In the News – April 2010

Kindle—The New Way to Educate Our Youth?

By Sara Hanlon, April 28, 2010

Marian Salzman, president of Euro RSCG Worldwide PR, North America, believes the Kindle or other e-readers “could revolutionize education,” in the words of this blogger, who heard Salzman speak at a recent conference. School districts could buy the mini computer to download textbooks and give kids the interactivity they need to learn, the blogger writes, saving money and improving the quality of education.

State Residents Fed Up, RSCG Survey Finds

By Richard Lee, April 19, 2010

Americans remain wary of health-care legislation, and Connecticut residents are displeased with it and other public issues, recent surveys by Euro RSCG Worldwide show. The two surveys were conducted nationally and in the state of Connecticut, where residents are particularly concerned about how the reform bill will affect them. Many respondents felt big corporations and lobbies have hijacked the health-care reform. They’re also disgruntled about big business and angry at politicians. “In Connecticut, there’s a lot of dissatisfaction right now,” said Marian Salzman, president of Euro RSCG PR. “It was a more conservative set of findings than I was expecting.”

The Mind and Mood of Connecticut

By Marian Salzman, April 12, 2010

America is in a state of political turmoil, but to understand exactly what the people are calling for, Euro RSCG Worldwide took a look at one representative state, Connecticut, for some answers (in addition to a larger poll of Americans nationwide). A survey of residents of the state, which is both wealthy and working class, suburban and urban, reveals that Americans demand change. “The news from Connecticut isn’t good,” says Euro RSCG Worldwide PR President Marian Salzman. “Citizens are unhappy. Pessimistic. Disgruntled. Angry. They believe politicians are incompetent, self-interested, corrupt and too partisan—not surprising from a population that identifies more with ‘Independent’ than ‘Democrat’ or ‘Republican.’ ”

Parodies Proliferate of Woods Ad with Dad’s Voice

By Jocelyn Noveck, April 9, 2010

Tiger Woods’ extramarital affairs have opened many people’s eyes to many things, not the least of which is the fact that Woods isn’t the wholesome family man he was once believed to be. But, with Nike’s first Tiger ad since the scandal broke including a voiced-over admonishment by the golfer’s dead father, it seems audiences are also seeing a brand-new approach to advertising. “It’s a new genre of marketing: I’m sorry—ka-ching!” Euro RSCG Worldwide PR President Marian Salzman tells the Associated Press.

Local Girl Wants Advertisers to Squash Teen Stereotypes

By Jaimee Lynn Fletcher, April 6, 2010

The teenage girl demographic has long been blanketed as a thriftless group gaga over trends. As the West Coast representative of The Sisterhood, Euro RSCG Worldwide PR’s teen-focused marketing initiative, 18-year-old Tori Schaefer is helping to change that perception. Blogging on marketing issues related to teens and regularly sending teen-focused ideas to advertisers, she and eight other teen girls are part of an effort
by Euro to connect marketers and companies with teenagers, a group that spends
$200 billion in stores each year.

Why Purple Will Be the New Blue

By Marian Salzman, April 5, 2010

Purple is becoming the new blue, says expert trendwatcher Marian Salzman, president of Euro RSCG Worldwide PR, North America. As a hybrid color, it represents the increasingly complex and blended nature of society today. Although the color itself will influence creatives around the world, it will also stand for a new kind of change. “If purple is shorthand for anything now,” Salzman writes, “it’s arguably the undecided, could-go-either-way nature of the political landscape, circa 2010.”

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