Connecting with Conscientious Consumers
By Marian Salzman, Sept. 29, 2014
A global Havas PR study shows that conscientious consumption is rising. What’s driving it? Disruption, especially in economies, but also in expectations and assumptions. “Previously normal patterns of life have been shaken up. This has prompted people to start paying more attention to what’s going on and how it affects them,” says Marian Salzman, CEO of Havas PR North America and chair of the Havas PR Global Collective, in this bylined piece about the resulting report, “BeCause It Matters.” Among the implications for what’s next in the United States, Salzman adds, is this: “Being a brand with a positive reputation is likely to earn the loyalty of many U.S. consumers. Watch likely loyalty to responsible brands keep growing.”
Connecticut Women’s Hall of Fame Asks: How Are You Shaping Our World?
By Connecticut Women’s Hall of Fame, Sept. 15, 2014
The Connecticut Women’s Hall of Fame has designed a photo contest to discover what people are doing to shape their world. It’s part of the celebrations around this year’s inductees, which includes Havas PR North America CEO Marian Salzman, a Connecticut resident. The ceremony takes place in Hartford on Oct. 29, 2014.
Burnham Building—Revamped: A Look Inside Havas Village Boston
By Nate Boroyan, Aug. 26, 2014
The latest Havas Village—bringing the total to 19 worldwide—with employees from various areas of the company working together recently opened in a former department store in Boston. Julie Hall, managing director of Havas PR in New England, played tour guide for the writer of this piece, which describes through photos and words how this 21st-century, collaborative, open office space looks and works.
Communicating Climate Change—Without the Scary Monsters
By Ed King, Aug. 19, 2014
“The climate disaster narrative hasn’t worked,” says this story’s subhead. “So how do experts plan to wake up the world?” The writer interviewed Pete Bowyer, head of Havas PR’s six-continent climate collective, at length for his opinions. “All communications is local—and that’s particularly true of climate change,” begins Bowyer. “I think people respond better to the impacts they see and feel on the ground, as opposed to abstract theories of theses.… It’s about trying to turn [limits and restrictions] into how you can have a better form of life by not being as carbon intensive as you have before, without saying that will stop your summer holiday.”
The New Power of Millennial Hispanics
By Marian Salzman, Aug. 13, 2014
While Hispanic-Americans are “the swing in more and more swing states,” says Marian Salzman in this bylined article, “shaping discussion and policy on everything from immigration reform to gay marriage,” marketers need to pay attention to their spending power, especially Hispanic-American millennials. She cites this statistic: Every month for the next 20 years, about 50,000 Hispanic-Americans will turn 18. For these reasons and others, Havas PR, where Salzman in CEO, surveyed 800 young people (Hispanic and non-Hispanic) in the U.S. states bordering Mexico. Among the insights: Young Hispanics are more optimistic, more fashion-conscious and more interested in owning their own business than their non-Hispanic peers.
Preparing U.S. Leadership for the Cultural Demographic Shift
By Glenn Llopis, July 21, 2014
The new changes in U.S. demographics—with Hispanics, African-Americans and Asian–Pacific Islanders poised to make up more than half the country’s population by 2050—has business leaders wondering how they need to change their strategy and competitive requirements. This article’s writer, a consultant who focuses on leadership identity and the immigrant perspective, cites a recent post also on Forbes.com by Marian Salzman, Havas PR CEO, who said marketers need to especially pay attention to the Hispanic millennial segment of this audience. Click on the button below to read about the paradigm shift companies need to undertake in the face of these major changes.
How Texas Metro Areas Compare Economically
By Manhattan Institute, July 19, 2014
In a study comparing the economic performance of the country’s 100 largest metro areas from 2009 to 2012, four Texas cities ranked in the top 10. In the section of this article describing Austin (at No. 6), the authors lead with this: “‘Austin envy,’ as Forbes.com blogger Marian Salzman has called it, is still going strong.” (Salzman is CEO of Havas PR North America.) Houston ranked No. 4, Dallas–Fort Worth/Arlington came in at No. 7, and San Antonio/New Braunfels was right behind at No. 8.
Why People Rule the World in 2014
By Marian Salzman, July 17, 2014
Says Marian Salzman, CEO of Havas PR North America: “People are more empowered now than they’ve ever been. And they’re having their say in ways they’ve never had before, heard by wider audiences and taken ever more seriously. They’re demanding a world that works for people, not the other way around. They’re creating a world that puts people, not institutions, first. They’re building a future that includes more of the things they want and less of what they don’t.” Why? Social media tools like Twitter “made this radical populism finally possible,” Salzman says, and now the sharing economy and more tech tools are driving “this revolution.”
Phoenix Considered 4th-Best Border-State City in Southwest for Millennials
From KTAR.com, July 13, 2014
In a survey conducted by Havas PR North America of 800 young adults in the four U.S. states bordering Mexico (Arizona, California, New Mexico and Texas), Phoenix was named the fourth-best city for millennials. Respondents were asked open-ended questions about best cities for family, food, work and overall potential. Fellow Arizona city Tucson also made the top 10.
Havas PR Launches Global Climate Change Practice
From The Holmes Report, July 13, 2014
Havas PR is launching a new global climate change communications group, bringing together experts in important geopolitical centers worldwide. Pete Bowyer, who worked with former UN Secretary-General Kofi Annan on climate justice issues, will lead the group and report to Marian Salzman, CEO of Havas PR North America. Says Bowyer: “There is real momentum developing across the world as a new global agreement on climate change approaches at the UN Paris Conference next year.”
