In the News
Havas Fetes Guru to Entrepreneurs
By Kevin McCauley, Feb. 11, 2014
Havas PR North America hosted Venture for America (VFA) founder and CEO Andrew Yang, who has just published a new book, Smart People Should Build Things, at its New York headquarters. The agency’s connections to Yang’s organization run deep. Not only does agency CEO Marian Salzman sit on its advisory board, but also Havas PR recently launched a social media consultancy, SocialProvidence, that is run by two VFA fellows. Salzman says in the article that her goal is to provide “talented young entrepreneurs a field where they can run faster and freer.”
2014 Women’s Hall of Fame Inductees Announced
By MaryEllen Fillo, Feb. 10, 2014
In October, three women will be inducted into the Connecticut Women’s Hall of Fame, and one is Marian Salzman, CEO of Havas PR North America. “This year, we honor and share the stories of three women whose contributions have revolutionized the ways we think about, relate to and communicate with the world around us,” says Katherine Wiltshire, executive director of the Hall of Fame. “Their work crosses spatial, technological and social boundaries, inspiring us to work harder, think bigger and imagine a more connected future.”
Crash the Gate: What the Class of 2014 Needs to Know About the New Route to Success
By Marian Salzman, Feb. 6, 2014
Says Havas PR CEO Marian Salzman in her latest Huffington Post column: “I finally see an end to that antiquated career path (find a big company, get your foot in the door, play by the rules, work long and hard, climb patiently up the ladders, and be sure and make nice with all the gatekeepers).… It might seem safer to kowtow to the gatekeepers, but long term it’s going to be better to crash the gates, to break the rules.” Among the advice she gives to upcoming high school and college graduates: Look for new jobs to be in the southern and western parts of the U.S.; nurture your Brand Me; and think creatively about nontraditional degrees, your career, and the way you connect and collaborate with your personal network.
Young Talent We’re Proud Of—a Profile of Havas PR’s Laura Pacas
By Matt Shaw, Feb. 5, 2014
As an account executive with Saatchi & Saatchi, Laura Pacas didn’t feel she was “bettering the world in any meaningful way,” says this article. She wanted to make a difference. So she applied to Havas PR for a position on the agency’s United Nations Foundation climate change project team. Now, as its global coordinator, she “keeps all the trains running on schedule,” says SVP John Casey, and as co-leader of the project’s digital campaign, she develops creative angles for social media posts. In addition, Pacas has helped win other new business for the agency, successfully pitch stories to top outlets and more. Adds Casey: “I tell everyone who comes in contact with her to hitch their wagon to her, because she’s going places!”
Super Bore: Haven’t We Watched These Ads Before?
By Bill Briggs, Feb. 3, 2014
“For more than three grueling hours Sunday,” says the writer of this piece the morning after the Super Bowl, “a global audience squirmed through a tedious spree of early fumbles and muffed pitches—although many teared up during one thrilling return. Then there was the football game.” Havas PR North America CEO Marian Salzman agreed: “Death by boredom. Hasn’t made me want to buy a darn thing.” Not to mention that now the ads are released early on the Internet, meaning the viewing experience on Super Bowl Sunday—and the creativity, some argue—has changed, and not for the better. “The ads,” says Salzman, “have been overexposed in anticipation of the big moment.”
By Tabitha Lasley, February 2014
In London today, “[e]ven unreconstructed blokes look after their skin,” says writer Tabitha Lasley. From skin treatments to waxing, manicures to facials, the men’s grooming industry is big business. The next logical step: men’s makeup? Tom Ford and Marc Jacobs produce it. Harry Styles, Russell Brand and Johnny Depp wear it. But how about regular guys? Says Marian Salzman, CEO of Havas PR and the trendspotter who popularized “metrosexual” a decade ago: “I don’t see makeup for men taking off now or in the near future. Grooming products and light cover-ups, yes. But not color products. Male mascara and lipstick aren’t easy translations.”
