Why Communications Pros Need to Develop a Nose for ‘News-Fluence’
By Marian Salzman, April 25, 2016
What is news-fluence? As Marian Salzman, CEO of Havas PR North America, says in this article, the short answer is “using newscrafting to create influence.” Trendspotting is a key component, she adds. But the definition and delivery of news have changed so much that PR pros need to be agile and mindful of five imperatives, including being aware of a campaign’s narrative and seeing opportunities to create news.
Why Awards Matter to PR
By Marian Salzman, April 18, 2016
An excerpt from this piece written as Havas PR CEO Marian Salzman got ready for her duty as jury chair of the first-ever PR category at the D&AD Pencil awards: “Like everything, creativity in PR will continue to evolve—and we need to diversify (multicultural people, multidisciplinary minds, multigenerational offices) and dimensionalize everything (life has become 4D)—but taking stock of the industry to prepare for serving as a Pencil juror has me feeling pretty good about our creativity now.”
Is the Press Release Dead or Alive?
By Marian Salzman, April 8, 2016
Many people have taken sides over the years about whether the press release is still a viable part of the public relations tool kit, and this article delves into some of the arguments. Sometimes distributing a press release is legally mandated; in other cases, the client and PR professional need to decide what’s best for their campaign. No matter what, capturing attention and selling an idea is key.
Havas PR North America Celebrates 40th Anniversary
By Jack O’Dwyer, April 6, 2016
Havas PR has a big year ahead as it celebrates the 40th anniversary of its founding. The agency’s teams around the country will be dedicated even more time to pro bono work than usual, with donation of $400,000 worth of professional services to charitable organizations in the local communities of each office. In addition, the award-winning agency will be publishing a book about agile PR at the end of 2016. “This is a landmark year in an extremely exciting time for Havas PR,” CEO Marian Salzman was quoted in this article.