Study: Phoenix Among Cities Attracting Attention from Border-State Millennials
By Damon Scott, July 11, 2014
As this article summed up: “The economic and social heft of the nation’s millennials can be felt in cities from coast to coast, and metro areas in states that border Mexico are no exception, according to a new survey commissioned by Havas PR North America.” As part of the survey, 800 millennials were asked which 10 cities in the four states (Arizona, California, New Mexico and Texas) have the most potential for them. Havas PR CEO Marian Salzman is quoted as saying that “[t]he highest-ranked cities have three commonalities: They are ethnic, affordable and youthful, including college towns as one anchor.” Phoenix landed at No. 4.
Agencies Increase Focus on Cause Marketing
By Erik Oster, July 11, 2014
Cause marketing is a growing trend in advertising and increasingly a focus of ad, PR and branding agencies, according to this article. Agencies are forming practices around this trend, including Havas PR’s recently established Havas Worldwide Climate Practice. Among the most popular causes, the article says, are environmental, feminist and LGBT concerns. But it adds a note of caution: “Consumers have a natural skepticism about brands allying themselves with causes, and it takes tact to appear to not be using the cause solely for financial gain.”
Agencies Set Sights on Marketing for a Cause
By Stuart Elliott, July 10, 2014
In marketing agencies, practices are popping up that are devoted to cause-related marketing, sustainability and CSR. Among the reasons, according to this article, are brands paying attention to consumers’ social concerns and the rising of the millennial generation, which places a high value on corporate social responsibility. Havas PR, whose Havas Worldwide Climate Practice specializes in “communications devoted to global climate change,” in the words of the writer, is cited as one agency leading the cause-marketing trend.
Hipsters Love San Antonio
By Jane King, July 10, 2014
Said this broadcast report: “A recent survey of 18- to 34-year-olds in the Southwest region of the U.S. found that San Antonio ranked number one for their generation to thrive. Havas PR says things liked about the Alamo city were ethnicity, affordability and college towns. In the study, they also found that many young people who grew up in the region plan to stay there.”
The Future of the American Mood: Hispanic Millennials in Border States
By Marian Salzman, July 10, 2014
“The new U.S. centers of gravity are California and Texas,” begins Havas PR North America CEO Marian Salzman in her post about the agency’s new study of millennials living in the four states bordering Mexico. But it’s less about Silicon Valley or SXSW and more about the millions of Hispanic-Americans putting down roots in those two states—plus Arizona and New Mexico. “The [Hispanic-American] millennials in particular have real clout, both for their spending power now and for their ability to influence what comes next,” adds Salzman. The agency surveyed 800 Hispanic and non-Hispanic young adults in the four border states to get their views on a wide range of everyday life issues. Click on the link below to read about some of the top results.
Hispanic Millennials Choose San Antonio, Dallas Over Houston in Survey
By Josh Cain, July 10, 2014
The Houston Business Journal notes that in the results of a Havas PR North America survey of millennials who are living in the four states bordering Mexico, its hometown was bested by Texas sister cities Austin, Dallas–Ft. Worth and San Antonio. The list: the respondents’ top choices for best cities in the Southwest for their generation. San Antonio topped the list, Austin ranked No. 5, Dallas was No. 7 and Houston followed right behind at No. 8. “The highest-ranked cities have three commonalities,” said Havas PR CEO Marian Salzman. “They are ethnic, affordable and youthful, including college towns as one anchor.”
San Diego a Magnet for Border State Millennials
By Chris Jennewein, July 9, 2014
A Havas PR North America survey of young people living in the four states bordering Mexico placed San Diego second (after San Antonio) on a list of best places for their generation to live in the Southwest. It’s just one part of the resulting study, “Mi Casa en Los Estados Unidos: Millennials of the Border States,” published by the agency. As this article notes, another finding from the survey is that “staying close to family is important to many respondents—and that they will never leave the Southwest. This is especially true for Hispanics (51 percent versus 44 percent of non-Hispanics).”
San Antonio Beats Out ‘Hip’ Cities with Southwestern Millennials
By Sanford Nowlin, July 9, 2014
“So, how did San Antonio suddenly get an injection of hip?” asks this columnist after Marian Salzman’s article on Forbes.com ranking the city No. 1 in a list of places that millennials in the Southwest think will be the best for their generation. He quotes Salzman, who said in her own column: “The highest-ranked cities have three commonalities: They are ethnic, affordable and youthful, including college towns as one anchor.” Her top-10 list is among the results of Havas PR North America’s survey of 800 “border millennials” (young people living in the four U.S. states that border Mexico) on a range of lifestyle issues.
Latinas Lead Hispanic PR Push
By Susan Kuchinkas, July 8, 2014
“Havas PR launched a multicultural practice that will focus on gaining earned media and social buzz within the Hispanic community. Havas Conexiones is led by five Latinas with Argentinean, Cuban, El Salvadoran, Mexican and Puerto Rican backgrounds, stationed in Hispanic hot spots around the country, including New York, California and Texas. Havas Conexiones has released a report called Mi Casa en Los Estados Unidos: Millennials of the Border States. Among the findings is that 61 percent of the Hispennials surveyed said speaking Spanish was an important part of their lives.”
Millennials Living in the States Bordering Mexico Name the Top 10 Cities in the Region for Their Generation
From The Sacramento Bee, July 8, 2014
The four states bordering Mexico (Arizona, California, New Mexico and Texas) are a microcosm of the U.S. Hispanic community, reflecting the increasing influence of Hispanic-Americans on American life, in areas from politics and media to fashion and entertainment. For that reason and more, Havas PR North America surveyed 800 millennials (Hispanic and non-Hispanic) on areas of everyday life, like family, food and work. It also asked which cities in the Southwest will be the best places for their generation; San Antonio ranked No. 1; California cities that made the top 10 are San Diego (No. 2), Los Angeles (No. 3) and San Francisco (No. 9).