Whatever Happened to the Term New Man?
By Tom de Castella, Jan. 30, 2014
“The New Man was once a radical way to describe a male who wholeheartedly accepted equality in domestic life,” says the author of this piece. “But 30 years on, what has happened to the term?” Many people say it’s redundant, as defined roles for men and women no longer apply. Other monikers have come and gone in that time, too, including alpha male, metrosexual and übersexual, the latter of which was introduced by Havas PR CEO Marian Salzman and her co-authors in The Future of Men in 2005: “Übersexuals are confident, masculine and stylish, and committed to uncompromising quality in all areas of life.”
Havas PR Named Agency of the Year
By Patty Tascarella, Jan. 29, 2014
Leading the winners of the Pittsburgh Chapter of the Public Relations Society of America’s Renaissance Awards was Havas PR, named Agency of the Year. The Pittsburgh office of the company also came home with Best of Show for its media relations campaign for the One Young World global leadership summit.
More Women Are Watching the Super Bowl, but Do Advertisers Care?
By Jessica Glenza, Digital First Media, Jan. 29, 2014
Fifty million women now watch the Super Bowl, but ads are still predominantly aimed at men. Why? “[M]any more men … are shopping, whether it’s food or household car products or childcare products,” surmised Hamline University professor Kim McKeage. But Havas PR CEO Marian Salzman once told Ad Age that maybe marketers simply don’t understand men: “We don’t know their body-mind conflicts, so we just assume they’re sexual. We don’t know their passions and interests, so we assume they’re beer and babes. Everybody says, ‘Poker is changing the landscape’—but what does that really mean?”
In2Summit: Do Workplace Conventions Hinder Innovation?
By Aarti Shah, Jan. 23, 2014
A panel of marketing innovators at The Holmes Report’s inaugural In2Summit discussed a variety of work traditions—such as 9-to-5 hours, company size and geographic location—and how they affect innovation. Are New York City and Silicon Valley passé as idea hubs or still key breeding grounds? Who’s better able to disrupt: small, agile companies or bigger brands? One theme throughout the conversation, which was moderated by Havas PR CEO Marian Salzman, was that no matter the opinion on the subject, technology helps make innovation possible.
Gut Research Reveals Benefits for Heart Health
Edited by John Stokes, Jan. 7, 2014
“In recent years, scientific and public health leaders around the world have been investing a lot of time and money to probe the mysteries of the human microbiome, otherwise known as the gut,” says this article, which points out that Havas PR CEO and internationally known trendspotter Marian Salzman has noted the phenomenon, too. It takes a quote from her annual trends report: “One of the most promising new pathways to all-around health is found in our gut. From prebiotics to probiotics, the field of microbiome research is shaping up as a solid approach to tackling a whole range of health problems.”
eWave: From a Poet to a Hockey Coach, 13 Rhode Islanders Put the Digital Age in Perspective
From Providence Journal, Dec. 28, 2013
The first Rhode Islander profiled in this article is Michael Cunningham, co–general manager of Havas PR’s social marketing analytics agency, SocialProvidence. “Cunningham views the digital world ‘with a benevolent eye,’” says the article, “seeing digital technology as an opportunity with endless possibilities, not a risk.” Facebook was his entry to the digital world in 2005 and continues to be a favorite way for him to communicate; it even was the way a friend found a kidney donor, thanks to Cunningham and others sharing the friend’s post.
Forget Orchid; Green Is My Color for an Entrepreneurial 2014
By Marian Salzman, Jan. 7, 2014
Green with envy as she thought about new clients living their entrepreneurial dreams and as she remembered the joys of her own entrepreneurial past, Havas PR North America CEO Marian Salzman resolved for 2014 to “re-embrace her entrepreneurial roots” and “figure out how to create jobs in unexpected places.” Her new client Brooke Solis, until recently a lawyer in Silicon Valley, did both when she launched JustGoGirl (which manufactures pads for women experiencing athletic leaks) from her new home of Austin, Texas.
