In the News – November 2009

Consumers Free To Speak Their Mind Online

From eMarketer, Nov. 30, 2009

People are beginning to behave—and misbehave—differently online. Not only has the spread of social media eliminated the stigma of socializing online, but it has also erased some boundaries of “normal” social interaction, which, we’re seeing, are there for a reason. EMarketer gets the lowdown from Euro RSCG Worldwide PR President Marian Salzman on exactly what is going on in our new socially mediated lives.

Cyber Monday Sales Spur Early Surge in 2009 Traffic

By Matthew Shaer, Nov. 30, 2009

Cyber Monday defied not just sales expectations but also most conventional wisdom about how consumers behave in a sour economy and what such a climate means for online selling. Marian Salzman explains that, given the way people now act and interact online, Cyber Monday’s sizable uptick in online retail sales is another facet of the changing world of social media.

Social Media Is Like the Internet’s Vodka and Red Bull

By Adam Ostrow, Nov. 30, 2009

It’s the vodka–and–Red Bull of the Internet: Social media seems to be amping up everything, whether it’s how frequently we talk, how intensively we communicate or how free we feel to let go of inhibitions. Mashable gives this read on Euro RSCG Worldwide’s social media study and chimes in about what it all means.

Black Friday Shoppers Tweet, Friend and Clip

By Nicole Maestri, Nov. 27, 2009

J.C. Penney tweets on Twitter? A popular Facebook page run by…Office Depot? Retailers are flocking to social media to get shoppers to flock to the stores, Reuters reports. The news agency turns to Euro RSCG Worldwide PR President Marian Salzman to explain what’s going on—why it’s working and how it’s helping both consumers and retailers. With an increasing need for affirmation from our peers and loved ones, she explains, a community approach to all aspects of life means social media now play a vital role in marketing.

Social Media Shopping

From brand-e.biz, Nov. 24, 2009

The trialogue, Marian Salzman explains to brand-e.biz, is the new syntax of online communication. No longer the one-way conversation of traditional advertising, or even two-way chatting between associates, a much richer and more complex mode of talking has emerged as the backbone of social media. Brands talk to consumers; consumers discuss the brands; consumers respond to the brands. It’s a verbal jungle out there—and Salzman explains what it all means.

Americans Redefining Their Lives Online and Offline with Social Media Tools

From RIS Media, Nov. 23, 2009

Is it possible that we lived without Twitter just a few years ago? How can it be that, once, our cell phones couldn’t forward shared content to a group of our Facebook friends? Change occurring in social media is happening faster than any of us realize, Marian Salzman explains to RIS Media. Along with the change in the modes of communications is the evolution of the kind of communicator. “Forget the images of sad, antisocial types,” she says. With Ashton Kutcher as the unofficial face of Twitter, social media is about cultural connectivity.

The World in 2010: Trendspotting: Fad-Finding Mission

From The Economist, Nov. 22, 2009

The Economist thinks hyperlocalization—Marian Salzman’s term for the increasing focus on small local markets and communities—might be the buzzword for 2010. Other trends of Salzman’s, such as “Cougars Rising,” the pattern of older women growing socially younger, and “Cross Without the Criss,” the practice of communicating across layered communities, lead to her prediction that the upcoming year stands to be about a blurring of business, culture and community.

New Study Finds Social Media Tools Are Redefining People’s Lives Both Online and Off: User’s Lives Are Both Expanding and Shrinking

From Daily Dog, Nov. 20, 2009

Social media has changed everything from the way brands advertise during the holiday season to how companies keep employee satisfaction high to the very definition of intimacy. In the context of this unending process of change, Marian Salzman explains toBulldog Reporter’s Daily Dog the essentials of working in this new world that consumers, brands and marketers need to know.

Social Media Users Really Are More Social

By Stacy Straczynski, Nov. 20, 2009

We’ve reached the tipping point when social media becomes truly social, Marian Salzman tells Adweek. A seminal Euro RSCG study found that social media expand, enable and deepen real connections between people. But, as Salzman explains, this comes with major changes in how people behave, both online and in the real world.

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