Study: Albuquerque Attracting Attention from Border-State Millennials
By Damon Scott, July 8, 2014
Says this article: “The economic and social heft of the nation’s millennials can be felt in cities from coast to coast, and metro areas in states that border Mexico are no exception, according to a new survey commissioned by Havas PR North America.” In results of the survey published by the agency, Albuquerque, N.M., ranks sixth on a list of cities in the four states bordering Mexico that the millennials respondents thought would be best for people their age. This writer quoted Marian Salzman, CEO of Havas PR, who said, “We all need to be keeping an eye on these cities as we think about where the next generation will flourish.”
San Antonio Tops for Millennials in ‘Centers of Influence’ List
From WOAI News Radio, July 8, 2014
San Antonio tops the list in Forbes ranking best places for the millennial generation in the Southwest (in an article written by Havas PR North America CEO Marian Salzman and based on the agency’s survey of millennials in that region). This news radio station found a number of factors for the city’s popularity when interviewing local officials: San Antonio’s dynamic universities and 150,000 students, tech startups and Hispanic cultural achievements.
Havas Launches Climate Change Group
By Larissa Faw, July 8, 2014
John Casey of Havas PR North America, who will run the Americas regional hub of the new Havas Worldwide Climate Practice from New York City, discusses the group’s expertise in communicating different entities’ work to address climate change: “For many global corporations and entities, one of the biggest challenges is finding a cohesive global network of skilled climate change communicators. And as has been demonstrated by our work, the Havas Worldwide Climate Practice now brings together experts around the world to provide strategic consulting, communications advice and campaigns for clients on climate change issues.”
Industry News in Brief
From the Holmes Report, July 7, 2014
Havas PR North America leads today’s Industry News column in The Holmes Report with the announcement of the formal launch of its Havas Conexiones multicultural agency within an agency. It quotes Mayra Meza, Conexiones’ media relations director, one of five Latinas leading the practice: “Growing up with one foot in our home countries and another in the U.S. gives us automatically the ability to think empathetically like global citizens. We factor in our deep-seated traditions with our American acculturation to homogenize the perfect fusion that we know brands seek. If we know it, we can communicate it seamlessly.”
Havas Cooks Up Climate Group
By Kevin McCauley, July 7, 2014
This article sums up Havas PR’s latest announcement this way: “Havas has established a global climate change PR team under Peter Bowyer, former spokesman for former UN chief Kofi Annan. He handed climate justice issues for Annan during the ramp-up of the Copenhagen Climate Change Conference in 2009. Bowyer said change issues are top concerns for current UN boss Ban Ki-moon, who is gearing up for a climate conference in Paris next year, and representatives of the IMF and World Bank.” It also notes that Marian Salzman, CEO of Havas PR North America, expects the climate issue to be trending in the next year.
Tucson Rounds Out Forbes Top 10 US Capitals of Influence
By James Hudson, July 4, 2014
Notes this writer about Havas PR CEO Marian Salzman’s column in Forbes listing the top 10 cities in the Southwest attractive to millennials living in the region: “In an article published online earlier this week, Forbes cites Tucson’s Hispanic millennials, its strong college-based community, and affordability as key factors in making it one of the hottest cities for growth. Oh yeah, and its Ethiopian food.” He adds: “If you haven’t been paying attention to national trends, the City of Tucson has been, and finally realized that creating an attractive lifestyle for future workers and employers now tops tax incentives.”
Former Kofi Annan Adviser to Lead Havas’ New Global Climate Change Practice
By Jonathan Tilley, July 2, 2014
Havas experts around the globe are joining together to launch the Havas Worldwide Climate Practice, which will be led by Maitland Political Managing Partner Pete Bowyer. He has been part of the Havas PR team working on the United Nations Foundation’s climate change account, which this article calls “a global piece of work that has led to the establishment of a network of offices with expertise in climate change that will be the foundations of the new practice.” Adds Bowyer: “We have got comms people on the ground in the key geopolitical centers around the world now, and we are trying to tie that together globally.”
Havas Worldwide Launches Global Climate Change Communication Practice
By John Glenday, July 2, 2014
Havas PR has begun a global climate practice operating from three regional hubs (London, New York, Sydney) and satellites in more than a dozen countries. Pete Bowyer will head the practice and report to Marian Salzman, Havas PR North America CEO. “Over the past five years, our people have been doing incredible, thoughtful and award-winning work on climate change,” says Salzman. “Looking ahead, the issue of climate will surely trend in 2015, and no other global communications network can claim our degree of firsthand experience or is better equipped to advise clients in this critically important area.” Among that experience, notes this article, is launching Earth Hour with WWF in 2007 and Ban Ki-moon’s Big Data Climate Challenge in 2014.
#GivingTuesday 2014 Rallies Thousands of Networks, People and Organizations to Celebrate and Catalyze the Power of Giving
From the United Nations Foundation, July 2, 2014
This press release picked up across the Internet acts as a “save the date” for Dec. 2, 2014, as the third-annual #GivingTuesday, which kicks off the holiday giving season with a global day dedicated to charitable giving. Last year the event enlisted 10,000 partners in the U.S. and 46 countries around the world, up from about 2,500 partners mostly in the U.S. in its first year. According to data from Blackbaud, the volume of online donations has increased 270 percent since the Tuesday after Thanksgiving in 2011 (the year before #GivingTuesday began). The release also notes that Havas PR is committed to a third year of working on the event’s Communications Corps.