Trends to Expect in 2014 … and Beyond
By Marian Salzman, Jan. 6, 2014
“From retirement age now being midcareer to our workplaces looking more and more like millennials, Americans are challenging and redefining age markers,” says Connecticuter Marian Salzman about trends for 2014 and how they’ll affect her state. Young people, for example, are turning off to Connecticut’s suburbs and on to urban life, meaning local areas will need to work harder to attract them. And on the other end of the spectrum, the state has a higher, and rising, proportion of over-65s than the nation as a whole (14.2 percent vs. 13.0 percent); Connecticut will need to think more about home-care services and senior centers, among other things.
Is 2014 the Year of Independence?
From Texas Nationalist Movement, Jan. 3, 2014
The blog of the “largest and oldest organization solely dedicated to the freedom and independence of Texas,” according to the group’s website, mentions an article on Forbes.com by Marian Salzman about her forecasts for branding in 2014. In it, she touches on a trend toward secession that’s mentioned in Havas PR North America’s end-of-year trend report. The Texas Nationalist Movement notes that Havas PR cites two examples that it also uses—Scotland and Catalonia—and was happy to see Salzman use the word “thriving” to describe the secession movement in the Lone Star State.
Mobile Media in 2014: New Behaviour Trends to Emerge
By Marian Salzman, Jan. 1, 2014
“Everybody from die-hard news addicts to casual gawkers gets at least some breaking news from social media now,” says trendspotter Marian Salzman, also CEO of Havas PR North America. “With headlines and essential points instantly available all the time, established news channels are moving away from old-style newscast formats toward longer shows that offer a deep-dive take on nonfiction stories.… [T]he traditional news business needs to create value in the gaps that are opened up by social media.”
What’s Hot in 2014: ‘Radiant Orchid,’ 24-Hour Workdays and ‘Ugly’ Produce
By Amy Kuperinsky, Jan. 1, 2014
Havas PR CEO Marian Salzman, a world-renowned trendspotter, gives some of her forecasts for the new year, including “artisanal overload,” as a response to all the “mass-produced blandness” of recent times. She also says we’ll all start working a schedule that’s more reflective of the millennials in the workplace, meaning 9-to-5 is out and people will log hours “when it’s good for them and the business.”
In 2013, Austin Was on Top of the World
By Chad Swiatecki, Dec. 27, 2013
“[T]his was the year when Austin seemed to become a permanent fixture in the nation’s economic and cultural conversation,” says the writer of this piece. To wit, Forbes said it was the fastest-growing metro area, several publications called it one of the U.S. cities with the best economy, it was No. 2 on a list of emerging cities for entrepreneurs, and Havas PR North America CEO Marian Salzman wrote about “Austin envy” in her Forbes.com column, saying she was “still trying to decode the Austin secret sauce—barbecue sauce, if you will—that has made it desirable, trendy and magical but ensured that demand outpaces supply.”
We’ll All Be Having a Hacking New Year
By Marian Salzman, Dec. 20, 2013
The übertrend for 2014 according to Marian Salzman? Tinkering and experimentation. “It will be people’s response to the experience of being sidelined and powerless,” says the Havas PR CEO. Out of that, we’ll see the work “hacking”—once “geeky and malicious” but now “the height of cool”—used more often to describe people innovating and making positive change in ways big and small. Among the other trends she mentions from her annual trends report are millennials changing the face of the workplace, alternatives to capitalism and the rise of mobile wallets.
2013 Review: Top 10 Quotes
By Arun Sudhaman, Dec. 18, 2013
“There [were] too many to choose from this year thanks to our hectic event calendar and several good interviews,” said the Holmes Report on its blog. “As always when we select our favourite quotes, bear in mind that no editing was required.” One of the top quotes chosen was this from Marian Salzman, CEO of Havas PR North America: “The American PR industry has become so feminized and so politically correct that I worry about where the edge has gone.”
