In the News
PR People Awards Finalists and PR News People to Watch
From PR News, Nov. 11, 2013
Winners of the PR News PR People Awards will be announced on Dec. 10 at a luncheon in Washington, D.C. Havas PR North America has five finalists: Lesley Sillaman (Account Director/Supervisor of the Year), Renee Harper (Community Relations/Event Marketer), Nicole Shimer (Intern of the Year), Jody Sunna (PR Professional of the Year: Agency) and John Casey (PR Team Leader).
Millennials Spur Flood of Fancy Fast-Food Breads
By Bruce Horovitz, Nov. 7, 2013
Millennials are “the first generation to grow up with a pervasive foodie culture that has, in turn, sort of democratized high-quality food for everyone,” says Carl’s Jr. CMO Brad Haley in this article. The $200 billion fast-food industry is listening to their target audience, changing the standard white-bread buns to such things as brioche, flatbread, multigrain, pretzel and spicy chipotle buns. “For millennials, your bread is your signature,” adds Havas PR North America CEO Marian Salzman. “Millennials need to have something that says who they are—uniquely them. The more unique the better—hold the raisins.”
A to Z of Wellbeing
By Tabitha Lasley, Nov./Dec./Jan. 2013
Who else to turn to for the latest trends in well-being for the new year than Marian Salzman, CEO of Havas PR North America and one of the world’s top trendspotters? Thomas Cook Travel goes for Salzman’s expertise on sleep. “Trendspotter Marian Salzman has been telling us for ages that sleep is the new sex. And spa are finally catching up,” says this article, which also features such quirky trends in wellness as “Brotox,” “Earthing,” mindful massage and ugi.
PR News Announces Winners of 2013 Digital PR Awards
By Steve Goldstein, Nov. 6, 2013
Havas PR North America again came up a winner in the PR News Digital PR Awards competition, as announced at the publication’s awards luncheon on Nov. 5. For the agency’s work with Ford Warriors in Pink (helping to raise more than $938,000 over the two years Havas PR has been involved with the breast cancer awareness initiative), it received the award for best digital cause marketing/CSR campaign. The agency also won an honorable mention in crisis management for the pro bono PR assistance it has given to the family of Emilie Parker, a victim in the Newtown, Conn., school shooting in December 2012.
Why We Created a Startup with Two 22-Year-Olds
By Marian Salzman, Oct. 23, 2013
“I’m still a firm believer in the importance of the experience that comes with age. But in the always-on, ever-changing landscape of social media, experience isn’t the only worthy attribute. Or even necessarily the best. How can one be acutely experienced in something that didn’t exist five years or five months or five minutes ago?” With that, Havas PR North America CEO Marian Salzman begins to explain why she conceived SocialProvidence, a social media consultancy run by two recent college graduates (and Venture for America fellows) that’s supported by her agency.
Senay Re-elected as Council of PR Firms Chairman
By Diana Bradley, Oct. 23, 2013
Havas PR North America CEO Marian Salzman is among the directors of the Council of Public Relations Firms named in this article as continuing in her role into 2014. Dave Senay, president and CEO of FleishmanHillard, who was re-elected chair, says, according to the writer of this article, that the council wants to develop “stronger techniques and procedures for negotiating with procurement departments,” “target diversity in the PR industry” and agree on measurement standards, among other goals. The council’s initiatives in 2013 included a video contest and a resource guide and training module for PR firms about ethical business decision-making.
Public Relations Industry Grows 8% Globally in 2012, Survey Reveals
By Chido Nwakanma, Oct. 20, 2013
In this article outlining the state of public relations according to the “World PR Report 2013,” from The Holmes Report and the International Communications Consultancy Organisation (ICCO), the global Havas PR collective is named as one of the top 10 firms globally. According to the report, says the article, for the third year in a row, “the global public relations industry grew by around 8 percent in 2012, with independent firms outperforming large multinationals.” According to ICCO Chief Executive Francis Ingham in the article, “[The industry’s] goal now must be to build on the progress made over those past years and entrench PR as the strategic tool of choice for every organization that takes itself seriously.”
The Power 50 List
By Michael Kaminer, Oct. 8, 2013
The New York Observer revealed its inaugural list of the 50 most powerful public relations agencies in New York, and Havas PR is listed as No. 17. The Observer took agency size and revenue into account but also considered a mix of people, clients, access, attitude, status and results. Power isn’t about size, the author argues: “It’s about controlling access, guiding businesses that make New York great, and about what some wags call ‘omnichannel ubiquity’: knowing how to dominate media in all its modern forms.” The article says Havas PR is led by “PR superstar Marian Salzman” and calls out its Red Thread strategic process for connecting with clients and consumers.
