Havas PR in the News — April 2017

Agency Revenue Still Rising in Era of Integration and Transformation

By Steve Barrett, April 28, 2017
But the rest are placing their bets on more integration, and sages such as Cohn & Wolfe’s Donna Imperato and Havas PR’s Marian Salzman even suggest single-discipline agencies will no longer exist within a decade.

Havas Q1 2017 Revenue

Yahoo! Finance, April 26, 2017
At regional level, in North America, Havas Media was hailed Media Agency of the Year by Adweek. Havas PR took five awards at the Bulldog Awards/Media Relations, including two Gold, for campaigns including “The Barnacle” and “Green Giant.”

The Female Side of Doing Business

By Entrepreneur, April 26, 2017
[Translated from Spanish]The concept of “alpha woman” established by Marian Salzman, attributed to all those women who first thought of themselves as people, then as women.

Sleeping, the New Measure of Success

By Penelope Green, April 26, 2017
[Translated from Spanish] If sleeping was the new sex—as Marian Salzman, an executive at Havas PR North America proclaimed 10 years ago—today it is a measure of success, a skill that must be nurtured and fed.

Why the Press Release Is (Still) Not Dead

By Helen Leggatt, April 26, 2017
Four years ago, the UK’s executive director for government communications, Alex Aiken, declared that “the press release is dead.” A year ago, Marian Salzman’s article in Forbes asked “Is the Press Release Dead or Alive?

Sleeping Is a Measure of Success

By Penelope Green, April 24, 2017
[Translated from Spanish] If sleeping was the new sex—as Marian Salzman, an executive at Havas PR North America proclaimed 10 years ago—today it’s a measure of success, a skill that must be nurtured and fed.

Why I’m Passing on Competitive Parenting Before It Starts: Multitasking Moms and Dads

By Ida Lieszkovszky, April 23, 2017
“I can see sleep being another weapon in competitive parenting and career-building,” Marian Salzman, a trendspotter and chief executive of Havas PR North America, told the Times. “If you want your child to succeed, do you have to buy them these sleep devices?”

Sleeping Is the New Measure of Success

By El Periódico de México, April 20, 2017
[Translated from Spanish] If sleeping was the new sex—as Marian Salzman, an executive at Havas PR North America proclaimed 10 years ago—today is a measure of success, a skill that must be nurtured and fed.

Two Big Trends for Retailers to Watch in 2016

By All Latest Trends, April 19, 2017
At Retail’s BIG Show 2016, Marian Salzman, CEO of Havas PR North America, outlined key trends for retailers to watch in 2016 and beyond.

Reflections on the Future of the ‘Millionaires’

By Luis Carlos Chacón J., April 17, 2017
[Translated from Spanish] Stunning versus simplicity. Being a millionaire will also change by the evolution of content, where the mix between social networks and the reality format exposes a form of wealth, where Kim Kardashian and Donald Trump materialize being rich. However, the other side shows the Low Key trend where people like Mark Zuckerberg and Jeff Bezos are referents, which according to Marian Salzman’s Trends 2017 show the new form of success.

Is Sleep Becoming Fashionable?

By Penelope Green, April 16, 2017
So, naturally the wellness industry is stepping up with all kinds of offerings. Sleepio is offering to shape up the inadequate sleeping patterns of your employees. Silicon Valley entrepreneurs are pouring money into sleepy innovation—which they claim is a $32 billion market. Trendspotter Marian Salzman tells the New York Times:

Sleep Is the New Status Symbol

By Penelope Green, April 16, 2017
If sleep used to be the new sex, as trendspotter Marian Salzman proclaimed 10 years ago, today it is a measure of success—a skill to be cultivated and nourished as a “human potential enhancer,” as one West Coast entrepreneur told me, and life extender.

Behind the Headlines with Marian Salzman

By Julia Rabin, April 14, 2017
This past January, Marian Salzman, CEO of Havas PR North America, published her latest book, Agile PR. The book gives insight into how to craft expert messages for a hyper-connected, always-on world. Salzman and her team at Havas PR give variety of insights including hot to master the brand narrative, how to craft a story, and how to make a client’s brand the story.

