Havas PR in the News — August 2016

Take 2: Firms Working on Renewed  RI Tourism Campaign Get Extensions

By Kate Bramson, Aug. 22, 2016
That’s based on research by Meltwater, which the state will pay up to $18,000 to conduct independent audits of how its marketing efforts are working, said Marian Salzman, CEO of Havas PR North America, in an interview after the meeting.

Swadesh: How Nationalism Is Being Used to Fuel a New Mobocracy in America and the U.K.

By Delshad Irani, Aug. 10, 2016
“‘Craft’, maker, small batch is a desired positioning and place of origin–quirkier the better–is a crucial marketing tool (read trick). Authenticity is the opposite of mass produced and in these scary times, we want something that is customized, personalized and has a strong emotional pull… Make it mine.” –Marian Salzman, chairman and CEO, North America, Havas PR

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