In the News – July 2011

On Family Business

By Marian Salzman, July 27, 2011

There have been many stories written with many different angles on the Rupert Murdoch saga. Marian Salzman focuses her analysis of it here on Murdoch’s 42-year-old daughter, Elisabeth. “[I]sn’t it fascinating how Elisabeth, long out of the fray, has suddenly emerged as the strong one?… perhaps as we continue to redefine the role of women at work, we can look forward to seeing more women running the family business?” Elisabeth ran BSkyB and was a successful film and television producer on her own. We’ll all be watching her, says Salzman, “though it’s going to take more than some good old-fashioned female know-how and smarts to save this flailing family business.”

“The Creative Business Idea Book”—Viral Marketing Do’s and Don’ts

By Marian Salzman, July 27, 2011

“‘Viral marketing’ sounds sinister, doesn’t it?” asks Marian Salzman. But “marketers like nothing more than to see [marketing viruses] erupt into full-scale pandemics,” adds the CEO of ERWW PR. The agency’s parent company, Euro RSCG Worldwide, just published a book featuring its top Creative Business Ideas from the past decade, and in that time, Salzman and her colleagues have created some of the most viral ads ever. Here are some key lessons they learned along the way (see the article for more detail): Provide an emotional payoff; don’t overproduce; protect your flanks; be transparent and true; say your mea culpas; and make it last.

Murdoch’s Right-Hand Woman

By Marian Salzman, July 25, 2011

As Marian Salzman watched the News Corp. media circus, she couldn’t help but focus on Wendi Deng “aka Mrs. Rupert Murdoch, aka protector of a pie to the puss.” It’s not the “stand-by-your-man pathos” we’ve become used to seeing on the news, she says, especially after Deng’s Parliament pie swat. Says Salzman: “Murdoch’s Achilles’ heel in parliament, Tom Watson, was said to have told him after the episode: ‘Mr. Murdoch, your wife has a very good left hook.’ (It was actually her right, which could make for a great political analogy, but I won’t go there…) If those are fighting words, perhaps we should take a closer look at Wendi when it comes to who is really in control.… As lines are drawn and consequences are suffered, I suspect many of us Murdoch watchers will align with Team Wendi.”

How One CEO Bends the Rules to Get the Most Out of Millennials

By Allan Chernoff, July 21, 2011

Millennials—the generation of people born after 1980—are becoming more important in the workforce, requiring executives like Marian Salzman, CEO of Euro RSCG Worldwide PR, to change policies and management style. CNN took a look (see the video that accompanies this story at cnn.com/2011/US/07/21/millennials.managing) inside the offices of ERWW PR and discovered casual dress, happy hours on the rooftop—and young workers who like their job and are loyal to their company. “They’re the new marketplace. They’re the new brains. They come with all the social media tools and tricks embedded in them as natives,” says Salzman. Adds CNN Senior Correspondent Allan Chernoff about the CEO: “[S]he’s put aside inclinations to exert her power in favor of recognizing the potential of her young employees, who she argues are anything but slackers.” Her style is paying off, he adds, because of the agency’s strong growth under Salzman’s two-year tenure.

Play Ball?

By Marian Salzman, July 11, 2011

Two sports lockouts in the U.S. are making for interesting news. “Fighting it out for biggest bad guy—players versus owners—is going to be a battle larger than the Super Bowl or the NBA Finals,” says Marian Salzman in her latest weekly Holmes Report blog post. Disheartened by Nike’s re-signing of Michael Vick and curious about what will happen if there’s no football or basketball at the start of their respective seasons, Salzman is betting on tennis for the next big endorsement deals. In any case, she wonders if the wrong war is being fought: “[B]oth sides should be duking it out for the loyalty and passion of sports fans.”

Time to Get Real (Time)

By Marian Salzman, July 4, 2011

Way back in 2000, the U.S. Federal Trade Commission issued online advertising guidelines. They haven’t been updated since. Says Marian Salzman: “The world of digi has changed beyond anything we recognize from more than a decade ago, and marketers have a million ways to reach consumers online, applying the FTC’s guidelines as best they can to today’s technologies. So why is the government so snail-like in its reaction time?” She adds: “Let’s hope the FTC doesn’t wait another 10 years to reform this ever-evolving medium for marketers, because Madison Avenue and today’s consumers can’t afford to wait.”


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