The Havas Worldwide Climate Practice Launch
By Natasha Carroll, July 1, 2014
Today marks the launch of Havas PR’s global climate change communications group, led by Pete Bowyer, operating from the practice’s London office. In New York, John Casey will lead; in Australia, it will be James Wright. On-the-ground experts, each with direct experience with the issue, notes this Australian marketing magazine, will support the hubs from more than a dozen countries. Says Bowyer: “[W]orld leaders are beginning to face up to the greatest global challenge of our age. But business and civil society have key roles to play as well. The Havas Worldwide Climate Practice will ensure that their voices are a critical part of that conversation, too.”
Power List 2014: Power Principals
From PRWeek, July 1, 2014
“In an evolving comms landscape,” says PRWeek, “these 50 power players have the blueprint for effective global strategies as companies expand into new markets to increase growth and agencies promote their integrated business models. Havas PR North America CEO Marian Salzman rings in at No. 45 on this year’s list. Among the reasons, according to this article: “Since taking the helm at Havas in 2009, she has led the firm through a number of significant changes, including rebranding from Euro RSCG Worldwide PR in 2012. She also played an integral part in creating a Havas PR operation across several continents, called the Global Collective.… All of Salzman’s efforts were recognized in May at the inaugural PRWeek Global Awards in Barcelona, where she was honored with the Global Agency Professional of the Year award.”
Wise Up to the Millennial Way for a Next-Gen Business
By Ruth Mortimer, June 25, 2014
Millennials don’t want to work like employees now do—that is, always on—and organizations, media and marketing channels need to change, says the writer of this piece, using the words of Havas PR North America CEO Marian Salzman from a Hearst Magazines panel at the Cannes Lions Festival of Creativity. “We are still working long hours, but we are not farmers,” said Salzman at the event. “It’s a generational problem—it’s not the millennials’ clock. We have a lot to learn from millennials, and we need to learn how to get their culture to evolve through the organization.” Click below to see the writer’s three tips for adapting to the new generation.
Making Cannes My Own Festival of 4 B’s
By Marian Salzman, June 18, 2014
Excerpted from CEO Marian Salzman’s second dispatch from the Cannes Lions International Festival of Creativity: “I gave up on Cannes for ideas and formal inspiration and decided to make it about bonding, bingeing, bragging, and being of the moment. I began reading menus and street signs for inspiration. I started talking to the people next to me in any café or bar (remember bingeing), telling them about the Havas approach and some storytelling tools we have in the works. I did learn one new thing: My Havas colleagues convinced me to change my language, so consumers are now ‘people.’”
What Clinton Says, Clinton Memes
By Brandon Griggs, June 17, 2014
Everyone has been talking about Hillary Clinton since she embarked on her recent book tour—especially the virtual community, and especially through memes. “How did Hillary Clinton suddenly go viral?” asks the author of this piece. It all started with the photo of the possible presidential candidate on her Blackberry that was turned into a fictional Texts from Hillary blog. And now Clinton herself is taking to the Twittersphere, “undergoing a swift digital makeover,” says Havas PR CEO Marian Salzman in the article, who adds that Clinton must be “of the people” and authentic when online. “The sudden burst of intellectual energy, even in 140 characters, reinforces she is of these times and living the now.”
Too Much of a Once Good Thing
By Marian Salzman, June 17, 2014
Excerpted from CEO Marian Salzman’s first dispatch from the Cannes Lions International Festival of Creativity: “Cannes Lions is like the new social: too much data input and not enough intimacy. We already live in a world of global connections, real-time interactions, likes and follows, but few deep conversations; surely there are better ways to network, nurture creativity and get inspiration. Time to go elsewhere for brainfood.… I am so overloaded by branding and more branding that there’s no time (mindspace) for inspiration because of the extremeness of it all.”
Eyes Wide Open on the Next America
By Marian Salzman, June 16, 2014
To understand the future of the U.S., forget New York City, D.C., Detroit and all the up-and-coming cities like Omaha, Portland (Ore.) and Richmond. “[I]f you want to see the real Next America action unfold, look to the four border states: Arizona, California, New Mexico and Texas,” says Marian Salzman, CEO of Havas PR North America in this bylined article. Her agency surveyed millennials in those states and, she says, “uncovered a lot of interesting things about this microcosm of the U.S. Hispanic community versus how their non-Hispanic peers feel.… [M]ore Hispanics than non-Hispanics are optimistic about the future, dream of owning their own business, say it’s essential to stay close to family, rate holidays more important, and are more interested in fashion and local fashion stores, among many other results.”
Step Aside, Metrosexuals, and Make Way for … the Spornosexual Man?
By Abby Phillip, June 10, 2014
Say goodbye to the metrosexual male, says the man who coined the term, Mark Simpson, and hello to the spornosexual. He’s a cross between a porn star and sports star, says this article; Simpson first used the term in Out after he spotted sex symbols becoming sports stars and vice versa. The writer adds that Marian Salzman, CEO of Havas PR North America and the trendspotter who brought Simpson’s “metrosexual” to the pop culture, recently “suggested that metrosexuality had evolved, but probably not in the way Simpson hopes.” Salzman wrote: “The word metrosexual has outgrown Simpson’s narcissistic depiction and now transcends narrow stereotypes to describe a whole range of traits.”
