Why Place Branding Is Considered Place Doing (Consider Austin)
By Marian Salzman, May 24, 2016
“[L]ocations and destinations need to brand themselves,” says Marian Salzman, CEO of Havas PR North America, in this bylined piece. “They need to have an identity, and to have a say in the stories that are being told about them.” Tourism makes up a huge chunk of jobs and dollars spent worldwide—about 10 percent of the world’s GDP (aka GWP). Two big challenges exist, according to Salzman: “[T]he playing field is vast, and it’s hardly level.” And “[a] place is a truly immersive experience.” Click on the button below to read the article to find out what she suggests for meeting these challenges.
Media Relations Is Not Dead Nor Is It Dying
By Kate Finley, May 11, 2016
Media relations, according to this blogger, is challenging and hard to measure, but it can also, she says, “establish trust” and “spike sales” and “lead to valuable partnerships.” She found a kindred spirit when she heard Havas PR CEO Marian Salzman say this at PRSA Counselors Academy in May: “If you’re not successful in media relations and focusing on it, you’re in trouble.” Read the article to find out more reasons blogger Kate Finley believes media relations is essential in today’s PR tool kit.
Havas PR: PRWeek Global Agency Business Report 2016
From PRWeek Staff, May 2, 2016
“We are stronger and healthier now than we were this time last year,” said Havas PR North America CEO Marian Salzman in describing her agency’s strides in 2015. Among the reasons: some very big client wins and extremely successful Pittsburgh and Phoenix offices (the latter just opening in 2015). Salzman said she is also planning to open an office in Texas in 2016.
For Women in Advertising, It’s Still a ‘Mad Men’ World
By Sydney Ember, May 1, 2016
In light of the recent lawsuit by a female J. Walter Thompson employee claiming sexual and racist behavior against the company’s CEO, The New York Times interviewed some of the leading women in the ad industry to find out how they view the work culture and gender bias at the top. Said Marian Salzman, Havas PR North America CEO, a former JWT employee: “The biggest learning for me in all this is, as a woman who has always been accepted, tolerated, nurtured, et cetera, I never really digested that I was the exception.”