Havas PR in the News — March 2017

Women Trailblazers Are Role Models for Entire PR Industry

By Steve Barrett, March 31, 2017
The 2017 Hall of Femme honorees—Kathy Bloomgarden, Kimberley Goode, Catherine Hernandez-Blades, Margery Kraus, Marian Salzman, Barby Siegel, Pam Wickham, Renee Wilson, and Melissa Waggener Zorkin—have consistently done this throughout their careers, on top of their many other achievements.

5 Steps to Becoming an Expert Communicator

By Jeff Barrett, March 30, 2017
Marian Salzman, CEO of Havas PR North America, agrees. “About 15 years ago, we identified ‘prosumers’—proactive consumers—leading-edge consumers that could influence other consumers,” said Salzman, who recently wrote a book on how both individuals and businesses can stand out in this new digital world.

Media Advisory: Proof CEO Mark Stouse to Keynote Infopresse Public Relations Conference in Montreal

By Financial Content, March 28, 2017
He will join other industry leaders, including Pierre Choquette, vice president of Edelman Montreal; Michèle Barmash, head of global PR at Reebok; Marian Salzman, CEO of Havas PR; and several others presenting at the conference.

Media Advisory: Proof CEO Mark Stouse to Keynote Infopresse Public Relations Conference in Montreal

By Nasdaq, March 28, 2017
He will join other industry leaders, including Pierre Choquette, vice president of Edelman Montreal; Michèle Barmash, head of global PR at Reebok; Marian Salzman, CEO of Havas PR; and several others presenting at the conference.

Sandy Hook Parent Releases First Book on the Loss of Her Daughter

By Havas PR, March 23, 2017
Alissa Parker, whose daughter Emilie died during the 2012 shooting at Sandy Hook Elementary School in Newtown, Connecticut, will release the first book on the matter with a faith-filled, spiritual approach. Debuting April 4, An Unseen Angel: A Mother’s Story of Healing and Hope After Sandy Hook focuses on the mother’s complete journey, from coping to healing to forgiveness to gratitude for the life of her child.

Money Radio’s ‘Financial Review’ Interview: Marian Salzman – Agile PR

By EatTheBankers.com, March 22, 2017
Sinclair Noe interviews Marian Salzman, author of Agile PR: Expert Messaging in a Hyper-Connected, Always-On World.

Influence, Commitment, Content: What Trends in PR?

By Infopresse, March 21, 2017
Translated from French: The agile PR is the new approach to public relations. Capturing attention, shaking conventions, mastering the media, knowing your story, spotting trends: these are the keys to building a “news-fluence” and winning the war of attention. Marian Salzman, CEO of Havas PR for North America and author of the book Agile PR, will present the five imperatives in order to make its place in this new media reality: to tame the interdependent media flows, to foresee the new PR environment, to play the game, build a solid narrative frame and think about its news.

Agile PR: Expert Messaging in a Hyper-Connected, Always- On World

By Dan Beaulieu, March 17, 2017
This is one strong book, especially for those of us who are just hanging on by our fingernails to that fast-moving bullet train of social media. With the agility of a millennial and the composure of seasoned professionals, Salzman and her team at Havas PR take the reader on an educational tour of the world of social media, how it applies to businesses today, and how to best use it for our own companies’ benefit.

The Hashtag That Sells

By Marian Salzman, March 17, 2017
Creating just the right hashtag is critical. Hashtags are now ubiquitous and, honestly, de rigueur for brand social conversations. At Havas PR, we have devised a set of succinct guidelines to follow to make yours stand out and work hard for your client.

2017 Hall of Femme Honorees Named by PRWeek

By Aaron Sarno, March 17, 2017
Those who have been chosen include Ruder Finn CEO Kathy Bloomgarden; Northwestern Mutual’s VP of communications and corporate affairs Kimberley Goode; executive chairman and founder of APCO Worldwide Margery Kraus; Havas PR North America CEO and chair of Global Collective Marian Salzman; Zeno’s CEO, Barby Siegel; PR Council President Renee Wilson; WE’s founder and CEO Melissa Waggener Zorkin; Raytheon’s VP of corporate affairs and communications as well as chief creative officer Pam Wickham; and Aflac’s SVP of corporate communications, Catherine Hernandez-Blades.

Havas Combines Havas Health, Havas Consumer Health Practices into New Entity

By Jaimy Lee, March 10, 2017
Donna Murphy, longtime CEO of Havas Health, is leading Havas Health & You, which includes Havas Life, Health4Brands (H4B), Havas Lynx, and Havas Life PR. She continues to report to Yannick Bolloré, chairman and CEO of Havas Group, and will also join the group’s executive committee.