PR Agency Coalition Drives #GivingTuesday Movement
By Arun Sudhaman, Nov. 27, 2013
It’s the second year for #GivingTuesday, a movement designed by the United Nations Foundation and the 92nd Street Y to create a national day of giving that kicks off the giving season after Thanksgiving, Black Friday and Cyber Monday. In 2013, the initiative is seen as a “larger, better-organized communications program” than last year’s grassroots effort, said The Holmes Report, and that “a driving force behind this” is the “communications corps” that includes Havas PR North America and four other agencies. UN Foundation VP for Communications and Public Relations Aaron Sherinian noted that the PR firms are donating time and money—and aiming for a business benefit by approaching their clients to get involved.
Truth and Lies of Social Media ROI
By Giuseppe Crosti, Nov. 27, 2013
Today’s social media marketing go-to buzzword, ROI, has two problems, according to the author, co–general manager of SocialProvidence: It’s impossible to measure ROI (net profits divided by costs) of SoMe efforts exactly because net profits have too many variables, and the marketing industry has gained a bad reputation—and an untrue one—for overpromising and under-delivering ROI and therefore not being accountable to sales. But Crosti says that through smart use of all the widely available data, social media can be “the most measurable marketing effort in your business’ arsenal.” Click on the link to read how.
PR People Awards Finalists and PR News People to Watch
From PR News, Nov. 11, 2013
Winners of the PR News PR People Awards will be announced on Dec. 10 at a luncheon in Washington, D.C. Havas PR North America has five finalists: Lesley Sillaman (Account Director/Supervisor of the Year), Renee Harper (Community Relations/Event Marketer), Nicole Shimer (Intern of the Year), Jody Sunna (PR Professional of the Year: Agency) and John Casey (PR Team Leader).
Millennials Spur Flood of Fancy Fast-Food Breads
By Bruce Horovitz, Nov. 7, 2013
Millennials are “the first generation to grow up with a pervasive foodie culture that has, in turn, sort of democratized high-quality food for everyone,” says Carl’s Jr. CMO Brad Haley in this article. The $200 billion fast-food industry is listening to their target audience, changing the standard white-bread buns to such things as brioche, flatbread, multigrain, pretzel and spicy chipotle buns. “For millennials, your bread is your signature,” adds Havas PR North America CEO Marian Salzman. “Millennials need to have something that says who they are—uniquely them. The more unique the better—hold the raisins.”
A to Z of Wellbeing
By Tabitha Lasley, Nov./Dec./Jan. 2013
Who else to turn to for the latest trends in well-being for the new year than Marian Salzman, CEO of Havas PR North America and one of the world’s top trendspotters? Thomas Cook Travel goes for Salzman’s expertise on sleep. “Trendspotter Marian Salzman has been telling us for ages that sleep is the new sex. And spa are finally catching up,” says this article, which also features such quirky trends in wellness as “Brotox,” “Earthing,” mindful massage and ugi.
PR News Announces Winners of 2013 Digital PR Awards
By Steve Goldstein, Nov. 6, 2013
Havas PR North America again came up a winner in the PR News Digital PR Awards competition, as announced at the publication’s awards luncheon on Nov. 5. For the agency’s work with Ford Warriors in Pink (helping to raise more than $938,000 over the two years Havas PR has been involved with the breast cancer awareness initiative), it received the award for best digital cause marketing/CSR campaign. The agency also won an honorable mention in crisis management for the pro bono PR assistance it has given to the family of Emilie Parker, a victim in the Newtown, Conn., school shooting in December 2012.
Why We Created a Startup with Two 22-Year-Olds
By Marian Salzman, Oct. 23, 2013
“I’m still a firm believer in the importance of the experience that comes with age. But in the always-on, ever-changing landscape of social media, experience isn’t the only worthy attribute. Or even necessarily the best. How can one be acutely experienced in something that didn’t exist five years or five months or five minutes ago?” With that, Havas PR North America CEO Marian Salzman begins to explain why she conceived SocialProvidence, a social media consultancy run by two recent college graduates (and Venture for America fellows) that’s supported by her agency.