Brand Mary Barra: ‘Tough Guy’
By Bruce Horovitz, June 5, 2014
The brand of GM CEO Mary Barra has changed ever since a report linked the automaker’s faulty ignition switches to more than a dozen deaths and Barra fired 15 employees, among other actions. “She’s been switched to the role of tough guy,” says Marian Salzman, CEO of Havas PR North America, in this piece. “This is a much tougher role than what society might expect from a female CEO.” Among other comments, Salzman adds this: “She’s proving her CEO-ness by implementing hard decisions. She comes off as someone you could be a little bit afraid of even as you respect them—and that’s what we need in our leaders.”
By Jennifer Dale, June 2014
“In 1992, Marian Salzman found herself blazing a path through cyberspace that became the genesis of online marketing research,” says this profile. “As she tells it, though, it was just one page in the diary of a year when ‘everything was going completely haywire.’” By the next year, the story continues, American Dialogue, the online focus group company that Salzman (now CEO of Havas PR North America) had launched, was running up to 20 focus groups a week. Through the next intense half-decade, she conducted the first benchmark study of Internet users, found herself on the forefront of social media, pioneered Internet use in The Netherlands and much more.
Out of Black Market into Sunlight, Marijuana Lights up Minds of Marketing Mavens
By Noel Brinkerhoff, May 16, 2014
As marijuana is increasingly legalized for both recreational and medical reasons, marketers and entrepreneurs are looking for ways to profit from the crush of those clamoring for a toke. Trendspotter Marian Salzman predicts that fast-food companies might have the most to gain from this political and social sea change. She pinpoints NYC’s Nugget Spot chef-owner Jason Hairston, saying, “Hairston has a lot of company in making high-end stoner food. The list includes single-focus restaurants specializing in biscuits, pudding, bacon, cheese fries and burgers with doughnuts for buns. While many of them are in bar-heavy neighborhoods, their target demographic might very well have a different drug of choice.”
Profiles in Leadership: Katie McSorley, Havas PR President, Mid-Atlantic
By Teresa F. Lindeman, May 15, 2014
This profile of Havas PR’s Mid-Atlantic President, Katie McSorley, focuses on her work specifically on the One Young World summit, held in her Pittsburgh hometown in 2012. Before joining the Havas team 32 years ago, McSorley worked in TV and radio, and as a communications manager for both Pittsburgh’s mayor’s office and the Department of Parks and Recreation. What has McSorley learned from her decades in PR? “Throughout my career at Havas PR,” she says, “I’ve been extremely fortunate that my company has given me the space to learn, succeed and fail—providing the on-the-job environment that’s been a leader training ground.”
Brands Must Rethink Media as Consumers Value Scale Over Consumption
By Laurie Sullivan, May 14, 2014
More and more consumers value substance over scale, asserts this MediaDailyNews piece, which looks to Havas’s “New Consumer and the Sharing Economy” study for insight. In the study, which analyzed responses from more than 10,000 people, 52 percent of respondents said they agree that decreased consumption will lead to fewer jobs, and 58 percent agree that buying products is a “patriotic act.” Havas PR CEO Marian Salzman is quoted here, saying that brands should concentrate on selling consumers an experience, as Americans aren’t going to buy as much “unnecessary stuff.”
Havas: Consumers Coming Around to the Sharing Economy
By Lindsay Stein, May 13, 2014
“Most consumers are beginning to make more collaborative and sustainable purchases in order to waste less and improve society,” says the opening of this article about Havas Worldwide’s global study on the new consumer. It cites one of the most profound statistics from the study, which found that 69 percent of mainstream consumers and 77 percent of Prosumers believe that “overconsumption is putting our society and planet at risk.” Adds Marian Salzman, CEO of Havas PR North America: “Small is the new big, and we are also completely happy to recognize that if we don’t need to own something, it’s really okay to share it.”
As Target Chief Steps Down, Golden Rules for a Smooth CEO Transition
By Chris Daniels, May 9, 2014
After Target CEO Greg Steinhafel was replaced, PRWeek looked to a variety of experts in order to gather a list of “‘golden rules’ to follow when announcing succession plans”: the outgoing chief executive should serve as a bridge; convey character as well as credentials; and plan, plan, plan. Of the first rule, Havas PR North America CEO Marian Salzman says this: “Even in a great situation … [t]he announcement really needs to be about conveying the vision of what is next.” And of the final rule, she says, “Stakeholders feel like they’re in good hands when a company demonstrates it has planned for succession even when it is not expected.”
Crash the Gates: The New Route to Success for Graduates and Everyone Else
By Marian Salzman, May 5, 2014
This PRWeek editorial written by Marian Salzman, CEO of Havas PR North America, urges graduates to rethink the traditional path to success: a four-year college education, a traditional 9-to-5 work schedule. Instead it’s worthwhile, Salzman says, to look at fellowships, apprenticeships, gap years, travel and perhaps even jumping the collegiate ship. Furthermore, she offers the following advice: Set your sights on cities other than America’s five biggest, imagine training for a job that doesn’t yet exist, consider becoming an entrepreneur, embrace nontraditional degrees and skill sets, and don’t forget to cultivate friends and fans, who double as valuable connections.
Havas PR: Agency Business Report 2014
From PRWeek, May 1, 2014
Havas PR won some and lost some business in 2013, meaning the agency experienced some very meaningful highs and lows last year, according to Havas PR North America’s CEO, Marian Salzman, who returned to the office after a 10-week health recovery with a renewed focus on new business. Among the wins, the agency earned JCPenney’s Hispanic account, as well as business from Colliers International, Green Mountain Coffee Roasters and Au Bon Pain. The hiring of Ravi Sunnak as EVP of corporate and cause in 2013 has been instrumental in growing the firm’s corporate and executive branding offerings.
