In the News – March 2011

Euro RSCG’s Salzman Named PRWeek‘s PR Professional of the Year

From Bulldog Reporter‘s Daily ‘Dog, March 14, 2011

Marian Salzman was named PRWeek’s PR Professional of the Year. Said David Jones, CEO of Havas and global CEO of Euro RSCG Worldwide: “Fantastic news, because there is no harder worker than Marian, whose creative energy rarely sleeps. Marian’s understanding of the ever-changing media landscape, especially a command of where social media is taking us, her ability to spot trends and apply them across industries, and her laser focus on creating unique, successful campaigns for her clients, among so many other attributes, all help underscore the fact that I think PRWeek made a great call in naming Marian its PR Professional of the Year.”

Marian Salzman, PRWeek PR Professional of the Year

By Mihaela Lica, March 12, 2011

Says blogger Mihaela Lica of Marian Salzman, who was recently named PR Professional of the Year in the PRWeek awards competition: “[F]ew people in her position can mention as many successes with their work, great part of which has always been in support of various humanitarian projects.” She later adds: “She’s a bit of a legend, with honorable mentions all over the world, a Huffington Post, CNBC.com, PRWeek and PR News columnist, an Ad Age contributor, and media darling—a powerful figure, and perhaps the first in years who genuinely deserves the prize.”

PR Professional of the Year 2011

From PRWeek, March 10, 2011

Marian Salzman was honored with the biggest award for an individual in the public relations industry, just 19 months after taking over as president of Euro RSCG Worldwide PR. According to PRWeek, “Each judge noted Salzman’s role as a thought leader, both within the PR industry and within mainstream media. One judge noted her ‘impressive thought leadership’ and role in articulating ‘important societal trends’ in the last year, while another judge lauded Salzman for ‘redefining success within the agency.’”

Teen Girls: Always on a Social Shopping Mission

By Tobi Elkin, March 2011

This month, eMarketer sets its sights on teen girls and their shopping and social media habits. “Given their sheer number, potential spending power, internet and social media usage, teen girls represent an enormous opportunity,” the report says. “Retailers that tap this vein will attract new customers turned on by the viral buzz that girls themselves create.” Marian Salzman, president of ERWW PR and creator of its Sisterhood initiative, which was based on research that drew very similar conclusions, was interviewed for the extensive report. Among her insights: “Facebook almost becomes part of the shopping pursuit—girls might collect 15 points of view about a look or an outfit from a Facebook post. This makes shopping even more social and represents a new kind of stickiness.”


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