Havas PR in the News — December 2016

Trendspotter Marian Salzman’s Top Predictions for 2017

By Tamra Bolton, Dec. 30, 2016
With razor-sharp discernment and uncanny intuition, Marian Salzman has been giving us unlikely, yet amazingly accurate predictions about “what’s next” for over two decades.

7 Global Trends That Will Affect You Personally in 2017

By Marian Salzman, Dec. 29, 2016
Our trend predictions for 2017 may be the most personal to date—personal as in very much pertaining to you. While the trends are global, they will be felt locally, as the overall blowback from a year of turbulent winds hits many of us smack in the face. So while marketers mine our annual trends for insights about how to sell products in ways that will tap into your psyche, you may want to see which of these actually are getting into your head and way of life, impacting your everyday, your workplace, your kids and the people you care about.

Now That We’re All Uneasy, Let’s Get Cozy… And Other Trends for 2017

By Marian Salzman, Dec. 28, 2016
Trends are a little like epidemics. They happen only when large numbers of people are in close contact and things are changing fast—the way they are now. As major upheavals like the Brexit vote and the U.S. election hurtle us all toward a 2017 that could define 2016 as the year of “you ain’t seen nothin’ yet,” we will see several trends that serve as the catalysts of or the commentary on the unintended consequences of major events.

2017 Forecast: More Anger, More Confusion and More Coconut Flour

By Karl McDonald, Dec. 25, 2016
But if that seems a little consumer-focused, here are some insights from Marian Salzman, a trendspotter who heads up Havas PR and takes charge of their annual gaze into the crystal ball. She has been right more often than some of her peers.

Jane Austin: Why This Slick Bank Ad from Russia is Industry’s Worst in 2016

By Jane Austin, Dec. 23, 2016
A backlash against feminism has already started and is predicted to get worse in 2017, as Marian Salzman states in Havas PR’s annual trends report, “Blowback to the Future: The Trends That Will Shape 2017.”

Consumer Trends That Will Be Hot in 2017

By Mark Huffman, Dec. 22, 2016
Writing in AdWeek, Marian Salzman, CEO of Havas PR North America, predicts 2017 will be marked by consumers’ renewed demand for more privacy and simplicity in their lives.

Wednesday Odds and Ends

By Erik Oster, Dec. 21, 2016
Havas North America PR CEO Marian Salzman explains “Why Privacy, Gender and Simplicity Will Be on Consumers’ Minds in 2017.”

Why Privacy, Gender and Simplicity Will Be on Consumers’ Minds in 2017: A Look at Havas PR’s Annual Trend Predictions

By Marian Salzman, Dec. 21, 2016
Good riddance, 2016. For many of us, it was 12 long months full of bad news, fake news and surreal news, the most controversial election anyone can remember, plus too many other highlights and lowlights to mention.

Observer’s PR Power 50 Firms for 2016 and Insights for the Future

By Aaron Sarno, Dec. 20, 2016
At the bottom of this article is a chart created from the list of 2016’s Top U.S. PR firms according to the Observer. The chart lists the basic statistics of each of the agencies. But there are also some of the thoughts and observations that were listed in the article for you to ponder.

You’re Hired (or Fired)! 11 Account Moves That Shook Up PR in 2016

By Sam Burne James, Dec. 16, 2016
Havas PR winning the brief to rep Kellogg’s cereals portfolio is a great win, given that the brand is such a juggernaut. But the news that it would no longer take on additional agencies on a local level, in an apparent efficiencies drive, will be a blow to the likes of Taylor Herring, for whom it has done a number of campaigns in recent years.

Quiz: How 2017 Are You?

By Karl McDonald, Dec. 15, 2016
We’ve rounded up the best predictions from trend forecasters ranging from the seasoned Marian Salzman to relative newcomers like Pinterest.

Giving Tuesday Helps Support Charities

By Terra Rivers, Dec. 15, 2016
The tradition was launched in 2012, according to a press release from Marian Salzman, CEO of Havas PR North America. Salzman’s company seeks to educate organizations about Giving Tuesday, teaching them how to garner donations for a cause.

