In the News – October 2009

Salzman Returns to Euro RSCG in New Role

By Richard Lee, Oct. 1, 2009

Digital is the rising star of “new marketing,” Marian Salzman explains in-depth to the Stamford Advocate. With the days of financial extravagance over, brands and advertisers need a more focused and aggressive approach. For companies, Salzman explains, this means “marketing to a market of one” by using new media to distribute custom content that tells a brand’s story.

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