New York Cosmos Calls In Havas PR to Support Comeback
By Arun Sudhaman, April 29, 2014
American soccer team the New York Cosmos has hired Havas PR to be its agency of record. The Cosmos, famously home to soccer stars Pelé and Franz Beckenbauer during the ’70s, chose the agency over other candidates because of “their connections and creative way of thinking,” said New York Cosmos Chief Operating Officer Erik Stover, who admits it will be a challenge to transcend a cluttered sports and entertainment market. Havas PR has been tasked with concentrating on lifestyle and Hispanic outreach for the team.
Havas PR North America Named to 12 Finalist Spots in One Week in Local, National and Global Award Competitions
From Havas PR, April 16, 2014
In the span of one week, Havas PR North America won a dozen honors from major industry award competitions, including four finalists spots in the inaugural PRWeek Global Awards. The awards are focused in the areas of media relations, cause, innovation and social media, plus one for agency CEO Marian Salzman. Six of the 12 honors were for work with the United Nations Foundation—three each for #GivingTuesday and the worldwide climate consortium that the agency created with its global Havas PR Collective.
Can Capitalism Afford a Conscience?
By Marian Salzman, April 14, 2014
Has corporate social responsibility (CSR) become nothing more than a “contrived marketing gimmick” that’s “superficial and soulless”? That’s what Havas PR CEO Marian Salzman writes in this PRWeek article, in which she suggests that CSR is being replaced by conscientious capitalism. What’s the difference? “[Conscientious capitalism is] about doing what is right, simply because it is the right thing to do—setting up a community kitchen not just for the photo op, press release and branding opportunity, but to actually give people food and care.”
PRWeek Global Awards 2014 Shortlist Revealed
By Daniel Farey-Jones, April 9, 2014
The shortlist for the inaugural PRWeek Global Awards has been released, and Havas PR North America is on it, as a finalist for Non-Profit Campaign of the Year, for its work on #GivingTuesday (client: United Nations Foundation). In addition, Havas PR was shortlisted for Issues and Crisis Campaign of the Year for its work with the United Nations Foundation’s climate change project. Plus, Marian Salzman was named finalist for Global Agency Professional of the Year. The Havas PR Global Collective, Havas PR UK and Llorente & Cuenca (both part of the Collective) also made the shortlist. The award presentation will be held in Barcelona on May 15.
Havas PR Picks Up 10 New Accounts
From the Holmes Report, March 16, 2014
Havas PR has welcomed 10 new accounts into its fold so far in 2014, including Au Bon Pain; EPIC; Impossible.com; Just Go Girl; Lehigh University’s Baker Center for Entrepreneurship, Creativity and Innovation; MaleCare; National Brain Tumor Society; NOVA Chemicals; the Nugget Spot; and Penn Wharton Public Policy Initiative. For Au Bon Pain, Havas PR will tackle the building of national/regional brand awareness and grow awareness of its seasonal menu items. Meanwhile, the agency will work to position Penn Wharton PPI as a leading source for information about important economic issues facing the United States.
Four US Teams Set to Compete in the Rallye Aicha des Gazelles
By Emme Hall, March 16, 2014
Havas PR Creative Director JoMarie Fecci is featured in this piece about the 24th edition of Rallye Aicha des Gazelles, the rigorous motorsport event held in Morocco. Fecci is a competitor in the race, which requires drivers and navigators to make their way across the Moroccan desert with no GPS, using only a map and compass to find their way. Fecci, who will drive, is teamed up with navigator Isabelle Nikolic, whom Fecci previously worked with in 2006 on the documentary “Justice for Darfur,” then again in 2010, when the two took what they called “The Great American Road Trip” over a six-week period.
PR Accounts on the Move
By Greg Hazley, March 14, 2014
This O’Dwyer’s roundup outlines the new business of 14 PR agencies throughout the New York metro area, the South, Southeast and West. Included in the list is Havas PR North America, which will begin working with the following companies: Au Bon Pain (as agency of record, AOR); EPIC; Impossible.com; Just Go Girl; Lehigh University’s Baker Center for Entrepreneurship, Creativity and Innovation (AOR); MaleCare; National Brain Tumor Society; NOVA Chemicals; the Nugget Spot; and Penn Wharton Public Policy Initiative.
Salzman: How Metrosexuality Has Made Over the Men of Connecticut
By Marian Salzman, March 13, 2014
The metrosexual has evolved in the 11 years since trendspotter Marian Salzman introduced the word to the pop culture vernacular. In this bylined piece for Stamford’s Advocate, Connecticut resident Salzman writes that the men of her state are a different breed than they were a decade ago—no longer so worried about being perceived as gay, even in the political realm. A current flip side in the state, however, is that the confidence of Connecticut men is down, as evidenced by unemployment rates and an uptick in prescriptions for antidepressants and erectile dysfunction drugs.
Au Bon Pain Names Havas as AOR
By Lindsay Stein, March 10, 2014
PRWeek announces Havas PR’s newest client: fast-casual restaurant chain Au Bon Pain, for which Havas PR will serve as agency of record. The agency, which has worked with Au Bon Pain before, officially kicked off its one-year contract with Au Bon Pain in November 2013. Five staffers are assigned to the account and tasked with bringing seasonal menu items to the attention of trade and consumer media outlets.