The 50 Most Powerful Public Relations Firms in America

By Michael Kaminer and John Bonazzo, Dec. 14, 2016
Over breakfast with the Observer this summer, Havas PR CEO Marian Salzman sat back in her banquette and sighed. “I don’t know what business we’re in anymore,” she said. It wasn’t a cry for help; it sounded more like a victory lap.

PR Predictions for 2017 from the ‘Maven of Madison Avenue’

By Michael Kaminer, Dec. 14, 2016
No one in the industry has a crystal ball. In fact, PR Week polled 22 industry pros the week of the presidential election, and not a single one of them predicted Donald Trump’s victory. But perhaps the closest thing we have to an industry soothsayer is Havas PR CEO and author Marian Salzman, whose annual Trendspotting reports provide clairvoyant peeks into business, cultural and social shifts.

W5PR CEO Ronn Torossian Talks About US Independent PR Agencies

By Jason Tannahill, Dec. 14, 2016
Though Kellogg’s has worked with Havas and Edelman in the past, they are switching over to Havas PR more fully for developing their brand for their cereal products in 2017 in EMEA. The work will be overseen by Nigel Hughes, a director in Havas’ headquarters in Manchester, U.K. Edelman will continue to act as the company’s lead consumer agency worldwide.

Giving Tuesday Helps Support Charities

By Katie Burrell, Dec. 13, 2016
The tradition was launched in 2012 according to a press release from Marian Salzman, CEO of Havas PR North America. Salzman’s company seeks to educate organizations about Giving Tuesday, teaching them how to garner donations for a cause.

Business on the Move: The Government, Kellogg’s, Grolsch

By Jessica Goodfellow, Dec. 9, 2016
Kellogg’s has appointed Havas PR to handle its cereals PR across EMEA following a competitive pitch. The contract runs until the end of 2017 and covers Pringles, snacks and the cereal business.

Kellogg’s Appoints Havas PR After Review

By Stephen Chapman, Dec. 9, 2016
Kellogg’s has re-appointed Havas PR after a review of its EMEA consumer public relations. The firm appears to have consolidated the regional business with just one agency, having previously seen the contract split across Edelman and Havas. Edelman will still be handling its American PR.

Kellogg Reduces EMEA Consumer PR Support After Agency Review

By Arun Sudhaman, Dec. 8, 2016
Kellogg consolidates business with Havas PR amid declining cereal sales. The food giant has reduced its consumer PR agency support across EMEA after conducting a wide-ranging agency search for its struggling cereals business.

Havas PR Selected to Lead EMEA PR for Cereal Business of Kellogg’s

By Sam Burne James, Dec. 8, 2016
PRWeek reported in September that the company was reviewing its EMEA PR support, with both Havas and Edelman—both of whom already worked with the company—among the agencies lining up. In a statement, Kellogg’s confirmed that it had decided to work with Havas PR to develop brand PR for its cereal business in 2017.

The Workplace Trends for 2017

By Marian Salzman, Dec. 6, 2016
The predicted trends cover everything from how we will eat, dress and decorate our homes to how we will feel about gender, politics and our life and times (in two words: fighting mad). Havas PR’s annual trends report, “Blowback to the Future: The Trends That Will Shape 2017,” which can be viewed and downloaded here, is a much sought-after guide and an end-of-year reading tradition for many brands and marketers who, come January, want to shift their focus on the good, the bad and the ugly in order to better understand the mind and mood of consumers around the world.

Havas PR’s Annual Trends Reports Reads Mind and Mood of a World That’s Had ‘Enough Already’

By Havas PR, Dec. 1, 2016
Havas PR’s annual trends report, “Blowback to the Future: The Trends That Will Shape 2017,” which can be viewed and downloaded here, is a much sought-after guide and an end-of-year reading tradition for many brands and marketers who, come January, want to shift their focus on the good, the bad and the ugly in order to better understand the mind and mood of consumers around the world.

Enough Already: Unintended Consequences Shaping Marketing Trends in 2017

By Havas PR, Dec. 1, 2016
People are ‘fighting mad’ as a result of major global events such as the U.S. election and Brexit, according to Havas PR, and the blowback from these events will shape the coming year for brands and marketers.

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