Havas PR in the News — June 2016

Unified Campaign Around Fear Is What Led to Brexit

By Michelle Castillo, June 27, 2016

This article posits that the United Kingdom’s decision to exit the European Union was primarily caused by the Brexit side running a better advertising campaign, one centered around citizens’ love for their country. According to Marian Salzman, CEO of Havas PR, “I don’t think the average Joe understands it …What he cares about is whether his pay packet is going to be the same every week. Is he going to be able to provide for his kids? He knows he’s been waiting in long lines at the NHS,” she said, referring the U.K.’s National Health Service.
 

How Can We Address Income Inequity and Gender Disparity at Leadership Levels in PR

By Tiffany Guarnaccia, June 22, 2016

Women continue to shatter glass ceilings all over the place. But even in new roles, women are facing an undeniable wage gap. And even in a tradionally female-dominated industry like public relations, it seems like “pay inequality is rampant.” Havas PR CEO Marian Salzman is cited as a strong, female leader making a name for herself both in-house and at her agency in this topical piece.
 

Strategic Media Relations in a Social Media World

By Loren Antonio Duran, June 10 2016

In an article that states that public relations is still a valuable and necessary investment for companies but questions the effectiveness of traditional public relations outreach tactics in a landscape increasingly dominated by social media, CEO of Havas PR Marian Salzman is quoted from a recent Forbes piece: “It’s still our job to get our clients’ messages in the news, but the very definitions of who is making the news and how it’s being made are undergoing tectonic shifts.”
 

You Won’t Find Underage Teens on Tinder Anymore

By Richard Morgan, June 9, 2016

When Tinder recently announced that it would ban users under the age of 18, Marian Salzman, CEO of Havas PR, is asked her take on the development. “Telling teenagers they can’t do something makes it 100 percent more desirable,” she said. On a platform that has facilitated over 11 billion connections, we have the responsibility of constantly assessing our different user experiences, and Salzman noted that “Tinder-style shopping for romance is already a major part of the general makeup of youth.”
 

BPR Interviews: Marian Salzman

By Drashti Brahmbhatt, June 4, 2016

In a brief interview Havas PR CEO Marian Salzman touches on topics ranging from what led her to become a professional trendspotter and what it takes to thrive in the field to the impact of climate change on national security and who to watch on the U.S. political landscape.
 

Media Relations: Still Important

By Marian Salzman, June 3, 2016

From The Wall Street Journal to Man Repeller, traditional TV journalists to mommy bloggers, the media landscape is now incredibly vast. “It’s hard to know how to perform media relations when you don’t know who the relevant media still are anymore,” says Havas PR CEO Marian Salzman in this column. “Exactly who is it we’re supposed to be relating to? … It’s time to grow your media contact list. But also edit it, analyze it and annotate it: Who is media and who is an influencer? Who helps spread the news and who drives actual buying decisions?” One thing to remember, she adds, is to stay agile—and don’t get comfortable.
 

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