at the D&AD Awards.
 

What Does Your Supermarket Say About You?

By Marian Salzman, Feb. 12, 2016

From AmazonFresh to FreshDirect, Fairway to Zabar’s, Whole Foods to Safeway, Trader Joe’s to Sprouts and more, Marian Salzman (who has shopped many places between her homes in Connecticut/New York City and Tucson) gives her opinion on how all these stores show people what our personal brands are. One example: “The person carrying the Whole Foods tote bag is different from the person carrying a stack of broken-down FreshDirect boxes to the recycling bin.”
 

The Best Places for You and Your Brand to Be Seen

By Marian Salzman, Feb. 11, 2016

“For all the massive growth in the power of digital and virtual, face time still matters,” starts Marian Salzman in her latest Forbes.com column. The best places to get that face time in? Conferences, symposia and festivals such as TED Talks, the Aspen Ideas Festival, Sundance and the powerhouse: the World Economic Forum in Davos. For marketers, it would be events such as Cannes Lions, 4A’s Transformation, BlogHer and PopTech; most industries have their equivalents. And now there are even conference concierges to help people navigate through the details of attending.
 

2 Trends for Retailers to Watch in 2016

By Jennifer Overstreet, Feb. 9, 2016

At the end of the National Retail Federation’s Big Show, Havas PR CEO Marian Salzman gave a presentation that forecast top trends for 2016 and how they’ll affect retail. This article from NRF pulled out two: a growing unease in everyone’s life and a growing tech addiction. Retailers can help customers feel less uneasy in many ways, Salzman said, such as being transparent about sourcing and using simpler ingredients. In terms of today’s all-consuming technologies, they need to understand how to “successfully interrupt and complement consumers’ parallel digital lives,” sums up this writer.
 

Why Nothing Matters More in PR than Creativity

By Marian Salzman, Feb. 1, 2016

“PR used to be all about having, then selling, the idea,” says Havas PR North America CEO Marian Salzman in this bylined piece. “Then it evolved to be about telling the story in a compelling and believable way.” Today, she says, it’s about creativity. And to get the most creative outcomes in a campaign, Salzman adds, collaboration is needed. PR is evolving, but here’s how she sees it at this moment: “The world’s 24/7, borderless communications landscape has given the good, the bad and the evil the same shot at hijacking the message. The only way the good guys can win is by out-creating the others.”
 

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