In the News – September 2010

The Tweet Life of CMOs

By Barbara Lippert, Sept. 13, 2010

Chief marketing officers are increasingly entering the world of social media, especially Twitter. How they relate to their followers can affect their business and their brand significantly. Marian Salzman, president of Euro RSCG Worldwide PR, offers some insight: “We’ve all had to learn to be copywriters.… it can’t be self-promotional [and has to have] just enough creativity that it doesn’t look like a commercial sponsorship. It’s a very interesting juggling act.”

The Disney Star Machine

By Meghan Casserly, Sept. 8, 2010

The recent opening of Camp Rock Two left writer Meghan Casserly pondering why the house of Disney—which launched the careers of Britney Spears, Christina Aguilera, Miley Cyrus and Demi Lovato, among many others—is such a “girls’ club.” Cyrus, for instance, earned a reported $48 million last year, while all three Jonas brothers together earned $35.5 million. Casserly looked to Marian Salzman, president of Euro RSCG Worldwide PR, North America, for answers. Among Salzman’s lengthy insights, including those into the high reputational standards the company’s stars are expected to keep, she said this: “The Disney marketing machine seems to work to mobilize young girls towards consumerism—which is a much tougher sell to boys who aren’t as in touch with their ‘shopping selves’ in the tween age group.”

Beauty Industry Insider Series: Stacy Mackler of Euro RSCG PR

By Charu Suri, Sept. 3, 2010

This Q&A with Stacy Mackler, EVP and chief strategic officer of ERWW PR, covers topics from beauty product advertisements to the latest big technologies in the beauty industry. When asked what consumers should know when reading endorsements on blogs, Mackler says: “Be aware of too much negativity or too much praise towards a company or product line. That doesn’t mean the blogger can’t really enjoy and embrace a specific product (or hate it for that matter) but it’s usually fairly obvious when they are going overboard.”

Reading Between the Sofas: Marian Salzman on the Oval Office’s New Additions

By Karen Schwartz, Sept. 3, 2010

PRNewser featured Marian Salzman’s observations from The New York Times about the Oval Office’s recent makeover. One of her interpretations of the new décor: “It’s a quick, design-y way to say, ‘I’m always thinking about the planet and our future generations, even when I am meeting and greeting heads of state, contemplating legislation, or doing whatever presidents do in their private office spaces.’ ”

The Audacity of Taupe

By Penelope Green, Sept. 1, 2010

After the Oval Office was redecorated, the “Design Notebook” feature of the Home Section in The New York Times talked to people in the fields of design, politics, psychology, journalism and others to get their reactions. Marian Salzman, president of Euro RSCG Worldwide PR, was one of those who added her take. Among her observations: “Not only is his office warmer—think caramel—but it also gives a nod to the environment with the vibrant shades of blue he uses as accent hues.”

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