Havas PR in the News — January 2017

A Balancing Act: How Brand Mash-Ups Make Delicious Innovations—and Profits

By Keith Loria, Jan. 31, 2017
“The last few years have brought us countless culinary crossovers, including the Cronut, Nacho Cheese Doritos taco shells, ramen burgers… the list goes on, and 2017 will see no shortage,” Jody Sunna, executive vice president at Havas PR, told Food Dive in an email. Sunna oversees the healthy and indulgent food brands categories. “Looking at new product launches, manufacturers are crossing between their different brands to create new mash-ups.”

Agile PR: Expert Messaging in a Hyper-Connected, Always-On World

By GoogleBooks, Jan. 26, 2017
Public relations maverick Marian Salzman goes behind the scenes of creative powerhouse Havas PR, revealing the newest, most effective tactics for championing brands, organizations and causes.

Agile PR: Expert Messaging In A Hyper Connected, Always On World

By HalfPriceBOOKS, Jan. 24, 2017
Bloggers, influencers, citizen journalists, today’s news landscape is crowded and constantly changing. As a PR professional, how do you match your message to the medium and ensure that it gets heard above the noise? Public relations maverick Marian Salzman goes behind the scenes of creative power house Havas PR, revealing the newest, most effective tactics for championing brands, organizations and causes.

Soap Star in Terrorist Social Media Sex Conspiracy Scandal

By Marian Salzman, Jan. 17, 2017
News consumers are increasingly inclined to pay attention to sensationalist items that stir up sensations of fear, outrage, frustration and anger, writes Marian Salzman, the CEO of Havas PR North America.

PR Pros as Compelling Content Providers in 2017

By Courtney Lukitsch, Jan. 11, 2017
Marian Salzman, CEO of Havas PR, states that “more than ever, agencies—and clients—are blurring the lines between public relations, marketing, content creation and branding.”

Retro Trend Sweeping Tech Industry as CES Turns 50

By Claire Atkinson, Jan. 5, 2017
Futurist Marian Salzman, who is CEO of Havas PR, has been studying such trends, suggesting the return of turntables to retailers such as Urban Outfitters and Barnes & Noble helped boost record sales.

My 2017 Media Resolution: Havas PR’s Marian Salzman

By Marian Salzman, Jan. 5, 2017
The CEO of Havas PR vows to be more mindful this year.

What Are We Going to Be Buying in 2017?

By Radio 4 in Four, Jan. 4, 2017
Peter White talks to Marian Salzman, the person who coined the phrase “metrosexual” and author of Blowback to the Future: The Trends That Will Shape 2017, to find out why “simplicity” could be the watchword this coming year.\

Six Trends That Will Shape 2017

By Marian Salzman, Jan. 4, 2017
A look at Havas PR’s annual list compiled by ace trendspotter Marian Salzman.

What’s Coming in 2017: Fear, Anger and Vegan Protein

By Amy Kuperinsky, Jan. 4, 2017
“It’s been a slow boil and people are kind of ready to jump out of the pot, it’s enough already,” says Salzman, CEO of Havas PR North America. For her, 2017 will be the year of “blowback.”

Sexism, Vegetarianism, Tech Backlash: Trends in 2017

By WSJ Video, Jan. 3, 2017
The end of the man bun? Threats to vegetarianism? Both are trends to watch for in 2017. Trendspotter Marian Salzman, who correctly predicted the growing plague of cyberattacks, discusses on “Lunch Break with Tanya Rivero.”

Marian Salzman of Havas PR: What Can the Past Really Tell Us About 2017?

By More About Advertising, Jan. 3, 2017
Twenty years ago, trendspotting was a cutting-edge craft, practiced by just a few thought leaders. Ten years later, it had become decidedly mainstream, with trendspotting part of business as usual and baked into every marketer’s job description. Today, businesses’ expertise and “creativity” are determined, at least in part, by their trendspotting talent.

Marian Salzman: Predictions for Connecticut in 2017

By Marian Salzman, Jan. 1, 2017
CEO of Havas PR, Marian Salzman, a Norwalk resident, has been a trendspotter for years and recently released her annual trends report.

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