Havas Combines Havas Health, Havas Consumer Health Practices into New Entity

By Jaimy Lee, March 9, 2017
Havas Health and all of Havas Creative Group’s global consumer health practices have been merged into a new entity, called Havas Health & You, in a move executives say is designed to capture interest in the growing health and wellness market.

Havas Consolidates All Health Agencies, Murphy Leads New Entity

By Steve McClellan, March 9, 2017
Havas is consolidating its healthcare-related agencies around the world into a single network called Havas Health & You, the holding company confirmed Thursday. The new entity will be overseen by Havas Health veteran Donna Murphy as CEO.

Havas Group Unites Professional and Consumer Health Practices to Create Havas Health & You

By PRNewswire, March 9, 2017
Havas Group announced today that Havas Health becomes Havas Health & You, joining together the agencies of Havas Health with the consumer health marketing communications practices across Havas companies around the world. The broadened entity and new name reflect an amplified expression of the group’s future-forward positioning and expanded offering, building out best-in-class disciplines and integrating the many products and services the Havas agencies offer across the health and healthy lifestyle continuum.

Havas PR to Host SXSW Panel Decoding Effective Activism in Our Hyperconnected, Hyperdistracted World

By PRWeb, March 8, 2017
Today, Havas PR North America announced it will bring together four key leaders from the social impact space for a panel discussion at this year’s South by Southwest festival and conference called “How to Build a Pop-Up Movement with Purpose.”

Havas PR to Host SXSW Panel Decoding Effective Activism in Our Hyperconnected, Hyperdistracted World

By Benzinga, March 8, 2017
Today, Havas PR North America announced it will bring together four key leaders from the social impact space for a panel discussion at this year’s South by Southwest festival and conference called “How to Build a Pop-Up Movement with Purpose.”

Havas PR to Host SXSW Panel Decoding Effective Activism in Our Hyperconnected, Hyperdistracted World

By University Chronicle, March 8, 2017
Today, Havas PR North America announced it will bring together four key leaders from the social impact space for a panel discussion at this year’s South by Southwest festival and conference called “How to Build a Pop-Up Movement with Purpose.” At a time in which movements can start and spread almost exclusively through digital and social platforms, the panelists will explore some of the most successful movements and the lessons they’ve yielded for NGOs and corporations. The discussion will take place on Saturday, March 11, from 3:30 p.m. to 4:30 p.m. CST at the JW Marriott, Room 201-202, 110 E 2nd St., Austin, Texas.

Havas PR to Host SXSW Panel Decoding Effective Activism in Our Hyperconnected, Hyperdistracted World

By BusByway, March 8, 2017
Today, Havas PR North America announced it will bring together four key leaders from the social impact space for a panel discussion at this year’s South by Southwest festival and conference called “How to Build a Pop-Up Movement with Purpose.”

Public Relations News Briefs from Antenna/Beckerman, FleishmanHillard, MWWPR, Weber Shandwick & More…

By Aaron Sarno, March 7, 2017
Gatesman PR Nabs Susan English from Havas PR in Pittsburgh: Susan English has been with Havas PR, Pittsburgh’s largest PR firm, for 18 years, and though she said it was not an easy decision to leave, she couldn’t pass up the opportunity being offered by Gatesman. At Havas, she was a senior VP and director of PR and social media, gaining national recognition with her team for 13 consecutive years working on campaigns for Transitions Optical. She worked with other global brands as well.

PRWeek Reveals 2017 Hall of Femme Honorees

By Bernadette Casey, March 6, 20177
Nine women recognized for their dedication to the industry, game-changing drive and talent, and ability to inspire colleagues. This year’s inductees are: Kathy Bloomgarden, CEO, Ruder Finn; Kimberley Goode, VP of communications and corporate affairs, Northwestern Mutual; Catherine Hernandez-Blades, SVP of corporate communications, Aflac; Margery Kraus, founder and executive chairman, APCO Worldwide; Marian Salzman, CEO, Havas PR North America, and chair, Global Collective; Barby Siegel, CEO, Zeno; Pam Wickham, VP of corporate affairs and communications, and CCO, Raytheon; Renee Wilson, president, PR Council; Melissa Waggener Zorkin, founder and CEO, WE Communications.

Rhode Island Hires New Tourism Firms

By NewsOK, March 1, 2017
They include two Providence-based firms: RDW Group, which gets $1.7 million for advertising and strategic planning; and NAIL Communications, which receives $1.4 million. There are also two New York–based firms: MMGY Global, which receives $473,000; and Havas PR North America, which receives $691,000 to attract businesses. Havas is the only one that also worked on last year’s $5 million campaign.

Hidden Power? When Those Who Are Not on the Digital Radar Tilt the Balance

By Geston, March 1, 2017
“The way is to keep awareness of what is inside and outside our peripheral vision,” says Marian Salzman, CEO of Havas PR in the United States, in “Blowback to the Future: The Trends That Will Shape 2017.”

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