Sleep Is the New Status Symbol

By Penelope Green, April 14, 2017
If sleep used to be the new sex, as Marian Salzman, a trendspotter and chief executive of Havas PR North America, proclaimed 10 years ago, today it is a measure of success—a skill to be cultivated and nourished as a “human potential enhancer,” as one West Coast entrepreneur told me, and life extender.

Sleep Is the New Status Symbol

By Penelope Green, April 12, 2017
If sleep used to be the new sex, as Marian Salzman, a trendspotter and chief executive of Havas PR North America, proclaimed 10 years ago, today it is a measure of success—a skill to be cultivated and nourished—as a “human potential enhancer,” as one West Coast entrepreneur told me, and life extender.

Sleep Is the New Status Symbol?

By Victor Johansson, April 12, 2017
[Translated from Swedish] Marian Salzman—American PR queen who trained at both Harvard and Brown—says that sleep has become a status symbol.

Sleep Is the New Status Symbol

By Penelope Green, April 11, 2017
If sleep used to be the new sex, as Marian Salzman, a trendspotter and chief executive of Havas PR North America, proclaimed 10 years ago, today it is a measure of success—a skill to be cultivated and nourished as a “human potential enhancer,” as one West Coast entrepreneur told me, and life extender.

Various Demi Innovation Sleep More Soundly

By Elise Dwi Ratnasari, April 11, 2017
[Translated from Indonesian] Marian Salzman, CEO of Havas PR North America, 10 years ago proclaimed if sleep has become a new tram, it is also important such as “sex.” Now it becomes the measure of success, as well as enhancing human capabilities and prolonging life.

Millennials Are in Love with Botox

By Richard Morgan, April 10, 2017
“People used to think they had to live with what they wore born with,” says Marian Salzman, a futurist and social media expert who serves as CEO of Havas PR. “Then orthodontics came along and introduced a new mindset.”

Sleep Is the New Status Symbol

By Penelope Green, April 9, 2017
If sleep used to be the new sex, as Ms. Marian Salzman, a trendspotter and chief executive of Havas PR North America, proclaimed 10 years ago, today it is a measure of success—a skill to be cultivated and nourished as a “human potential enhancer,” as one West Coast entrepreneur told me, and life extender.

Sleep Is the New Status Symbol

By Penelope Green, April 9, 2017
If sleep used to be the new sex, as Ms. Marian Salzman, a trendspotter and chief executive of Havas PR North America, proclaimed 10 years ago, today it is a measure of success—a skill to be cultivated and nourished as a “human potential enhancer,” as one West Coast entrepreneur told me, and life extender.

Sleep Is the New Status Symbol

By Penelope Green, April 8, 2017
If sleep used to be the new sex, as Ms. Marian Salzman, a trendspotter and chief executive of Havas PR North America, proclaimed 10 years ago, today it is a measure of success—a skill to be cultivated and nourished as a “human potential enhancer,” as one West Coast entrepreneur told me, and life extender.

Sleep Is the New Status Symbol

By Penelope Green, April 8, 2017
If sleep used to be the new sex, as Ms. Marian Salzman, a trendspotter and chief executive of Havas PR North America, proclaimed 10 years ago, today it is a measure of success—a skill to be cultivated and nourished as a “human potential enhancer,” as one West Coast entrepreneur told me, and life extender.

Year of the Peer Joins C-Suite Radio Family and Announces Q2 Schedule

By Leo Bottary, April 5, 2017
C-Suite Radio chairman Jeffrey Hayzlett recently welcomed Year of the Peer with Leo Bottary to the C-Suite Radio family. The guest lineup for Q2 includes Marian Salzman, CEO Havas PR, on April 27.

How to Prevent a Personal Tragedy from Becoming Your Personal Brand

By Marian Salzman, April 3, 2017
“Alissa Parker’s 6-year-old daughter, Emilie, was killed at Sandy Hook Elementary School along with 19 other children and seven adults in December 2012. This was the darkest moment of Alissa’s life, but she was intent—even in those early days—on her story being one of hope, not tragedy.” Read on for CEO Marian Salzman’s connection with the Parker family.

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