Take It from Me, Kid
By Órla Ryan, Oct. 8, 2013
Marian Salzman, CEO of Havas PR North America, is one of five PR chiefs interviewed by The New York Observer to share her biggest coup and best advice. “Helping make 2013 the company’s best-ever year,” she answers in part for the former. As for best advice? “You are joining the business of reality branding and real-time news crafting. Figure out how to codify your brand in 140 characters, including a memorable hashtag, because attention spans have shrunk to nearly zero.”
Corporate Social Media Responsibility Is Making Business Better
By Michael Cunningham, SocialProvidence, Oct. 4, 2013
Social media is morphing businesses into better, more socially responsible businesses, posits SocialProvidence Co-Manager Michael Cunningham. Michael argues that companies now more than ever need an honest and authentic digital persona in this highly transparent social age, and he lays out guidelines for ensuring what he calls corporate social media responsibility (CSMR), including “Engage honestly” and “Know your place.”
Honda Picks Twitter Fights with Snack Brands to Promote New In-car Vacuum
By Ben Popken, Oct. 3, 2013
Honda fired (playful) shots at other brands on Twitter in a marketing ploy to promote a new in-car vacuum available in some of its minivans and wound up causing an all-out brawl with brands such as Taco Bell and Oreo, which came back with raised fists (but all with tongue firmly in cheek). “Social media means hustle, jiggle, enjoy the new jungle,” says Havas PR North America CEO Marian Salzman in the article. “Honda deserves a salute for doing it.”
The New Consumer
By Marian Salzman, Fall 2013
In tandem with her presentation for the California Grocers Association about trends shaping changes for news, brands, retailers and cultures, Havas PR CEO Marian Salzman wrote this feature story for CGA’s magazine. It talks about changes in the country’s collective mood and mindset between 2008 and 2013 dwarfing other recent such evolutions. These changes have, she begins, “made themselves known throughout all aspects of American mood and behavior, but they’re often especially pronounced where shopping is concerned—shopping for splurges and discretionary purchases … and shopping for everyday necessities, which can’t be done without, such as groceries.”
Will Social Media Force the NFL’s Third-Most Valuable Franchise to Change Its Name?
By David Gianatasio, Sept. 30, 2013
The nature of the digital landscape perpetuates conversations in real time around the world. So what has been a long conversation about people wanting the Washington Redskins to change its name because it’s offensive to American Indians has only increased in intensity in the age of SoMe. But Redskins Owner Dan Snyder has again brusquely said the name will never change. Havas PR North America Managing Director of New England Julie Hall weighs in: “The comment that they will never change the name is offensive in and of itself. What may happen organically and seems to be happening already through mainstream, traditional media … is that the name may evolve socially.”
Generations in the Workplace: Winning the Generation Game
From The Economist, Sept. 28, 2013
Young people are entering the workforce in one of the least welcoming labor markets in modern history, according to this Economist article, but digital skills of millennials far superior to their elders’ give them a serious leg up. This makes managing different age groups a far bigger concern for companies now than in the recent past. “Baby-boomers really resent these kids,” Havas PR CEO Marian Salzman says in this story. And the members of Generation X are fed up with being “stuck in the middle between older workers who refuse to retire and younger ones who are treated far better than they ever were,” she adds.
Born to Win
By Tabitha Lasley, September 2013
A topic featured in Havas PR’s most recent annual trends report (“The Graying of Kindergarten”) is also manifesting itself in the U.K., as described in this article. “[T]hough American parents have been redshirting preschoolers since the 1970s, figures have trebled in recent years. Futurist Marian Salzman identified it as a key trend in her 2013 report.” This story also notes that Salzman and William Stadlen, director of Holland Park Tuition & Education Consultants, in London, agree that holding back kids with summer birthdays was propelled by an unlikely source: Malcolm Gladwell, who in his book Outliers noted that winter birthdays are predominant in sports. He theorized that kids who begin kindergarten later become bigger, stronger and more competitive throughout their lives, athletically or otherwise.
PR News Announces Winners of PR Agency Elite Awards
By Steve Goldstein, Sept. 11, 2013
Havas PR CEO Marian Salzman, who won the top individual award at the inaugural PR News PR Agency Elite Awards, is featured in this article (and chosen by judges) because of her involvement in spearheading the global Havas PR collective, developing the agency’s TrendsU e-learning initiative, creating the SocialProvidence social media consulting startup and launching her Life Is a Brand blog on Forbes.com. The award she won, Agency Awe Professional, honors, according to this article, “an agency professional who has significantly raised the bar on excellence for both clients and for their agency itself.”
