Havas PR in the News — May 2017

Havas Group Acquires Sorento, an India-Based Health-and-Wellness Communications Agency

By NASDAQ, May 24, 2017
Yannick Bolloré, CEO, Havas Group, commented: “We are delighted to welcome Sorento to our group. The team will partner with Havas Health & You India to create a broader health-and-wellness offering in the region for our existing global clients and provide a new infusion of energy that will allow us to expand our APAC capabilities.”

Havas Group Acquires Sorento, an India-Based Health-and-Wellness Communications Agency

By PR Newswire, May 24, 2017
Havas Group is expanding its capabilities and footprint in the important and burgeoning Indian market by adding Sorento to its roster of agencies. Sorento will integrate the Havas Health & You business unit and be rebranded Havas Life Sorento. This strategic acquisition will allow Havas to further develop its regional presence and add to its depth and breadth in India to deliver for global clients.

Havas Group Acquires Sorento, an India-Based Health-and-Wellness Communications Agency

By Medindia, May 24, 2017
Havas Group is expanding its capabilities and footprint in the important and burgeoning Indian market by adding Sorento to its roster of agencies. Sorento will integrate the Havas Health & You business unit and be rebranded Havas Life Sorento. This strategic acquisition will allow Havas to further develop its regional presence and add to its depth and breadth in India to deliver for global clients. Sorento’s current client base is a strong and complementary mix for Havas’ health-and-wellness activities, with such international clients as Abbott, Johnson & Johnson, MSD, along with local pharmas including Alkem, Dr. Reddy’s, Finlinea Healthwits, Glenmark and Torrent. The agency is well regarded by clients and peers and is the only Indian healthcare agency to have won the prestigious Cannes Lion.

Are In-House Firms Doomed After the Pepsi-Kendall Jenner Ad?

By Marian Salzman and Peter Land, May 19, 2017
Marketing and communications veterans Marian Salzman and Peter Land take sides on whether Pepsi’s ill-considered ad starring reality-show star Kendall Jenner spells doom for in-house agencies.

She Runs It Changing the Game Awards

By Advertising Women of New York, May 17, 2017
The She Runs It Changing the Game Awards recognizes women within the industry who are true catalysts of innovation—fearlessly making bold moves and reinventing the rules of marketing to transform their brands, their organizations, and those of their clients. Join us as we recognize these women, learn about their achievements and become inspired by how their journeys might affect your career path. 2017 honorees include:

Paradigm Shift—Changing the Way a Customer Segment or Target Audience Is Approached: Marian Salzman, CEO, Havas PR North America.

Havas/Vivendi Deal Links Media Buyer and Ad Agency

By Jack O’Dwyer, May 12, 2017
Some are worried that the merger of Havas with Vivendi might compromise the ad-buying of the agency. Both parties have sought to allay such fears. Paris-based Havas, which staffs about 18,000, owns PR agencies such as Havas PR and New York–based Havas Formula, as well as financial communications powerhouse Abernathy MacGregor Group and London-based healthcare PR agency Just:Health Communications.

Marian Salzman on Agile PR

By Leo Bottary, May 11, 2017
Marian Salzman is the CEO of Havas PR, U.S. Named one of the world’s top five trendspotters (bringing the term “metrosexual” to the world in 2003), Marian is one of the most-awarded female public relations executives in North America. Prior to joining Havas PR and the Global Collective, Marian was the Chief Marketing Officer (CMO) at Porter Novelli, CMO at JWT Worldwide, and Chief Strategy Officer at Euro RSCG Worldwide.

Vivendi Advances on Havas

By Jon Gingerich, May 11, 2017
Paris-based Havas, which staffs about 18,000, owns PR agencies such as Havas PR and New York–based Havas Formula, as well as financial communications powerhouse Abernathy MacGregor Group and London-based healthcare PR agency Just:Health Communications.

Havas Raises Rieger to VP

By Jon Gingerich, May 9, 2017
Havas PR’s Pittsburgh outpost has appointed Melissa Rieger vice president. In the new role, she’ll lead several key accounts, including LivaNova and Transitions Optical for its Managed Vision Care initiatives, while playing a vital role in managing the Gout & Uric Acid Education Society and MilliporeSigma accounts.

Scientific Debate: Why Sleeping Is the New Status Symbol in the World

By Karen Reyes, May 7, 2017
[Translated from Spanish] If the dream was the new sex 10 years ago, as noted by Marian Salzman, trends observer and executive director of Havas PR North America, today is a measure of success, a skill to be cultivated and nurtured as a “human being.”

Your Customer Will Not Follow You

By Dagens Media, May 4, 2017
[Translated from Swedish] Marian Salzman, CEO of Havas PR, is going so far to make a distinct difference between buying and shopping. To act is, according to her, exchanging money for product, such as buying detergent or toilet paper. Shopping, however, to socialize, is to be inspired and be entertained, and that’s where she says that physical stores have their future.

7 Truths About Reaching Fashion Consumers

By Dagens Media, May 2, 2017
[Translated from Swedish] Why is your customer service closed in the evening? That’s because customers want to shop. “If you are going to sell, you need to provide personalized service,” said Marian Salzman, CEO of Havas PR and one of the world’s top trendspotters.

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