Senay Re-elected as Council of PR Firms Chairman
By Diana Bradley, Oct. 23, 2013
Havas PR North America CEO Marian Salzman is among the directors of the Council of Public Relations Firms named in this article as continuing in her role into 2014. Dave Senay, president and CEO of FleishmanHillard, who was re-elected chair, says, according to the writer of this article, that the council wants to develop “stronger techniques and procedures for negotiating with procurement departments,” “target diversity in the PR industry” and agree on measurement standards, among other goals. The council’s initiatives in 2013 included a video contest and a resource guide and training module for PR firms about ethical business decision-making.
Public Relations Industry Grows 8% Globally in 2012, Survey Reveals
By Chido Nwakanma, Oct. 20, 2013
In this article outlining the state of public relations according to the “World PR Report 2013,” from The Holmes Report and the International Communications Consultancy Organisation (ICCO), the global Havas PR collective is named as one of the top 10 firms globally. According to the report, says the article, for the third year in a row, “the global public relations industry grew by around 8 percent in 2012, with independent firms outperforming large multinationals.” According to ICCO Chief Executive Francis Ingham in the article, “[The industry’s] goal now must be to build on the progress made over those past years and entrench PR as the strategic tool of choice for every organization that takes itself seriously.”
The Power 50 List
By Michael Kaminer, Oct. 8, 2013
The New York Observer revealed its inaugural list of the 50 most powerful public relations agencies in New York, and Havas PR is listed as No. 17. The Observer took agency size and revenue into account but also considered a mix of people, clients, access, attitude, status and results. Power isn’t about size, the author argues: “It’s about controlling access, guiding businesses that make New York great, and about what some wags call ‘omnichannel ubiquity’: knowing how to dominate media in all its modern forms.” The article says Havas PR is led by “PR superstar Marian Salzman” and calls out its Red Thread strategic process for connecting with clients and consumers.
Take It from Me, Kid
By Órla Ryan, Oct. 8, 2013
Marian Salzman, CEO of Havas PR North America, is one of five PR chiefs interviewed by The New York Observer to share her biggest coup and best advice. “Helping make 2013 the company’s best-ever year,” she answers in part for the former. As for best advice? “You are joining the business of reality branding and real-time news crafting. Figure out how to codify your brand in 140 characters, including a memorable hashtag, because attention spans have shrunk to nearly zero.”
Corporate Social Media Responsibility Is Making Business Better
By Michael Cunningham, SocialProvidence, Oct. 4, 2013
Social media is morphing businesses into better, more socially responsible businesses, posits SocialProvidence Co-Manager Michael Cunningham. Michael argues that companies now more than ever need an honest and authentic digital persona in this highly transparent social age, and he lays out guidelines for ensuring what he calls corporate social media responsibility (CSMR), including “Engage honestly” and “Know your place.”
Honda Picks Twitter Fights with Snack Brands to Promote New In-car Vacuum
By Ben Popken, Oct. 3, 2013
Honda fired (playful) shots at other brands on Twitter in a marketing ploy to promote a new in-car vacuum available in some of its minivans and wound up causing an all-out brawl with brands such as Taco Bell and Oreo, which came back with raised fists (but all with tongue firmly in cheek). “Social media means hustle, jiggle, enjoy the new jungle,” says Havas PR North America CEO Marian Salzman in the article. “Honda deserves a salute for doing it.”
The New Consumer
By Marian Salzman, Fall 2013
In tandem with her presentation for the California Grocers Association about trends shaping changes for news, brands, retailers and cultures, Havas PR CEO Marian Salzman wrote this feature story for CGA’s magazine. It talks about changes in the country’s collective mood and mindset between 2008 and 2013 dwarfing other recent such evolutions. These changes have, she begins, “made themselves known throughout all aspects of American mood and behavior, but they’re often especially pronounced where shopping is concerned—shopping for splurges and discretionary purchases … and shopping for everyday necessities, which can’t be done without, such as groceries.”
