Havas PR in the News — March 2016

Why PR Should Add Trendspotting to Their Toolkit

By Melissa Meyer, March 31, 2016

Why is trendspotting an important skill for public relations professionals to have? Havas PR CEO Marian Salzman was one of two leaders of a webinar for PR Newswire that answered that question. Among the top reasons: Big businesses can forecast trends to stay tops in their industry; trendspotting can create transformative opportunities; and it will help companies and brands plan ahead, giving a competitive edge.
 

New Book Explores ‘100 Things to Do in Providence Before You Die’

By Gail Ciampa, March 24, 2016

The latest travel guide for Providence comes from Rebecca Keister, a communications specialist on Havas PR’s Providence, Rhode Island, team. From festivals to food, local theater to sports, shopping to entertainment, the list is comprehensive. “The biggest challenge in writing the book,” Keister says here, “was limiting it to only 100 things.” Her one regret, according to this article, was not including a PawSox minor league baseball game. But a lot of classics and hidden gems do round out a diverse list.
 

PR: The Evolution of ‘Spin’

By Marian Salzman, March 21, 2016

Using the example of a PR executive from Hewlett Packard Enterprise threatening a Financial Times journalist by saying her negative words about his company might affect its ad contract in the publication, Marian Salzman says one way that public relations has recently evolved is this: “In this age of radical transparency and ‘everything communicates,’ you need to always remember that what goes around comes around. And around and around. What might have once been a private argument caught the attention of readers and commenters from around the world.”
 

How to Create Newsworthy Content with Smart Trendspotting

By Chelsea Kiko, March 16, 2016

This list of best practices for using trendspotting in PR campaigns served as a preview to the PR Newswire webinar co-hosted by Havas PR North America CEO Marian Salzman. Taking strategic risks backed by research is one tip, as is looking to the future, but not at the expense of the present. The third: considering all outcomes. “Fearlessness runs in correlation to newscrafting,” says Salzman. “Companies need to take risks and be fearless—but also accurate.”
 

No Place to Hide: Three Ways Brands Can Face Fearful Consumers and Embrace Radical Transparency

By Marian Salzman, March 8, 2016

The bottom line in this bylined piece by Havas PR North America’s CEO, Marian Salzman, is this: “Consumers respond to a clear vision for a better world and are hungry for change agents.” She expounds on these three tips for embracing radical transparency and communicating clearly defined values to consumers: Assume there are no secrets and that oversharing is the topline order; know the universe—all stakeholders and their wants, needs, attitudes, beliefs and values; and make sure that your principled stance is directly related to your industry or business.
 

Account News in Brief

From the Holmes Report, March 7, 2016

“Havas PR North America has been named public relations agency of record for ORIG3N, the Boston-based biotechnology company focused on rare, genetically inherited diseases and a pioneer in regenerative medicine. Havas PR has embarked on a national public relations campaign that will help ORIG3N propel its patient-powered democratization of medical research.” See more by clicking on the link below.
 

How to Turn Company Culture into a Media Win

By Marian Salzman, March 7, 2016

Here is one of the bottom lines of this column from Havas PR North America’s CEO: “People live and validate a corporate culture, so if a company is selling its culture—and the reality is that in this radically transparent, socially minded age, every company is selling its culture, whether it’s pitching business pubs on how great that culture is or not—it must be aware that it can’t simply spin the story. What it must do to win big in media stories about its culture is to start inside by inventing desire—not only of talented employees to recruit but also of consumers to be associated with brands that have progressive cultures.” Click on the button below for more insights.
 

Havas PR Donating $400K to Mark 40 Years

From AZ Business Magazine, March 2, 2016

In honor of its 40th anniversary, Havas PR North America is pledging to donate $400,000 worth of time to charitable causes in the areas where it has offices, which includes Phoenix. The team based in that Arizona city will work with Tucson Values Teachers. Other offices include New York City and Pittsburgh. Says agency CEO Marian Salzman: “Every member of the Havas PR North America team will throw themselves into the efforts wholeheartedly.”
 

Inside: Havas PR

From the 186, March 1, 2016

This Q&A with Havas PR North America CEO Marian Salzman discusses the agency’s 40th anniversary (and also the state of the Havas PR Global Collective, of which Salzman serves as chair). When asked what four decades old means for Havas PR, she says: “It means history, authenticity, bruises, growth spurts, some wrinkles, and lots and lots of real-world and whole-world experience. It also means that despite all our merging and purging, reinventing and renaming, we are middle-aged with the savvy and the sass to behave more cougar than complacent.”
 

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