Why Facebook Is Here to Stay
By Giuseppe Crosti, Feb. 26, 2014
Facebook is not, in fact, dead, in spite of what was written by an Inc. magazine contributor (“LinkedIn Will Outlive Facebook. Here’s Why”). That’s the opinion of Giuseppe Crosti, co-leader of Havas PR’s social media marketing consultancy, SocialProvidence, the writer of this Huffington Post editorial. Crosti points out that Facebook’s user base is growing and that it is “constantly experimenting by doing,” which bodes well for its longevity. “It is a great platform for anyone 18 and older to stay in contact with peers, near and far, and build and manage friend groups,” Crosti writes, adding that founder Mark Zuckerberg is both a visionary and a maker—an “unbeatable” combo.
A (Mostly) Optimistic Outlook for PR
By Marian Salzman, Feb. 24, 2014
Marian Salzman, a leading trendspotter and the CEO of Havas PR North America, writes this editorial forecasting what 2014 holds for the industry. Salzman calls her outlook “both bleak and upbeat,” explaining that “public relations is in the midst of massive disruptions, upheavals, transitions and identity crises.” According to Salzman, PR can survive the changes if it tries some of advertising’s swagger on for size. She goes on to highlight three positive trends in PR that prove that straight talk is what works with today’s consumer.
Havas Fetes Guru to Entrepreneurs
By Kevin McCauley, Feb. 11, 2014
Havas PR North America hosted Venture for America (VFA) founder and CEO Andrew Yang, who has just published a new book, Smart People Should Build Things, at its New York headquarters. The agency’s connections to Yang’s organization run deep. Not only does agency CEO Marian Salzman sit on its advisory board, but also Havas PR recently launched a social media consultancy, SocialProvidence, that is run by two VFA fellows. Salzman says in the article that her goal is to provide “talented young entrepreneurs a field where they can run faster and freer.”
2014 Women’s Hall of Fame Inductees Announced
By MaryEllen Fillo, Feb. 10, 2014
In October, three women will be inducted into the Connecticut Women’s Hall of Fame, and one is Marian Salzman, CEO of Havas PR North America. “This year, we honor and share the stories of three women whose contributions have revolutionized the ways we think about, relate to and communicate with the world around us,” says Katherine Wiltshire, executive director of the Hall of Fame. “Their work crosses spatial, technological and social boundaries, inspiring us to work harder, think bigger and imagine a more connected future.”
Crash the Gate: What the Class of 2014 Needs to Know About the New Route to Success
By Marian Salzman, Feb. 6, 2014
Says Havas PR CEO Marian Salzman in her latest Huffington Post column: “I finally see an end to that antiquated career path (find a big company, get your foot in the door, play by the rules, work long and hard, climb patiently up the ladders, and be sure and make nice with all the gatekeepers).… It might seem safer to kowtow to the gatekeepers, but long term it’s going to be better to crash the gates, to break the rules.” Among the advice she gives to upcoming high school and college graduates: Look for new jobs to be in the southern and western parts of the U.S.; nurture your Brand Me; and think creatively about nontraditional degrees, your career, and the way you connect and collaborate with your personal network.
Young Talent We’re Proud Of—a Profile of Havas PR’s Laura Pacas
By Matt Shaw, Feb. 5, 2014
As an account executive with Saatchi & Saatchi, Laura Pacas didn’t feel she was “bettering the world in any meaningful way,” says this article. She wanted to make a difference. So she applied to Havas PR for a position on the agency’s United Nations Foundation climate change project team. Now, as its global coordinator, she “keeps all the trains running on schedule,” says SVP John Casey, and as co-leader of the project’s digital campaign, she develops creative angles for social media posts. In addition, Pacas has helped win other new business for the agency, successfully pitch stories to top outlets and more. Adds Casey: “I tell everyone who comes in contact with her to hitch their wagon to her, because she’s going places!”
Super Bore: Haven’t We Watched These Ads Before?
By Bill Briggs, Feb. 3, 2014
“For more than three grueling hours Sunday,” says the writer of this piece the morning after the Super Bowl, “a global audience squirmed through a tedious spree of early fumbles and muffed pitches—although many teared up during one thrilling return. Then there was the football game.” Havas PR North America CEO Marian Salzman agreed: “Death by boredom. Hasn’t made me want to buy a darn thing.” Not to mention that now the ads are released early on the Internet, meaning the viewing experience on Super Bowl Sunday—and the creativity, some argue—has changed, and not for the better. “The ads,” says Salzman, “have been overexposed in anticipation of the big moment.”
By Tabitha Lasley, February 2014
In London today, “[e]ven unreconstructed blokes look after their skin,” says writer Tabitha Lasley. From skin treatments to waxing, manicures to facials, the men’s grooming industry is big business. The next logical step: men’s makeup? Tom Ford and Marc Jacobs produce it. Harry Styles, Russell Brand and Johnny Depp wear it. But how about regular guys? Says Marian Salzman, CEO of Havas PR and the trendspotter who popularized “metrosexual” a decade ago: “I don’t see makeup for men taking off now or in the near future. Grooming products and light cover-ups, yes. But not color products. Male mascara and lipstick aren’t easy translations.”
Whatever Happened to the Term New Man?
By Tom de Castella, Jan. 30, 2014
“The New Man was once a radical way to describe a male who wholeheartedly accepted equality in domestic life,” says the author of this piece. “But 30 years on, what has happened to the term?” Many people say it’s redundant, as defined roles for men and women no longer apply. Other monikers have come and gone in that time, too, including alpha male, metrosexual and übersexual, the latter of which was introduced by Havas PR CEO Marian Salzman and her co-authors in The Future of Men in 2005: “Übersexuals are confident, masculine and stylish, and committed to uncompromising quality in all areas of life.”