In2’s Innovator 25
By Aarti Shah, Sept. 5, 2013
Marian Salzman, CEO of Havas PR North America, is one of 25 people in North America chosen as top innovators affecting public relations because they have “contributed the great ideas that set the bar for innovation in our industry.” Says The Holmes Report about its inaugural “Innovator 25” list: “Innovation. Disruption. Game changers. These are among the most overused words bantered about to describe the new, the interesting, the cool.… We looked for those who outdo—and in some cases, challenged—these clichés, with the body of work to show for it.”
Havas PR Launches Social Media Startup
By Lindsay Stein, Aug. 22, 2013
This article announces the launch of SocialProvidence, Havas PR North America’s social media strategy startup based in Providence, R.I. “The business, a separate entity from Havas, is led by recent college graduates Mike Cunningham of the University of Pittsburgh and Giuseppe Crosti of Duke University,” the author says. “Both were fellows at Venture for America, which trains young people in business to boost job growth.” Havas PR EVP Renee Harper will oversee the co-managers, and CEO Marian Salzman is among the advisory board members.
Havas Partners with Venture for America to Launch Providence Startup
By Aarti Shah, Aug. 21, 2013
SocialProvidence is the new startup from Havas PR North America designed to bring new innovations to the agency, led by two Venture for America fellows. “Their goal isn’t just profitability, it’s bringing to market a product that’s in high demand and has a high utilization rate,” says Renee Harper, EVP of Havas PR, to whom the fellows will report, in this article. “There’s a high expectation that whatever we invest will be recovered within 18 months of launch.” She adds that the fellows, Mike Cunningham and Giuseppe Crosti, have “developed the bones of a social analytics model” and are finalizing the product and marketing plan. Adds Havas PR CEO Marian Salzman: “This is the first office startup we’ve done where the startup is in the hands of millennials who we have selected because of their institutional association—VFA—as well as their talents.… This is about putting our money where our mouth is, in future first.”
Advertising Merger Spurs Concern
By Elizabeth Kim, July 30, 2013
Greenwich Time gives a local take on the major news that advertising industry giants Publicis and Omnicom announced plans to merge. Both agencies have satellite offices in Fairfield County, Conn., and Omnicom has one of its headquarters in Greenwich. In addition, the area has traditionally been home to many marketing executives who commute to New York City. Havas PR CEO Marian Salzman is one of them. “As a homeowner in Fairfield County, any time jobs in the tri-state area are at risk, I start checking my Zillow,” she says in the article. “Even if this is not a place of employment, all the people who fit into the big network of jobs become vulnerable any time there is any kind of job shrinkage.”
What Every PR Pro Can Learn from Johnny Carson
From RepMan, July 11, 2013
This post on the personal blog of comedian and PR man Steve Cody applauds Turner Classic Movies for showcasing 25 of Johnny Carson’s most memorable interviews with stars like Bette Davis and Elizabeth Taylor. Cody writes that they serve as a reminder about what made the late Carson so inimitable. One of the finest things about him? His authenticity. This trait, Cody points out, is shared by @havaspr CEO Marian Salzman, who this summer proclaimed that the PR industry has become too feminized and mired in political correctness. Says Cody, “Although we’d like to believe otherwise, most PR executives are afraid to posit their views on the leading issues of the day, as well as the very real ones challenging our industry’s future.”
Playtex Jazzes Up Bra Styles, Colors for Millennials
By Bruce Horovitz, July 1, 2013
Millennials are bustier than their mothers and grandmothers. Sales of bra-band sizes 44 to 50 swelled by 17 percent from 2011 to 2012, according to this article, while D-cup and DD sales grew 2 percent. But just because the younger generation needs more support doesn’t mean it wants the dowdy lingerie that has traditionally accompanied it; that’s the crux of this USA Today piece, which surveys the ongoing makeover of the 80-year-old Playtex brand. Trendspotter Marian Salzman is quoted here, saying, “In lingerie you need allure. How [is Playtex] going to put sexy into utility? They are competing in a category where everyone else is selling desire. What Playtex is selling still feels functional—kind of like going from selling soup to beef stew.”
I Dig Marian Salzman
From RepMan, July 1, 2013
Endearing @havaspr CEO Marian Salzman to this blogger was her public critique of American public relations, which she said recently has become “so feminized and so politically correct that I worry about where the edge has gone.” Steve Cody, co-founder of the Peppercomm PR agency and author of this post, points to a statistic that 78 percent of PR practitioners are women, and predominantly Caucasian; this, he says, hasn’t boded well for addressing the interests and concerns of a diverse nation and has left public relations sanitized and homogenized, celebrating the “bland and banal.” PR is best when edgy and irreverent, writes Cody, who quotes Salzman lamenting that American PR has “institutionalized all the hot shops, softened their edges and finishing-schooled the brashness right out of them.”
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