Will Social Media Force the NFL’s Third-Most Valuable Franchise to Change Its Name?
By David Gianatasio, Sept. 30, 2013
The nature of the digital landscape perpetuates conversations in real time around the world. So what has been a long conversation about people wanting the Washington Redskins to change its name because it’s offensive to American Indians has only increased in intensity in the age of SoMe. But Redskins Owner Dan Snyder has again brusquely said the name will never change. Havas PR North America Managing Director of New England Julie Hall weighs in: “The comment that they will never change the name is offensive in and of itself. What may happen organically and seems to be happening already through mainstream, traditional media … is that the name may evolve socially.”
Generations in the Workplace: Winning the Generation Game
From The Economist, Sept. 28, 2013
Young people are entering the workforce in one of the least welcoming labor markets in modern history, according to this Economist article, but digital skills of millennials far superior to their elders’ give them a serious leg up. This makes managing different age groups a far bigger concern for companies now than in the recent past. “Baby-boomers really resent these kids,” Havas PR CEO Marian Salzman says in this story. And the members of Generation X are fed up with being “stuck in the middle between older workers who refuse to retire and younger ones who are treated far better than they ever were,” she adds.
Born to Win
By Tabitha Lasley, September 2013
A topic featured in Havas PR’s most recent annual trends report (“The Graying of Kindergarten”) is also manifesting itself in the U.K., as described in this article. “[T]hough American parents have been redshirting preschoolers since the 1970s, figures have trebled in recent years. Futurist Marian Salzman identified it as a key trend in her 2013 report.” This story also notes that Salzman and William Stadlen, director of Holland Park Tuition & Education Consultants, in London, agree that holding back kids with summer birthdays was propelled by an unlikely source: Malcolm Gladwell, who in his book Outliers noted that winter birthdays are predominant in sports. He theorized that kids who begin kindergarten later become bigger, stronger and more competitive throughout their lives, athletically or otherwise.
PR News Announces Winners of PR Agency Elite Awards
By Steve Goldstein, Sept. 11, 2013
Havas PR CEO Marian Salzman, who won the top individual award at the inaugural PR News PR Agency Elite Awards, is featured in this article (and chosen by judges) because of her involvement in spearheading the global Havas PR collective, developing the agency’s TrendsU e-learning initiative, creating the SocialProvidence social media consulting startup and launching her Life Is a Brand blog on Forbes.com. The award she won, Agency Awe Professional, honors, according to this article, “an agency professional who has significantly raised the bar on excellence for both clients and for their agency itself.”
In2’s Innovator 25
By Aarti Shah, Sept. 5, 2013
Marian Salzman, CEO of Havas PR North America, is one of 25 people in North America chosen as top innovators affecting public relations because they have “contributed the great ideas that set the bar for innovation in our industry.” Says The Holmes Report about its inaugural “Innovator 25” list: “Innovation. Disruption. Game changers. These are among the most overused words bantered about to describe the new, the interesting, the cool.… We looked for those who outdo—and in some cases, challenged—these clichés, with the body of work to show for it.”
Havas PR Launches Social Media Startup
By Lindsay Stein, Aug. 22, 2013
This article announces the launch of SocialProvidence, Havas PR North America’s social media strategy startup based in Providence, R.I. “The business, a separate entity from Havas, is led by recent college graduates Mike Cunningham of the University of Pittsburgh and Giuseppe Crosti of Duke University,” the author says. “Both were fellows at Venture for America, which trains young people in business to boost job growth.” Havas PR EVP Renee Harper will oversee the co-managers, and CEO Marian Salzman is among the advisory board members.
