Havas PR in the News — February 2017

RI Commerce Corporation Chooses Rhode Island Firms for Advertising Campaign

By Ryan Belmore, Feb. 28, 2017
Havas PR, currently the agency of record for the Rhode Island Commerce Corporation, has been retained to continue their efforts to attract new business through public relations. Havas PR, founded in Providence 41 years ago, has its global headquarters in New York City. Providence serves as Havas PR’s New England hub, servicing RICC as well as Colliers International Group, Merck Millipore Life Science, Primark and WEX, and with pro bono work on behalf of Crossroads Rhode Island and Massachusetts General Hospital.

Gatesman Adds to Executive Leadership and Names Susan English as SVP, Director of Public Relations and Social Media

By PR Newswire, Feb. 28, 2017
Prior to joining Gatesman, she was SVP at Havas PR. While at Havas, her team’s work for Transitions Optical gained national recognition for an inspiring 13 consecutive years. Additional client experience includes EPIC Hearing Healthcare, National Vision, Inc., Heinz U.S.A. (now the Kraft Heinz Company), Carrier Corporation, Bayer Corporation (now Covestro), PPG Optical Monomers and Coatings and American Eagle Outfitters.

Rhode Island Hires New Tourism Firms

By Associated Press, Feb. 28, 2017
There are also two New York–based firms: MMGY Global, which receives $473,000; and Havas PR North America, which receives $691,000 to attract businesses. Havas is the only one that also worked on last year’s $5 million campaign.

R.I. Hires 4 Firms for $4.3M to Help with Tourism, Business-Attraction Efforts

By Kate Bramson, Feb. 27, 2017
The fourth firm is the only one remaining from last year’s tourism effort. Havas PR North America, founded in Providence 41 years ago but now based in New York City, has a $691,000 contract to pitch business-attraction efforts.

R.I. Commerce Panel Considers $7.1M in Tax Incentives for Two Companies

By Kate Bramson, Feb. 24, 2017
The state’s chief marketing officer, Lara Salamano, had extended through Dec. 31 the contracts with Havas PR North America and Epic Decade, the two firms hired along with New York designer Milton Glaser for the original tourism rollout. When Salamano put the work out to bid, she said both firms were eligible to apply, and she had expected to make a recommendation to the Commerce board in January.

Soon, the Refrigerator Itself Is…

By PostNord, Feb. 21, 2017
Translated from Swedish: The store will probably look different, but we still need to spend time with our friends, be inspired and meet people or get tips and advice in individual meetings, and there are physical stores [that are] better. American trends guru Marian Salzman goes as far to talk about a distinct difference between “buy” and “shop.”

Pride and Prejudice Summit: Business as a Catalyst for Change in LGBT Rights

By PRNewswire, Feb. 21, 2017
On March 23, 2017, the Economist Events will host its second-annual Pride and Prejudice Summit, a 24-hour event spanning three cities—Hong Kong, London and New York—that will catalyze a fresh global discussion on lesbian, gay, bisexual and transgender (LGBT) diversity and inclusion, particularly by focusing on the economic and business costs of LGBT discrimination and the profitable opportunities that lie in overcoming it. Havas is the Public Relations Partner. UNDP is the regional host sponsor in Hong Kong.

Fall River Mayor Correia Talks Tourism on GoLocal LIVE

By GoLocal LIVE, Feb. 16, 2017
It was a stark contrast to Rhode Island’s chaotic, publicly embarrassing rollout in 2016—which saw nearly $10 million funneled primarily to two New York firms, Milton Glaser and Havas PR.

1 Year Later: Badger and Winters on #WomenNotObjects in the Age of Trump

By PRWeek, Feb. 14, 2017
Who were the early supporters among agencies and clients?

Badger: Havas PR. Grey had me come in and speak to their women’s team, which included a lot of men. I’ve been asked to come to Australia by Ogilvy to follow up for their Australian advertising awards. J. Walter Thompson has definitely been supportive. I mean, we’ve had so much support.

At Havas, It Takes a Village to Win So Many Accounts in So Little Time

By Adweek, Feb. 13, 2017
Kinsella notes that Havas PR played a significant role, with actor Ty Burrell appearing on “Good Morning America” the next day to joke about being “the face of real estate.” The project also allowed Havas to promote itself indirectly: the Wall Street Journal produced a video case study, and Havas NAR team led by chief strategy and development officer Greg James completed filming an NBC interview on product integration only minutes before speaking to Adweek for this story.

Politics Proved Bigger Entertainment Than Super Bowl Advertising

By PRWeb, Feb. 9, 2017
“To understand how significant these figures are, imagine how few Americans would have found politics more exciting than the nation’s premier sporting event five, 10 or 15 years ago. Now it’s a trend that’s happening in plain sight. Over the past 18 months, politics has provided a daily hit of high drama that’s reversed the flagging fortunes of news media,” said Marian Salzman, Havas PR CEO. “We saw similar numbers driving a surprise shift back nearly 20 years ago, when we called the Rise of Religion.”

Be Sociable, Share!