In the News – February 2011

How to Fix the Tech PR Industry’s Diversity Deficit

By Julian McBride, Feb. 23, 2011

The writer, who is a publicist representing and working with digital media and technology companies, says that “[p]ersons of color are an untapped market that many PR agencies have not yet explored.” He wonders why and offers solutions, including this: “Educate minority youth on the opportunities in tech PR by partnering with minority communications professionals, entrepreneurs, journalists, and related organizations.” In his search for answers, McBride got some help from Ana Cano Nennig of Euro RSCG Worldwide PR, with whom he worked early in his career and whom he calls his mentor.

Ad Agency X-Factor

From Financial Review BOSS, February 2011

The 2011 Trends Special of Australian Financial Review BOSS gets to the heart of Marian Salzman’s staying power on lists of the world’s top trendspotters. (Among other milestones, this profile notes that The Wall Street Journal “cited her as the first advertising professional to use online focus groups.”) “I crave cross-tabulations and get pleasure from writing algorithms to isolate interesting segmentations,” Salzman says, explaining how she makes sense of data. “I’m also a news junkie and comb the Internet for relevant facts and figures that put meat onto the bones of any trend stories… My goal is to stay on top of what may be next and why.”

Reader Photos: New York Fashion Week

From The New York Times, Feb. 17, 2011

Times editors selected less than five dozen photos submitted by readers of their favorite moments from Fashion Week. Among them, an image of Euro RSCG Worldwide PR staffers Alexandra Covington, Gabrielle Schaefer, Romey Louangvilay and Morgan Calef (along with fashion publicist Kelly Cutrone).

The Online Erogenous Zone

By Marian Salzman, Feb. 17, 2011

How are Americans’ sex lives changing thanks to online interactions? Marian Salzman digs into some of the numbers from the January survey by Euro RSCG Worldwide of 1,000 American adults that aimed to discover attitudes about sex in a digital age (one-third of them think friends-with-benefits relationships are acceptable, for instance). She also blended in some cultural trends to back up (and extrapolate from) what those who were polled said. Here’s her bottom line: Digital and social media channels are solving a big problem for many people in their romantic lives. “They’re offering,” she writes, “the right place and the right time to see if you can find the one you love.”

Breaking the E-Love Code

By Marian Salzman, Feb. 16, 2011

Euro RSCG Worldwide released a study this week to discover people’s attitudes toward romance, sex and eroticism online. One thousand Americans were surveyed, many of whom suspect that cyberspace makes it far easier to cheat online on your real-life partner. And 34 percent of men and 37 percent of women believe online relationships can be “too much of a distraction” from face-to-face relationships. After crunching the data, Marian Salzman, president of Euro RSCG Worldwide PR and a trendspotter, writes in this bylined post: “Online romance is many things in the public experience and imagination—a place to cheat, or an unregulated democracy to try out desires without face-to-face contact; a place to view images or schedule dates; maybe even a place where it’s hard to discern motives. In other words, a place rather like life.”

Prosumers in E-Love

By Marian Salzman, Feb. 15, 2011

In a recent study commissioned by Euro RSCG Worldwide about all things love, sex and tech in 2011, it was revealed that proactive, leading-edge consumers (what ERWW calls Prosumers) are also leading the charge in finding love online. More than half of Prosumers (52 percent) believe online romance is possible, and 80 percent know somebody whose relationship started online. Plus, Prosumers as a group stand anywhere between 12 and 18 percentage points above non-Prosumer men and women in having flirted digitally. As this group usually sets the pace for the masses, trendspotter Marian Salzman believes they are now showing us what love and lust in the age of SoMe will soon look like for everyone.

Salzman: Where They’re Finding Love Online

By Marian Salzman, Feb. 14, 2011

Meeting people online has changed significantly since the days of Meg Ryan waiting for the robo-like AOL voice to tell her she had mail and finding Tom Hanks at the other end. How much has it changed? Euro RSCG Worldwide’s January 2010 survey of 1,000 Americans about e-dating patterns and their use of technology, especially social media, gives some clues. “Among social media sites, all respondents ranked Facebook first as most likely to lead them into romantic or erotic relationships online. Matchmaking sites came in a close second, e-mail third, dating sites fourth,” says Marian Salzman, president of Euro RSCG Worldwide PR, North America.

Love in the Time of Connectivity

By Marian Salzman, Feb. 14, 2011

Penning a column for the Huffington Post on Valentine’s Day, Euro RSCG PR President Marian Salzman talks about love in a digital age. She cites some new research from Euro RSCG Worldwide that’s summed up in a white paper called “Love (and Sex) in the Age of Social Media,” including that only 14 percent of women compared with 26 percent of men report having experienced strong feelings of attraction online. The spread is similar (12 percent women, 23 percent men) as to actually having had romantic, sexual or erotic relationships online. And, yes, there are thousands of dating sites out there, but Facebook reigns among those polled as the ultimate place to find romance in the SoMe arena.

Survey: Love Is in the Virtual Air

By Mary Brophy Marcus, Feb. 13, 2011

In a new study commissioned by Euro RSCG Worldwide, love is in the digital air as all forms this emotion are happening more and more on social media. In the survey of 1,000 Americans 18 and older, nearly half said they know someone who started a romance online. (On the flip side, 31 percent know someone whose relationship ended because of his or her actions online.) Social media is making flirting, courting and cheating more user-friendly than ever. And speaking of cheating, one of the most revealing facts? Just 5 percent of respondents agreed with the statement “Having a strongly sexual relationship online doesn’t count as cheating on your partner.”


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