Havas Partners with Venture for America to Launch Providence Startup
By Aarti Shah, Aug. 21, 2013
SocialProvidence is the new startup from Havas PR North America designed to bring new innovations to the agency, led by two Venture for America fellows. “Their goal isn’t just profitability, it’s bringing to market a product that’s in high demand and has a high utilization rate,” says Renee Harper, EVP of Havas PR, to whom the fellows will report, in this article. “There’s a high expectation that whatever we invest will be recovered within 18 months of launch.” She adds that the fellows, Mike Cunningham and Giuseppe Crosti, have “developed the bones of a social analytics model” and are finalizing the product and marketing plan. Adds Havas PR CEO Marian Salzman: “This is the first office startup we’ve done where the startup is in the hands of millennials who we have selected because of their institutional association—VFA—as well as their talents.… This is about putting our money where our mouth is, in future first.”
Advertising Merger Spurs Concern
By Elizabeth Kim, July 30, 2013
Greenwich Time gives a local take on the major news that advertising industry giants Publicis and Omnicom announced plans to merge. Both agencies have satellite offices in Fairfield County, Conn., and Omnicom has one of its headquarters in Greenwich. In addition, the area has traditionally been home to many marketing executives who commute to New York City. Havas PR CEO Marian Salzman is one of them. “As a homeowner in Fairfield County, any time jobs in the tri-state area are at risk, I start checking my Zillow,” she says in the article. “Even if this is not a place of employment, all the people who fit into the big network of jobs become vulnerable any time there is any kind of job shrinkage.”
What Every PR Pro Can Learn from Johnny Carson
From RepMan, July 11, 2013
This post on the personal blog of comedian and PR man Steve Cody applauds Turner Classic Movies for showcasing 25 of Johnny Carson’s most memorable interviews with stars like Bette Davis and Elizabeth Taylor. Cody writes that they serve as a reminder about what made the late Carson so inimitable. One of the finest things about him? His authenticity. This trait, Cody points out, is shared by @havaspr CEO Marian Salzman, who this summer proclaimed that the PR industry has become too feminized and mired in political correctness. Says Cody, “Although we’d like to believe otherwise, most PR executives are afraid to posit their views on the leading issues of the day, as well as the very real ones challenging our industry’s future.”
Playtex Jazzes Up Bra Styles, Colors for Millennials
By Bruce Horovitz, July 1, 2013
Millennials are bustier than their mothers and grandmothers. Sales of bra-band sizes 44 to 50 swelled by 17 percent from 2011 to 2012, according to this article, while D-cup and DD sales grew 2 percent. But just because the younger generation needs more support doesn’t mean it wants the dowdy lingerie that has traditionally accompanied it; that’s the crux of this USA Today piece, which surveys the ongoing makeover of the 80-year-old Playtex brand. Trendspotter Marian Salzman is quoted here, saying, “In lingerie you need allure. How [is Playtex] going to put sexy into utility? They are competing in a category where everyone else is selling desire. What Playtex is selling still feels functional—kind of like going from selling soup to beef stew.”
I Dig Marian Salzman
From RepMan, July 1, 2013
Endearing @havaspr CEO Marian Salzman to this blogger was her public critique of American public relations, which she said recently has become “so feminized and so politically correct that I worry about where the edge has gone.” Steve Cody, co-founder of the Peppercomm PR agency and author of this post, points to a statistic that 78 percent of PR practitioners are women, and predominantly Caucasian; this, he says, hasn’t boded well for addressing the interests and concerns of a diverse nation and has left public relations sanitized and homogenized, celebrating the “bland and banal.” PR is best when edgy and irreverent, writes Cody, who quotes Salzman lamenting that American PR has “institutionalized all the hot shops, softened their edges and finishing-schooled the brashness right out of them.”
IN THE NEWS ARCHIVES
2012: JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC
2011: JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC
2010: JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC
2009: JAN-SEP | OCT | NOV | DEC