Havas PR Named Agency of the Year
By Patty Tascarella, Jan. 29, 2014
Leading the winners of the Pittsburgh Chapter of the Public Relations Society of America’s Renaissance Awards was Havas PR, named Agency of the Year. The Pittsburgh office of the company also came home with Best of Show for its media relations campaign for the One Young World global leadership summit.
More Women Are Watching the Super Bowl, but Do Advertisers Care?
By Jessica Glenza, Digital First Media, Jan. 29, 2014
Fifty million women now watch the Super Bowl, but ads are still predominantly aimed at men. Why? “[M]any more men … are shopping, whether it’s food or household car products or childcare products,” surmised Hamline University professor Kim McKeage. But Havas PR CEO Marian Salzman once told Ad Age that maybe marketers simply don’t understand men: “We don’t know their body-mind conflicts, so we just assume they’re sexual. We don’t know their passions and interests, so we assume they’re beer and babes. Everybody says, ‘Poker is changing the landscape’—but what does that really mean?”
In2Summit: Do Workplace Conventions Hinder Innovation?
By Aarti Shah, Jan. 23, 2014
A panel of marketing innovators at The Holmes Report’s inaugural In2Summit discussed a variety of work traditions—such as 9-to-5 hours, company size and geographic location—and how they affect innovation. Are New York City and Silicon Valley passé as idea hubs or still key breeding grounds? Who’s better able to disrupt: small, agile companies or bigger brands? One theme throughout the conversation, which was moderated by Havas PR CEO Marian Salzman, was that no matter the opinion on the subject, technology helps make innovation possible.
Gut Research Reveals Benefits for Heart Health
Edited by John Stokes, Jan. 7, 2014
“In recent years, scientific and public health leaders around the world have been investing a lot of time and money to probe the mysteries of the human microbiome, otherwise known as the gut,” says this article, which points out that Havas PR CEO and internationally known trendspotter Marian Salzman has noted the phenomenon, too. It takes a quote from her annual trends report: “One of the most promising new pathways to all-around health is found in our gut. From prebiotics to probiotics, the field of microbiome research is shaping up as a solid approach to tackling a whole range of health problems.”
eWave: From a Poet to a Hockey Coach, 13 Rhode Islanders Put the Digital Age in Perspective
From Providence Journal, Dec. 28, 2013
The first Rhode Islander profiled in this article is Michael Cunningham, co–general manager of Havas PR’s social marketing analytics agency, SocialProvidence. “Cunningham views the digital world ‘with a benevolent eye,’” says the article, “seeing digital technology as an opportunity with endless possibilities, not a risk.” Facebook was his entry to the digital world in 2005 and continues to be a favorite way for him to communicate; it even was the way a friend found a kidney donor, thanks to Cunningham and others sharing the friend’s post.
Forget Orchid; Green Is My Color for an Entrepreneurial 2014
By Marian Salzman, Jan. 7, 2014
Green with envy as she thought about new clients living their entrepreneurial dreams and as she remembered the joys of her own entrepreneurial past, Havas PR North America CEO Marian Salzman resolved for 2014 to “re-embrace her entrepreneurial roots” and “figure out how to create jobs in unexpected places.” Her new client Brooke Solis, until recently a lawyer in Silicon Valley, did both when she launched JustGoGirl (which manufactures pads for women experiencing athletic leaks) from her new home of Austin, Texas.
Trends to Expect in 2014 … and Beyond
By Marian Salzman, Jan. 6, 2014
“From retirement age now being midcareer to our workplaces looking more and more like millennials, Americans are challenging and redefining age markers,” says Connecticuter Marian Salzman about trends for 2014 and how they’ll affect her state. Young people, for example, are turning off to Connecticut’s suburbs and on to urban life, meaning local areas will need to work harder to attract them. And on the other end of the spectrum, the state has a higher, and rising, proportion of over-65s than the nation as a whole (14.2 percent vs. 13.0 percent); Connecticut will need to think more about home-care services and senior centers, among other things.
Is 2014 the Year of Independence?
From Texas Nationalist Movement, Jan. 3, 2014
The blog of the “largest and oldest organization solely dedicated to the freedom and independence of Texas,” according to the group’s website, mentions an article on Forbes.com by Marian Salzman about her forecasts for branding in 2014. In it, she touches on a trend toward secession that’s mentioned in Havas PR North America’s end-of-year trend report. The Texas Nationalist Movement notes that Havas PR cites two examples that it also uses—Scotland and Catalonia—and was happy to see Salzman use the word “thriving” to describe the secession movement in the Lone Star State.
Mobile Media in 2014: New Behaviour Trends to Emerge
By Marian Salzman, Jan. 1, 2014
“Everybody from die-hard news addicts to casual gawkers gets at least some breaking news from social media now,” says trendspotter Marian Salzman, also CEO of Havas PR North America. “With headlines and essential points instantly available all the time, established news channels are moving away from old-style newscast formats toward longer shows that offer a deep-dive take on nonfiction stories.… [T]he traditional news business needs to create value in the gaps that are opened up by social media.”
What’s Hot in 2014: ‘Radiant Orchid,’ 24-Hour Workdays and ‘Ugly’ Produce
By Amy Kuperinsky, Jan. 1, 2014
Havas PR CEO Marian Salzman, a world-renowned trendspotter, gives some of her forecasts for the new year, including “artisanal overload,” as a response to all the “mass-produced blandness” of recent times. She also says we’ll all start working a schedule that’s more reflective of the millennials in the workplace, meaning 9-to-5 is out and people will log hours “when it’s good for them and the business.”
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